Mowi ASA

Environmental & Social Information • Apr 3, 2014

Marine Harvest salmon even healthier

Marine Harvest salmon even healthier

Marine Harvest has entered into an agreement with FF Skagen to clean all

relevant fish oil used for Marine Harvest salmon farming. Cleaning of fish oils

removes environmental pollutants, and should make intake limitations for salmon

redundant. This sort of cleaning is not currently being carried in production of

salmon feed and will be a differentiator for Marine Harvest.

- This is a major step in the strategy of Marine Harvest becoming a fully

integrated protein producer, able to follow and control all ingredients from our

fish feed to the consumers plate. We want to use our position to ensure top

quality and confidence in the product all the way. From time to time the

discussion of how many salmon meals the consumer should and could eat pops up in

media. We recognize that such debates can confuse the consumer. Our aim with the

cleaning of fish oil is to remove all doubts regarding salmon intake. The result

is that Marine Harvest salmon becomes even healthier, says CEO Alf-Helge

Aarskog.

-We at FF Skagen are proud to be a part of securing even healthier salmon than

before, as we enter in to agreement with Marine Harvest to deliver cleaned fish

oils to their new production of fish feed, says CEO of FF Skagen Johannes

Palsson.

Press contact Marine Harvest

media@marineharvest.com or +4748189900

About Marine Harvest Group

Marine Harvest Group is the world's leading seafood company and largest producer

of farmed salmon, with presence in 22 countries and a total of 10 400 employees

worldwide. The company is headquartered in Bergen, Norway, and is listed on the

Oslo Stock Exchange and New York Stock Exchange (NYSE). Please see

www.marineharvest.com for further information.

Forward looking statements

This release may be deemed to include forward-looking statements, such as

statements that relate to Marine Harvest's goals and strategies, salmon prices,

ability to increase or vary harvest volume, production capacity, trends in the

seafood industry, restructuring initiatives, exchange rate and interest rate

fluctuations, expected research and development expenditures, business prospects

and positioning with respect to market, demographic and pricing trends,

strategic initiatives, and the effects of any extraordinary events and various

other matters (including developments with respect to laws, regulations and

governmental policies regulating the industry and changes in accounting

policies, standards and interpretations) on Marine Harvest's business and

results. Forward-looking statements are typically identified by words or

phrases, such as "believe," "expect," "anticipate," "intend," "estimate," "may

increase," "may fluctuate," "plan," "goal," "target," "strategy," and similar

expressions or future or conditional verbs such as "may," "will," "should,"

"would," and "could." Forward-looking statements are Marine Harvest's current

estimates or expectations of future events or future results. Actual results

could differ materially from those indicated by these statements because the

realization of those results is subject to many risks and uncertainties. Marine

Harvest ASA's registration statement on Form 20-F filed in 2014, including the

section captioned "Risk Factors," contain additional information about factors

that could affect actual results, including: changes to the price of salmon

including the value of our biological assets; hedging risks; risks related to

fish feed; economic and market risks; environmental risks; operational risks;

risks related to escapes, disease and sea lice; product risks; risks related to

our acquisitions; financing risks; regulation risks including relating to food

safety, the aquaculture industry, processing, competition and anti-corruption;

trade restriction risks; litigation risks; tax and accounting risks; strategic

and competitive risks; and reputation risks. All forward-looking statements

included in this release are based on information available at the time of the

release, and Marine Harvest assumes no obligation to update any forward-looking

statement.

This information is subject of the disclosure requirements pursuant to section

5-12 of the Norwegian Securities Trading Act.

[HUG#1773847]