Mowi ASA

Environmental & Social Information • Mar 3, 2020

Mowi collaborates with X, Alphabet's innovation engine, to make salmon farming more sustainable

Mowi collaborates with X, Alphabet's innovation engine, to make salmon farming more sustainable

(Bergen, 3 March 2020) Mowi works with Tidal, X's ocean health and sustainably

team, to test and research new technologies.

Over the last three years, Mowi has been researching and testing a new sensing

system developed by Tidal at Alphabet's X. After an extensive research and

development period involving field testing and data collection, the project is

now ready for commercial validation and Mowi will roll out the technology to

multiple sites across Norway.

Tidal has been developing an advanced underwater sensing and software analysis

platform that gathers intelligence on real-time growth, weight distribution,

feeding control, and automatic lice counting for salmon. Using a combination of

new camera technology as well as machine learning and machine perception,

Tidal's system is able to track and model fish behaviours, environmental

conditions, and the health of salmon over time.

"Mowi's vision is to be leading the Blue Revolution. As the biggest salmon

farmer in the world we have a special responsibility to engage in the

development of technology to improve our competitive advantage and to optimise

our farming of healthy and sustainable food from the ocean. Thus, it is very

encouraging to work with Tidal to further develop ocean farming technology,"

said Mowi CEO, Ivan Vindheim.

Tidal's technology brings multiple capabilities into a single hardware and

software platform and provides farmers with real-time information, so that they

can confidently manage their daily operations. By employing artificial

intelligence to analyse big data, Mowi hopes to understand and respond to long-

term trends in fish behaviour and thereby further optimise ocean farming.

"With a combined vision to fully realise the potential of our seas for

sustainable food production, our Research and Development department

collaborated with the Tidal team as they developed their underwater sensing and

analysis platform. This is the start of a journey towards finding new and

innovative uses of technology throughout our value chain in the years to come,"

said Mowi CTO, Øyvind Oaland.

"Tidal's mission is to protect the ocean and preserve its ability to support

life and help feed humanity, sustainably. Our initial area of focus is on

developing technologies that bring greater visibility and understanding of

what's happening under the water. We are delighted to be working with Mowi to

provide tools that we hope can help Mowi make their operations more

sustainable," said Tidal's General Manager, Neil Davé.

For further information, please contact:

Øyvind Oaland, CTO, +47 957 00 152

Ola Helge Hjetland, Group Communications Director, +47 970 67 932

Photos are available at mowi.com

About Mowi ASA

Mowi is the world's leading seafood company and the largest producer of farm-

raised salmon in the world. As the first global seafood company with an end-to-

end supply chain, Mowi brings supreme quality salmon and other seafood to

consumers around the world.

With headquarters in Bergen, Norway, Mowi employs approx. 15 000 people in 25

countries worldwide, and is listed on the Oslo Stock Exchange.

For more information, please visit www.mowi.com (http://www.mowi.com).