Annual Report • Jan 28, 2022
Annual Report
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2021/Q4
The Board of Directors proposes to the Annual General Meeting that no dividend be paid to the shareholders for the 2021 financial year.
| Oct-Dec | Jan-Dec | ||||||
|---|---|---|---|---|---|---|---|
| SEKm (if not otherwise stated) | 2021 | 2020 | ∆% | 2021 | 2020 | ∆% | |
| Net sales | 3,487.2 | 2,354.6 | 48.1 | 12,666.0 | 8,968.2 | 41.2 | |
| Gross profit | 927.9 | 640.0 | 45.0 | 3,357.1 | 2,326.2 | 44.3 | |
| Gross margin (%) | 26.6 | 27.2 | -0.6 p.p. | 26.5 | 25.9 | 0.6 p.p. | |
| Adjusted EBIT* | 186.4 | 194.1 | -4.0 | 812.7 | 700.8 | 16.0 | |
| Adjusted EBIT margin (%) | 5.3 | 8.2 | -2.9 p.p. | 6.4 | 7.8 | -1.4 p.p. | |
| Operating income | 157.4 | 183.4 | -14.2 | 710.6 | 657.8 | 8.0 | |
| Operating margin (%) | 4.5 | 7.8 | -3.3 p.p. | 5.6 | 7.3 | -1.7 p.p. | |
| Net profit for the period | 118.3 | 91.9 | 28.7 | 495.2 | 420.3 | 17.8 | |
| Earnings per share before dilution, SEK | 0.93 | 0.85 | 9.4 | 4.01 | 3.87 | 3.6 | |
| Earnings per share after dilution, SEK | 0.92 | 0.83 | 10.8 | 3.97 | 3.80 | 4.5 | |
| Cash flow from operating activites | -246.8 | 220.7 | -211.8 | -23.2 | 994.3 | -102.3 | |
| Net debt (+) / Net cash (-) | 2,251.3 | 1,796.0 | 25.4 | 2,251.3 | 1,796.0 | 25.4 |
* Refer to "Relevant reconciliations of non-IFRS alternative performance measures (APMs)" on page 33 of this report for a more detailed description.
President and CEO, BHG Group
Part of the culture at BHG is that we always look ahead to new opportunities. However, I have decided to start this final interim report for the year by briefly looking back on what we have achieved since we were listed in 2018.
"We have further advanced our position in our Nordic home markets and established a rapidly growing presence in mainland Europe.
We are a leading player in a large, rapidly growing yet fragmented market and our customer offering encompasses everything for the home online."
We delivered yet another quarter of growth despite a weaker overall market and challenging comparative figures and strengthened our market position. Net sales amounted to SEK 3,487.2 million, up 48.1%, corresponding to pro-forma organic growth of 9.3% and organic growth of 1.8%. Pro-forma growth compared with 2019, i.e. from the time before the outbreak of the pandemic, exceeded 56% – clear confirmation that the long-term trend toward higher market shares for BHG is intact. Adjusted EBIT amounted to SEK 186.4 million for the quarter, corresponding to an adjusted EBIT margin of 5.3%.
M&A remains an important tool going forward. However, during the quarter we decided not to complete several potential acquisitions due to the sellers' valuation expectations not adequately reflecting the prevailing market circumstances. Nevertheless, there are many relevant acquisition opportunities on our list, and we firmly believe that our acquisition journey will continue in 2022. Similar to previous interim reports, we have again decided to put the spotlight on one of our units, this time the relatively newly acquired HYMA – I recommend that you read CEO Anders Carlsson's reflections on the company's start as part of BHG on page 10 of the report.
Through our efforts to meet and surpass our customers' expectations, we build BHG for the future:
Our investments are long-term, and we are convinced that the strength of our model will be reflected in the BHG share in the future.
I would like to conclude by thanking our employees for their tireless work to gradually move us closer to fulfilling our mission: We make living easy!
Malmö, 28 January 2022
Adam Schatz President and CEO, BHG Group
| Oct-Dec | Jan-Dec | ||||||
|---|---|---|---|---|---|---|---|
| SEKm (if not otherwise stated) | 2021 | 2020 | ∆% | 2021 | 2020 | ∆% | |
| Net sales | 3,487.2 | 2,354.6 | 48.1 | 12,666.0 | 8,968.2 | 41.2 | |
| Gross profit | 927.9 | 640.0 | 45.0 | 3,357.1 | 2,326.2 | 44.3 | |
| Gross margin (%) | 26.6 | 27.2 | -0.6 p.p. | 26.5 | 25.9 | 0.6 p.p. | |
| Adjusted EBITDA* | 275.7 | 249.5 | 10.5 | 1,104.6 | 902.7 | 22.4 | |
| Adjusted EBITDA margin (%) | 7.9 | 10.6 | -2.7 p.p. | 8.7 | 10.1 | -1.3 p.p. | |
| Adjusted EBIT* | 186.4 | 194.1 | -4.0 | 812.7 | 700.8 | 16.0 | |
| Adjusted EBIT margin (%) | 5.3 | 8.2 | -2.9 p.p. | 6.4 | 7.8 | -1.4 p.p. | |
| Items affecting comparability | -3.8 | - | - | -23.4 | - | - | |
| Operating income | 157.4 | 183.4 | -14.2 | 710.6 | 657.8 | 8.0 | |
| Operating margin (%) | 4.5 | 7.8 | -3.3 p.p. | 5.6 | 7.3 | -1.7 p.p. | |
| Net profit for the period | 118.3 | 91.9 | 28.7 | 495.2 | 420.3 | 17.8 | |
| Cash flow from operating activites | -246.8 | 220.7 | -211.8 | -23.2 | 994.3 | -102.3 | |
| Visits (thousands) | 106,202 | 77,950 | 36.2 | 411,296 | 302,133 | 36.1 | |
| Orders (thousands) | 1,644 | 865 | 90.0 | 5,247 | 3,012 | 74.2 | |
| Conversion rate (%) | 1.5 | 1.1 | 0.4 p.p. | 1.3 | 1.0 | 0.3 p.p. | |
| Average order value** (SEK) | 2,093 | 2,725 | -23.2 | 2,439 | 3,018 | -19.2 |
* Refer to "Relevant reconciliations of non-IFRS alternative performance measures (APMs)" on page 33 of this report for a more detailed description. ** Average order value (AOV) was impacted by the consolidation of Nordic Nest, whose AOV is about one-third that of the Group's other operations, as of 1 January.
We continued to strengthen our market position during the quarter. In a shrinking overall market and despite high comparative figures, we grew and increased our market shares. This further underpins our assessment that the increase in online penetration during the first year of the pandemic has established a new and higher base from which our growth now continues.
Considering our robust growth in 2020, it is relevant to remind ourselves of the slightly longer-term perspective. Our journey over the past two-year period from the fourth quarter of 2019 to the end of the most recent quarter can be summarised as follows:
The general market scenario from the third quarter continued in the fourth, with bottlenecks and price increases along the supply chain and fiercer competition for customers, which among other things resulted in higher costs for online marketing compared with the year-earlier period. As expected, we can now see signs that several competitors have implemented or are preparing to implement price increases to compensate for higher prices of raw materials and continuing overextended delivery chains. We have
leveraged our position as the largest online pure-play in the Nordic region to navigate the prevailing supply and demand situation.
The fourth quarter of the year was characterised by:
inventories to ensure high product availability despite the disruptions in the global logistics chains and the date on which consolidation of some of the major acquisitions for the year began.
The overall home improvement market remains significantly larger than before the outbreak of the pandemic. However, our assessment is that the market contracted in both the third and fourth quarters of 2021 compared with the corresponding periods in 2020. The market already began to face a slowdown back in the second quarter of 2021. This was partly the result of the comparison with the high demand during the first year of the coronavirus pandemic and partly the normalisation of the consumption of services, which have returned to pre-pandemic levels.
The overall market trend was particularly weak around Black Week – a period in which BHG's units nevertheless reported a strong performance – and subsequently stabilised slightly closer to year-end. It should also be noted that all home improvement categories are continuing to report strong growth compared with the pre-pandemic period.
The market has been impacted for some time by disruptions in the global supply chain in the wake of the pandemic. These cost increases are now starting to be reflected in higher consumer prices in certain categories. Our assessment is that consumer price increases will continue into the next quarter. As we announced in our earlier interim reports this year, we expect shipping costs to remain high and certain bottlenecks to continue into 2022, although they will probably not deteriorate any further.
The market challenges mentioned above are affecting all players in Europe and our prospects for navigating the prevailing circumstances are good.
Despite the overall market being relatively weak in the fourth quarter and the problems that are continuing to impact the product supply chain, our position in the Nordic region and selected markets in continental Europe remains strong, not least in Eastern Europe (through Furniture1) and Germany (through selected parts of the DIY segment, but particularly in the Home Furnishing segment through Nordic Nest and recently acquired AH-Trading).
Our size and approach of combining organic initiatives with acquisitions and leveraging synergies provide us with a major advantage, particularly in the prevailing market:
The Group does not publish any forecasts, but we can confirm that the annual growth in order intake at start of the first quarter of the year was stronger than in both of the preceding quarters.
The assessment that our online markets can be expected to grow by approximately 15% annually remains, and in addition to this base growth, the Group has good opportunities to execute on geographic initiatives, both organic and acquisition-related ones. For further information, refer to the Group's medium-term financial targets (refer to page 7).
Acquisitions will remain an important tool going forward. Assisted by our strengthened integration team, acquired companies can more quickly capitalise on our organic initiatives, which are based on the four strategic cornerstones, with the ultimate aim of bringing us closer to fulfilling our mission: We make living easy.
Many potential acquisition opportunities were evaluated during the quarter. We nevertheless decided to discontinue a couple of advanced acquisition processes in which the sellers' valuation expectations did not, in our opinion, adequately reflect the prevailing market circumstances. A strong M&A pipeline ensures that our acquisition journey will continue in 2022.
With the acquisitions completed during the year, BHG has significantly consolidated its position as the leading online pure-play in the Nordic region, with a rapidly expanding presence in continental Europe in general and in Eastern Europe and Germany in particular.
With the acquisitions and the subsequent merger of Nordic Nest and Svenssons i Lammhult, the Group has established a premium platform in Home Furnishing. Furthermore, the combination of organic initiatives, acquisitions and synergies has enabled the share of the Group's sales generated outside our traditional Nordic home markets to increase sharply in recent years. In the fourth quarter, 17.6% of the Group's net sales was generated from markets outside the Nordic region, up 3.4 percentage points on a pro-forma basis compared with the year-earlier period.
Our prerequisites for maintaining a high acquisition rate are in place, and the pipeline of relevant acquisition candidates – both in our Nordic home markets and in large nearby geographic regions – is strong.
When it comes to acquisitions, our focus is on the home improvement market, a market where the level of online penetration is still relatively low, but which is expected to
grow significantly in the coming years. In this market, we are looking for:
The process of fully integrating ESG into our strategy and our Group-wide projects and activities continued in the quarter. We are now at the point of defining our short and long-term sustainability targets and intend to include them in our 2021 Sustainability Report, which as usual will comprise part of the annual report. Furthermore, we will report in accordance with the EU taxonomy in the sustainability report.
During the period, BHG adopted an update to its Code of Conduct and the Code of Conduct for the Group's suppliers. Both of these Codes are based on the ten principles of the UN Global Compact and the main underlying declarations on human rights, fundamental principles and rights at work, the Rio declaration on environment and development, and the United Nations Convention against Corruption. The updated Codes started to be implemented in all BHG subsidiaries during the period.
The Group does not hedge currency exposure, except for Hafa Bathroom Group, which was acquired in the second quarter.
Exchange-rate fluctuations had a negative, albeit relatively negligible, impact on both net sales and operating income for the quarter.
Both total growth and pro-forma growth (including the performance of recent acquisitions, which typically grow faster when they become part of the Group) were favourable, despite challenging comparative figures. Organic growth for the Group was impacted by high comparative figures and an overall market that contracted during the quarter. Despite
this, positive organic growth for the quarter could be reported due to strong sales during the Black Week period, during which BHG clearly advanced its positions.
Net sales increased 48.1% to SEK 3,487.2 million (2,354.6) for the quarter and 41.2% to SEK 12,666.0 million (8,968.2) for the full year. Organic growth was 1.8% for the quarter and 12.8% for the full year. Pro-forma organic growth was 9.3% for the quarter and 17.9% for the full year. Sales in the German market were particularly strong and for the first time Germany became the third largest BHG geography.
Net sales in the DIY segment increased 26.7% to SEK 1,823.6 million for the quarter and 28.2% to SEK 7,259.6 million for the full year. Organic growth was 2.3% for the quarter and 15.4% for the full year. Pro-forma organic growth was 3.3% for the quarter and 14.6% for the full year. The Swedish operations delivered at a high level, while the other Nordic units encountered more difficult comparative figures – a picture very much like the trend seen in both the second and third quarters.
Net sales in the Home Furnishing segment increased 81.3% to SEK 1,673.2 million for the quarter and 63.1% to SEK 5,442.8 million for the full year. Organic growth was 1.0% for the quarter and 8.2% for the full year. Pro-forma organic growth was 16.8% for the quarter and 22.3% for the full year. Growth was largely driven by sales to customers in continental Europe, particularly via Nordic Nest and Furniture1.
The Group's traffic generation and web team, which works across all units, navigated the continuing challenges of the traffic generation market. Traffic to the Group's webstores performed well despite this and surpassed 100 million. The number of visitors for the quarter was 106.2 million (78.0), which generated 1,644 thousand (865) orders. At the same time the conversion rate increased 0.4 of a percentage point.
The product margin was 39.5% (38.7) for the quarter and 39.1% (37.4) for the full year. The reported gross margin (that is, the margin after deductions for direct selling expenses, such as logistics, fulfilment, etc.) amounted to 26.6% (27.2) for the quarter and 26.5% (25.9) for the full year. This improvement in the product margin was driven by a positive shift in the mix toward a higher share of proprietary brands in the DIY segment and healthy growth in the Home Furnishing segment, which more than compensated for higher shipping and fulfilment costs.
Overall, the gross margin development in the quarter was attributable to:
The Group carefully monitors the development of AOV and focuses particularly on ensuring that the AOV for bulky products, which are sent on pallets, remains high. Essentially all of the operating units managed to maintain, or increase, their AOV during the quarter. The decline in AOV in the Home Furnishing segment was entirely attributable to the shift in the mix toward more parcel shipments following the consolidation of Nordic Nest from 1 January.
Selling, general and administrative expenses (SG&A, defined as the difference between adjusted gross profit and adjusted EBITDA) amounted to SEK 652.2 million (390.6) for the quarter, corresponding to 18.7% (16.6) of net sales, and to SEK 2,252.4 million (1,423.5) for the full year, corresponding to 17.8% (15.9).
SG&A was primarily impacted by increased costs for online marketing as a result of higher traffic generation costs, driven by market price increases for the cost per click (CPC). A large share of this increase was attributable to the normalisation of the unusually low CPC levels in the first year of the pandemic. SG&A as a share of sales was also negatively affected by the date at which AH-Trading was consolidated. AH-Trading's assortment is almost exclusively made up of outdoor furniture and related products and the operations is therefor highly seasonal.
The increase in SG&A in relation to net sales was also the result of the continued increase in the share of sales from own brands. Our aim to increase the share of proprietary brands requires a more comprehensive organisation and increased online marketing. Finally, we continue to be in a phase in which we are building the organisation to enable the delivery of high growth with favourable customer satisfaction and increased customer loyalty in the long term. Customer satisfaction also improved significantly during the year.
As previously mentioned, we decided to discontinue two advanced acquisition processes in new markets for us during the quarter. In connection with this, we recognised transaction costs corresponding to SEK 3.6 million as items affecting comparability during the quarter. Since the third quarter of 2019, we only recognise exceptional transaction costs related to our acquisition agenda.
The Group's adjusted EBIT amounted to SEK 186.4 million (194.1) for the quarter and SEK 812.7 million (700.8) for the full year, corresponding to an adjusted EBIT margin of 5.3% (8.2) for the quarter and 6.4% (7.8) for the full year.
The Group's operating income amounted to SEK 157.4 million (183.4) for the quarter and SEK 710.6 million (657.8) for the full year, corresponding to an operating margin of 4.5% (7.8) for the quarter and 5.6% (7.3) for the full year.
Amortisation of acquisition-related intangible assets amounted to SEK 25.2 million (10.7) for the quarter and SEK 78.7 million (43.0) for the full year. Amortisation pertained to identified surplus values related to customer relationships and customer databases in acquired companies. No impairment of goodwill or other assets was identified during the period, or in the corresponding period of the preceding year.
The Group's net financial items amounted to SEK -8.5 million (-58.4) for the quarter, which included reassessed earn-outs of SEK +8.0 million. Interest expenses for the quarter amounted to SEK -13.8 million, of which SEK -4.4 million related to lease liabilities in accordance with IFRS 16. For the full year, the Group's net financial items amounted to SEK -79.7 million (-107.5), which included reassessed earnouts of SEK -12.3 million. Interest expenses amounted to SEK -49.7 million, of which SEK -15.6 million related to lease liabilities in accordance with IFRS 16.
The Group's profit before tax was SEK 149.0 million (125.0) for the quarter and SEK 630.9 million (550.3) for the full year.
Net income was SEK 118.3 million (91.9) for the quarter and SEK 495.2 million (420.3) for the full year. The effective tax rate was -20.6% (-26.5) for the quarter, corresponding to SEK -30.7 million (-33.1), and -21.5% (-23.6) for the full year, corresponding to SEK -135.7 million (-130.0).
The Group's objective is to achieve net sales of SEK 20 billion over the medium term, including acquisitions. The target of SEK 20 billion in net sales is to be achieved by combining organic growth at least in line with the market, which is expected to grow by approximately 15% per year over a business cycle, with acquisitions, which are to add 5–10 percentage points of growth per year. The combination of organic and inorganic initiatives is to translate into growth in the range of 20–25% per year.
The Group intends to continue conducting its operations in such a manner that growth goes hand in hand with healthy profitability. The profitability target is to achieve and adjusted EBIT margin of at least 7%.
To maintain net debt, excluding IFRS 16 effects, in relation to rolling 12-month (LTM) EBITDA in the range of 1.5-2.5x, subject to flexibility for strategic activities.
When free cash flow exceeds available investments in profitable growth, and provided that the capital structure target is met, the surplus is to be distributed to shareholders.
"Several important initiatives were implemented during the quarter to strengthen our position in the market. As part of our efforts to achieve our mission – We Make Living Easy – we made significant investments to fully leverage our large volume of customer data, further broadened our product portfolio and realised tangible improvements in customer satisfaction."
Home Furnishing 48%
| Oct-Dec | Jan-Dec | ||||||
|---|---|---|---|---|---|---|---|
| SEKm (if not otherwise stated) | 2021 | 2020 | ∆% | 2021 | 2020 | ∆% | |
| Net sales | 1,823.0 | 1,439.2 | 26.7 | 7,259.6 | 5,663.1 | 28.2 | |
| Gross profit | 419.9 | 360.3 | 16.5 | 1,764.3 | 1,322.8 | 33.4 | |
| Gross margin (%) | 23.0 | 25.0 | -2.0 p.p. | 24.3 | 23.4 | 0.9 p.p. | |
| Adjusted EBITDA | 129.6 | 168.4 | -23.0 | 681.7 | 571.6 | 19.3 | |
| Adjusted EBITDA margin (%) | 7.1 | 11.7 | -4.6 p.p. | 9.4 | 10.1 | -0.7 p.p. | |
| Adjusted EBIT | 93.7 | 142.8 | -34.4 | 560.7 | 475.8 | 17.8 | |
| Adjusted EBIT margin (%) | 5.1 | 9.9 | -4.8 p.p. | 7.7 | 8.4 | -0.7 p.p. | |
| Items affecting comparability | - | - | - | - | |||
| Operating income | 78.8 | 134.9 | -41.6 | 516.6 | 444.0 | 16.4 | |
| Operating margin (%) | 4.3 | 9.4 | -5.1 p.p. | 7.1 | 7.8 | -0.7 p.p. | |
| Net profit for the period | -89.1 | -20.3 | 338.2 | 216.4 | 185.4 | 16.7 | |
| Visits (thousands) | 36,389 | 31,894 | 14.1 | 165,984 | 139,931 | 18.6 | |
| Orders (thousands) | 652 | 490 | 33.2 | 2,373 | 1,814 | 30.8 | |
| Conversion rate (%) | 1.8 | 1.5 | 0.3 p.p. | 1.4 | 1.3 | 0.1 p.p. | |
| Average order value (SEK) | 2,688 | 2,819 | -4.7 | 3,116 | 3,155 | -1.2 |
The DIY segment continued to strengthen its Nordic position and capture market shares during the quarter. The segment grew despite particularly high comparative figures and market complications regarding delivery chains and generally weaker demand.
As we reported in the preceding quarter, we do not expect the total DIY market to be as favourable in forthcoming period as it was during the first year of the pandemic. At the same time, we remain convinced that the higher online penetration achieved during the pandemic will persist and thus that a new base has been established from which we can continue to grow.
Our customer offering comprises a combination of the broadest portfolio of external brands along with a growing share of proprietary brands, at marketing-leading prices, supplemented with the most attractive digital shopping experience and infrastructure in the form of showrooms and services. The focus on strengthening the product assortment, delivery capacity and investments in data and automation helped improve customer satisfaction during the quarter:
warehouse has disappeared completely due to dramatic efficiency enhancements to the pick and pack process, among other factors.
Our acquisition strategy continued to help strengthen our position by creating a broader product portfolio and customer base, but also through the additions provided by the acquisitions in the form of strong management teams.
The process of integrating the businesses acquired during the year proceeded according to plan. For example, our proprietary bathroom, door and window brands were consolidated under Hafa Bathroom Group, and the Group's inventory of external garden brands (Husqvarna, Gardena, Landmann) were pooled together under HYMA. Gathering more in-house proprietary and external brands on these platforms will give us an opportunity to optimise our inventory and logistics infrastructure for the Group.
The DIY segment accounted for 52% of the Group's total net sales for the quarter and 57% for the full year. Net sales increased 26.7% to SEK 1,823.0 million (1,439.2) for the quarter and 28.2% to SEK 7,259.6 million (5,663.1) for the full year.
The segment's sales mix performed in line with the third quarter, with the strongest outcome in the Swedish operations, followed by Norway and Finland. The Danish operations, which had the highest comparative figures, delivered a weaker performance. Meanwhile, the targeted initiatives in the segment's new markets outside the Nordic region, based on our proprietary brands, continued to make good progress, albeit from a low starting point.
Challenges in the form of longer lead times and production bottlenecks persisted and are expected to continue for some time. Combined with the ongoing shift in the mix toward a higher share of proprietary brands, this resulted in an acceptance of somewhat higher inventory levels for the time being.
Adjusted EBIT for the quarter amounted to SEK 93.7 million (142.8), with an adjusted EBIT margin of 5.1% (9.9). Adjusted EBIT for the full year was SEK 560.7 million (475.8), with an adjusted EBIT margin of 7.7% (8.4). The lower adjusted EBIT margin compared with the year-earlier period was mainly due to the following factors: 1) Exceptionally high profitability in the year-earlier period, 2) the negative impact of shipping, inventory and traffic generation costs, and 3) IT, automation and organisation investments aimed at enhancing customer satisfaction.
The segment's operating income amounted to SEK 78.8 million (134.9) for the quarter, corresponding to an operating margin of 4.3% (9.4). Operating income for the full year amounted to SEK 516.6 million (444.0), with an operating margin of 7.1% (7.8).
BHG completed the acquisition of HYMA in August 2021, after having followed the company for a long period of time. HYMA holds a leading market position in a number of BHG's core categories, such as garden, tools and leisure, and has a broad portfolio of external and proprietary brands. The acquisition has further strengthened BHG's breadth and depth in key DIY categories, creating favourable opportunities for continued growth in BHG's online platforms in the Nordic region.
"I would like to start by commending BHG for a professional and respectful acquisition process. In my opinion, the people I met throughout the process were genuine and friendly – from our initial talks to the completed transaction, you simply want to do business with BHG.
The first period with BHG involved onboarding with weekly follow-ups, ranging from reporting to enabling synergies and establishing partnerships throughout the Group. HYMA has already generated significant synergies on both the income and cost sides, such as product assortment exchange, consolidation of logistics operations and contractual improvements. We also made major improvements to our search engine optimisation based on an analysis and proposals from BHG's SEO team.
Entrepreneurship is important to me in our work and our business – BHG and its management team empower you with responsibility, encourage you to take initiative and take your operations to new heights. Personally, I find it is impressive that entrepreneurship can be maintained on such a scale – it is a strong element of BHG's corporate culture!
I expect the future together with BHG to be inspiring and full of initiatives that create value, development and competitiveness."
Adjusted gross margin (%)
Adjusted EBIT margin (%)
"The position of the segment in the important mainland European market continued to strengthen during the quarter. With Furniture1, Nordic Nest and AH-Trading, we are carving out a strong position in Europe, while growth prospects in the Nordic region remain healthy."
Christian Eriksson, Head of the Home Furnishing segment
| Oct-Dec | Jan-Dec | ||||||
|---|---|---|---|---|---|---|---|
| SEKm (if not otherwise stated) | 2021 | 2020 | ∆% | 2021 | 2020 | ∆% | |
| Net sales | 1,673.2 | 923.0 | 81.3 | 5,442.8 | 3,337.2 | 63.1 | |
| Gross profit | 508.4 | 280.1 | 81.5 | 1,597.7 | 1,005.4 | 58.9 | |
| Gross margin (%) | 30.4 | 30.3 | 0.0 p.p. | 29.4 | 30.1 | -0.8 p.p. | |
| Adjusted EBITDA | 159.5 | 93.4 | 70.9 | 494.0 | 382.1 | 29.3 | |
| Adjusted EBITDA margin (%) | 9.5 | 10.1 | -0.6 p.p. | 9.1 | 11.5 | -2.4 p.p. | |
| Adjusted EBIT | 106.4 | 63.6 | 67.2 | 324.0 | 276.2 | 17.3 | |
| Adjusted EBITmargin (%) | 6.4 | 6.9 | -0.5 p.p. | 6.0 | 8.3 | -2.3 p.p. | |
| Items affecting comparability | - | - | - | - | |||
| Operating income | 96.2 | 60.8 | 58.3 | 289.4 | 265.0 | 9.2 | |
| Operating margin (%) | 5.7 | 6.6 | -0.8 p.p. | 5.3 | 7.9 | -2.6 p.p. | |
| Net profit for the period | 62.8 | -30.3 | n/a | 182.9 | 125.4 | 45.9 | |
| Visits (thousands) | 69,813 | 46,056 | 51.6 | 245,312 | 162,202 | 51.2 | |
| Orders (thousands) | 992 | 375 | 164.2 | 2,874 | 1,198 | 139.9 | |
| Conversion rate (%) | 1.4 | 0.8 | 0.6 p.p. | 1.2 | 0.7 | 0.4 p.p. | |
| Average order value* (SEK) | 1,702 | 2,601 | -34.6 | 1,880 | 2,811 | -33.1 |
** AOV was impacted by the consolidation of Nordic Nest, whose AOV is about one-third that of the segment's other operations, as of 1 January.
The fourth-quarter home furnishing market featured the same dynamics as in the third quarter: weaker demand, higher traffic generation costs and continued disruptions in the global supply and logistics chains. Despite this, the segment posted strong pro-forma organic growth and also turned around the negative organic growth from the preceding quarter.
The segment's premium platform (Nordic Nest Group, including Svenssons i Lammhult) and the East European operations reported the strongest performance. The segment's specialist businesses also reported healthy growth. The single largest operation, our Nordic furniture platform focusing on value-for-money, managed to significantly improve its profitability – these were key efforts that started in the second half of the year and that we prioritised ahead of growth during this period. There is still considerable uncertainty as to how demand in our important Swedish and Danish markets will develop in the short term, but we have entered the new year with a healthy foundation for the operations.
AH-Trading, which was acquired during the third quarter, has provided the segment with new growth opportunities, not least due to the potential created through a mutual product assortment exchange (see below). AH-Trading was consolidated from 1 September, and because the business has so far focused exclusively on outdoor furniture and related products, with a strong dependency on the outdoor season, AH-Trading made a marginal contribution to sales for the quarter and had a certain negative impact on profitability.
The Home Furnishing segment fundamentally strengthened during the year, with:
From having almost exclusively focused on the Nordic markets until 2018, the segment has since successfully established a rapidly growing presence in continental Europe. In the fourth quarter, customers from countries outside the Nordic region accounted for more than one-third of sales for the segment.
Focus will continue to be directed to executing on initiatives for profitable growth:
• Product assortment: The Group-wide proprietary product assortment exchange system has been implemented in many of the segment's operations. The opportunities that have been generated for exchanging product assortments between the Nordic operations and AH-Trading's German customer base have started to be addressed, with highly positive initial results. To date, the exchange has involved shipments being sent from our Nordic central warehouse in Helsingborg, Sweden, to AH-Trading's warehouse in Nordrhein Westfalen. The plan is to exchange product assortments in both directions once the outdoor season starts. In late autumn, the Nordic operations was able to
resume the broadening of the product range with renewed energy as supplier trade fairs were once again held.
Net sales in the Home Furnishing segment rose 81.3% to SEK 1,673.2 million (923.0) for the quarter, corresponding to 48% of the Group's total net sales. In the full year, net sales increased 63.1% to SEK 5,442.8 million (3,337.2) and accounted for 43% of the Group's total net sales.
The decline in AOV in the period was fully attributable to the incorporation of Nordic Nest – whose AOV is about onethird that of the Group's other home furnishing operations – and its robust growth. AOV for other operations increased during the quarter.
As reported in previous quarters, the operations continued to be impacted by bottlenecks in the product supply chain, not least from Asia. Along with higher raw material prices, these bottlenecks resulted in increased purchasing and logistics costs. Our assessment is that the problems will not deteriorate further and that we have seen the start of a gradual recovery to normality. Significant price adjustments were made in the Nordic value-for-money operations during the quarter, and several competitors have also either started to adjust prices or announced impending adjustments.
The cost for digital traffic generation (CPC) remained high in all markets during the period. This general trend impacted all market players and was a result of intense competition for customers as the consumption of services has increased.
Adjusted EBIT for the quarter amounted to SEK 106.4 million (63.6), with an adjusted EBIT margin of 6.4% (6.9). Adjusted EBIT for the full year was SEK 324.0 million (276.2), with an adjusted EBIT margin of 6.0% (8.3). The adjusted EBIT margin was negatively affected by higher shipping, inventory and traffic generation costs as well as the date on which AH-Trading was acquired. AH-Trading's focus on outdoor furniture means that the operations are heavily seasonal with all profit generated in the warmer months of the year.
The segment's operating income amounted to SEK 96.2 million (60.8) for the quarter, corresponding to an operating margin of 5.7% (6.6). Operating income for the full year amounted to SEK 289.4 million (265.0), with an operating margin of 5.3% (7.9).
Adjusted gross margin (%)
The Group's cash flow from operating activities was SEK - 246.8 million (220.7) for the quarter and SEK -23.2 million (994.3) for the full year. Cash flow from operating activities was mainly driven by a negative development in tied-up working capital, which was primarily the result of a build-up of inventories.
As a result of the disruptions in the global logistics chains, the Group has chosen to accept a slightly higher inventory level in order to ensure product availability and therefore be able to maintain growth. The Group's inventory levels were also impacted by a growing share of sales of proprietary brands in the DIY segment, which are largely shipped from Asia, and by a deliberate adjustment of the range to reduce seasonal dependency.
The Group's cash flow and working capital position follow a seasonal profile, with inventory build-ups primarily of outdoor furniture and leisure products during the first quarter prior to the peak season, followed by high sales and thus a high cash conversion during the seasonally strong second and third quarters, after which working capital and inventories typically increase in the fourth quarter.
In the past 24 months, the Group has significantly increased its share of sales of proprietary brands in the DIY segment, which has resulted in higher inventory levels and strengthened the Group's seasonal working capital profile. The acquisition of Nordic Nest, which has its peak season in the fourth quarter, and the growing importance of Black Week sales have partly changed the seasonal profile of the Group's working capital position in the opposite direction. Strong demand in the fourth quarter results in lower working capital due to high accounts payable, with an inverse effect in the first quarter based on an outflow of supplier payments. All in all, the impact of higher sales of proprietary brands on working capital exceeds the impact from the acquisition of Nordic Nest and Black Week.
In the fourth quarter, the acquisition of AH-Trading, with a distinct high season during the gardening season, had a negative effect on working capital due to a build-up of inventory.
Cash flow from operating activities was SEK -246.8 million (220.7) for the quarter, corresponding to a cash conversion (in relation to adjusted EBITDA) of -107.4% (79.3), and SEK -23.2 million (994.3) for the full year, corresponding to a cash conversion (in relation to adjusted EBITDA) of -10.4% (105.9).
The Group's cash flow to investing activities was SEK -61.5 million (-1,860.6) for the quarter and SEK -1,855.4 million (- 2,042.6) for the full year, and during the period was mainly attributable to disbursements for contracted considerations and earn-outs related to acquisitions in previous periods as well as IT investments related to web platforms and logistics solutions.
Cash flow to financing activities amounted to SEK -96.0 million (1,086.2) for the quarter and SEK 1,847.3 million (1,105.1) for full year, primarily attributable repayments of lease liabilities and interest paid.
The Group's cash and cash equivalents at the end of the reporting period, compared with the beginning of the year, amounted to SEK 273.5 million (299.0).
2021/Q4
The Group's net debt, which is defined as the Group's current and non-current interest-bearing liabilities to credit institutions, less cash and cash equivalents and investments in securities, etc., amounted to SEK 2,251.3 million at the end of the period, compared with SEK 1,796.0 million at the beginning of the year, corresponding to net debt in relation to LTM adjusted EBITDA of 2.34x, which is within the range of the Group's medium-term capital structure target.
The Group's other current and non-current interestbearing liabilities consist of contingent and deferred earnouts related to acquisitions, which are subject to an implicit interest expense related to the present value calculation of the same. These obligations amounted to SEK 2,121.7 million at the end of the period, compared with SEK 1,023.3 million at the beginning of the year (also refer to "Relevant reconciliations of non-IFRS alternative performance measures (APMs)" for a more detailed description).
The Group's unutilised credit facilities amounted to SEK 800.0 million at the end of the period, compared with SEK 300.0 million at the beginning of the year.
The Group's total assets at the end of the reporting period, compared with the beginning of the year, amounted to SEK 13,528.9 million (8,629.7).
The Group's equity at the end of the reporting period amounted to SEK 5,256.2 million (SEK 2,823.0 million at the beginning of the year).
The number of employees (measured as FTEs) at the end of the period was 2,939. The average number of employees (FTEs) for the most recent 12-month period was 2,577.
The Group's operations are impacted by seasonal variations' effect on demand, especially for building products and outdoor furniture. Due to the effect of weather on demand, the Group's sales and cash flow are usually highest in the second quarter. The third and fourth quarters are generally equal in terms of sales, with demand in the third quarter benefiting from the impact of the weather and demand in the fourth quarter growing as the importance of Black Week increased. Demand, and consequently the Group's sales, have historically been lowest in the first quarter. Although seasonal variations do not normally affect the Group's relative earnings and cash flow from year to year, earnings and cash flow may be impacted in years with extremely mild or severe weather conditions, or with very high or low rainfall. Weather conditions may also have a significant impact on individual quarters.
The Parent Company's net sales amounted to SEK 0.8 million (-) for the quarter and SEK 2.6 (1.6) for the full year. The
Parent Company posted an operating loss of SEK -16.4 million (-11.1) for the quarter and SEK -91.1 million (-43.9) for the full year. Outstanding incentive programmes were charged to Parent Company earnings for the full year in an amount of SEK -5.8 million (-14.2). Unlike previous programmes, costs for the Group's fourth incentive programme, rolled out in 2021, are not charged to the Parent Company's earnings. The Parent Company's cash and cash equivalents totalled SEK 0.0 million at the end of the reporting period, compared with SEK 58.8 million at the beginning of the year.
The Board of Directors' proposal to the Annual General Meeting is that no dividend be paid to the shareholders for the 2021 financial year. The basis for this proposal is the high availability of investments in profitable growth, particularly through continued acquisitions.
This report has been prepared by applying the rules of IAS 34 Interim Financial Reporting and applicable regulations contained in the Swedish Annual Accounts Act. The interim report for the Parent Company has been prepared in accordance with Chapter 9 Interim Reports of the Swedish Annual Accounts Act. For the Group and the Parent Company, the same accounting policies and estimation techniques have been applied as in the 2020 annual report.
The Group also applies the European Securities and Markets Authority's (ESMA) guidelines for alternative performance measures. Definitions of alternative performance measures can be found in the relevant reconciliations on pages 33–37 of this report.
The interim information on pages 1–17 is an integrated part of this financial report.
There are several strategic, operational and financial risks and uncertainty factors that can affect the Group's financial results and position. Most risks can be managed through internal procedures, while others are largely driven by external factors. There are risks and uncertainties related to IT and management systems, suppliers, season and weather variations and exchange rates, while other risks and uncertainties may also arise in the case of new competition, changed market conditions or changed consumer behaviour for online sales. The Group is also exposed to interest-rate risk.
During the past 12 months, the Group has strengthened its systems and processes in order to minimise risks related to cyber security.
For a more detailed description of the risks and uncertainties faced by the Group and the Parent Company, refer to Note 26 in the 2020 annual report. Apart from the
risks described therein, the assessment is that there are no additional material risks.
The long-term effects of the coronavirus pandemic are currently difficult to assess, see also Note 5.
All transactions with related parties are based on appropriate market terms. For more information, see Note 4 in this report.
The BHG Group AB (publ) share is listed on Nasdaq Stockholm Large Cap under the ticker BHG with the ISIN code SE0010948588.
The share price at the beginning of the year was SEK 178.8. On the last day of trading in the period, the share price was SEK 95.5. The highest price paid, quoted in January, was SEK 192.0, and the lowest price paid, quoted in December, was SEK 83.9.
During the period, 134,155,315 BHG shares were traded, equivalent to a turnover rate of 108%.
As of 31 December, BHG had approximately 11,000 shareholders, of which the largest were EQT (17.7%), Handelsbanken Fonder (8.9%), Capital Group (8.0%), Swedbank Robur Fonder (7.1%) and Lannebo Fonder (3.6%).
As of 31 December 2021, the number of shares issued was 123,815,730, all of which were ordinary shares.
On 3 February 2021, BHG Group AB carried out a directed issue of 10,800,000 shares at a subscription price of SEK 145 per share, generating proceeds for the Group of SEK 1,544.3 million after a deduction for transaction costs of SEK 21.4 million.
During the first quarter, the number of shares and votes in BHG Group AB also changed due to the exercise of warrants issued at an Extraordinary General Meeting on 26 March 2018 within the framework of the long-term incentive programme 2018/2021, which comprised a total of 2,760,016 warrants. Each warrant entitled the holder to subscribe for one share. The exercise period was from 1 January 2021 to 26 March 2021. The subscription price according to the warrants was SEK 61.75 per share. All of the warrants have been exercised, generating proceeds of SEK 170.4 million for the Group.
During the third quarter, in connection with the acquisition of Hyma Skog & Trädgård AB, BHG Group AB carried out an issue in kind, through which the number of shares and votes increased by 2,887,293.
After the directed issue and the exercise of warrants within the framework of the incentive programme 2018/2021 during the first quarter and the issue in kind carried out during the third quarter, the total number of shares outstanding in BHG Group AB amounted to 123,815,730 as of 31 December 2021.
Johan Giléus Mariette Kristensson Niklas Ringby
Adam Schatz President and CEO
This report has not been audited by the company's auditors.
Hans Michelsensgatan 9 SE-211 20 Malmö. Sweden Corporate registration number: 559077-0763
Gustaf Öhrn Christian Bubenheim Camilla Giesecke Chairman Board member Board member
Board member Board member Board member
This information is information that BHG Group AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out below, at 7:00 a.m. CET on 28 January 2022.
For further information, visit www.wearebhg.com or contact:
Adam Schatz, President and CEO [email protected] +46 (0)709 32 43 00
Jesper Flemme, CFO [email protected] +46 (0)720 80 25 69
Johan Hähnel, Head of Investor Relations [email protected] +46 (0)70 605 63 34
Adam Schatz, President and CEO, and Jesper Flemme, CFO, will hold a conference call at 10:00 a.m. on Friday, 28 January in connection with the publication of the interim report. The call will be held in English. To participate, please call +46850558368 or visit https://tv.streamfabriken.com/bhg-q4- 2021. The presentation will be available from the Group's website: https://www.wearebhg.com/investors/presentations/.
The full year-end report for the period January-December 2021 and previous quarterly and year-end reports are available at https://www.wearebhg.com/investors/financial-reports/
| Week 14 2022 | 2021 Annual Report |
|---|---|
| 27 April 2022 | Interim report January-March 2022 |
| 5 May 2022 | Annual General Meeting (Malmö) |
| 20 July 2022 | Interim report January-June 2022 |
| 27 October 2022 | Interim report January-September 2022 |
BHG is the number 1 consumer e-commerce company in the Nordics. In addition to our Nordic operations, we also have a significant presence in the rest of Europe, as well as in selected markets outside of Europe. Our strong position in these markets makes us the largest European online pure-play within the home improvement space, meaning do-it-yourself and home furnishings. With an ecosystem of online stores, supported by physical destinations and services, such as last-mile deliveries and installation, we offer the market's leading range of well-known external and strong own brands, totalling close to 1 million unique products and encompassing a complete offering within DIY, leisure, furniture and furnishings.
The Group includes over 100 online sites – including sites like www.bygghemma.se, www.trademax.se, www.chilli.se, www.furniturebox.se and www.nordicnest.se – and over 70 showrooms. We are headquartered in Malmö, Sweden, with operations throughout Europe. Our share is traded on Nasdaq Stockholm, under the ticker "BHG."
The BHG brands employ more than 2,000 people, working every day to create the ultimate online shopping experience by combining an unbeatable product range with smart technology, leading product expertise and a broad range of services.
| Oct-Dec | Jan-Dec | ||||
|---|---|---|---|---|---|
| SEKm | 2021 | 2020 | 2021 | 2020 | |
| Net sales | 3,487.2 | 2,354.6 | 12,666.0 | 8,968.2 | |
| Other operating income | 16.7 | 5.5 | 14.8 | 4.3 | |
| Total net sales | 3,503.9 | 2,360.1 | 12,680.9 | 8,972.5 | |
| Cost of goods sold | -2,559.3 | -1,714.5 | -9,308.9 | -6,642.0 | |
| Personnel costs | -281.7 | -184.6 | -981.7 | -652.6 | |
| Other external costs and operating expenses | -388.4 | -211.4 | -1,302.5 | -775.0 | |
| Other operating expenses | -1.7 | -0.0 | -5.8 | -0.1 | |
| Depreciation and amortisation of tangible and intangible fixed assets |
-115.4 | -66.0 | -371.5 | -245.0 | |
| Operating income | 157.4 | 183.4 | 710.6 | 657.8 | |
| Profit/loss from financial items | -8.5 | -58.4 | -79.7 | -107.5 | |
| Profit before tax | 149.0 | 125.0 | 630.9 | 550.3 | |
| Income tax | -30.7 | -33.1 | -135.7 | -130.0 | |
| Profit for the period | 118.3 | 91.9 | 495.2 | 420.3 | |
| Attributable to: | |||||
| Equity holders of the parent | 114.9 | 91.2 | 485.3 | 415.1 | |
| Non-controlling interest | 3.4 | 0.7 | 9.9 | 5.1 | |
| Net income for the period | 118.3 | 91.9 | 495.2 | 420.3 | |
| Earnings per share before dilution, SEK | 0.93 | 0.85 | 4.01 | 3.87 | |
| Earnings per share after dilution, SEK | 0.92 | 0.83 | 3.97 | 3.80 |
* The formula for earnings per share is as follows: earnings per share = net profit/loss for the period/(average number of ordinary shares outstanding + dilution effect due to outstanding warrants). At the end of the period, there was a total of 3,847,532 (5,407,542) warrants outstanding, of which 872,362 (2,646,597) had a dilution effect during the quarter and 1,157,388 (1,780,554) had a dilution effect during the full year.
| Oct-Dec | Jan-Dec | ||||
|---|---|---|---|---|---|
| SEKm | 2021 | 2020 | 2021 | 2020 | |
| Profit for the period | 118.3 | 91.9 | 495.2 | 420.3 | |
| Other comprehensive income | |||||
| Items that subsequently could be reclassified to profit or loss | |||||
| Translation differences for the period | 6.0 | -5.2 | 18.3 | -11.3 | |
| Other comprehensive income for the period | 6.0 | -5.2 | 18.3 | -11.3 | |
| Total comprehensive income for the period | 124.3 | 86.7 | 513.5 | 409.0 | |
| Total comprehensive income attributable to: | |||||
| Parent Company shareholders | 120.9 | 87.8 | 502.9 | 405.3 | |
| Non-controlling interest | 3.5 | -1.1 | 10.6 | 3.6 | |
| Total comprehensive income for the period | 124.3 | 86.7 | 513.5 | 409.0 | |
| Shares outstanding at period's end | 123,815,730 | 107,368,421 | 123,815,730 | 107,368,421 | |
| Average number of shares | |||||
| Before dilution | 123,815,730 | 107,368,421 | 120,986,410 | 107,368,421 | |
| After dilution | 124,688,092 | 110,015,018 | 122,143,798 | 109,148,975 |
* The average number of shares before and after dilution differs because the exercise price for one of the outstanding employee warrant programmes is less than the average share price during the quarter and the full year, respectively.
| 31 Dec | |||||
|---|---|---|---|---|---|
| SEKm | 2021 | 2020 | |||
| Non-current assets | |||||
| Goodwill | 6,318.7 | 4,395.1 | |||
| Other intangible fixed assets | 2,893.3 | 1,804.4 | |||
| Total intangible fixed assets | 9,212.0 | 6,199.6 | |||
| Buildings and land | 21.9 | 10.0 | |||
| Leased fixed assets | 893.3 | 601.9 | |||
| Tangible fixed assets | 136.3 | 64.0 | |||
| Financial fixed assets | 13.1 | 9.4 | |||
| Deferred tax asset | 26.4 | 19.1 | |||
| Total fixed assets | 10,302.9 | 6,904.0 | |||
| Current assets | |||||
| Inventories | 2,431.5 | 992.3 | |||
| Current receivables | 521.0 | 434.5 | |||
| Cash and cash equivalents | 273.5 | 299.0 | |||
| Total current assets | 3,225.9 | 1,725.7 | |||
| Total assets | 13,528.9 | 8,629.7 | |||
| Equity | |||||
| Equity attributable to owners of the parent | 5,211.9 | 2,787.2 | |||
| Non-controlling interest | 44.4 | 35.8 | |||
| Total equity | 5,256.3 | 2,823.0 | |||
| Non-current liabilities | |||||
| Deferred tax liability | 636.7 | 375.0 | |||
| Other provisions | 43.2 | 22.7 | |||
| Non-current interest-bearing liabilites to credit institutions | 2,517.2 | 2,042.6 | |||
| Non-current lease liabilities | 622.0 | 449.8 | |||
| Non-current acquistion related interest-bearing liabilities | 1,883.5 | 948.0 | |||
| Total non-current liabilities | 5,702.6 | 3,838.1 | |||
| Current liabilities | |||||
| Current interest-bearing liabilities to credit institutions | - | 46.4 | |||
| Current lease liabilities | 256.7 | 149.8 | |||
| Current acquistion related interest-bearing liabilities | 238.1 | 75.3 | |||
| Other current liabilities | 2,075.2 | 1,697.2 | |||
| Total current liabilities | 2,570.0 | 1,968.6 | |||
| Total equity and liabilities | 13,528.9 | 8,629.7 |
| Oct-Dec | Jan-Dec | ||||
|---|---|---|---|---|---|
| SEKm | 2021 | 2020 | 2021 | 2020 | |
| EBITDA | 271.9 | 249.5 | 1,081.2 | 902.7 | |
| Adjustments for items not included in cash flow | -15.3 | -9.8 | 2.4 | -14.2 | |
| Income tax paid | -21.6 | -7.0 | -101.2 | -56.0 | |
| Cash flow from operating activities before changes in working | |||||
| capital | 235.0 | 232.7 | 982.5 | 832.5 | |
| Changes in working capital | -481.8 | -11.9 | -1,005.7 | 161.8 | |
| Cash flow from operating activites | -246.8 | 220.7 | -23.2 | 994.3 | |
| Investments in operations | -3.4 | -1,738.6 | -1,610.9 | -1,859.1 | |
| Redemption of loan to seller upon acquisition of operations | - | -91.8 | -65.0 | -91.8 | |
| Investments in other non-current assets | -71.1 | -30.0 | -193.7 | -94.1 | |
| Divestment of operations | -0.0 | 0.3 | -0.0 | 0.4 | |
| Divestment of other tangible fixed assets | 11.7 | 0.2 | 12.4 | 0.5 | |
| Received interest | 1.4 | -0.6 | 1.8 | 1.5 | |
| Cash flow to/from investing activities | -61.5 | -1,860.6 | -1,855.4 | -2,042.6 | |
| Loans taken* | - | 1,134.2 | 2,650.1 | 1,277.1 | |
| Amortisation of loans | -76.8 | -40.5 | -2,479.6 | -147.3 | |
| Issue of warrants | 0.9 | - | 21.6 | 12.9 | |
| Interest paid | -14.9 | -7.6 | -54.8 | -32.2 | |
| Dividends to non-controlling interests | -5.1 | - | -5.1 | -5.5 | |
| Cash flow to/from financing activities | -96.0 | 1,086.2 | 1,847.3 | 1,105.1 | |
| Cash flow for the period | -404.2 | -553.7 | -31.2 | 56.8 | |
| Cash and cash equivalents at the beginning of the period | 677.4 | 873.5 | 299.0 | 270.3 | |
| Translation differences in cash and cash equivalents | 0.3 | -20.9 | 5.8 | -28.1 | |
| Cash and cash equivalents at the end of the period | 273.5 | 299.0 | 273.5 | 299.0 |
* Cash flow from interest-bearing loans raised is recognised after deductions for transaction expenses of SEK 9.9 million.
| 31 Dec | |||
|---|---|---|---|
| SEKm | 2021 | 2020 | |
| Opening balance | 2,823.0 | 2,925.1 | |
| Comprehensive income for the period | 513.5 | 409.0 | |
| Acquisition of non-controlling interests in Furniture1 UAB | - | -11.6 | |
| New share issues* | 2,119.3 | - | |
| Issue of warrants | 17.5 | 7.5 | |
| Dividends to non-controlling interests | -5.1 | -5.5 | |
| Remeasurement of liabilities to non-controlling interests | -211.9 | -501.5 | |
| Closing balance | 5,256.3 | 2,823.0 |
* The proceeds for the period from the new issue are recognised net after a deduction for transaction costs of SEK 21.4 million.
| Oct-Dec | Jan-Dec | ||||
|---|---|---|---|---|---|
| SEKm | 2021 | 2020 | 2021 | 2020 | |
| Net sales | |||||
| DIY | 1,823.0 | 1,439.2 | 7,259.6 | 5,663.1 | |
| Home Furnishing | 1,673.2 | 923.0 | 5,442.8 | 3,337.2 | |
| Total net sales | 3,496.3 | 2,362.2 | 12,702.4 | 9,000.3 | |
| Other* | 7.7 | 6.2 | 24.9 | 18.0 | |
| Eliminations | -16.8 | -13.8 | -61.3 | -50.1 | |
| Group consolidated total | 3,487.2 | 2,354.6 | 12,666.0 | 8,968.2 | |
| Revenue from other segments | |||||
| DIY | 1.6 | 2.7 | 9.8 | 13.6 | |
| Home Furnishing | 7.6 | 4.9 | 26.6 | 18.7 | |
| Other* | 7.7 | 6.2 | 24.9 | 17.9 | |
| Total | 16.8 | 13.8 | 61.3 | 50.1 |
| Oct-Dec | Jan-Dec | ||||
|---|---|---|---|---|---|
| SEKm | 2021 | 2020 | 2021 | 2020 | |
| Operating income and profit before tax | |||||
| DIY | 78.8 | 134.9 | 516.6 | 444.0 | |
| Home Furnishing | 96.2 | 60.8 | 289.4 | 265.0 | |
| Total operating income | 174.9 | 195.7 | 806.0 | 709.0 | |
| Other* | -17.5 | -12.3 | -95.4 | -51.2 | |
| Group consolidated operating income | 157.4 | 183.4 | 710.6 | 657.8 | |
| Financial net | -8.5 | -58.4 | -79.7 | -107.5 | |
| Group consolidated profit before tax | 149.0 | 125.0 | 630.9 | 550.3 |
* The Group's other operations primarily consist of Group-wide functions and financing arrangements. Accordingly, net sales consist in all material aspects of management fees.
| Oct-Dec 2021 | Jan-Dec 2021 | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Home | Elim | Home | Elim | |||||||
| SEKm | DIY | Furnishing | Other | ination | Group | DIY | Furnishing | Other | ination | Group |
| Sweden | 1,310.3 | 688.1 | 7.7 | -14.9 | 1,991.2 | 4,943.1 | 2,363.2 | 24.9 | -51.8 | 7,279.3 |
| Finland | 367.3 | 57.1 | - | 0.0 | 424.5 | 1,599.3 | 191.5 | - | -3.5 | 1,787.4 |
| Denmark | 64.8 | 155.8 | - | - | 220.6 | 392.8 | 655.4 | - | - | 1,048.2 |
| Norway | 66.1 | 171.9 | - | - | 238.0 | 268.9 | 532.4 | - | - | 801.3 |
| Rest of Europe | 14.5 | 553.3 | - | -1.9 | 565.9 | 55.6 | 1,563.6 | - | -6.1 | 1,613.1 |
| Rest of World | - | 47.0 | - | - | 47.0 | - | 136.7 | - | - | 136.7 |
| Net sales | 1,823.0 | 1,673.2 | 7.7 | -16.8 | 3,487.2 | 7,259.6 | 5,442.8 | 24.9 | -61.3 | 12,666.0 |
| Oct-Dec 2020 | Jan-Dec 2020 | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| SEKm | DIY | Home Furnishing |
Other | Elim ination |
Group | DIY | Home Furnishing |
Other | Elim ination |
Group |
| Sweden | 962.7 | 437.9 | 6.2 | -12.3 | 1,394.5 | 3,659.5 | 1,575.2 | 18.0 | -42.7 | 5,210.1 |
| Finland | 316.5 | 38.9 | - | -0.0 | 355.4 | 1,330.1 | 141.6 | - | -2.6 | 1,469.0 |
| Denmark | 81.5 | 158.3 | - | - | 239.8 | 380.8 | 612.1 | - | - | 992.9 |
| Norway | 66.7 | 71.2 | - | - | 137.9 | 252.0 | 264.1 | - | - | 516.1 |
| Rest of Europe | 11.8 | 216.7 | - | -1.4 | 227.1 | 40.7 | 744.2 | - | -4.9 | 780.1 |
| Net sales | 1,439.2 | 923.0 | 6.2 | -13.8 | 2,354.6 | 5,663.1 | 3,337.2 | 18.0 | -50.1 | 8,968.2 |
| 2021 | |||||||
|---|---|---|---|---|---|---|---|
| SEKm | Net identifiable assets and liabilities |
Goodwill | Purchase price |
Cash and cash equivalent s |
Issued shares in BHG Group AB |
Contingent/ deferred purchase price, vendor loans |
Net cash flow |
| Business combinations during 2021 | |||||||
| Acqusition of shares in IP Agency Oy | 87.9 | 279.7 | 367.6 | 46.0 | - | 140.8 | -180.8 |
| Acqusition of shares in Hafa Bathroom Group AB | 97.2 | 97.8 | 195.0 | 4.5 | - | 15.7 | -174.8 |
| Acqusition of shares in E. Svenssons i Lammhult AB | 96.0 | 133.2 | 229.2 | 16.1 | - | 30.0 | -183.1 |
| Acquisition of Hyma Skog & Trädgård AB | 630.5 | 981.3 | 1,611.7 | 56.0 | 404.2 | 625.1 | -526.4 |
| Acquisition of AH-Trading GmbH | 250.6 | 413.6 | 664.2 | 67.7 | - | 267.2 | -329.3 |
| Acquisition of non-controlling interests | |||||||
| Acquisition of shares in Inredhemma Danmark ApS | - | - | - | - | - | - | -6.8 |
| Acquisition of shares in Hemfint i Kristianstad AB | - | - | - | - | - | - | -65.1 |
| Acquisition of shares in Vitvaruexperten.com Nordic AB |
- | - | - | - | - | - | -13.3 |
| Acquisition of shares in Polarpumpen AB | - | - | - | - | - | - | -41.7 |
| Compulsory redemption, Sleepo AB | - | - | - | - | - | - | -2.5 |
| Contingent consideration | |||||||
| Additional purchase price, Arc E-commerce AB | - | - | - | - | - | - | -20.8 |
| Additional purchase price, Arredo Holding AB | - | - | - | - | - | - | -0.9 |
| Additional purchase price, Edututor Oy | - | - | - | - | - | - | -5.0 |
| Additional purchase price, Lindström & Sondén AB | - | - | - | - | - | - | -10.1 |
| Additional purchase price, Vitvarubolaget i Sundbyberg AB |
- | - | - | - | - | - | -0.7 |
| Additional purchase price, Designkupp AS | - | - | - | - | - | - | -12.4 |
| Additional purchase price, Stonefactory Scandinavia AB |
- | - | - | - | - | - | -4.5 |
| Additional purchase price, Nordiska Fönster i Ängelholm AB |
- | - | - | - | - | - | -29.2 |
| Additional purchase price, LampGallerian Växjö AB | - | - | - | - | - | - | -3.4 |
| 1,162.1 | 1,905.6 | 3,067.7 | 190.3 | 404.2 | 1,078.8 | -1,610.8 |
Since the acquisition date, the acquisitions have contributed SEK 1,072.7 million to the Group's revenue and SEK 40.6 million to the Group's profit/loss after tax. If the acquisitions had been consolidated from the beginning of the financial year, they would have contributed SEK 2,405.2 million to the Group's revenue and SEK 98.5 million to the Group's profit/loss after tax.
On 2 September, the Group acquired 80% of the shares in AH-Trading GmbH (AH-Trading), one of Germany's leading ecommerce companies in garden furniture in the mid and premium segments. All of the company's approximately 10,000 products are sold online, about half of which are proprietary brands. AH-Trading's sales in 2020 amounted to SEK 469 million and its EBITA to SEK 34 million.
Since the acquisition date, AH-Trading has contributed SEK 67.7 million to the Group's revenue and SEK -7.1 million to Group's profit/loss after tax. If AH-Trading had been consolidated from the beginning of the financial year, it would have contributed SEK 661.9 million to the Group's revenue and SEK 40.1 million to the Group's profit/loss after tax.
| SEKm | |
|---|---|
| Acquisition of AH-Trading GmbH | |
| Net assets at time of acquisition | |
| Trademarks | 178.3 |
| Customer relationships | 71.3 |
| Intangible fixed assets | 19.5 |
| Leased fixed assets | 40.8 |
| Tangible fixed assets | 10.8 |
| Financial fixed assets | 0.1 |
| Inventory | 134.4 |
| Accounts receivable | 18.4 |
| Other receivables | 7.3 |
| Cash and cash equivalents | 67.7 |
| Deferred tax liability | -74.9 |
| Provisions | -0.4 |
| Non-current liabilities | -33.4 |
| Non-current leasing liabilities | -28.4 |
| Accounts payable | -88.8 |
| Current leasing liabilities | -12.4 |
| Other liabilities | -59.8 |
| Net identifiable assets and liabilities | 250.6 |
| Goodwill | 413.6 |
| Total purchase consideration | 664.2 |
| Consideration transferred, cash flow and impact on cash and cash equivalents | |
| Consideration transferred | -664.2 |
| Less: | |
| Liability to non-controlling interest | 157.9 |
| Contingent consideration | 109.4 |
| Cash flow - paid purchase price | -397.0 |
| Cash and cash equivalents in the acquired business | 67.7 |
| Effect on cash and cash equivalents | -329.3 |
On 9 June, the Group announced that an agreement had been entered into to acquire 92.2% of the shares in HYMA Skog & Trädgård AB (HYMA). HYMA holds a leading market position in a number of BHG's core categories, such as garden, tools and leisure, with a broad portfolio of external and proprietary brands. HYMA has a long history of strong and profitable organic growth supplemented by strategic acquisitions. HYMA's sales in 2020 amounted to SEK 797 million and its EBITA to SEK 57 million.
Since the acquisition date, HYMA has contributed SEK 404.0 million to the Group's revenue and SEK 14.3 million to the Group's profit/loss after tax. If HYMA had been consolidated from the beginning of the financial year, it would have contributed SEK 943.4 million to the Group's revenue and SEK 25.5 million to the Group's profit/loss after tax.
| Net assets at time of acquisition | |
|---|---|
| Trademarks | 355.4 |
| Customer relationships | 252.6 |
| Intangible fixed assets | 16.7 |
| Buildings and land | 22.0 |
| Leased fixed assets | 9.8 |
| Tangible fixed assets | 5.6 |
| Financial fixed assets | 0.6 |
| Deferred tax asset | 2.8 |
| Inventory | 272.9 |
| Accounts receivable | 11.9 |
| Other receivables | 13.6 |
| Cash and cash equivalents | 56.0 |
| Deferred tax liability | -134.1 |
| Provisions | -0.1 |
| Non-current liabilities | -66.2 |
| Non-current leasing liabilities | -6.6 |
| Accounts payable | -138.9 |
| Current leasing liabilities | -3.2 |
| Other liabilities | -40.3 |
| Net identifiable assets and liabilities | 630.5 |
| Goodwill | 981.3 |
| Total purchase consideration | 1,611.7 |
| Consideration transferred, cash flow and impact on cash and cash equivalents | |
| Consideration transferred | -1,611.7 |
| Less: | |
| Issued shares (2,887,293 ordinary shares) | 404.2 |
| Liability to non-controlling interest | 163.4 |
| Contingent consideration | 461.7 |
| Cash flow - paid purchase price | -582.4 |
| Cash and cash equivalents in the acquired business | 56.0 |
| Effect on cash and cash equivalents | -526.4 |
Financial assets and financial liabilities measured at fair value in the consolidated statement of financial position comprise liabilities for contingent considerations and currency forwards. The carrying amount for all financial assets and financial liabilities is deemed to be a reasonable approximation of the fair values of the items.
Contingent earn-outs are included in Level 3 of the valuation hierarchy, meaning the level applicable for assets and liabilities that are considered illiquid and difficult to value, and for which inputs for measuring fair value are unobservable inputs in the market. The fair value of contingent considerations is calculated by discounting future cash flows with a risk-adjusted discount interest rate. Expected cash flows are forecast using probable scenarios for future EBITDA levels, amounts that will result from various outcomes and the probability of those outcomes. The table presents the carrying amount of contingent and deferred earn-outs attributable to the Group's acquisitions and liabilities to non-controlling interests.
| 31 Dec | ||
|---|---|---|
| SEKm | 2021 | 2020 |
| Reported value on the opening date | 1,023.3 | 554.5 |
| Recognition in profit or loss | 14.6 | 63.6 |
| Recognised in equity | 221.5 | 485.7 |
| Utilised amount | -216.5 | -220.7 |
| Acquisition value at cost | 1,078.8 | 140.1 |
| Reported value on the closing date | 2,121.7 | 1,023.3 |
As a result of the acquisition of Hafa Bathroom Group (see Note 2), the Group also recognises currency forwards at fair value since such instruments are used by Hafa Bathroom Group to hedge its exposure to currency exchange risk. The fair value of the currency forwards as of 31 December 2021 was SEK 1.5 million (0.0), of which SEK 1.5 million (0.0) comprised assets and SEK 0.0 million (0.0) comprised liabilities for the Group. The currency forwards are measured based on a discount comprising the difference between the contracted forward rate and the actual forward rate for a currency forward maturing on the same date. This measurement is included in Level 2 of the valuation hierarchy.
Transactions between BHG Group AB and its subsidiaries have been eliminated in the consolidated financial statements. All transactions between related parties have been conducted on commercial terms, on an arm's length basis.
During the first quarter of 2021, the Group carried out a directed issue of 10,800,000 shares at a subscription price of SEK 145 per share, generating proceeds of SEK 1,544.3 million after a deduction for transaction fees. All warrants within the framework of the incentive programme LTIP 2018 were exercised during the first quarter. Through the exercise of warrants, 2,760,016 shares were issued for a subscription price of SEK 61.75 per share, generating proceeds of SEK 170.4 million.
During the third quarter, in connection with the acquisition of Hyma Skog & Trädgård AB, BHG Group AB carried out an issue in kind, through which the number of shares and votes increased by 2,887,293. No other transactions with shareholders were carried out during the year.
The coronavirus pandemic has led to consumers travelling less and spending more time at home. During the pandemic, consumers therefore chose to invest more in their homes and to make their purchases to a greater extent online rather than in physical stores. Since BHG sells home improvement products online, this changed customer behaviour during the pandemic led to increased demand for BHG's products. BHG's strong position in home improvement products online in the Nordics should continue to benefit the company going forward. We still consider it probable that the increased online penetration that has occurred during the pandemic will remain and, accordingly, that the market for BHG's products has become larger than before the pandemic.
BHG has had a close cooperation with its suppliers during the pandemic to ensure deliveries and expanded inventory to minimise the risk of goods shortages. However, the market has been impacted for some time by disruptions in the global logistics and supply chains in the wake of the pandemic, resulting in, for example, higher shipping costs. We expect certain bottlenecks to remain in 2022.
Now that the Covid-19 restrictions have partly been lifted, the consumption of services that were not available during the pandemic has increased and demand for products has decreased. As a result, competition for customers in BHG's categories has intensified. As the largest online pure-play in the Nordic region, we have a strong position to navigate a more complicated supply and demand situation.
In the second quarter of 2021, BHG completed refinancing whereby the Group's existing credit facilities with SEB were replaced with new facilities provided jointly by SEB and Danske Bank. The credit line under the previous facilities originally totalled SEK 2,395 million (SEK 2,349 million after a repayment of SEK 46 million), of which SEK 1,000 million matured in May 2022 and the remainder in March 2023. At the beginning of the second quarter, the Group utilised SEK 2,109 million the credit line available under the previous facilities. The new facilities have a total credit line of SEK 3,300 million divided between a term loan, a revolving credit facility and an overdraft facility (refer to the table below):
| 31 Dec 2021 | |||
|---|---|---|---|
| Full size | Utilized | Unutilized | |
| SEKm | amount | amount | amount |
| Term loan facility | 1,500.0 | 1,500.0 | - |
| Revolving credit facility | 1,500.0 | 1,000.0 | 500.0 |
| Overdraft facility | 300.0 | - | 300.0 |
| Total | 3,300.0 | 2,500.0 | 800.0 |
The facilities mature on May 2024, but BHG has an option to extend the agreement until May 2026 at the longest. However, such an extension must be approved by the lenders. The facilities are conditional on the Group fulfilling certain financial covenants in the form of the debt/equity ratio and interest coverage ratio. The term loan is in SEK and carries variable interest in the form of STIBOR plus a margin. Within the framework of the revolving credit facility, borrowing in different currencies is permitted. Depending on which currency is used, the Group will pay variable interest in the form of an applicable IBOR plus a margin.
In connection with the repayment of the previous facilities, the transaction fees attributable to these facilities were expensed, which had a negative impact of SEK 5.2 million on the Group's net financial items for the second quarter of 2021.
| Oct-Dec | Jan-Dec | ||||
|---|---|---|---|---|---|
| SEKm | 2021 | 2020 | 2021 | 2020 | |
| Net sales | 0.8 | - | 2.6 | 1.6 | |
| Total net sales | 0.8 | - | 2.6 | 1.6 | |
| Personnel cost | -12.2 | -7.7 | -63.1 | -34.2 | |
| Other external costs | -5.0 | -3.3 | -30.4 | -11.2 | |
| Depreciation and amortisation of tangible and intangible fixed | |||||
| assets | -0.1 | -0.0 | -0.2 | -0.2 | |
| Operating income | -16.4 | -11.1 | -91.1 | -43.9 | |
| Profit/loss from financial items | 7.1 | -1.0 | 18.0 | -2.4 | |
| Group contributions | 76.0 | 132.3 | 76.0 | 132.3 | |
| Profit/loss before tax | 66.7 | 120.2 | 2.9 | 86.0 | |
| Income tax | -14.0 | -25.7 | -0.3 | -18.4 | |
| Profit/loss for the period | 52.7 | 94.5 | 2.6 | 67.6 |
A statement of other comprehensive income has not been prepared since the Parent Company did not conduct any transactions recognised as other comprehensive income.
| 31 Dec | ||||
|---|---|---|---|---|
| SEKm | 2021 | 2020 | ||
| Non-current assets | ||||
| Other intangible fixed assets | 0.8 | 0.8 | ||
| Total intangible fixed assets | 0.8 | 0.8 | ||
| Participations in Group companies | 3,678.3 | 2,691.6 | ||
| Long-term receivables from Group companies | 3,690.0 | 1,000.0 | ||
| Total fixed assets | 7,369.1 | 3,692.4 | ||
| Current assets | ||||
| Short-term receivables | 7.2 | 5.6 | ||
| Short-term receivables from Group companies | 124.2 | 223.2 | ||
| Cash and cash equivalents | - | 58.8 | ||
| Total current assets | 131.3 | 287.6 | ||
| Total assets | 7,500.4 | 3,979.9 | ||
| Equity | ||||
| Restricted equity | 3.7 | 3.2 | ||
| Unrestriced equity | 4,933.3 | 2,808.7 | ||
| Total equity | 4,937.0 | 2,811.9 | ||
| Untaxed reserves | 28.6 | 28.6 | ||
| Non-current liabilities | ||||
| Non-current interest-bearing liabilites to credit institutions | 2,492.3 | 996.9 | ||
| Total non-current liabilities | 2,492.3 | 996.9 | ||
| Current liabilities | ||||
| Other current liabilities | 42.5 | 142.5 | ||
| Total current liabilities | 42.5 | 142.5 | ||
| Total equity and liabilities | 7,500.4 | 3,979.9 |
| 2021 | 2020 | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Q4 | Q3 | Q2 | Q1 Jan-Dec | Q4 | Q3 | Q2 | Q1 Jan-Dec | |||
| THE GROUP | ||||||||||
| Net sales growth (%) | 48.1 | 33.6 | 31.8 | 57.7 | 41.2 | 43.2 | 39.7 | 57.7 | 33.5 | 44.4 |
| Organic growth (%) | 1.8 | 5.5 | 14.1 | 36.5 | 12.8 | 35.5 | 32.3 | 41.8 | 22.1 | 33.7 |
| Proforma organic growth (%) | 9.3 | 10.2 | 16.8 | 42.7 | 17.9 | 44.5 | 32.5 | 44.2 | 23.3 | 38.7 |
| Gross profit beofre direct selling costs (%) | 39.5 | 38.3 | 39.0 | 39.7 | 39.1 | 38.7 | 37.4 | 36.1 | 37.8 | 37.4 |
| Gross profit (%) | 26.6 | 25.8 | 26.6 | 27.2 | 26.5 | 27.2 | 25.9 | 25.0 | 25.8 | 25.9 |
| Adjusted EBIT (%) | 5.3 | 5.4 | 7.8 | 7.2 | 6.4 | 8.2 | 8.5 | 8.6 | 4.9 | 7.8 |
| Earnings per share before dilution, SEK | 0.93 | 0.50 | 1.63 | 0.97 | 4.01 | 0.85 | 1.24 | 1.34 | 0.43 | 3.87 |
| Earnings per share after dilution, SEK | 0.92 | 0.49 | 1.62 | 0.96 | 3.97 | 0.83 | 1.22 | 1.33 | 0.43 | 3.80 |
| Equity/assets ratio % | 38.9 | 38.4 | 44.7 | 42.2 | 38.9 | 32.7 | 45.2 | 43.2 | 45.8 | 32.7 |
| Net debt (+) / Net cash (-) | 2,251.3 | 1,854.3 | 509.2 | 173.9 | 2,251.3 | 1,796.0 | 87.2 | -26.2 | 500.0 | 1,796.0 |
| Cash flow from operating activites (SEKm) | -246.8 | -232.0 | 336.1 | 119.5 | -23.2 | 220.7 | 20.7 | 605.0 | 147.9 | 994.3 |
| Visits (thousands) | 106,202 | 94,710 108,555 | 101,829 | 411,296 | 77,950 | 75,644 | 90,672 | 57,866 | 302,133 | |
| Orders (thousands) | 1,644 | 1,182 | 1,276 | 1,145 | 5,247 | 865 | 715 | 889 | 543 | 3,012 |
| Average order value (SEK) | 2,093 | 2,545 | 2,808 | 2,416 | 2,439 | 2,725 | 3,080 | 3,193 | 3,119 | 3,018 |
| DIY | ||||||||||
| Net sales growth (%) | 26.7 | 27.2 | 20.1 | 47.6 | 28.2 | 49.4 | 46.0 | 73.8 | 36.7 | 53.0 |
| Organic growth (%) | 2.3 | 10.1 | 14.9 | 44.8 | 15.4 | 39.4 | 34.6 | 48.3 | 17.9 | 36.6 |
| Proforma organic growth (%) | 3.3 | 9.5 | 13.4 | 43.3 | 14.6 | 39.3 | 35.4 | 51.1 | 21.5 | 38.3 |
| Gross profit beofre direct selling costs (%) | 33.5 | 34.0 | 35.8 | 35.1 | 34.6 | 34.4 | 33.1 | 32.3 | 32.2 | 33.0 |
| Gross profit (%) | 23.0 | 23.3 | 25.4 | 25.6 | 24.3 | 25.0 | 23.1 | 22.6 | 22.6 | 23.4 |
| Adjusted EBIT (%) | 5.1 | 7.0 | 10.5 | 7.8 | 7.7 | 9.9 | 9.0 | 8.9 | 4.2 | 8.4 |
| Visits (thousands) | 36,389 | 41,309 | 50,349 | 37,936 | 165,984 | 31,894 | 36,398 | 47,004 | 24,634 | 139,931 |
| Orders (thousands) | 652 | 587 | 648 | 486 | 2,373 | 490 | 427 | 584 | 313 | 1,814 |
| Average order value (SEK) | 2,688 | 3,065 | 3,511 | 3,226 | 3,116 | 2,819 | 3,264 | 3,280 | 3,298 | 3,155 |
| Home Furnishing | ||||||||||
| Net sales growth (%) | 81.3 | 44.6 | 55.6 | 70.6 | 63.1 | 34.7 | 29.5 | 32.3 | 30.0 | 31.7 |
| Organic growth (%) | 1.0 | -2.4 | 12.3 | 25.4 | 8.2 | 30.1 | 28.6 | 31.5 | 27.6 | 29.6 |
| Proforma organic growth (%) | 16.8 | 11.1 | 22.6 | 41.5 | 22.3 | 50.7 | 27.3 | 31.6 | 26.7 | 39.3 |
| Gross profit beofre direct selling costs (%) | 46.0 | 44.6 | 44.1 | 44.9 | 45.0 | 45.2 | 44.9 | 43.7 | 45.1 | 44.7 |
| Gross profit (%) | 30.4 | 29.4 | 28.4 | 28.9 | 29.4 | 30.3 | 30.7 | 29.7 | 29.8 | 30.1 |
| Adjusted EBIT (%) | 6.4 | 4.0 | 5.8 | 7.5 | 6.0 | 6.9 | 9.9 | 9.6 | 6.4 | 8.3 |
| Visits (thousands) | 69,813 | 53,401 | 58,205 | 63,893 | 245,312 | 46,056 | 39,246 | 43,668 | 33,232 | 162,202 |
| Orders (thousands) | 992 | 595 | 627 | 659 | 2,874 | 375 | 288 | 305 | 230 | 1,198 |
| Average order value (SEK) | 1,702 | 2,032 | 2,082 | 1,820 | 1,880 | 2,601 | 2,806 | 3,027 | 2,875 | 2,811 |
Some of the data stated in this report, as used by management and analysts for assessing the Group's development, is not defined in accordance with IFRS. Management is of the opinion that this data makes it easier for investors to analyse the Group's development, for the reasons stated below. Investors should regard this data as a complement rather than a replacement for financial information presented in accordance with IFRS. The Group's definitions of these performance measures may differ from similarly named measures reported by other companies.
Adjusted EBIT corresponds to operating income excluding amortisation of acquisition-related intangible assets, gains/losses on sales of fixed assets and, where applicable, items affecting comparability. In other words, adjusted EBIT, in accordance with the accounting rules, includes all depreciation and amortisation of tangible and intangible assets attributable to the business (which was also the case for the previously used measure – adjusted EBITA). The difference between adjusted EBIT and EBIT is that the amortisation which arises as a result of the accounting treatment of purchase price allocations in conjunction with acquisitions is added back to adjusted EBIT.
Using the estimation technique for adjusted EBIT facilitates the understanding of the Group's earnings and profit, since adjusted EBIT provides a correct picture of the Group's operating income, without deduction of the accounting-related amortisation arising due to the acquisition analyses in conjunction with the acquisitions (which are not related to the underlying operations). Furthermore, the measure simplifies peer comp analysis of companies that do not make acquisitions, while analysis and assessment of acquisition candidates becomes clearer and more transparent, since their EBIT contribution will then correspond to their actual contribution to the Group after consolidation. It is also important to note that the effect of acquisitions is already reflected in the Group's capital structure and net debt, in accordance with generally accepted accounting practices.
Adjusted gross profit and adjusted EBITDA correspond to gross profit and EBITDA adjusted for items affecting comparability.
| Oct-Dec | Jan-Dec | |||
|---|---|---|---|---|
| SEKm | 2021 | 2020 | 2021 | 2020 |
| Operating income | 157.4 | 183.4 | 710.6 | 657.8 |
| Acquisition-related costs | 3.8 | - | 23.4 | - |
| Total items affecting comparability | 3.8 | - | 23.4 | - |
| Amortisation and impairment of acquisition-related intangible fixed assets |
25.2 | 10.7 | 78.7 | 43.0 |
| Adjusted EBIT | 186.4 | 194.1 | 812.7 | 700.8 |
| Adjusted EBIT (%) | 5.3 | 8.2 | 6.4 | 7.8 |
| Depreciation and amortisation of tangible and intangible fixed assets |
90.2 | 55.3 | 292.8 | 201.9 |
| Gain/loss from sale of fixed assets | -0.9 | 0.0 | -0.8 | -0.0 |
| Adjusted EBITDA | 275.7 | 249.5 | 1,104.6 | 902.7 |
| Adjusted EBITDA (%) | 7.9 | 10.6 | 8.7 | 10.1 |
| Net sales | 3,487.2 | 2,354.6 | 12,666.0 | 8,968.2 |
| Cost of goods | -2,108.1 | -1,443.4 | -7,710.4 | -5,609.9 |
| Gross profit before direct selling costs | 1,379.1 | 911.2 | 4,955.6 | 3,358.3 |
| Gross profit before direct selling costs (%) | 39.5 | 38.7 | 39.1 | 37.4 |
| Direct selling costs | -451.2 | -271.2 | -1,598.5 | -1,032.1 |
| Gross profit | 927.9 | 640.0 | 3,357.1 | 2,326.2 |
| Gross profit (%) | 26.6 | 27.2 | 26.5 | 25.9 |
| Adjusted gross profit | 927.9 | 640.0 | 3,357.1 | 2,326.2 |
| Adjusted gross profit (%) | 26.6 | 27.2 | 26.5 | 25.9 |
| Oct-Dec | Jan-Dec | |||
|---|---|---|---|---|
| SEKm | 2021 | 2020 | 2021 | 2020 |
| Operating income | 78.8 | 134.9 | 516.6 | 444.0 |
| Total items affecting comparability | - | - | - | - |
| Amortisation and impairment of acquisition-related intangible fixed assets |
14.9 | 7.9 | 44.1 | 31.8 |
| Adjusted EBIT | 93.7 | 142.8 | 560.7 | 475.8 |
| Adjusted EBIT (%) | 5.1 | 9.9 | 7.7 | 8.4 |
| Depreciation and amortisation of tangible and intangible fixed assets |
37.1 | 25.6 | 122.0 | 95.9 |
| Gain/loss from sale of fixed assets | -1.2 | -0.1 | -1.0 | -0.1 |
| Adjusted EBITDA | 129.6 | 168.4 | 681.7 | 571.6 |
| Adjusted EBITDA (%) | 7.1 | 11.7 | 9.4 | 10.1 |
| Net sales | 1,823.0 | 1,439.2 | 7,259.6 | 5,663.1 |
| Cost of goods | -1,213.2 | -944.7 | -4,747.2 | -3,794.1 |
| Gross profit before direct selling costs | 609.9 | 494.4 | 2,512.4 | 1,869.0 |
| Gross profit before direct selling costs (%) | 33.5 | 34.4 | 34.6 | 33.0 |
| Direct selling costs | -190.0 | -134.1 | -748.1 | -546.2 |
| Gross profit | 419.9 | 360.3 | 1,764.3 | 1,322.8 |
| Gross profit (%) | 23.0 | 25.0 | 24.3 | 23.4 |
| Adjusted gross profit | 419.9 | 360.3 | 1,764.3 | 1,322.8 |
| Adjusted gross profit (%) | 23.0 | 25.0 | 24.3 | 23.4 |
| Oct-Dec | Jan-Dec | |||
|---|---|---|---|---|
| SEKm | 2021 | 2020 | 2021 | 2020 |
| Operating income | 96.2 | 60.8 | 289.4 | 265.0 |
| Total items affecting comparability | - | - | - | - |
| Amortisation and impairment of acquisition-related intangible fixed assets |
10.2 | 2.9 | 34.6 | 11.2 |
| Adjusted EBIT | 106.4 | 63.6 | 324.0 | 276.2 |
| Adjusted EBIT (%) | 6.4 | 6.9 | 6.0 | 8.3 |
| Depreciation and amortisation of tangible and intangible fixed assets |
52.8 | 29.6 | 169.8 | 105.8 |
| Gain/loss from sale of fixed assets | 0.3 | 0.1 | 0.2 | 0.1 |
| Adjusted EBITDA | 159.5 | 93.4 | 494.0 | 382.1 |
| Adjusted EBITDA (%) | 9.5 | 10.1 | 9.1 | 11.5 |
| Net sales | 1,673.2 | 923.0 | 5,442.8 | 3,337.2 |
| Cost of goods | -903.7 | -505.9 | -2,994.7 | -1,845.9 |
| Gross profit before direct selling costs | 769.5 | 417.1 | 2,448.1 | 1,491.3 |
| Gross profit before direct selling costs (%) | 46.0 | 45.2 | 45.0 | 44.7 |
| Direct selling costs | -261.2 | -137.0 | -850.4 | -485.9 |
| Gross profit | 508.4 | 280.1 | 1,597.7 | 1,005.4 |
| Gross profit (%) | 30.4 | 30.3 | 29.4 | 30.1 |
| Adjusted gross profit | 508.4 | 280.1 | 1,597.7 | 1,005.4 |
| Adjusted gross profit (%) | 30.4 | 30.3 | 29.4 | 30.1 |
Management is of the opinion that because the Group's actual net debt/net cash corresponds to the Group's non-current and current interest-bearing liabilities to credit institutions less cash and cash equivalents, investments in securities, etc. and transaction fees, other non-current and current interest-bearing liabilities should be excluded. The Group's other non-current and current interest-bearing liabilities consist of contingent and deferred earn-outs related to acquisitions, which are subject to an implicit interest expense. Lease liabilities reflect the balance sheet effects of IFRS 16.
At the end of the year, net debt amounted to SEK 2,251.3 million, corresponding to net debt in relation to LTM adjusted EBITDA of 2.34x. The Group's other current and non-current interest-bearing liabilities consist of contingent and deferred earnouts related to acquisitions, which are subject to an implicit interest expense related to the present value calculation of the same. These obligations amounted to SEK 2,121.7 million at the end of the year, compared with SEK 1,023.3 million at the beginning of the year. Lease liabilities reflect the balance sheet effects of IFRS 16 and amounted to SEK 878.7 million at the end of the year, compared with SEK 599.6 million at the beginning of the year.
| 31 Dec | ||
|---|---|---|
| SEKm | 2021 | 2020 |
| Non-current interest-bearing debt | 5,022.7 | 3,440.4 |
| Short-term interest-bearing debt | 494.8 | 271.4 |
| Total interest-bearing debt | 5,517.6 | 3,711.8 |
| Cash and cash equivalents | -273.5 | -299.0 |
| Adjustment lease liabilities | -878.7 | -599.6 |
| Adjustment of earn-outs and deferred payments | -2,121.7 | -1,023.3 |
| Adjustment transaction costs | 7.7 | 6.1 |
| Net debt (+) / Net cash (-) | 2,251.3 | 1,796.0 |
| Performance measure | Definition | Reasoning |
|---|---|---|
| Share turnover rate | Number of shares traded during the period divided by the weighted-average number of shares outstanding before dilution. |
The share turnover rate shows the rate at which shares in BHG Group AB are bought and sold through trading on NASDAQ Stockholm. |
| Number of visits | Number of visits to the Group's webstores during the period in question. |
This performance measure is used to measure customer activity. |
| Number of orders | Number of orders placed during the period in question. |
This performance measure is used to measure customer activity. |
| Gross margin | Gross profit as a percentage of net sales. | Gross margin gives an indication of the contribution margin as a share of net sales. |
| Gross margin before direct selling costs |
Gross profit before direct selling costs – primarily postage and fulfilment – as a percentage of net sales. |
An additional margin measure, complementing the fully loaded gross margin measure, allowing for further transparency. |
| Gross profit | Net sales less cost of goods sold. Gross profit includes costs directly attributable to goods sold, such as warehouse and transportation costs. Gross profit includes items affecting comparability. |
Gross profit gives an indication of the contribution margin in the operations. |
| EBIT | Earnings before interest, tax and acquisition related amortisation and impairment. |
Together with EBITDA, EBIT provides an indication of the profit generated by operating activities. |
| EBITDA | Operating income before depreciation, amortisation, impairment, financial net and tax. |
EBITDA provides a general indication as to the profit generated in the operations before depreciation, amortisation and impairment. |
| EBITDA margin | EBITDA as a percentage of net sales. | In combination with net sales growth, the EBITDA margin is a useful performance measure for monitoring value creation. |
| EBIT margin | EBIT as a percentage of net sales. | In combination with net sales growth, the EBIT margin is a useful performance measure for monitoring value creation. |
| Average order value (AOV) | Total order value (meaning Internet sales, postage income and other related services) divided by the number of orders. |
Average order value is a useful indication of revenue generation. |
| Investments | Investments in tangible and intangible fixed assets. |
Investments provide an indication of total investments in tangible and intangible assets. |
| Adjusted gross margin | Adjusted gross profit as a percentage of net sales. |
Adjusted gross margin gives an indication of the contribution margin as a share of net sales. |
| Adjusted EBIT | Adjusted EBIT corresponds to operating profit adjusted for amortisation and impairment losses on acquisition-related intangible assets, gain/loss from sale of fixed assets and, from time to time, items affecting comparability. |
This performance measure provides an indication of the profit generated by the Group's operating activities. |
| Adjusted EBITDA | EBITDA excluding items affecting comparability. |
This performance measure provides an indication of the profit generated by the Group's operating activities. |
| Adjusted EBITDA margin | Adjusted EBITDA as a percentage of net sales. |
This performance measure is relevant to creating an understanding of the operational profitability generated by the business. |
| Adjusted EBIT margin | Adjusted EBIT as a percentage of net sales. | This performance measure provides an indication of the profit generated by the Group's operating activities. |
| Adjusted selling, general and administrative expenses |
The difference between adjusted gross profit and adjusted EBITDA, which excludes other specified items. |
Selling, general and administrative expenses provide an indication of operating expenses, excluding cost of goods sold, thereby giving an indication of the efficiency of the Group's operations. |
| Performance measure | Definition | Reasoning |
|---|---|---|
| Share turnover rate | Number of shares traded during the period divided by the weighted-average number of shares outstanding before dilution. |
The share turnover rate shows the rate at which shares in BHG Group AB are bought and sold through trading on NASDAQ Stockholm. |
| Adjusted gross profit | Net sales less cost of goods sold. Adjusted gross profit includes costs directly attributable to goods sold, such as warehouse and transportation costs. Adjusted gross profit excluding items affecting comparability. |
Adjusted gross profit gives an indication of the contribution margin in the operations. |
| Items affecting comparability |
Items affecting comparability relate to events and transactions whose impact on earnings are important to note when the financial results for the period are compared with previous periods. Items affecting comparability include costs of advisory services in connection with acquisitions, costs resulting from strategic decisions and significant restructuring of operations, capital gains and losses on divestments, material impairment losses and other material non recurring costs and revenue. |
Items affecting comparability is a term used to describe items which, when excluded, show the Group's earnings excluding items which, by nature, are of a non-recurring nature in the operating activities. |
| Cash conversion | Pre-tax cash flow from operating activities less investments in non-current assets (capex) as a percentage of adjusted EBITDA. |
Operating cash conversion enables the Group to monitor management of its ongoing investments and working capital. |
| Net sales growth | Annual growth in net sales calculated as a comparison with the preceding year and expressed as a percentage. |
Net sales growth provides a measure for the Group to compare growth between various periods and in relation to the overall market and competitors. |
| Net debt | The sum of interest-bearing liabilities, excluding lease liabilities and earn-outs, less cash and cash equivalents, investments in securities, etc. and prepaid borrowing costs. |
Net debt is a measure that shows the Group's interest bearing net debt to financial institutions. |
| Organic growth | Refers to growth for comparable webstores and showrooms compared with the preceding year, including units with consolidated comparative data for a full calendar year, meaning changes in net sales after adjustment for acquired net sales in accordance with the above definition. |
Organic growth is a measure that enables the Group to monitor underlying net sales growth, excluding the effects of acquisitions. |
| Pro-forma organic growth | Refers to growth for comparable webstores and showrooms compared with the preceding year, including all current units comprising the Group, meaning including year-on-year growth of recent acquisitions. |
Pro-forma organic growth is a measure which includes the growth rates of recently acquired companies since joining the Group. This measure thus includes the effect of sales synergies as a result of acquisitions. |
| Working capital | Inventories and non-interest-bearing current assets less non-interest-bearing current liabilities. |
Working capital provides an indication of the Group's short-term financial capacity, since it gives an indication as to whether the Group's short-term assets are sufficient to cover its current liabilities. |
| Operating margin (EBIT margin) |
EBIT as a percentage of net sales. | In combination with net sales growth, operating margin is a useful measure for monitoring value creation. |
| Equity/assets ratio | Equity, including non-controlling interests, as a percentage of total assets. |
This performance measure reflects the company's financial position and thus its long-term solvency. A favourable equity/assets ratio and strong financial position enable the Group to handle periods with a weak economic situation and provide the financial strength for growth. A lower equity/assets ratio entails a higher financial risk, but also higher financial leverage. |
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