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Pricer

Earnings Release Nov 1, 2010

3098_10-q_2010-11-01_57320c0a-82f0-4a41-82ef-39ce98341d56.pdf

Earnings Release

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Interim Report January – September 2010

Sales increase by 47 percent in the quarter

– Currencies effect the result negatively

Third quarter

  • • Order entry of SEK 113 M (89)
  • • Net sales of SEK 106.7 M (72.4)
  • • Gross margin of 30 percent (38)
  • • Operating profit of SEK 7.1 M (2.8)
  • • Net profit of SEK 2.3 M (1.1)
  • • Cash flow from operating activities of SEK -25.4 M (16.1)
  • • Earnings per share before dilution SEK 0.00 (0.00)

January – September

  • • Order entry of SEK 296 M (244)
  • • Net sales of SEK 285.9 M (213.2)
  • • Gross margin of 38 percent (40)
  • • Operating profit of SEK 34.9 M (5.9)
  • • Net profit of SEK 30.6 M (0.9)
  • • Cash flow from operating activities of SEK -28.6 M (44.8)
  • • Earnings per share before dilution SEK 0.03 (0.00)
  • • The largest installation so far for Pricer, done at French Carrefour, begins in the fourth quarter. This deal, valued at approximately SEK 300 M, will be finalized in 2013
  • • French Cora invest in Pricer's Electronic Shelf Label (ESL) system in 50 hypermarkets. Implementation has begun and will take place during 2010-2012
  • • Schiever in France installs Pricer solution in all 74 hypermarkets. The value of this project is estimated to SEK 45 M and will be finished during 2011
  • • Leading French Do-It-Yourself retailer Castorama deployed Pricer solution in 20 stores during the year
  • • Pricer rolls out ESL at one of North America's top 50 grocers

Comments from the CEO

"I am pleased to note that our sales increased strongly during the quarter. The recovery in European sales continued and we saw good growth in other of our important markets with the exception of Japan. In addition to a brighter market environment several of our customers discover that our electronic shelf labels contribute to reduction in cost, improved efficiency and thereby increased profitability. We continue to win significant deals on the, to us so important French market. We have won three strategic and large deals there this quarter. However, our result is burdened during the quarter by a stronger krona. All in all I confirm our outlook of being able to report higher revenue and a significantly higher result for the year 2010 than what we did for 2009."

Fredrik Berglund, CEO Pricer AB

1

Market development

Store installations totalled 589 (521) year to date, and 182 (219) stores during the quarter.

Order intake and sales improved for Pricer over same period last year. This reflected several new ESL deployment programs being initiated or accelerated in both food and non-food retail.

Europe

France continues to be the country were Pricer has the largest sales. The Nordic and most southern and eastern European markets remain weaker than in previous years. Italy however is continuing to grow strongly in large retail accounts. There are also several significant pilot programs in these markets which are expected to lead to decisions in 2010.

Carrefour, the second largest retailer worldwide, has chosen Pricer for upgrading the Electronic Shelf Labels in its hypermarkets. Pricer's new Continuum labels will replace the previous generation labels that are installed in 194 hypermarkets in France. As a first step about 15 hypermarkets will be installed this year. Pricer estimates that the total value of the ESL replacement at Carrefour hypermarkets is close to SEK 300 M.

Cora has decided to roll out Pricer Electronic Shelf Label system in all its remaining 50 hypermarkets. The project value is about SEK 50 M. Cora is planning to install 20 stores before the end of the year and the rest during 2011-2012.

Groupe Schiever, a French retail group and affiliate of the Auchan group, has decided to roll out Pricer system in all 74 Atac hypermarkets. The first 20 stores will be installed by year end and the rollout will be completed by the end of 2011. The total project value is SEK 45 M.

Growth opportunities in other segments of retail are also improving. One such example is Castorama, part of the Kingfisher Group and the second largest retailer in the French DIY industry, have begun a significant implementation in the first 20 stores with a total value of SEK 45 M. The program will continue also next year.

Asia Pacific, Oceania & other markets

Several new markets in the region continue to grow and contribute significantly to Pricer's results during the year. However, Japan sales continue to disappoint but certain signs of improvement are appearing.

America

Several important contracts highlight the importance - and more importantly the potential - this market has for Pricer.

Significantly, a North American food chain operating over 250 grocery stores manages an important deployment project with Pricer solution. Soriana, a large food retailer in Mexico, is in the process of fully deploying Pricer throughout the country. The Soriana deployment is leading to new opportunities in the region. Several new pilot projects are now underway in Mexico as well as in other Latin American countries.

As part of Pricer's on-going efforts with new retail segments, The Cellular Connection, Midwest USA's largest Verizon wireless premium retailer, selected Pricer's graphic Electronic Shelf Labels, DotMatrix, for a company-wide rollout in all of its 215 retail stores.

Orders, net sales and result for the third quarter 2010

Order entry amounted to SEK 113 M (89) in the third quarter, an increase of 26 percent. Excluding the negative currency effect the increase was 37 percent over last year. Euro and dollar, Pricer's main trading currencies, have weakened compared to the Swedish krona since the same period previous year. Net sales were SEK 106.7 M (72.4), an increase of 47 percent. Excluding the negative currency effect the increase was 59 percent. During the third quarter gross profit amounted to SEK 31.7 M (27.8) and the gross margin decreased to 30 percent (38). The reduced gross margin in the quarter is attributable to negative currency effects from hedging contracts as especially the dollar has weakened in the quarter. The currency effects are essentially yet unrealized and contributed SEK -9.4 M. Without these effects, the margin in the third quarter was 38 percent.

Operating expenses amounted to SEK 24.6 M (25.0). Capitalised development expenses, net of depreciations, amounted to SEK 1.2 M (2.6) in the quarter. Expenses also include an accrual of SEK 1.7 M for the parting CEO. Operating result was SEK 7.1 M (2.8) leading to an operating margin of 6.7 percent (3.9). Net financial items were SEK -5.4 M (-2.2) for the quarter and consisted primarily of negative currency revaluations of loans and cash positions. Net profit was SEK 2.3 M (1.1) for the quarter.

Orders, net sales and result for January - September 2010

Order entry amounted to SEK 296 M (244) for the period, up 21 percent as compared to last year. Excluding the negative currency effect the increase was 32 percent. At the end of September order backlog amounted to SEK 97 M (98).

Net sales amounted to SEK 285.9 M (213.2) during the period, up 34 percent as compared to 2009. The increase was 46 percent excluding the negative currency effect. Net sales amounted to SEK 400 M (361) on a rolling annual basis, an increase of 11 percent.

Gross profit amounted to SEK 110.0 M (85.5) and the gross margin was 38 percent (40) for the period. Gross profit has been marginally negatively affected by currency effects from hedging contracts contributing SEK -0.8 M.

Operating expenses amounted to SEK 75.2 M (79.6) for the period, down 6 percent. Expenses have been reduced in the year by SEK 6.1 M (4.6) through capitalised product development expenses, net of depreciations. It is noted that expenses include SEK 6.0 M (6.0) for depreciations of intangible assets from the acquisition of Eldat in 2006 depreciated over five years until August 2011.

The operating profit amounted to SEK 34.9 M (5.9) for the period. Accordingly, the operating margin improved to 12.2 percent (2.8).

Net financial items amounted to expenses of SEK -6.0 M (-6.5) for the period and consisted primarily of negative currency revaluation of loans and cash positions. No income tax was recorded in the year due to existing tax loss carry-forwards.

Net profit was SEK 30.6 M (0.9) for the period. Translation differences in other comprehensive result consisted of negative currency revaluation of assets, notably goodwill and loan to a subsidiary, denominated in euro.

Currency effect Order & Sales

Q 3 9 months
2010 2009
% change in Orders 26% 21%
whereof currency effect -11% -11%
% change in Orders adjusted for currency effect 37% 32%
% change in Sales 47% 34%
whereof currency effect -12% -11%
% change in Sales adjusted for currency effect 59% 45%

Growth would have been higher with currency rates prevailing last year as both the dollar and the euro were stronger.

Adjusted Gross Margin

Q 3 9 months
2010 2009
% Gross Margin 30% 38%
where of value changes in currency futures -8% -1%
% Adjusted Gross Margin 38% 39%

The result in the third quarter has been affected negatively by revaluation of currency hedging contracts.

Gross margin, % Gross Margin, %

Financial position Third quarter 2010

Cash flow from operating activities amounted to SEK -25.4 M (16.1) for the quarter. Cash flow has been negatively affected by increased working capital related to sales volume in the quarter.

January - September 2010

Cash flow from operating activities amounted to SEK -28.6 M (44.8) for the period. Working capital amounted to SEK 170.4 M (106.1) at the end of the period, the increase being explained mostly by increased inventory levels facing expected sales growth and increased receivables. Working capital has increased during the year related to sales volume. Cash and cash equivalents at the end of September amounted to SEK 59.4 M (88.0).

The convertible loans issued in 2007 were converted to equity on June 30 and the share capital increase was registered in July. The number of shares increased by approximately 39 million shares or by 4 percent.

In addition to available cash of SEK 59.4 M there are bank facilities in place amounting to SEK 50 M, of which SEK 25 M in the form of bank overdraft.

Net sales and operating profit, SEK M

SEK M Jul - Sep
2010
Jul - Sep
2009
Jan - Sep
2010
Jan - Sep
2009
Net sales 106.7 72.4 285.9 213.2
Cost of goods sold -75.0 -44.6 -175.9 -127.7
Gross profit 31.7 27.8 110.0 85.5
Gross margin, % 30 38 38 40
Expenses -24.6 -25.0 -75.2 -79.6
Operating profit 7.1 -2.8 34.9 5.8
Operating margin, % 6.7 3.9 12.2 2.8

Capital expenditure

Capital expenditures during the third quarter amounted to SEK 2.7 M (2.7), and included capitalised development costs of SEK 1.3 M.

For the period capital expenditures amounted to SEK 9.4 M (6.3), and included capitalised development costs of SEK 6.4 M.

Employees

The average number of employees in the quarter was 53 (67) and in the period 53 (67). The number of employees at the end of the period was 53 (67).

Parent Company

The Parent Company's net sales amounted to SEK 236.4 M (175.0) and net profit amounted to SEK 20.7 M (2.6) for the period. The company had cash and cash equivalents of SEK 39.2 M (74.8) at the end of September.

Risks and uncertainties

Pricer's results and financial position are affected by a number of risk factors that should be taken into consideration when assessing the company and its future potential. These risks are primarily related to development of the ESL market. Given the customer structure and the large size of the contracts any delay in the installations may have a significant impact on any given quarter. For additional risks reference is made to the annual report.

Related parties

There have been no significant transactions involving related parties that could have a material impact on Pricer's financial position and earnings other than the conversion of loans in June 2010.

Accounting principles

This interim report has for the consolidated accounts been issued in accordance with the IAS 34 Interim reporting and relevant regulations in the Swedish Annual Accounts Act. This interim report for the Parent Company has been issued in accordance with the Swedish Annual Accounts Act, chapter 9. Accounting principles applied for the consolidated and the Parent Company accounts are coherent with the principles in the latest annual report.

The growth of Pricer leads to more working capital, negatively affecting cash flow.

Number of Employees Number of Employees

Outlook

The earlier outlook of higher revenue and significantly higher result in 2010 as compared to 2009 remains valid.

Nomination committee

A nomination committee has been appointed consisting of Salvatore Grimaldi (chairman), Thomas Bill, Theodore Jeansson, John Örtengren and Peter Larsson.

Next reporting date

The Year-end report for 2010 will be published on February 16, 2011.

Calendar

Annual General Meeting May 4, 2011
Interim report Q1 May 4, 2011
Interim report Q2 August 24, 2011
Interim report Q3 October 31, 2011
Year-end report 2011 February 17, 2012

Sollentuna, November 1, 2010 Pricer AB (publ)

Fredrik Berglund CEO

This report has not been reviewed by the auditors

(The interim report is a translation of the Swedish original only for convenience)

In its capacity as issuer, Pricer AB is releasing the information in this interim report for January – September 2010 in accordance with the Swedish Securities Exchange Act (2007:528). The information was distributed to the media for publication at 08:30 AM CEST on Monday November 1, 2010.

For further information, please contact:

Fredrik Berglund, CEO or Harald Bauer, CFO, Pricer AB +46 8 505 582 00

STATEMENT OF COMPREHENSIVE INCOME

Q 3 Q 3 9 mån 9 mån Full year
Amounts in SEK M 2010 2009 2010 2009 2009
Net sales 106.7 72.4 285.9 213.2 327.3
Cost of goods sold -75.0 -44.6 -175.9 -127.7 -201.0
Gross profit 31.7 27.8 110.0 85.5 126.3
Selling and administrative expenses -20.4 -21.4 -63.5 -67.0 -85.5
Research and development expenses -4.2 -3.6 -11.7 -12.6 -15.6
Operating profit 7.1 2.8 34.9 5.9 25.2
Net financial items -5.4 -2.2 -6.0 -6.5 -7.8
Result before tax 1.7 0.6 28.8 -0.6 17.4
Taxes 0.6 0.5 1.8 1.5 2.5
Net profit for the period 2.3 1.1 30.6 0.9 19.9
OTHER COMPREHENSIVE INCOME
Translation differences -12.3 -21.2 -40.1 -23.9 -19.1
Net comprehensive income for the period -10.0 -20.1 -9.5 -23.0 0.8
Net profit for the period attributable to:
Equity holders of the Parent Company 2.3 1.1 30.6 0.9 19.9
Non-controlling interest 0.0 0.0 0.0 0.0 0.0
Net comprehensive income for the period attributable to:
Equity holders of the Parent Company -10.0 -20.1 -9.5 -23.0 0.8
Non-controlling interest 0.0 0.0 0.0 0.0 0.0
EARNINGS PER SHARE Kv 3 Kv 3 9 mån 9 mån Full year
2010 2009 2010 2009 2009
Earnings per share before dilution, SEK 0.00 0.00 0.03 0.00 0.02
Earnings per share after dilution, SEK 0.00 0.00 0.03 0.00 0.02
Number of shares, millions 1,056 1,016 1,029 1,016 1,016
Number of shares after dilution, millions 1,106 1,173 1,082 1,055 1,055
NET SALES BY GEOGRAPHICAL MARKET Kv 3 Kv 3 9 mån 9 mån Full year
Amounts in SEK M 2010 2009 2010 2009 2009
Nordic Countries 2.8 8.7 11.7 27.0 32.6
Rest of Europe 77.0 43.6 181.2 130.1 215.7
Asia 3.5 4.8 8.3 30.5 38.5
Rest of the world 23.3 15.3 84.7 25.6 40.6
Total net sales 106.7 72.4 285.9 213.2 327.3

STATEMENT OF FINANCIAL POSITION

Amounts in SEK M 30/09/2010 30/09/2009 31/12/2009
Goodwill and other intangible assets 254.1 279.7 282.3
Tangible fixed assets 2.6 2.8 2.6
Financial assets 42.0 41.0 41.5
Total fixed assets 298.7 323.5 326.4
Inventories 111.9 81.5 57.5
Receivables 162.2 101.5 128.5
Cash and cash equivalents 59.4 88.0 102.8
Total current assets 333.5 271.0 288.8
TOTAL ASSETS 632.2 594.5 615.2
Shareholders' equity 526.3 489.3 513.1
Non-controlling interest 0.1 0.1 0.1
Total equity 526.4 489.4 513.2
Long-term liabilities 2.1 28.2 5.9
Short-term liabilities 103.7 76.9 96.1
Total liabilities 105.8 105.1 102.0
TOTAL EQUITY AND LIABILITIES 632.2 594.5 615.2
Pledged assets 35.6 151.7 154.6
Contingent liabilities 1.0 1.3 1.3
Shareholders' equity per share, SEK 0.51 0.48 0.51
Shareholders' equity, SEK, after dilution 0.49 0.50 0.52
STATEMENT OF CHANGE IN EQUITY
9 mån 9 mån Full year
Amounts in SEK M 2010 2009 2009
Equity at beginning of period 513.2 510.0 510.0
Net comprehensive income for the year -9.5 -23.0 0.8
Effect of raising convertible loans 0.0 0.8 0.8
Share issue/conversion 22.4 0.0 0.0
Change due to employee stock options 0.3 1.6 1.6
Equity at end of period 526.4 489.4 513.2
Attributable to:
- Equity holders of the Parent Company 526.3 489.3 513.1
- Non-controlling interest 0.1 0.1 0.1
Total 526.4 489.4 513.2

STATEMENT OF CASH FLOWS - SUMMARY

Q 3 Q 3 9 months 9 months Full year
Amounts in SEK M 2010 2009 2010 2009 2009
Net result after financial items 1.7 0.6 28.8 -0.6 17.4
Adjustment for non-cash items 6.4 6.7 8.6 16.0 13.5
Paid tax - - -0.4 - -
Change in working capital -33.5 8.8 -65.6 29.4 25.2
Cash flow from operating activities -25.4 16.1 -28.6 44.8 56.1
Cash flow from investing activities -2.7 -2.7 -9.4 -6.3 -8.2
Cash flow from financing activities - - - -22.6 -22.6
Cash flow for the period -28.1 13.4 -38.0 15.9 25.3
Cash and cash equivalents at start of period 91.8 77.2 102.8 75.8 75.8
Exchange rate difference in cash and cash equivalents -4.3 -2.6 -5.4 -3.7 1.7
Cash and cash equivalents at end of period 59.4 88.0 59.4 88.0 102.8
Unutilised bank overdraft facilities 25.0 25.0 25.0 25.0 25.0
Disposable funds at end of period 84.4 113.0 84.4 113.0 127.8

KEY RATIOS, GROUP

Q 3 Q 2 Q 1 Q 4 Q 3
Amounts in SEK M 2010 2010 2010 2009 2009
Order entry 112,6 82,3 100,1 93,9 89,4
Order entry - moving 4 quarters 388,9 365,7 370,3 337,7 342,3
Net sales 106,7 109,5 69,7 114,1 72,4
Net sales - moving 4 quarters 400,0 365,7 333,9 327,3 360,9
Operating profit 7,1 15,7 12,0 19,3 2,8
Operating profit - moving 4 quarters 54,2 49,8 30,9 25,2 27,7
Profit for the period 2,3 17,9 10,4 19,0 1,1
Cash flow from operating activities -25,4 -14,0 10,8 11,5 16,1
Cash flow from op.activities - moving 4 quarters -17,1 24,4 40,5 56,3 58,3
Number of employees, end of period 53 54 53 57 67
Equity ratio 83% 82% 84% 83% 82%

PARENT COMPANY INCOME STATEMENT - SUMMARY

9 months 9 months Full year
Amounts in SEK M 2010 2009 2009
Net sales 236.4 175.0 253.0
Cost of goods sold -177.3 -135.2 -190.4
Gross profit 59.1 39.8 62.6
Selling and administrative expenses -21.0 -19.1 -25.2
Research and development expenses -11.7 -12.6 -15.6
Operating profit 26.4 8.1 21.8
Result from participations in group companies - - 9.3
Net financial items -5.4 -5.5 -6.5
Result before tax 21.0 2.6 24.6
Tax on result for the period -0.3 - -
Net profit for the period 20.7 2.6 24.6
STATEMENT OF PARENT COMPANY COMPREHENSIVE INCOME 9 months 9 months Full year
Amounts in SEK M 2010 2009 2009
Net profit for the period 20.7 2.6 24.6
Translation differences -7.9 6.0 -5.0
Net comprehensive income for the period 12.8 8.6 19.6

PARENT COMPANY BALANCE SHEET - SUMMARY

Amounts in SEK M 30/09/2010 30/09/2009 31/12/2009
Intangible fixed assets 15.9 6.3 8.1
Tangible fixed assets 1.4 1.4 1.2
Financial assets 340.6 337.4 339.2
Total fixed assets 357.9 345.1 348.5
Inventories 76.3 50.9 35.3
Current receivables 96.3 39.5 60.3
Cash and cash equivalents 39.2 74.8 91.0
Total current assets 211.8 165.2 186.6
TOTAL ASSETS 569.7 510.3 535.1
Shareholders' equity 489.1 432.8 456.9
Total equity 489.1 432.8 456.9
Long-term liabilities 1.7 23.7 2.1
Current liabilities 78.9 53.8 76.1
Total liabilities 80.6 77.5 78.2
TOTAL EQUITY AND LIABILITIES 569.7 510.3 535.1
Pledged assets 34.8 51.9 52.3
Contingent liabilities 0.2 0.2 0.2

About Pricer

Pricer provides the retail industry's leading electronic display and Electronic Shelf Label (ESL) platform, solutions, and services for intelligently communicating, managing, and optimizing price and product information on the retail floor. Pricer is the only company today offering a communication platform that supports both segment based ESL and pixel-based ESL. The platform is based on a two-way communication protocol to ensure a complete traceability and effective management of resources. The Pricer system significantly improves consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and scalable ESL solution. Pricer has closer to 6,000 installations in more than 40 countries with the largest ESL world market share. Customers include many of the world's top retailers and some of the foremost retail chains in Europe, Japan and the USA. Pricer, in co-operation with qualified partners, offers a totally integrated solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on Nasdaq OMX Nordic Small Cap. For further information, please visit www.pricer.com

Pricer AB (publ.) Bergkällavägen 20-22 SE-192 79 Sollentuna Sweden

Website: www.pricer.com Telephone: +46 8 505 582 00 Corporate Identity number: 556427-7993

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