XXL

Investor Presentation • Apr 25, 2018

Disclaimer

Important notice

The following presentation is being made only to, and is only directed at, persons to whom such presentation may lawfully be communicated ("relevant persons"). Any person who is not a relevant person should not act or rely on this presentation or any of its contents.

This presentation does not constitute an offering of securities or otherwise constitute an invitation or inducement to any person to underwrite, subscribe for or otherwise acquire securities in any company within the XXL Group. The release, publication or distribution of this presentation in certain jurisdictions may be restricted by law, and therefore persons in such jurisdictions into which this presentation is released, published or distributed should inform themselves about, and observe, such restrictions.

This presentation includes and is based, inter alia, on forward-looking information and contains statements regarding the future in connection with the XXL Group's growth initiatives, profit figures, outlook, strategies and objectives. All forward-looking information and statements in this presentation are based on current expectations, estimates and projections about global economic conditions, the economic conditions of the regions and industries that are major markets for the XXL Group and its lines of business. These expectations, estimates and projections are generally identifiable by statements containing words such as "expects", "believes", "estimates" or similar expressions.

Important factors may lead to actual profits, results and developments deviating substantially from what has been expressed or implied in such statements. Although XXL believes that its expectations and the presentation are based upon reasonable assumptions, it can give no assurance that those expectations will be achieved or that the actual results will be as set out in the presentation.

XXL is making no representation or warranty, expressed or implied, as to the accuracy, reliability or completeness of the presentation, and neither XXL nor any of its directors, officers or employees will have any liability to you or any other persons resulting from your use.

This presentation was prepared for the interim results presentation for the first quarter 2018, held on 25 April 2018. Information contained herein will not be updated. The following slides should also be read and considered in connection with the information given orally during the presentation.

Highlights Q1 2018

• Revenue growth of 21%
• Like for like growth of 7.8% E-commerce growth of 42%
• E-commerce growth of 42%
• Good and long winter season
• E-commerce now 14.4% of Group sales compared to 12.3% in Q1 17
• Personalization features on the site
• Collection of customer data
• Invested in new photo studios
• Introduced new omni-channel solutions
• All stores are wifi and beacon ready
• Stock solution making all stock in the Group available for all customers at all platforms at all times
• Free gift cards when using pick-up at store services
• Gross margin improved by 1.4 points to 37.9%
• Despite lower gross margins in Austria and higher share of E-commerce on lower gross margins
• OPEX increased by 0.9 points due to
• Costs of establishing operations in Austria of NOK 37 million
• Heavy marketing campaigns in Sweden related to digital price tags expects positive effects longer term
• Costs of opening new stores
• Improved inventory situation drives stronger cash flow generation

Growth drivers in the quarter

1 713 2 070 224 133 Q1 17 New stores LfL growth Q1 18 Growth drivers (Amounts in MNOK)

Growth split by markets

Share of growth by geography

Gross margin development

Q1 17 Q1 18

• Group gross margin increased by 1.4 points YoY
• Start-up in Austria and E-commerce with lower margins
• All countries improved
• Better winter season, less discounting activities

OPEX development

Q1 17 Q1 18

• Group OPEX% up by 0.9 points to 35.4% YoY
• Costs of establishing Austria
• Heavy marketing campaigns in Sweden
• New store openings in Norway
• OPEX% of 34.7% excluding Austria
• HQ and Logistics showing improved OPEX%

EBITDA development

Q1 17 Q1 18

EBITDA-margins

EBITDA of NOK 51 million

– NOK 69 million and an EBITDA-margin of 3.5% when excluding Austria

Higher margins in all markets driven by improved gross margins and better winter season

Norway – Solid winter season

• 11% revenue growth YoY
• Like for like growth of 7.5%
• Good and long wither season
• Gross margin improved by 1.5 points to 40.5%
• Opened a new store Arendal on 15 March 2018
• Costs also impacted by another store opening in the beginning of April 2018
• EBITDA-margin improved by 1.4 points to 15.2%

Sweden – Gaining market shares

• Revenue growth of 14% YoY in local currency
• Like for like growth of 3.7% in local currency
• Still a volatile and slow market
• Good winter season with cold but later arrival of snow
• Sporting goods industry up 7.0% in January and up 8.7% in February according to HUI Research
• Higher gross margins up 2.1 point to 36.9% YoY
• More cold and better selling conditions
• Lower like for like growth
• Introduced digital price tags in all stores in December 2017
• Heavy marketing campaigns and significant increase in costs
• OPEX% up from 33.7% to 35.4%
• EBITDA of NOK 9 million and a margin of 1.5%

Finland – Driving the market

• 26% revenue growth YoY in local currency
• Good winter season slow start to spring season
• Like for like growth of 2.7% in local currency
• Gross margin improved by 2.5 points to 35.1%
• Better season and less clearance sales activities
• Lower like for like growth
• OPEX up 0.3 points YoY to 32.8%
• Lower like for like growth impacts the scale benefits in the operations
• EBITDA of NOK 9 million and a margin of 2.3%

Market data

Like for like growth also outperforming market growth in all markets

Expect March to be a very tough month due to late seasonal shift

XXL gaining market shares in all markets

Denmark – Increased volumes and order flow

• Revenue growth of 47% YoY in local currency
• More aggressive campaigns to take volume – Gross margin improved from 14.2% to 15.8% YoY
• High marketing spending
• Negative EBITDA of NOK 3 million
• XXL will evaluate to open stores over time

Austria – Omni-channel in its making

• Revenues of NOK 68 million in Q1 18
• Equals 19% of the growth contribution to the Group this quarter
• Good selling conditions impacted by late cold period in Heart of Europe
• Opened the third store on 20 March 2018 in Linz
• New city for XXL
• Well received opening with sales of around NOK 5 million first day
• Investing through campaigns and high marketing spend
• Gross margin of 28.8%
• Negative EBITDA of NOK 18 million and OPEX of NOK 37 million
• E-commerce represented around 20% of sales
• Logistics and support functions within the Group working efficiently
• Launch in Austria proves the uniqueness of the XXL omni-channel concept
• XXL has high ambitions in Austria and are delivering according to plan

HQ and Logistics – Scale

• OPEX of NOK 98 million to 4.7% of Group sales
• NOK 93 million and 5.4% of Group sales in Q1 17
• Better flow of goods and handling at the central warehouses
• Several new recruitments to central functions including purchasers, technical system architects and IT-resources
• Infrastructure investments of NOK 14 million
• Progress in project of establishing a new central warehouse capacity in Heart of Europe
• Organizational changes

Invested in new photo studios

• Two new photo studios one at each of the central warehouses
• State of the art
• Easy to operate iPad user interface
• Horizontal, Vertical and Live screenshots
• Mannequin, videos, photos of models, 360 degree

Centrally placed photo studios

Priorities going forward

• Improving the omni-channel experience
• Continuing to drive like for like growth
• Opening of new stores
• Improving the E-commerce user experience
• Utilizing new technological opportunities
• Focusing on cost improvements
• Launching XXL in new markets

Income statement

Revenue growth of 21%	Amounts in MNOK	Q1 18
– Like for like growth of 7.8% – E-commerce growth of 42%	Total operating revenue	2 070
Improved gross margin in all countries	Operating income	6
OPEX% increase due to	Net financials	-17
– Difficult March 2018 – no spring start	Profit before income tax	-12
– Costs related to start-up in Austria – Heavy marketing in Sweden	Income tax expense	-2
– New store openings	Net profit	-9
Net financial cost of NOK 17 million
– Negative currency effect NOK 4 million – Interest expense of NOK 10 million

Income tax expense for 2017 decreased by NOK 12 million and the effective tax rate for 2017 was 18.2%

Cash flow

• Strong cash flow generation of NOK 35 million compared to outflow of NOK 153 million last year
• Improved working capital
• Inventory per store improving
• Better winter season
• NOK 37.3 million compared to 39.2 million in Q1 last year
• Moving towards target of normalization of NOK 35 million and aiming to be closer to target by end of 1H 18
• Investments in stores and infrastructure of NOK 53 million including three new stores so far in 2018
• Down payment of existing credit facilities of NOK 194 million
• Proceeds from share capital increase of NOK 41 million after vesting of stock options by employees
• Liquidity of NOK 740 million
• Net interest bearing debt of NOK 1 728 million
• NIBD / EBITDA of 2.1x

Cash flow

(Amounts in MNOK)	Q1 18	Q1 17
Cash provided by operating activities	35	-153
Cash used by investing activities	-53	-59
Cash used by financing activities	-159	140
Net change in cash and cash equivalents	-177	-72
Cash and cash equivalents beginning of period	314	115
Cash and cash equivalents end of period	137	46

Changes in working capital

(Amounts in MNOK)	Q1 18	Q1 17
Changes in inventory	28	-79
Changes in receivables	87	72
Changes in payables	-146	-24
Other changes	62	-97
Change in working capital	31	-128

Outlook

• XXL has signed 6 new lease agreements for new store openings for 2018 where of 4 in Norway, 1 in Sweden and 1 in Austria. This figure includes the 2 stores that were established in Q1 2018. The aim for 2018 is 7-9 new stores in total
• XXL will at all times evaluate the trend of E-commerce growth compared to opening of new stores. The required market size for approving a new store opening will be increased
• Total investments in infrastructure, IT and training facilities for 2018 in the range of NOK 70-90 million
• The Group maintains the following long term objectives:
• Like-for-like growth of mid-single digits over time
• Gross margins: In Norway at low 40's, high 30's in Sweden and between mid and high 30's in Finland.
• EBITDA-margins: In Norway at low 20's, in Sweden low double digits and in Finland high single digits
• New market entries affect both Group gross margin and Group EBITDA-margin in the establishing period of 1-3 years
• No changes in the outlook for Austria

Summary

• Revenue growth of 21%
• E-commerce of 42%
• Like for like growth of 7.8%
• Good and long winter season gross margin improvements in all markets
• EBITDA growth of 50% but impacted by
• Costs of establishing Austria
• Higher marketing costs in Sweden
• Costs related to new store openings
• Weak March
• Austria according to plan
• Strong cash flow generation driven by improved inventory situation
• Continuing to gain market shares in all markets