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Regulatory Filings • Apr 26, 2007

News Details

Corporate | 26 April 2007 10:15

Business Media China AG acquires attractive new customers for airport advertising

Business Media China AG / Contract

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer is solely responsible for the content of this announcement.

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• MG Cars and Honda award advertising budget of around half a million euros
to BMC Flying Dragon
• Engagement to be substantially expanded

Stuttgart, April 26, 2007: Business Media China AG (ISIN DE0005250401,
German Securities Code 525040) is a specialist for media and marketing in
China, has won the competition for the airport advertising budgets of Honda
and MG Cars with a total volume of around half a million euros. BMC Flying
Dragon Advertising Co., Ltd., a subsidiary of Business Media China AG (BMC
AG), is one of the leading Chinese airport media companies and will support
these two automotive companies in future. Honda and MG Cars will together
invest CNY 5.16 million (around EUR 500,000) in long-term advertising
engagements at Peking and Qingdao airports, the central airport for the
Olympics. Thanks to BMC Flying Dragon, the advertising companies can reach
their target groups throughout China at its key airports with high numbers
of passengers – with high levels of awareness.

In the coming months, MG Cars, represented by China South Automobile, will
use BMC Flying Dragon’s high-quality automotive presentation areas at
Beijing International Airport, where it will present limousines and SUV
models to Chinese and international audiences. Honda and the media agency
Hakuhodo, one of the leading agencies in the Asian region, will use
state-of-the-art backlit boxes at the Olympic airport in Qingdao for 18
months for the CR-V and Odyssey models. Both of the automotive
manufacturers plan to expand this engagement significantly in future.

'Right now we are seeing a strong increase in demand for airport
advertising by large national and international manufacturers of branded
goods,' explained Klaus Michael Hilligardt, Business Media China AG’s CEO.
'This trend towards exclusive representation at China’s key airports makes
us even more certain of our strategy of focusing on premium products as one
of the leading providers of airport advertising space. In contrast to our
competitors, we also offer our services China-wide. We have once again been
able to convince two well-known international manufacturers of branded
goods - MG Cars and Honda - with our model. We are optimistic that others
will follow,' continued Klaus Michael Hilligardt.

Company profile:
Business Media China AG (BMC AG) is an international media company that
links competence from the worlds of media, advertising, trade fair
organization and publishing. It specializes in airport and railway station
advertising and hosting trade fairs and conferences, and BMC AG focuses
exclusively on China, where it leads the market for providing advertising
media at major airports and railway stations. In addition, the company
participates successfully in Chinese trade fair business and hosts several
industry trade fairs of international repute. BMC AG’s success in the media
business is based on the company’s expertise from more than 30 years of
successful work in the trade fair and publishing sectors. Business Media
China AG is listed on the Frankfurt Stock Exchange in the regulated market
(General Standard) with ISIN DE0005250401 and German Securities Code (WKN)
525040.

Investor relations contact
Henryk Deter
cometis AG
Unter den Eichen 7
65195 Wiesbaden
Tel.: +49 (0) 611 / 20 58 55 13
Fax: +49 (0) 611 / 20 58 55 66
E-Mail: deter@cometis.de

DGAP 26.04.2007

Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 10
E-mail: invest@businessmediachina.com
www: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Indices:
Listed: Geregelter Markt in Frankfurt (General Standard); Freiverkehr
in Berlin-Bremen, Stuttgart, München, Hamburg, Düsseldorf

End of News DGAP News-Service

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