Ströer SE & Co. KGaA

Investor Presentation • Aug 13, 2025

Ströer Q2 2025

August 13, 2025 | Ströer SE & Co. KGaA

Agenda

Group Update

Financials

Outlook

Results 6M 2025

€ m		6 M 2 0 2 4	6 M 2 0 2 5	▲
R e v e n u e s	R d h t t e p o r e g r o w	9 6 0 5	9 8 0 2	2 % +
	( 1 ) O i h t r g a n c g r o w	% 1 0 3 +	% 0 5 +	% 9 8 t p s -
( ) E B I T D A d j t d a s e u		2 6 3 3	2 6 6 3	1 % +
( ) E B I T d j t d a s e u		1 1 3 1	1 0 8 7	4 % -
( 2 ) ( ) N t i d j t d e n c o m e a s e u		5 4 8	5 2 1	5 % -
F C h F l ( d j t d ) r e e a s o w a u s e		2 1. 7	1. 6 -	/ n a
C a p e x		4 1. 0	3 9 6	3 % -

(1)Excluding exchange rate effects and effects from (de)consolidation and discontinuation of operations

(2)Adjusted for exceptional items and additional other reconciling factors in D&A (PPA related amortization and impairment losses),

in financial result and in income taxes

Q2 2025 Market Dynamics: (D)OoH outperforming the global Ad Markets

(1)Internal estimates & ZAW; (2)Alphabet IR; (3)Meta; (4)Nielsen Numbers (gross) for Q2 2025; (5)Programmatic DOoH

H1 2025 Market Dynamics

(1)Internal estimates & ZAW; (2)Alphabet IR; (3)Meta; (4)Nielsen Numbers (gross) for H1 2025; (5)Programmatic DOoH

Outstanding Ströer Market Position in DOoH Categories Premium (digital) Assets ensure overproportionate "Share of Growth"

Programmatic digital Demand as a Growth Engine for Ströer's Core Business …

Source: own data 1OoH Media w/o revenue from Services 2Programmatic DOoH

OoH Category surges ahead with unmatched H1 Growth for 4+ Years From pandemic Dip to peak Performance: OoH's winning Streak

Source: Nielsen Numbers (gross) H1 2015 – H1 2025 8

Success Cases Public Video Huge Potential for technological Expansion

Building the global #1 data engine for AI-driven business intelligence

AI is a gamechanger for Statista

•Unlocking exponential usage >

• • Trusted data infrastructure layer for corporate knowledge management systems >
• •Facilitating mission critical decision making>

Source: Capgemini – Rise of agentic AI (2025); PwC – Key trends about AI agents in the enterprise (2025)

Rapid, unprecedented adoption pace of AI tools is reshaping corporate strategic focus

LLMs require structured, verifiable data to produce reliable results, underpinning the demand for trusted data sources

Source: Company information; News reports Note: Latest available user information

Trusted data is the fuel for mass corporate integration of AI tools

"A Salesforce survey of nearly 6,000 global knowledge workers suggests that AI has a data problem. […] In fact, more than three-quarters of workers say that accurate, complete, and secure data is critical to building trust in AI."

"Generative AI is a headline act in many industries, but the data powering these AI tools plays the lead role backstage. Without clean, curated, and compliant data, even the most ambitious AI and machine learning (ML) initiatives will falter."

"Data is the lifeblood of AI and analytics. […] Highquality, meticulously curated data is critical. Without it, even the most sophisticated AI algorithms can miss the mark in delivering meaningful insights."

"According to 2020 Forrester Consulting study commissioned by IBM, organisations that scale AI are seven times more likely to be the fastest-growing businesses in their industry. However, many are struggling to adopt AI at scale because of gaps and errors in their data."

Agentic AI is set to become the wave of the future in the next 12 months, with reliable data serving as the fuel for its advancement, especially considering that no human will be verifying the data

Statista is becoming the trusted data infrastructure layer for corporate knowledge management systems

Vast, structured, accurate and proprietary data ensures strong usability across the whole corporate knowledge worker base

Note: (1) Bar charts not to scale

Focus – Consumer Insights

Our solution in brief

Our Consumer Insights offer valuable insights into consumer behavior, preferences, and trends

Focus – Market Insights

Our process

Da ta so ur ce s	fu for A l l s l ly l i da te d d i b i l i ty d c is ten ou rce s a re ca re va cr e an on s cy •
Da ta l lec t ion co	Au tom te d da ta fe tc h ing fro h s d in to ha ize d for t a m ea c ou rce p re- p roc es se a rm on ma ; •
Da ta ing p ro ce ss	I de t i fy d r lve inc is ten ies d inc le ten n an es o g ap s, on s c an om p es s • ,
Da ta fo t ing re ca s	Us ta ts de ls a d m h ine lea ing to t h da ta d m de l g t h c es s mo n ac rn sm oo an o row urv es •
Da ta l i ty q ua	Au tom te d e de tec t ion t re iew d i b i l i ty ing t he a rro r ex p er so urc e c re sc or am on g o rs v • , , ,
Da ta ac ce ss	Ac ia Ma ke t Ins ig h ts too l o ta i lor d e ts t ce ss v r r e xp or on re q ue s •

We don't just compile data from institutions like the IMF or national statistics offices. We process, validate, model, and forecast these inputs internally to create proprietary Key Market Indicatorsthat improve the quality and reliability of our market insights

Share of Key Market Indicators by content area

• •Key Market Indicators cover datasets from all major sectors of life and business for comprehensive insights
• •Over 2,000 proprietary indicators across 8 major content areas are available
• •40 years of historical data to support long-term trend analysis

170+

regions

up to 5 years market forecasts

data points

Statista is a globally leading source for accurate and trusted business data

Ranking of websites based on # of backlinks(1) Google SISTRIX visibility score

Source: Company information; (1) Majestic.com, as of Aug-05, 2025

Structured core database accelerates integration across multiple platforms underpinning strong growth

We have forged groundbreaking partnerships with the leading LLMs

• Access Statista's global database seamlessly and retrieve verified, trustworthy information in real time – without leaving Microsoft 365 Copilot
• Enables the integration of Statista information right into content creation workflows

"By embedding Statista data, Microsoft 365 Copilot now opens up a powerful new feature for users: fact-based, data-driven decision making directly in the Microsoft 365 apps – for even more productivity and efficiency."

– Chantrelle Nielsen (Group Product Manager)

Access to more up-to-date data and factbased, verified answers

Creating a new data journey with a deeper, more helpful, and quantifiable layer of information embedded in search results and answers

"Every decision begins with a question, and Perplexity is focused on providing trustworthy, verifiable answers. Statista has always valued reliable and accurate information, trusted by decision-makers around the world, so they are a natural partner for Perplexity."

– Aravind Srinivas (Co-Founder and CEO)

• Access Statista's data points directly and in real-time
• Convert data directly into advanced charts and visualizations

"Our vision at Canva is to unite all the steps of the data design journey in a single tool, democratizing work that to date has only been possible with special tools or training. With Statista, we have found the ideal partner to realize this vision"

– Duncan Clark (Head of Europe)

We have forged groundbreaking partnerships with global leading corporates

Se le te d le c ex am p s
L d i l b l f i l e a n g g o a p r o e s s o n a f i i s e r c e s r m v	L d i l b l l i i t e a n g g o a o g s c s i i d s e r c e s p r o e r v v	L d i l b l e a n g g o a c o n s u m e r t h l e c n o o g c o m p a n y y
's  In te t io in to t he tra l g ra n co mp an ce n y kn le dg t s te ow e ma na g em en y s m  Ac fo l l p fes ion ls l dw i de ce ss r a ro s a wo r  D ire t r h c b i l i ty fo l l p fes ion ls c es ea rc ap a r a ro s a on in l do d s lec d l te ts te te rn a cu me n a n e ex rn a da ta i de p ro v rs  Co t io ia l ica t ion ing nn ec n v an a p p p rog ra mm in fa ( A P I ) te r ce  Cu ly in i d i lo ha t t p rre n a p a p se  Us ba d ic ing de l ( ba d o d i ) ts ag e- se p r m o se n c re	's  In te t io in to t he tra l g ra n co mp an ce n y kn le dg t s te ow e ma na g em en y s m  Ac fo l l e loy l dw i de ce ss r a mp ee s w or  Co t io ia l ica t ion ing nn ec n v an a p p p rog ra mm in fa ( A P I ) te r ce D ire in io i ho i lo ha  t te t t t p t p c g ra n, w u se Us ba d ic ing de l ( ba d o d i )  ts ag e- se p r m o se n c re	's  In te t io in to t he in te l m ke t g ra n co mp an rn a ar y h to l re se ar c o  Ac fo l l c ia l e loy ce ss r a om me rc mp ee s  Co t io ia de l c tex t p toc l ( M C P ) nn ec n v a m o on ro o se rve r Cu ly in i d i lo ha  t t p rre n a p a p se Co io ba d ic ing de l ( ba d o  t ns um p n- se p r m o se n d i ts ) cre
In l d f in a w or o cr ea	in ly A I-g d d da is te te t, tru te ta s g en er a co n n s a sc ar c	i ha is dg ty t t ou r e e –

Unmatched global blue-chip customer base as a strong foundation for future growth

AI will act as a catalyst to fundamentally transform Statista's usage, scale, and monetization model, especially with corporates

Statista's ever deeper integration into corporate knowledge systems will significantly enhance the growth and business model

Statista is becoming the core data infrastructure layer for enterprise search and corporate knowledge management systems

	S i t t t a s a c o m	S i " C " t t t t a s a o n n e c
Da ta a cc es s	Se h, Ex t to ls, Da ta tra t ar c p er o ex c	Co & t io l A I Ag t ic A I nv er sa na en
f W k lo in te t io or w g ra n	Do lo d, fo t, d i fy, ins t wn a re rm a m o er	D ire t in te t io in to in k f lo ia A P I c g ra n m a w or ws v
T im to in ig h t e s	5- 3 0 in te m u s	Se ds co n
Cu to iza b i l i ty s m	Lo w	L im i le t ss
Ta t u rg e se r	L im i te d to t r he ex p er es ea rc rs	Ev lo er y em p y ee
	Po d by br d f c d, i f ie d, t o te tru we re a oa se ur a er v	d, l f-p du d ie da te ta ta s se ro ce p ro p r ry

Agenda

Group Update

Financials

Outlook

Profit and Loss Statement Q2 2025

€ m	Q 2 2 0 2 4 Q 2 2 0 2 5		▲
R e v e n u e s	1 1. 5 5	0 4. 5 7	1 % -
O i t h r g a n c g r o w	1 1. 5 % +	2. 3 % -	1 3. 8 % t p s -
( ) E B I T D A d j t d a u s e	1 5 4. 9	1 4 8. 9	4 % -
E i l i t t c e p o n a e m s x	3. 5 -	3. 7 -	% 5 -
E B I T D A	1 5 1. 4	1 4 5. 2	% 4 -
( 1 ) D i i & A i i t t t e p r e c a o n m o r z a o n	9. 7 7 -	8 3. 4 -	% 5 -
E B I T	7 1. 7	6 1. 8	1 4 % -
( 1 ) F i i l l t n a n c a r e s u	1 7. 9 -	1 5. 7 -	1 3 % +
E B T	5 3. 7	4 6. 1	% 1 4 -
( 2 ) T l t a x r e s u	1 6. 2 -	1 3. 8 -	1 % 5 +
N t I e n c o m e	3 7. 5	3 2. 3	1 4 % -
( 3 ) A d j t t u s m e n s	4. 8	3. 6	2 4 % -
N I ( d j d ) t t e n c o m e a s e u	4 2. 3	3 6. 0	% 1 5 -

(1)Thereof attributable to IFRS 16 in D&A 55.1m€ (PY: 52.8m€) and in financial result 7.9m€ (PY: 8.0m€)

(2)Tax rate according to IFRS is 29.9% (PY: 30.2%)

(3)Adjusted for exceptional items (+3.7m€) and additional other reconciling factors in D&A (PPA related amortization and impairment losses, +3.5m€), in financial result (-2.0m€) and in income taxes (-1.6m€)

Free Cash Flow Perspective Q2 & 6M 2025

	Q 2		6 M
€ m	2 0 2 4	2 0 2 5	2 0 2 4	2 0 2 5
( ) E B I T D A d j t d a s e u	1 5 4. 9	1 4 8. 9	2 6 3. 3	2 6 6. 3
E t i l i t x c e p o n a e m s -	3. 5 -	3. 7 -	8. 2 -	6. 2 -
E B I T D A	1 5 1. 4	1 4 5. 2	2 5 5. 1	2 6 0. 1
I t t n e r e s -	2 1. 1 -	2 6. 2 -	3 5. 4 -	3 7. 9 -
T a x -	1 1. 6 -	1 7. 0 -	2 4. 6 -	3 1. 7 -
/ W C + -	3. 0	7. 2	1 6. 0 -	3 0. 7 -
/ O h t + e r s -	3. 1 -	2. 8 -	1 6. 6 -	1 4. 0 -
O C t i h F l p e r a n g a s o w	1 1 8. 6	1 0 6. 5	1 6 2. 6	1 4 5. 8
I ( b f M & A ) t t n v e s m e n s e o r e	2 1. 6 -	2 1. 7 -	4 1. 0 -	3 9. 6 -
C ( f & ) F h F l b M A r e e a s o w e o r e	9 7. 1	8 4. 7	1 2 1. 6	1 0 6. 2
( 2 ) L l i b i l i ( I F R S 1 6 ) t t e a s e a y r e p a y m e n s	1. 0 5 -	1. 2 5 -	9 9. 9 -	1 0 8 7. -
( 3 ) C ( ) F h F l d j t d r e e a s o w a u s e	4 6. 1	3 3. 5	2 1. 7	1. 6 -

Comment

• Free Cash Flow (adj.) in Q2 positive but below PY due to lower earnings and higher interest and tax payments
• Increase in interest payments in Q2 as no payment for fixed interest note loan tranche 2024 until Q2 2025
• Positive Working Capital development and IFRS 16 lease repayments on PY level in Q2 are outweighed YTD by Q1 effects
• Bank leverage ratio(1) increased compared to PY due to higher Net Debt including the acquisition of RBL Media in Q4 2024 and higher dividend payment in Q2 2025

(1)Net debt and adj. EBITDA of last 12 month adjusted for IFRS 16

(2)Part of Cash Flow from financing activities; (3)Before M&A and incl. IFRS 16 lease liability repayments

Segment Perspective – OoH Media

	Q 2			6 M
€ m	2 0 2 4	2 0 2 5	▲	2 0 2 4	2 0 2 5	▲
S t t h f e g m e n r e v e n u e, e r e o	2 4 2. 4	2 4 5. 1	1. 1 % +	4 2 4. 3	4 5 4. 9	7. 2 % +
O O H	1 4 4. 5	1 4 0. 0	% 3. 1 -	2 5 0. 8	2 5 5. 2	% 1. 8 +
D O O H	8 4. 9	9 3. 0	9. 5 % +	1 4 8. 8	1 7 4. 3	1 7. 2 % +
S i e r c e s v	1 3. 0	1 2. 1	% 6. 6 -	2 4. 7	2 5. 4	% 2. 5 +
( ) E B I T D A d j t d a u s e	1 1 7. 2	1 1 7. 1	0. 1 % -	1 9 0. 3	2 0 3. 3	6. 8 % +
E B I T D A i ( d j d ) t m a r g n a u s e	4 8. 4 %	4 8 % 7.	0. 6 % t p s -	4 4. 9 %	4 4. % 7	0. 2 % t p s -

Comment

• OoH Media continuously outperforming the German advertising market
• DOOH, especially programmatic, remains the growth driver in the OoH Media segment; OOH and Services in H1 with low single-digit growth rate against high PY comps driven by the UEFA EURO 2024 (Q2 2024: +20.6% segment growth)
• Q1 2025 vs. 2023: +33.4%; Q2 2025 vs. 2023: +22.0%

Q2 earnings at PY level, YTD development follows revenue with mid-single-digit growth rate, margin at PY

Segment Perspective – Digital & Dialog Media

	Q	2		6 M
€ m	2 0 2 4	2 0 2 5	▲	2 0 2 4	2 0 2 5	▲
S t t h f e g m e n r e v e n u e, e r e o	2 1 5. 3	2 0 9. 7	2. 6 % -	4 1 8. 7	4 1 5. 9	0. 7 % -
D i i l t g a	1 0 7. 6	1 0 4. 7	% 2. 8 -	2 0 3. 5	2 0 2. 8	% 0. 3 -
D i l a o g	1 0 7. 7	1 0 5. 0	2. 5 % -	2 1 5. 2	2 1 3. 1	1. 0 % -
E B I T D A ( d j d ) t a s e u	3 7. 4	3 0. 9	% 1 7. 3 -	6 8. 6	5 8. 9	% 1 4. 2 -
E B I T D A i ( d j t d ) m a r g n a u s e	1 7. 4 %	1 4. 7 %	2. 6 % t p s -	1 6. 4 %	1 4. 2 %	2. 2 % t p s -

Comment

• Slight revenue decline in Q2 for both Digital and Dialog Media, YTD revenue almost at PY level in an overall challenging market environment
• YTD earnings decline in both sub-segments mainly due to challenging online ad-mark and subdued scaling of direct marketing sales force
• In contrast to the negative market trend, t-online with revenue and earnings increase in H1

Segment Perspective – DaaS & E-Commerce

	Q 2			6 M
€ m	2 0 2 4	2 0 2 5	▲	2 0 2 4	2 0 2 5	▲
S h f t t e g m e n r e e n e, e r e o v u	8 6 5.	8 4. 7	1. 1 % -	1 6 7 7.	1 7 5. 5	1. 2 % -
D t S i a a a s a e r v c e	3 9. 7	4 0. 3	1. 5 % +	7 9. 8	8 2. 5	3. 3 % +
E- C o m m e r c e	4 5. 9	4 4. 4	% 3. 3 -	9 7. 8	9 3. 0	% 4. 8 -
E B I T D A ( d j t d ) a u s e	8. 9	8. 9	0. 3 % -	2 1. 2	2 0. 3	4. 1 % -
E B I T D A i ( d j d ) t m a r g n a s e u	% 1 0. 5	% 1 0. 5	% 0. 1 t + p s	% 1 1. 9	% 1 1. 6	% 0. 4 t p s -

Comment

• Statista: Revenue growth across all sales channels continued in Q2; however, business affected by negative currency effects and reduced inbound platform sales; Pre-currency sales growth was 3.6% for Q2 and H1
• Asam: Revenues in Q2 below PY mainly in e-commerce and retail, reflecting subdued consumer confidence as a result of general market uncertainties; YTD development also still affected by international wholesale distribution
• YTD earnings and margin broadly stable; at Statista at PY level; Asam YTD with reduced earnings despite slight increase in Q2

Agenda

Group Update

Financials

Outlook

Outlook

Q3

• Revenue growth in core business (OOH Media) broadly in line with Q2; Q4 will benefit from significantly lower comps
• pDOOH and DOOH as main growth contributors established
• Digital & Dialog Media with revenue development in line with H1
• DaaS & E-Commerce with improved revenue development compared to H1

Full-year

Guidance for 2025 remains unchanged, with a higher dependence on business development in the fourth quarter, due to summer business being more subdued than originally expected

Mid- / Long-term

Double digit top-line growth (average) in our core business (OOH Media)

Financial Calendar 2025

Disclaimer

This presentation contains "forward looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates and projections regarding Ströer's or the Ströer Group's financial position, business strategy, plans and objectives of management and future operations.

Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements.

These forward looking statements speak only as of the date of this presentation release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein.

The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.