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Regulatory Filings • Aug 24, 2007

News Details

Corporate | 24 August 2007 18:33

Business Media China AG gains key advertising account totaling around EUR 860 thousand

Business Media China AG / Contract

Announcement, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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• Exclusive rights for media space planning and purchasing secured for the
  client ESSENCE SECURITIES Co., Ltd.
• Bulk of the client's advertising budget awarded to BMC Flying Dragon

Stuttgart, August 24, 2007 - Business Media China AG (ISIN DE0005250401,
German Securities Code (WKN) 525 040), a specialist for media and marketing
in China, has concluded an exclusive agreement for airport advertising
space via its Beijing-based subsidiary BMC Flying Dragon Advertising Co.,
Ltd. A total volume of EUR 860 thousand has been agreed which will be
realized in the current fiscal year 2007. The subsidiary, which ranks among
the leading marketers of advertising space at China's airports, has thus
secured exclusive rights for the future planning and purchasing of media
space for this newly acquired client, the investment consulting company
ESSENCE SECURITIES Co. Ltd., which has awarded Flying Dragon the bulk of
its total advertising budget.

Back in April of this year, BMC Flying Dragon Advertising Co., Ltd. was
able to grow its customer base with the addition of the two well-known key
accounts Honda and MG Cars. Now this advertising space marketing company
has gained another key exclusive client in the form of ESSENCE SECURITIES
Co. This shows that BMC AG has backed the right trend in exclusively
representing its customers with premium advertising space at key airports
throughout China.

ESSENCE SECURITIES Co., Ltd is planning to use the campaign, which is
initially scheduled for September 1 to December 31, 2007, to increase the
popularity and awareness of its company as part of its planned IPO in
September 2007 in Shenzen. ESSENCE SECURITIES plans to ensure that it
reaches its target group of 'decision makers' by focusing its advertising
strategy on airport advertising space. The budget has initially been
invested in advertising space at the six most important airports with high
numbers of passengers (Beijing, Shanghai, Hangzhou, Guangzhou, Shenzen,
Qingdao). Backlit advertising space is to be used at all of these airports,
and an external mega-billboard is to be used at Shanghai airport (Pudong).

Klaus Michael Hilligardt, Business Media China AG's CEO, is very pleased
with this deal: 'Flying Dragon is the exclusive partner for ESSENCE
SECURITIES and is responsible for planning and implementing the advertising
campaign end-to-end – with the maximum possible success. We are one of the
largest providers of airport advertising in China and have extensive media
expertise at almost all key Chinese airports. What is more, we have many
years of experience in airport advertising and hold exclusive advertising
rights at nine Chinese airports. That's also why this firm of investment
consultants decided to embark on a strategic alliance with BMC. As the
planning process to date has gone excellently, we are also now in
negotiations to expand this exclusive cooperation into 2008.'

Company profile:
Business Media China AG (BMC AG) is an international media company that
links competence from the worlds of media, advertising, trade fair
organization and publishing. It specializes in airport and railway station
advertising and hosting trade fairs and conferences, and BMC AG focuses
exclusively on China, where it leads the market for providing advertising
media at major airports and railway stations. In addition, the company
participates successfully in Chinese trade fair business and hosts several
industry trade fairs of international repute. BMG AG’s success in the media
business is based on the company’s expertise from more than 30 years of
successful work in the trade fair and publishing sectors. Business Media
China AG is listed on the Frankfurt Stock Exchange in the regulated market
(General Standard) with ISIN DE0005250401 and German Securities Code
(WKN)525040.

Henryk Deter
cometis AG
Unter den Eichen 7
65195 Wiesbaden
Tel.: +49 (0)611 / 20 58 55 13
Fax: +49 (0)611 / 20 58 55 66
E-Mail: deter@cometis.de

24.08.2007 Financial News transmitted by DGAP

Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart
Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 10
E-mail: invest@businessmediachina.com
Internet: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Indices:
Listed: Geregelter Markt in Frankfurt (General Standard); Freiverkehr
in Berlin, Stuttgart, München, Hamburg, Düsseldorf

End of News DGAP News-Service

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