Pomvom Ltd.

Investor Presentation • Aug 20, 2025

WE MAKE HEARTS RACE AND TIME FREEZE

It's All About Embracing The Extraordinary, Rich & Diverse Human Experiences

LEGAL DISCLAIMER

This presentation was prepared by POMVOM Ltd. for the sole purpose of conveying information regarding POMVOM Ltd. and its subsidiaries (the "Company" or " Pomvom"). This presentation does not constitute, or form part of, an offer to sell, or a solicitation of an offer to purchase any securities of the Company and is intended to provide information only. This presentation is not intended to replace the need to review the Company's full reports to the Securities Authority and the Tel Aviv Stock Exchange Ltd. including, inter alia, the Company's periodic and immediate reports (hereinafter: "Company Reports") prior to making a decision regarding investment in the Company's securities.

In addition, this presentation cannot replace investment consulting by a lawfully licensed investment consultant.

This document contains proprietary and confidential information of Pomvom. It may not be disclosed, used, reproduced or distributed without the prior written consent of Pomvom. Nothing herein contained shall be construed as granting any rights to this document and/or to any information, designs, materials and/or anything referenced herein. All rights including intellectual property rights in connection with the foregoing are reserved by Pomvom.

This presentation includes statements data, forecasts, goals and Company plans that are "forward-looking statements", as defined in the Securities Law - 1968, whose occurrence is not certain, and which are not solely in the Company's control.

These forward-looking statements are included, inter alia, in discussions of strategy, objectives,

goals, plans, events, future intentions or other information relating to future events or issues whose occurrence is not certain. By their nature, forward-looking statements involve risk and uncertainty. Whether the forward-looking information occurs or not is affected, inter alia, by risk factors characteristic to the Company's operations and developments in the general environment and external factors which impact Company and its area of activities. Subject to the requirements of applicable law, the Company does not intend to update any industry information or forward-looking statements appearing in this presentation and is not required to publish any additional presentations for its shareholders in future.

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2015

10 Years of cutting-edge technology development & Deployment

\$125M

Million NIS of investment

+55M

Global annual visitors Exposed to personalized high value content

+65

Employees Global HQ Team

Theme Parks & attractions

In annual revenue

Pomvom is a global leader in AI-powered photography and video solutions, transforming visitor experiences at theme parks and attractions through innovative content capture and seamless digital delivery.

POMVOM MANAGEMENT TEAM

MATAN MANDELBAUM

15+ years of impeccable global operations and proven commercial growth capabilities, seamless execution driving outstanding business results

TAMARA MIKHEL

Chief Financial Officer

Finance executive with 20+ years of experience in global public and private tech companies, such as Verbit, Google, and Fitbit

KEREN RAVIV

Chief Product & Tech Officer CEO Chief Legal Officer VP Ops & Delievery

Experienced Tech & Business leader with a proven record in delivering gamechanging products in diverse sectors

RONI GOREV

Experience representing public and private companies, in the technology and infrastructure sectors

Significant leadership and operational expertise as a reserve Colonel with over 28 years of service in the IDF Defense Intelligence branch

OUR

VISION

Lead the experience economy by bridging physical memories with digital innovation, engaging 100M+ users worldwide, and redefining unforgettable

moments at scale

OUR UNIQUE OPPORTUNITY

Global Traffic Scale: From 55M visitors today to 100M in mid to long term

Expanded Margins: Digital transformation leveraging data for monetization opportunities resulting in Gross Margin increase

Key Drivers:

• Immersive partnerships with global brands
• AI-driven authentic personalized content for instant sharing
• Monetization through recurring revenue streams and e-commerce excellence
• Global operational excellence – Data driven

Six Flags
Add your photos & videos
Select one of the options below to add to your phone
Scan QR Code Scan the QR code on your photo to collect, view & buy
Enter Photo Number Find your photo number on the photo display monitors after each ride. You have a maximum of 2 hours to add
Ask an Operator Speak to a member of stoff ot the photo units for help

TRANSFORMING THE INDUSTRY Be the "Netflix of Experiential Media," connecting brands, venues, and audiences through innovative content and engagement.

4K CINEMATIC RIDE VIDEO MULTI-VIDEO ENGINE TO CREATE ENGAGING SOCIAL MEDIA-READY CONTENT 4K CINEMATIC CAPTURING UNITS AI-DRIVEN AUTOMATIC VIDEO ENGINE

1. Customized

landing page

2. Configurable

association

3. Add Media

4. Personalized Digital Package

Six Flags
View Your Content Please sign in below and we'll send you a verificati Phone number
99991122 +1V ang updates. Unsubscribe at ony time.
GET STARTED

5. Simple Payment

6. Share to Social media

MONETIZING

THE JOURNEY

New Revenue Streams: Unlock additional monetization opportunities with targeted offers.

On-site: High throughput digital-first approach in our point of engagement

Ongoing Customer Journeys: We extend the customer relationship beyond a single visit, fostering repeat engagement and longterm loyalty.

Post-Visit Engagement: We reconnect with guests after their theme park visit through personalized digital content and customized e-commerce products.

PRE-VISIT DURING VISIT POST VISIT

H1'25 in Retrospect Building Positive Momentum for H2 & FY'25

Efficiency Plan Executed Updated Org Structure Cost Structure Adjusted

Digital Sales Growth

Strategic Investments Driving Margin Growth and Increases the Digital Platform Users

Debt Restructured

Operational Efficiency

19.7M NIS Raised in Q1'25

Equity Financing

Contracts Signed & Amended

Six Flags amended in Q1

Scandinavia 4 New Sites deployed in Q2

Universal Las Vegas signed and deployed in Q3

Warner Bros, Harry Potter NY amended in Q3

Pomvom Ltd H1 & Q2 2025 Financial Performance

47 operating sites across Europe, US, Japan Q2 2025 milestone: first positive EBITDA

Q3 peak to offset H1 softness

• Attendance impacted by external factors (US site disruptions, weather)
• Ongoing efficiency mitigation
• Inflation pressures managed through implementation of pricing strategy and cost efficiency \$

Seasonality & Business Dynamics

Risks / Watchpoints

US attendance remains below expectations

FX volatility

⚠

Quarterly Attendance Trend

H1 2025 Overview

Despite attendance pressures and macro headwinds, Pomvom delivered stable revenues, protected margins, cut costs and operating losses significantly, improved liquidity and adj. EBITDA.

Operating Cash Flow

Adj. EBITDA: NIS 1.4M (adjusted for stock based compensation only)

Positive Adj. EBITDA 1.4M+ Cash Flow From Operations 2.7M

Q2 marked a turning point:

• Revenue was stable despite attendance pressures, margins held firm, and the company delivered its first positive EBITDA in Q2.
• While improvements in profitability are modest, they reflect tangible benefits from cost discipline and contract adjustments.
• Positive cash flow highlights better working capital management.

Q2 2025 Performance

Revenue mix highlights Pomvom's global footprint and transition toward digital. Europe remained resilient, the US faced pressures, and digital continued to grow as a share of revenue. Online sales stable, with in-park still the dominant channel.

A high proportion of revenue from digital product sales is expected to be maintained, with the company believing that an equal split between revenues from digital product sales and print product sales represents an optimal revenue mix.

Channel (H1 2025 vs H1 2024) Online: 12.9M (~13% of total, stable YoY) In-park: 84.8M (~87% of total) In Park OnLine H1 2024 H1 2025

Digital: 41.7M (↑46% YoY)

Product Mix (H1 2025) Digital vs. Print

Print: 56.0M (↓22% YoY)

Print 57.3% Digital 42.7%

Revenue Breakdown

Gross margins were broadly stable in H1. In Q2, modest improvement reflected early benefits from contracts and digital mix, partly offset by higher labor costs, softer attendance, and FX.

Gross Profit

Note on Gross Profit presentation:

GaaP (IFRS): Includes depreciation of fixed assets (cameras & park installations) and partner commissions – lower margins, but consistent with accounting standards. Non-GaaP: Excludes non-cash depreciation and partner commissions – reflects the underlying economic contribution of operations.

• Cash balance strengthened during H1 2025, supported by the PIPE raise in Feb'25.
• In H1, debt service (advanced \$1M payment) and negative operating cash flow reduced balances.
• In Q2 the company generated operating cash flow.

.

• Debt reduced by 13M YoY; Net Debt ↓25%.
• Sufficient liquidity with over 23M cash at quarter-end."

Cash Flow & Balance Sheet

Path forward

2025 focused on profitability & cash. 2026 set for sustainable growth with digital transformation and new partnerships

Closing Takeaways On the path to profitability and sustainable growth

First positive Adj. EBITDA and positive cash flow

Turning point in Q2

Resilient performance in H1

Liquidity strengthened - 23.6M NIS cash

Solid cash position at quarter-end supports stability

Despite of the attendance and macro headwinds While revenues are expected to remain broadly stable YoY

Summary

Pomvom continues its journey towards sustained profitability with these key achievements:

Strong Balance Sheet: 20.3M cash position (+6M YoY) with 25% reduction in net debt to 14.5M

Revenue Stability: Maintained stable performance despite 5% attendance drop through increased spend per visitor

2026 Growth Strategy: Positioned for expansion with digital transformation and new revenue streams

Q2 EBITDA Milestone: achieved ( First positive EBITDA of 0.5M 1.4M adjusted), marking a pivotal turning point

Strategic Priorities

Our near-term focus is profitability and cash generation, while building the foundation with partners and products to support sustainable growth from 2026 onward.

1. Profitability

3. Partnerships 4. Growth Platform

2. Margin Protection

Strengthen terms with key global partners and prepare for upcoming renewals.

Focus on achieving full-year positive Adjusted EBITDA and operating cash flow.

Sustain efficiency gains from H1 and embed discipline into H2.

Leverage seasonality, new sites, and digital adoption to position for 2026 growth.