XXL

Appointed new Managing Director Norway

XXL ASA has appointed Mr. Anders Kjellén as the new

Managing Director Norway in XXL ASA. He will start in

his new position in Q4 2016 and be a part of the

management team in XXL ASA.

Anders Kjellén is currently Managing Director Nordics

for the outdoor brand Mammut and has been CEO of

Mammut Ajungilak AS since 2012. During his appointment

at Mammut, the company has seen strong growth and

profitability improvements in the Nordic markets.

Prior to his current position he worked for over

eighteen years at Gresvig Norway, where he held

several leading positions including Head of Sales in

G-Sport, CEO of Gresvig Detalj AS, Regional Manager

and Store Manager.

Mr. Kjellén is a Swedish citizen and resides in

Norway. He owns no shares in XXL ASA as of today.

For further queries, please contact:

Tolle O. R. Grøterud, Head of Investor Relations, XXL

ASA

Tel: +47 90 27 29 59

About XXL ASA

XXL is a leading sports retailer with stores and

e-commerce in Norway, Sweden, Finland and Denmark. It

is the largest and the fastest growing among the major

sports retailers in the Nordic. XXL pursues a broad

customer appeal, offering a one stop shop experience

with a wide range of products for sports, hunting,

skiing, biking and other outdoor activities. XXL's

concept is to have the largest stores with the lowest

prices and the widest assortment of products, focusing

on branded goods.

This information is subject to the disclosure

requirements pursuant to section 5-12 of the Norwegian

Securities Trading Act.

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