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Regulatory Filings • Jan 29, 2007

News Details

Corporate | 29 January 2007 15:09

Business Media China AG wins major order from Beijing Mobile

Business Media China AG / Contract

Corporate news transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Stuttgart, January 29, 2007: Business Media China AG (ISIN DE0005250401,
German Securities Code 525 040), a specialist for media and marketing in
China, has just secured a cooperation agreement with the mobile
telecommunications provider Beijing Mobile, a subsidiary of the world’s
largest mobile telecommunications provider China Mobile. Its entire
advertising budget of around EUR 1 million has thus been awarded to
Business Media China AG (BMC AG). BMC AG specializes in train station
advertising, and it will install innovative illuminated advertising boards
and columns in the high-traffic Beijing Central Railway Station and Beijing
West Railway Station. This type of advertising has never been seen before
in China and aims to generate a massive increase in awareness for Beijing
Mobile.

BMC AG obtained exclusive advertising rights for four Chinese train
stations in 2006. The agreement includes the right to adapt all of the
existing advertising space and select building components to the respective
customer's corporate identity. As a result, BMC AG already enjoyed
convincing performance with a smaller campaign for Beijing Mobile last
year. The mobile communications provider Beijing Mobile has now invested
around EUR 1.0 million in railway station advertising, including the
current order. BMC AG can now directly market the advertising space
recently acquired as a result of this extensive order it has just obtained.

'We are proud to be able to expand our business with Beijing Mobile – a
high prestige account,' commented Klaus Michael Hilligardt, BMC AG’s CEO,
on winning the order. He added: 'Our new, state-of-the-art advertising
generates enormous attention from both end customers as well as other
advertisers in China. That BMC AG is able to successfully differentiate
itself from the competition via our Total China Media Competence strategy.'

At present, BMC uses around 50% of the available advertising space in the
four railway stations. Modernizing all of the advertising boards and
banners aims to develop a total of 3,000 units offering more than 20,000m²
of advertising space in the four stations in the near future. The aim is to
be able to better serve the increasing demand from media and industrial
companies in future.

Company profile:
Business Media China AG (BMC AG) is an international media company that
links competence from the worlds of media, advertising, trade fair
organization and publishing. It specializes in airport and railway station
advertising and hosting trade fairs and conferences, and BMC AG focuses
exclusively on China, where it leads the market for providing advertising
media at major airports and railway stations. In addition, the company
participates successfully in Chinese trade fair business and hosts several
industry trade fairs of international repute. BMG AG’s success in the media
business is based on the company’s expertise from more than 30 years of
successful work in the trade fair and publishing sectors. Business Media
China AG is listed on the Frankfurt Stock Exchange in the regulated market
(General Standard) with ISIN DE0005250401 and German Securities Code (WKN)
525040.

Investor relations contact:
Henryk Deter
cometis AG
Unter den Eichen 7
65195 Wiesbaden
Tel.: +49 (0) 611 / 20 58 55 13
Fax: +49 (0) 611 / 20 58 55 66
E-mail: deter@cometis.de

DGAP 29.01.2007

Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 10
E-mail: invest@businessmediachina.com
WWW: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Indices:
Listed: Geregelter Markt in Frankfurt (General Standard); Freiverkehr
in Berlin-Bremen, Stuttgart, München, Hamburg, Düsseldorf

End of News DGAP News-Service

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