XXL ASA – Q4 and full year 2015
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Important notice
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This presentation includes and is based, inter alia, on forward-looking information and contains statements regarding the future in connection with the XXL Group's growth initiatives, profit figures, outlook, strategies and objectives. All forward-looking information and statements in this presentation are based on current expectations, estimates and projections about global economic conditions, the economic conditions of the regions and industries that are major markets for the XXL Group and its lines of business. These expectations, estimates and projections are generally identifiable by statements containing words such as "expects", "believes", "estimates" or similar expressions.
Important factors may lead to actual profits, results and developments deviating substantially from what has been expressed or implied in such statements. Although XXL believes that its expectations and the presentation are based upon reasonable assumptions, it can give no assurance that those expectations will be achieved or that the actual results will be as set out in the presentation.
XXL is making no representation or warranty, expressed or implied, as to the accuracy, reliability or completeness of the presentation, and neither XXL nor any of its directors, officers or employees will have any liability to you or any other persons resulting from your use.
This presentation was prepared for the interim results presentation for the fourth quarter 2016, held on 19 February 2016. Information contained herein will not be updated. The following slides should also be read and considered in connection with the information given orally during the presentation.
Highlights 2015 - Group
Revenue growth of 24%
- LfL growth of 4.7%
- E-commerce growth of 71%
Opened 8 new stores
- 1 in Norway
- 3 in Sweden
- 4 in Finland
- OPEX/Sales ratio down 0.1 points to 28.6%
- EBITDA-margin of 11.2% (12.2% LY)
- Lower gross margin in Norway
- Geographical mix effects
- HQ & Logistics costs down 0.2 points to 3.8% of Group sales
- Net income of NOK 467 million
- The Board of Directors will propose a dividend of NOK 2.00 per share for 2015
Growth drivers 2015
Growth drivers 2015
18.02.2016 Page | 4 * Restructured or moved stores, other differences
Growth split by markets 2015
Growth by segments 2015
Gross margin development
- Group gross margin decline of 1.1 points
- Lower gross margin in Norway
- Improvements in Sweden and Finland
- Geographical mix effects
Cost control
OPEX%
- Group OPEX% down 0.1 points
- Sweden improvement despite increase in social security tax
- Lower OPEX% in Finland due to scale on larger store base
- Norway stable at 21.2% despite increased costs on digital marketing
- Scalable logistics model
EBITDA-margin development 2015
EBITDA-margins
- EBITDA-margin from 12.2% to 11.2%
- Lower gross margin for the Group
- Geographical mix effects
Highlights 2015 - Operations
Norway
- Challenging market conditions more campaigns
- Regional differences
- Growth of 8.3% and LfL growth of 3.9%
- OPEX % on par with last year
Sweden
- Volatile market growth of 24.2% in local currency vs. market of 5.3%*
- LfL up 2.3% in local currency, despite cannibalization
- Better store operations and reduced costs due to synergies across the organization
- EBITDA-margin from 7.1% to 9.2%
Finland
- Taking a strong position in a tough market
- Doubled the store base from 4 to 8 stores in total
- Focus on volume and customer perception
- Achieved a positive EBITDA of NOK 19 million
E-commerce
- Building capacity and a scalable organization
- Improving the online service
- Strong growth of 70.5%
- Now 8.2% of Group sales
Highlights Q4 2015
- Revenue growth of 21%
- Like for Like growth of 4.5%
- E-commerce growth of 71%
- Lack of cold weather and snow
- Aggressive campaigns to capture volume
- OPEX% down 0.5 points to 28.5%
- Despite increased digital marketing costs
- Despite increased social security costs in Sweden
- Opened three new stores
- Mylly (Turku Finland) on 4 November
- Bodø (Norway) on 12 November
- Östersund (Sweden) on 25 November
- Opened the very first XXL Outlet
- Charlottenberg (Sweden) on 11 December
- HQ and Logistics costs down 0.7 points YoY to 3.5% of Group sales
Growth drivers in the quarter
Growth split by markets
11% 24% 72% 71%* 21% NOR SWE FIN ECOM Group Growth by segments
Growth by county
Share of growth by geography
Gross margin development
Gross margin development
- Lower gross margin in Norway and Finland due to aggressive marketing campaigns
- Improved gross margin in Sweden due to lower share of clearance sales
OPEX development
OPEX%
- OPEX% improved with 0.5 points to 28.5% despite
- Increased digital marketing costs
- Higher social security tax in Sweden
- Cost improvements
- Synergies in stores as well as HQ and Logistics
EBITDA development
EBITDA-margins
Lower gross margin
- Partly offset by improved cost position
- Geographical mix effects as expected
Q4 14 Q4 15
Norway – Good growth driven by several campaigns
- 11% revenue growth YoY
- 4.0% Like for Like growth
- Opened one new store, Bodø on 12 November
- Unseasonably high temperatures
- Many initiatives and campaigns
- Black Friday very successful
- Gross margin negatively impacted
- 43.8% vs. 46.2% last year
- OPEX/Sales down 0.3 points to 20.7%
- EBITDA-margin of 23.1%
- Continuing more digital marketing
Sweden – Volatile market
- Revenue growth of 15% in local currency
- Still a volatile market
- Sporting goods sales up 5.4% in October and 8.5% in November, but down 1.4% in December (Figures from HUI Research)
- Opened one store in Östersund on 25 November
- First XXL Outlet opened in Charlottenberg on 11 December with a promising start
- Lack of cold weather and snow…
- … but very good sales with the arrival of winter conditions in January 2016
- Like for Like growth down 2.6% in local currency
- Gross margin improved from 37.6% to 38.9% YoY
- EBITDA margin of 9.1% up 1.7 points YoY despite new legislation on social security tax for younger employees
- Negative effect of NOK 5 million in the quarter
Finland – Building position with low prices
- Still challenging macro situation
- XXL driving the market
- Opened one new store
- Mylly (Turku) on 4 November
- No snow and high temperatures
- Aggressive campaigns to capture the volume
- Another quarter with positive EBITDA
- NOK 7 million
E-commerce – Solid growth
- 71% revenue growth
- 10.3% of Group sales compared to 7.2% in Q414
- High growth in all three markets
- New mobile check-out service introduced
- New search engine implemented
- Pick-up at store established in all stores
- Building customer database
XXL Denmark – Pure online player
- Fragmented market with a total size of around EUR 1 billion
- Entering as a pure online player
- Plug&Play we have what we need
- Already hired 3 employees
- Office established in Copenhagen
- Low risk but will return negative profits the first years of operation
- Aggressive pricing and high marketing spending
- Minor initial CAPEX
- Considered as a small store outside Norway
- Pay-back of 4-5 years
HQ and Logistics – Scalability
- OPEX of NOK 64 million to 3.5% of Group sales compared to 4.2% in Q4 14
- Well-functioning value chain and scale
- Cost focus throughout the organization
- Expansion in Örebro finalized with handover in November
- From 20,000 to 40,000 sqm
- Innovative robotics and cost efficient solutions
- CAPEX of NOK 36 million of which 25 million booked in Q4 2015
Priorities going forward
- Improving the omni-channel experience
- Opening of new stores
- Continuing to drive LfL growth
- Always focusing on cost improvements
Financial review
Income statement
Q4 2015
| Amounts in MNOK |
Q4 15 |
Q4 14 |
2015 |
2014 |
Total operating revenue |
1 831 |
1 520 |
6 487 |
5 215 |
| Operating income |
203 |
158 |
634 |
521 |
| Net financials |
-16 |
2 |
-26 |
-182 |
| Profit before income tax |
187 |
160 |
608 |
339 |
| Income tax expense |
44 |
31 |
141 |
77 |
Net profit |
144 |
129 |
467 |
262 |
Cash flow
- Dividends of NOK 277 million paid in July 2015
- Inventory increased to NOK 35.7 million per store
- Currency effects of NOK 3.0 million
- Reduced sales in December
- Investment in central warehouse in Sweden
- NOK 25 million booked in Q4 2015
- NOK 36 million in total
- Periodization differences in accounts payables
- Equity ratio of 58.5%
- Net debt of 1 034 million
- 1.4x NIBD / EBITDA
- Liquidity reserve of NOK 787 million
Cash flow
(Amounts in MNOK) |
2015 |
2014 |
Cash provided by operating activities |
352 |
325 |
Cash used by investing activities |
-169 |
-152 |
Cash used by financing activities |
-319 |
-121 |
Net change in cash and cash equivalents |
-135 |
52 |
| Cash and cash equivalents beginning of year |
222 |
170 |
| Cash and cash equivalents end of period |
87 |
222 |
Changes in working capital
(Amounts in MNOK) |
2015 |
2014 |
Changes in inventory |
-531 |
-324 |
Changes in receivables |
3 |
60 |
Changes in payables |
124 |
40 |
Prepayments of financial leases |
-11 |
-7 |
Changes in other assets and liabilities |
93 |
4 |
Change in working capital |
-322 |
-227 |
Dividends 2015
- The Board of Directors will propose a dividend of NOK 2.00 per share
- Equals 60% of net income 2015
- Dividend policy going forward in the range of 40-50% of net income
- Strong financial position
- Following the resolution by the Annual General Meeting on Friday 3 June 2016, the XXL ASA share will be traded ex dividend on Monday 6 June
Outlook
- Revenue growth of 30 per cent in January 2016 to NOK 652 million
- XXL has signed 9 new lease agreements for store openings for 2016 where of 6 in Norway. The aim for 2016 is 10-12 new stores in total
- XXL will launch an e-commerce offering in Denmark in 2016
- Aggressive pricing and high marketing spending
- Negative profit the first years of operation
- The business case has minor initial CAPEX but the total investment should be considered as a small store outside Norway with 4-5 years of pay-back.
- Total infrastructure investments for 2016 in the range of NOK 50-65 million
- Increased marketing costs of appr. 0.5 pp of sales in all countries in a transition period from analogue to digital marketing
- The Group maintains the following long term objectives (as compared to 2013 figures):
- Like-for-like growth of mid-single digits over time
- E-commerce share of total revenues of low double digits
- Gross margins to be stable. For Norway maintained at the same level, increasing to high 30's in Sweden and Finland. Due to the demanding macro in Finland the lift to high 30's will take longer time than in Sweden
- EBITDA-margin stable as a result of stable gross margins and operating expenses. In Norway at low 20's, in Sweden low double digits and in Finland high single digits
Summary
- 24% revenue growth in 2015
- Cost and scalability
- We made money in Finland
- EPS of NOK 3.37 for 2015
- The Board will propose a DPS of NOK 2.00 for 2015
- Built a solid platform for further growth in the years to come
XXL ASA – Q4 and full year 2015