Ströer SE & Co. KGaA

Investor Presentation • Jan 18, 2023

Gainingshare–in anyEnvironment

UniCredit / Kepler Cheuvreux – 22nd German Corporate Conference – Frankfurt

January 18, 2023 | Ströer SE & Co. KGaA

Traditional Model vs. OoHin a Digital World

We have given a clear Answer for our Company

"Offline World": Media in Silos

"Digital World": Integrated Media

Pure Play OoH Company

Advertisers tend to shift more towards Performance during Crisis OoHPLUS Model is flexible for all Client Needs

Brand marketing

Performance marketing

OoH Plus: 4 Key Areas of Synergies to drive OoH Growth

Incremental Value for Advertisers and Municipalities/Landlords

Q3 Market Dynamics: Resiliant Business, Strong DOOH Dynamics Outperforming Local German Competition by >10 points

G l b l P i t o a o n s f f R o e e r e n c e	L l o c a P e	G e r m a n e r s
A l h b t p a e % 6 +	D k / M b i l * t e s o p o e % 1 0 -	G A d M k * t e r m a n a r e % 9 -	S ö D O H t r e r o % 2 3 +
Y t b o e u u % 2 -	G * T V e r m a n y % 1 0 -	P i G * t r n e r m a n y % 9 -	S ö O H t r e r o % 4 +
M t e a % 4 -	G * R d i a o e r m a n y 1 0 % -	O H G * o e r m a n y % 8 -	S ö G t r e r r o u p % 5 +

* Nielsen Numbers (gross) for Q3; reported net numbers of public companies indicated similar or slightly worse trend on netrevenue basis.

Three Key Drivers for Resilient Performance of Core OoH Business In parallel: downside Protection in challenging Times

Classic OoHDigital OoHOoH Services

• 1. The digitization of inventory + higher demand incl. programmatic driving DOoH share

• 1. 60% of OoH revenue coming from highly resilient (thousands of) local customers

6

1. 60% OoH market share in a (fully) consolidated market

Example: Digitisationin Hamburg

Incremental Inventory pushes Reach beyond Performance of Local Print Products

4.072 Screens

2020

*Estimated Screens

Example: Digitisationin Hamburg Downtown

Incremental Inventory pushes Reach beyond Performance of Local Print Products

*Estimated Screens

Accelerated Digitization of Out-of-Home Infrastructure ImpressivecombinedD-OoHNet Reach

C i t y	C b i d t o m n e n e h i % r e a c n	G R P s
B l i e r n	6 0 9	4 4 4
H b a m u r g	8 2 7	9 4 6
M i h u n c	6 6 5	9 7 5
C l o o g n e	9 7 7	8 3 2
F k f t r a n r u	6 0 5	4 8 7
S t t t t g a r u	7 7 6	1, 0 5 0
D ü l d f s s e o r	7 0 2	4 7 5
E s s e n	6 4 6	1 2 5

D-OoH net reach in top 10 cities

65%

National broadcastoffer:

Public Video RON (Station, Mall, Infoscreen, Roadside, City, City Tower), 1 week, 10 sec. spot, Ø ad pressure

Diversified OoHBusiness across Sales Channels and Industries

Heterogeneous client structure makes OoH business highly resilient*

Pe l Ca rso na re	Be ve rag es	Te lec ica ion t om mu n s	F ina nc e	Fo d o
Au tom t ive o	Pu b l ic Co t ion rp ora s	He l t h & P ha a rm ac y	Tr t & Lo is t ics an sp or g	Ga b l ing / Be ts m
To ism ur	Ar t, Cu l tur & En ter ta inm t e en	Ga tro s no my	On l ine Po ta ls r	Lo is t ics / Pa ls g rce
Co tru t ion In du try ns c s	Gr ies ( C las ic ) oc er s	D isc ter ou n	Co M isc mm erc e	En erg y
Ho & Ga de Eq ip t us e r n u me n	Le isu & Sp ts re or	Te i les & C lo h ing t t x	Fa irs / Ex h i b i ion t s	O he S t tor r es
Co & O f f ice ter mp u	Bo dy Ca re	Co E lec ics tro ns um er n	Fo & Hu ing try t res n	C lea ing n
Ca i ta l Go ds p o	In du tr ia l Co b les s ns um a

Sustainability – New sustainability report of Ströer published and corporate carbon footprint substantially reduced

Third sustainability report of Ströer

Prepared in accordance with Global Reporting Initiative (GRI) guidelines

Scope and depth of the topics and data significantly increased

Materiality analysis for Ströer Group conducted, taking double materiality into account

Calculation of Ströer's CCF and full disclosure for 2019-2021 in new sustainability report, including material emission sources

In 2021, CCF fell by 33% compared to 2020, more than 14,000 t CO2e saved by switching to green energy

11

Corporate carbon footprint (CCF) 2019-2021

Recap Strategy and what we have been executing in 2022

Clear Focus on strong organic Growth Levers

Accelerated digitization of Out-of-Home infrastructure

1

OoH Plus leveraging network effects to drive OoH growth2

Non-Core assets fully on growth track

Disclaimer

This presentation contains "forward looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates and projections regarding Ströer's or the Ströer Group's financial position, business strategy, plans and objectives of management and future operations.

Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements.

These forward looking statements speak only as of the date of this presentation release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein.

The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.