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Ströer SE & Co. KGaA

Investor Presentation • Sep 13, 2023

417_ip_2023-09-13_af5b4aaa-2197-4b1b-918a-cf15be556500.pdf

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ESG at Ströer SE & Co. KGaA Sustainable media

September 13, 2023

Sustainability is a core feature of Out-of-Home-Advertising

Calculation based on green electricity/conventional electricity/not specified mix; Source: Green GRP Online Calculator (Oct 2022), assuming common circulation-contact-relation for journals and newspapers. OOH contact calculation for conversion of number of advertising spaces into contacts in accordance with SID 4.5, *Nordic format: e.g. FAZ, Bild

Ströer reviews material sustainability topics on an annual basis to reflect the financial and the impact dimension

  • Annual materiality analysis to identify material sustainability topics
  • Financial materiality and impact materiality are both adressed, all three dimensions of sustainability (E-S-G) are covered
  • In 2022, 11 sustainability topics were identified to be material for Ströer
    • Focus on human capital development: diversity & equality, fair working conditions, OHS and training & staffdevelopment
    • Corporate governance, information security, data protection, product stewardship and compliance as essential aspects of responsible businessconduct
    • Climate action, sustainable supply chain & human rights as important societal topics

Ströer's sustainability strategy 2030 provides clear guidance for the continuing transformation of the Group's business

  • In Ströer's sustainability strategy 2030, focal points, targets, action plans are defined
  • Four strategic pillars: environment, employees, business partners and society, governance

  • Inclusion ofall 11 material topics for Ströer

  • Pillar "Sustainable solutions" gives additional emphasis to providing sustainable products and services as business opportunity

  • In 2022, 'Net zero by 2050' was introduced as new overarching target. Absolute reduction targets for Scope 1+2 and Scope 3 until 2030 were defined.
  • Following the German Supply Chain Due Diligence Act, Ströer is also in the process to provide a robust management system to adress human rights issues. Key milestones were already achieved in 2022.

Ströer has set targets in all three ESG dimensions 1 | 2

  • 100% climate-neutral by 2025 (incl. offsetting)
  • 65% absolute reduction in groupwide CO2e emissions in scope 1 and 2 by 2030 (compared with 2019 levels)
  • 35% absolute reduction in groupwide CO2e emissions in scope 3 by 2030 (compared with 2019 levels)
  • Grow revenue while at a minimum keeping groupwide CO2e emissions in scope 1 and 2 constant year on year
  • Increase the proportion of sustainable materials used in advertising media
  • Increase the proportion of women in leadership positions

  • Improve Ströer's Kununu score*

  • Ensure continuing professional development (CPD)

  • Maintain an adequate number of trainees
  • Ensure consistent results from the Healthy Workplace employee survey

Keep the number of accidents at work low

* Kununu is Europe's leading employer rating platform (www.kununu.com).

Ströer has set targets in all three ESG dimensions 2 | 2

  • Expand our digital communication infrastructure and bus and tram sheltersfor Smart Cities
  • Shore up the climate resilience of out-of-home advertising
  • Build up the portfolio of environmentally friendly posters
  • Maintain the high volume of pro bono advertising

  • Ensure adequate product stewardship

  • Ensure sustainability standards are observed in the supply chain

  • Observe the latest recommendations in the German Corporate Governance Code
  • Continuously improve Governance, Risk, & Compliance management systems

Sustainability is integrated into decision-making on the top-level of Ströer

  • Responsible for overall monitoring of Ströer's sustainability performance
  • Ensures that regulatory requirements, nonfinancial targets and relevant measures are implemented by Board of Management
  • Responsible for all sustainability matters at Ströer, including climate issues, human rights and central governance topics
  • Supported by Investor Relations & Sustainability corporate unit for implementation
  • Central steering committee, chaired by Board of Management ESG Officer with quarterly meeting
  • Comprises decision-makers from all relevant departments and business units to coordinate joined-up sustainability efforts

ESG at Ströer | Focus on Environment - Working toward net-zero

Climate strategy 2030 |

  • Three key areas innovation, reduction, offsetting for which strategic targets have been defined
  • ESG target focusing on annual CO 2 emissions to create incentives for reduction measures

Green energy |

  • Purchase of green energy for media and offices further increased
  • 100% green electricity for digital OOH in Germany

Improvement of efficiency |

  • Optimization of settings on the media, including e.g. the use of LED technology, intelligently regulated screen brightness, powering-down
  • Reduction in office space to increase energy efficiency

Product innovation |

New generation of roadside screens: significant improvement of lifetime environmental footprint

ESG at Ströer | Focus on Social - Being an attractiveemployer

Promotion of diversity |

  • Internal diversity networks and broad support of diversity campaigns in the public sphere

  • Support for external initiatives, such as "Mit Frauen in Führung", "Women into Leadership initiative" and the "Diversity Charter"

  • Participation in forums and job fairs aiming at women

  • Various measures to ensure better work-life balance

Human capital development |

  • Vocational training, degree apprenticeship and trainee program for young talents
  • Internal training programs and training platform Jump'n'train

Ströer Social Charter |

  • Introduction of groupwide framework for fair and ethical corporate behavior in 2022, focusing on employees
  • 21 principles that set out Ströer's social obligations in detail

ESG at Ströer | Focus on Governance - Responsible business conduct

Responsible advertising |

  • Due diligence process of inspecting advertising content, with the help of AI
  • "Principles of Ethical Advertising" as groupwide framework

Journalistic ethics |

  • Clear processes and responsibilities to adhere to recognized journalistic principles
  • "Journalistic Principles" as groupwide framework

Information security |

  • Groupwide governance framework: guidelines, Group IS office, dedicated officers in the departments and Group companies
  • Monthly weakness tests, penetration tests, red team exercises

Compliance and anti-corruption |

  • Introduction of refined code of conduct in 2023
  • Groupwide compliance hotline, groupwide compliance training

Tracking the ESG progress | Ströer Group

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* Best score = 1, weakestscore = 10

** No full update since 07/22, sustainability reports 2021 and 2022 of Ströer not yet fully covered.

Nomination for German Sustainability Award

  • In June 2023, Ströer was nominated for the German Sustainability Award (DNP). The DNP is the national award for sustainability excellence in business, cities and academic research and the biggest of its kind in Europe.
  • An independent jury has voted Ströer as one of the front runners of tranformation in the sector "Advertising & Public Relations". From the nominees, the jury will decide upon the winners.
  • Nominated were big companies as well as SME (small and medium enterprises), transformational challengers – and also companies that create controversies. In total, ten companies in the sector "Advertising & Public Relations" were nominated.
  • The award ceremony will take place on the 23rd of November 2023 in Düsseldorf, Germany.

Results 6M 2023

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(1) Excluding exchange rate effects and effects from (de)consolidation and discontinuation of operations

(2) Adjusted for exceptional items and additional other reconciling factors in D&A (PPA related amortization and impairment losses),

in financial result and in income taxes

(3) Investments (before M&A)

H1 2023 Market Dynamics: OoH again outperforming the Ad Market Further, substantial Market Share Gains in declining Market

Q2 2023 Market Dynamics: OoH again outperforming the Ad Market Further, substantial Market Share Gains in declining Market

OoH Category structurally increases Market Shares compared to other Categories

Source: Nielsen Numbers (gross) 2013 - 2022 (without Direct Mail); 2023 Nielsen projection based on econometric modelling

YOUR CONTACT

Christoph Löhrke

Head of Investor Relations & Sustainability

All information presented is the property of the Ströer Group. Publication and use, even in part, is only permitted after consultation with the Ströer Group.

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