Readcrest Capital AG

Board/Management Information • Feb 15, 2007

News Details

Corporate | 15 February 2007 10:20

Business Media China AG wins another top advertising employee

Business Media China AG / Change of Personnel

Corporate news transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Stuttgart, February 15, 2007: Business Media China AG (ISIN DE0005250401,
German Securities Code 525 040) is a specialist for media and marketing in
China and has just added another top advertising specialist – to complement
its recent new hires. From April, Rüdiger Wulf (37) will join the
high-growth company’s group of executives as Director for Advertising
Media.
Rüdiger Wulf graduated in law, and for the last seven years he worked for
the leading European provider of giant posters, blowUP media GmbH, a
company in the Cologne-based Ströer Out-of-Home Media AG group, which leads
the German exterior advertising market. After assisting in setting up
various subsidiaries in the rest of Europe, he became a Prokurist
(authorized signatory) in 2003 and was appointed head of location
procurement. At the end of 2004 he was appointed as sales director
responsible for media marketing.
Within the BMC advertising management team, Rüdiger Wulf will be
responsible for expanding the network of contacts in the European media
landscape and, together with the executives in China, for developing and
positioning products for Business Media China’s current and future media
offerings.

'Business Media China has significant premium products on the Chinese
market for exterior advertising,' explained Klaus Michael Hilligardt,
Business Media China AG’s CEO, and added: 'The next step is the nationwide,
focused development of the Chinese market for railway station and airport
marketing. We have put together a top team, and that will increase our
chances of winning key advertising budgets. Rüdiger Wulf has proved that he
knows the European market for state-of-the-art exterior advertising. He
not only has excellent expertise, but also top quality contacts to European
advertising customers and media agencies. In particular the 2008 Olympic
Games in Peking will turn China into a global marketing platform for
European advertising customers for the first time. That means that this
market offers exceptionally strong growth opportunities for Business Media
China AG.'

Company profile:
Business Media China AG (BMC AG) is an international media company that
links competence from the worlds of media, advertising, trade fair
organization and publishing. It specializes in airport and railway station
advertising and hosting trade fairs and conferences, and BMC AG focuses
exclusively on China, where it leads the market for providing advertising
media at major airports and railway stations. In addition, the company
participates successfully in Chinese trade fair business and hosts several
industry trade fairs of international repute. BMG AG’s success in the media
business is based on the company’s expertise from more than 30 years of
successful work in the trade fair and publishing sectors. Business Media
China AG is listed on the Frankfurt Stock Exchange in the regulated market
(General Standard) with ISIN DE0005250401 and German Securities Code (WKN)
525040.

Investor relations contact
Henryk Deter
cometis AG
Unter den Eichen 7
65195 Wiesbaden
Tel.: +49 (0) 611 / 20 58 55 13
Fax: +49 (0) 611 / 20 58 55 66
E-mail: deter@cometis.de

DGAP 15.02.2007

Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 10
E-mail: invest@businessmediachina.com
WWW: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Indices:
Listed: Geregelter Markt in Frankfurt (General Standard); Freiverkehr
in Berlin-Bremen, Stuttgart, München, Hamburg, Düsseldorf

End of News DGAP News-Service

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