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Regulatory Filings • May 30, 2007

News Details

Corporate | 30 May 2007 08:43

BMC Railway Advertising wins Chinese Media Prize 2006

Business Media China AG / Miscellaneous/Miscellaneous

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

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Stuttgart, May 25, 2007 – BMC Railway Advertising has been honored with one
of the key Chinese media prizes. The subsidiary of Business Media China AG
(BMC AG, ISIN DE0005250401, German Securities Code (WKN) 525040), a
specialist for media and marketing in China, was able to hold its own
against thousands of competitors from the Chinese advertising market. By
winning the prize for the 'Most important contribution to new media formats
in 2006', BMC Railway Advertising has joined an elite group. As in addition
to the BMC subsidiary, other prize winners include renowned companies such
as Coca-Cola, CCTV (China’s largest TV station), Sohu.com (a leading
Chinese Internet company) and Chery Automobile (China’s largest independent
automobile manufacturer).

Klaus Michael Hilligardt, Business Media China’s CEO, believes that this
prize is a clear signal that BMC is on the right track with its concept for
railway station advertising. 'We are very pleased that our work has been
honored with this major prize. Our advertising customers just love our
state-of-the-art advertising areas at highly frequented railway stations
throughout China. Now we are one of the leading providers of this form of
advertising in China,' commented Klaus Michael Hilligardt on the award.

The awards were initiated by China’s leading professional magazine for
advertising, media and marketing, the 'China Advertising Magazine',
together with the 'China Advertising Association'. Together, they jointly
host the annual 'China Advertising & Name Brand Convention', at which the
awards were presented. This is one of the key forums in the Chinese
advertising sector, with more than 700 advertising professionals regularly
participating.

When presenting their reasons for the award, the prize-givers praised the
major contribution that BMC Railway Advertising has made to the technical
and media transformation of railway advertising in China. In addition to
the modernization of all major advertising areas in the large Chinese
railway stations BMC supports, and the introduction of backlit displays, in
particular the jury praised the successful repositioning of Chinese railway
station advertising. BMC Railway Advertising has impressively succeeded in
migrating railway station advertising in China to a new media dimension,
and making this a reliable form of advertising with scheduled use. Thereby,
a new format has been created to provide the national and international
advertising industry with a targeted, top-quality means of approaching
their target groups. This can be successfully used, in particular, for
brand management.

Company profile:
Business Media China AG (BMC AG) is an international media company that
links competence from the worlds of media, advertising, trade fair
organization and publishing. It specializes in airport and railway station
advertising and hosting trade fairs and conferences, and BMC AG focuses
exclusively on China, where it leads the market for providing advertising
media at major airports and railway stations. In addition, the company
participates successfully in Chinese trade fair business and hosts several
industry trade fairs of international repute. BMC AG’s success in the media
business is based on the company’s expertise from more than 30 years of
successful work in the trade fair and publishing sectors. Business Media
China AG is listed on the Frankfurt Stock Exchange in the regulated market
(General Standard) with ISIN DE0005250401 and German Securities Code (WKN)
525040.

Investor relations contact
Henryk Deter
cometis AG
Unter den Eichen 7
65195 Wiesbaden
Tel.: +49 (0) 611 / 20 58 55 13
Fax: +49 (0) 611 / 20 58 55 66
E-Mail: deter@cometis.de

DGAP 30.05.2007

Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 10
E-mail: invest@businessmediachina.com
www: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Indices:
Listed: Geregelter Markt in Frankfurt (General Standard); Freiverkehr
in Berlin-Bremen, Stuttgart, München, Hamburg, Düsseldorf

End of News DGAP News-Service

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