Pricer

Board/Management Information • Oct 7, 2011

PRESS RELEASE from Pricer AB (publ) October 7, 2011

Appointment of the Nomination Committee

In accordance with the decision at the Annual General Meeting on May 4, 2011 Pricer's Chairman of the board Peter Larsson has during September contacted the company's largest shareholders to form a Nomination Committee. Subsequently, the shareholders agreeing to participate in the work of the Nomination Committee each nominated a representative.

The shareholders and representatives comprising the Nomination Committee, in addition to the chairman of the board Peter Larsson, are:

• Salvatore Grimaldi, SAGRI Development AB (also appointed chairman of the Committee)
• Thomas Bill, Monterro Holding AB
• Frank Larsson, Handelsbanken fonder AB
• John Örtengren, Aktiespararna (The Swedish Shareholders' Association)

Combined, per September 30, 2011, these shareholders represented close to 20 percent of the votes in Pricer AB.

The Nomination Committee will form a proposal comprising among other matters Board of Directors, chairman of the Board, fees to the Directors and auditors. The Annual General Meeting is planned for April 2012.

Shareholders wishing to submit proposals to Pricer's Nomination Committee can contact the Nomination Committee by e-mail at ir@pricer.com or by letter to: Pricer AB, Attention: Valberedningen, Bergkällavägen 20-22, S-192 79 Sollentuna, Sweden.

For further information, please contact:

Fredrik Berglund, CEO or Harald Bauer, CFO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press release in accordance with the Swedish Securities Exchange Act (2007:528). The information was distributed to the media for publication at 15:30 hrs CET on Friday October 7th 2011.

Pricer provides the retail industry's leading electronic display and Electronic Shelf Label (ESL) platform, solutions, and services for intelligently communicating, managing, and optimizing price and product information on the retail floor. Pricer is the only company today offering a communication platform that supports both segment based ESL and pixel-based ESL. The platform is based on a two-way communication protocol to ensure a complete traceability and effective management of resources. The Pricer system significantly improves consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and scalable ESL solution. Pricer has installations in more than 40 countries with the largest ESL world market share. Customers include many of the world's top retailers and some of the foremost retail chains in Europe, Japan and the USA. Pricer, in co-operation with qualified partners, offers a totally integrated solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further information, please visit www.pricer.com

Sweden

Pricer AB (publ) Website: www.pricer.com Bergkällavägen 20-22 Telephone: +46 8 505 582 00 SE-192 79 Sollentuna Corporate Identity number: 556427-7993