Readcrest Capital AG

Environmental & Social Information • Jan 31, 2008

News Details

Corporate | 31 January 2008 08:00

BMC wins the Mobius Advertising Gold Award for Railway Station Advertising in Beijing

Business Media China AG / Miscellaneous

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

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BMC wins the Mobius Advertising Gold Award for Railway Station Advertising
in Beijing

Business Media China AG (WKN 525040) has, for its outstanding advertising
concept for 'Mengniu-Milk' on five ceilings of the Beijing Central Railway
Station entrance hall, received the coveted American First Place Mobius
Award (Gold Award) for the best outdoor advertising and the 'uniqueness of
the use of medium'.

Stuttgart/California, January 31st, 2008 – The 'Mengniu' ceiling project
was presented to the public in October 2007 and was celebrated as the start
of the Olympic Promotion Year. The ornate ceilings with motifs from all
five continents are part of a highly regarded marketing campaign by the
leading Chinese dairy food producer.

The innovative project has personally been presented to the Chairman of the
Mobius Awards, Lee Gluckman, by BMC Advertising in Beijing. He was
impressed by the creation of the ceilings with their high artistic
aspiration, the intelligent integration of the Olympic ideal for Mengniu as
a non-sponsor and competitor to the Olympic sponsor Yili, as well as the
perfect technical implementation of a 2D creation from a concave 3D
surface. He was also won over by the integration of the diverse interests
and the incorporated 'Chinese Approach': the increase in value of the
station environment, the integration of Railway Authorities, 'Beauty for
the Passengers' as well as the massive presence of the customer Mengniu
without intrusive advertising or even a disruptive effect.

In addition to the First Place Award, Business Media China AG was nominated
as one of the three finalists of the Best Show Awards in the outdoor
category and was awarded a Certificate. Other campaigns recognized were
from DDB, JWT, Young & Rubicam, Grey, Arnold, Ogilvy & Mather, McCann
Erickson, Saatchi & Saatchi, and Dentsu as well as other reputable agencies
worldwide.

The Mobius Advertising Awards have been presented annually since 1971. They
are among the most prestigious prizes in the media world. Rüdiger Wulf,
General Manager at BMC Advertising, received the coveted trophy on January
26th, 2008. Receiving it in Los Angeles he said: 'We are proud that our
Chinese Railway Station projects are now also receiving international
attention – furthermore, we look forward to the additional presence of our
customer Mengniu in the media world.'

For more information:
Business Media China AG
Rotebühlstrasse 87
DE-70178 Stuttgart
invest@businessmediachina.com
Edwin van der Geest
+41 43 268 32 30
31.01.2008 Financial News transmitted by DGAP

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Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart
Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 10
E-mail: invest@businessmediachina.com
Internet: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Listed: Regulierter Markt in Frankfurt (General Standard);
Freiverkehr in Berlin, Stuttgart, München, Hamburg,
Düsseldorf

End of News DGAP News-Service

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