Vend Marketplaces ASA

Board/Management Information • Sep 19, 2017

Schibsted ASA (SCHA/SCHB) - Schibsted adjusts organization to strengthen local execution and global scale

Schibsted ASA (SCHA/SCHB) - Schibsted adjusts organization to strengthen local execution and global scale

Schibsted presents a new organizational setup with two operational divisions,

named "Marketplaces" and "Media". The ambition is to enable Schibsted to further

increase the speed of development and increasingly leverage our local competence

and strong brands across more than 20 markets. At the same time, it will be

possible to continue to capture the benefits of our global scale.

The overall strategy of Schibsted remains unchanged; to be a global leader in

online classifieds, to develop world-class media houses and develop new growth

services.

Within Marketplaces, Schibsted will continue to focus on further strengthening

our strong brands and traffic positions in current markets, as well as

leveraging these strong positions by developing the monetization further. A

strengthened product portfolio within verticals should deliver more value to the

customers, and hence form the basis for long term growth with operational margin

progression.

The Media division's core mission is to deliver quality journalism supported by

continued digitalization and increased revenue share from digital products. At

the same time, further streamlining of the operations and improved efficiency

will remain a cornerstone of the long-term strategy.

"We must take full advantage of our local competence and strong brands across

all our markets. At the same time, we will continue to capture the benefits of

our global scale. A more simple organization will be able to move faster in the

market. We are convinced that the adjusted organizational set-up will enable us

to compete in the most effective manner going forward, and also to do an even

better job for our users and customers," says CEO Rolv Erik Ryssdal.

Schibsted has invested significantly in enhancing our digital product and

technology capabilities, and Ryssdal underlines that product and technology

development will remain a driving force in Schibsted's future development. In

the new organization, digital product development will be better integrated with

the business units, thereby coming closer to the users and be able to gain more

impact in the local markets.

Schibsted Product & Technology will still be a driving force in the new

"Marketplaces" and "Media" divisions. Most of the employees in the current

Schibsted Product & Technology unit will be moved into the business line

divisions Media and Marketplaces, but there will also be some global product and

tech functions on a Group level serving both divisions. Both divisions will

consequently benefit from strong product and tech capabilities and be better

equipped to move fast in highly competitive markets.

As a result of the new organizational model, some changes will be made in the

Senior Executive Team of Schibsted.

The online classifieds operations in Norway and Sweden, including FINN.no and

Blocket.se, will join the Marketplaces division together with all other online

classifieds companies in the Schibsted portfolio. The division will have

revenues of around NOK 6.8 billion (2016 numbers) and somewhat over 3,000

employees. The Marketplace division will be led by Sondre Gravir, currently EVP

Established Europe in Schibsted. He has been part of the Schibsted group

management team for the last two years, and he previously held the position as

CEO in Finn.no.

Media will consist of the publishing operations in Norway and Sweden (VG,

Aftenposten, Stavanger Aftenblad, Bergens Tidende, Fædrelandsvennen, Aftonbladet

and Svenska Dagbladet and Omni) in addition to Growth companies such as Lendo,

Prisjakt, Let's Deal and others. The division will have revenues of around NOK

9.5 billion (based on 2016 figures) and approximately 4,000 employees. The new

Media division will be led by Raoul Grünthal, currently EVP Schibsted Sweden.

Didrik Munch, EVP Schibsted Norway, has planned to leave at 62 years in February

2018. Until then he will work with Raoul Grünthal to establish the setup and

governance of the new division.

Terje Seljeseth, currently Chief Product Officer, has decided to leave the

company in order to take up a new position at the Tinius Trust, the largest

shareholder in Schibsted.

"Didrik Munch and Terje Seljeseth have played a huge part in Schibsted's

development for many years. They have done an excellent job and put in a

tremendous effort to propel Schibsted forward. I am extremely grateful for their

contribution and wish them all the best in the future, says CEO Rolv Erik

Ryssdal.

Rian Liebenberg, Chief Technology Officer for Schibsted, will also be acting

Chief Product Officer until the details of the new organization are in place. He

will have a key role in the new organization. Gianpaolo Santorsola will assume a

key position in the management of the new Marketplaces division, and Siv Juvik

Tveitnes will become Chief Operating Officer of the new Media division. The

other members of the group's Senior Executive Team, Trond Berger, Lena K.

Samuelsson and Tina Stiegler will remain in their current functions at the Group

level. Until the new organizational model is fully implemented, the current

Senior Executive Team will continue to function as today.

Contact persons:

Investors/analysts:

Jo Christian Steigedal, Head of IR. Tel: +47 415 08 733

Press:

Anders Rikter Director of Communications. Tel: +47 920 84 996

Camilla Kim Kielland, Head of Communications Norway, Tel: +47 971 36 971

Fredrik Lindén, Director of Communications Sweden. Tel: +46 706 670 082

Oslo, 19 September 2017

SCHIBSTED ASA

Jo Christian Steigedal

Head of IR

This information is subject to the disclosure requirements pursuant to section

5 -12 of the Norwegian Securities Trading Act.