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Regulatory Filings • Feb 5, 2008

News Details

Corporate | 5 February 2008 08:55

BMC gains Samsung advertising budget for Beijing Airport

Business Media China AG / Contract

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

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Media Release

BMC gains Samsung advertising budget for Beijing Airport

Stuttgart/Beijing, February 05, 2008 – One month before the opening of the
new 'Olympic' Terminal 3 of Beijing Capital International Airport (BCIA),
Business Media China (BMC) was able to close a big order with Samsung. The
Korean electronics giant has booked one of the attractive car booth for at
least one year starting in March 2008.

BMC sees a strong demand for the high-quality advertising sites inside the
new 'Olympic' Terminal T3 (two car exhibition booths as well as a large
number of premium light boxes), which the outdoor advertising company was
awarded some months ago. Following Italian carmaker Ferrari some weeks ago
Samsung demonstrates with the booking of an attractive car exhibition booth
the importance of the terminal as a premium advertising platform in China.
About 80 percent of the arriving passengers will cross the famous 'Samsung
hand holding a mobile phone' (altitude >4m). The display of the mobile
phone will show the actual medallists ranking during the Olympics.

Beijing Capital International Airport is the main international airport of
China. In 2004, it even became the most frequented airport in Asia by
aircraft movements. In 2006 BCIA was the second busiest airport in Asia and
number 9 worldwide with more than 48 million travelers. In 2007 the total
number of passengers surpassed these numbers already in November with
almost 50 millions. The new Terminal 3 was designed by Norman Foster and
opens in March. It will be the world’s biggest and most modern airport
terminal.

The terminal 3 will be the main base for Air China and the whole Star
Alliance including Lufthansa and the Oneworld Alliance (American Airlines,
British Airways and others). It will be departure and arrival airport for
several domestic Air China flights but namely for all international flights
and become one of Asia’s most important hub for business travelers.

At the so-called 'Olympic Terminal' all international departures and
arrivals for the Olympic summer games will be handled and all VIPs, the
teams and most of the tourists will be welcomed there. More than 50 percent
of the charter flights for the Olympics are expected to arrive in
Beijing.

For more Information:
Business Media China AG
Rotebühlstrasse 87
DE-70178 Stuttgart
invest@businessmediachina.com
Edwin van der Geest
+41 43 268 32 30

05.02.2008 Financial News transmitted by DGAP

Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart
Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 10
E-mail: invest@businessmediachina.com
Internet: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Listed: Regulierter Markt in Frankfurt (General Standard);
Freiverkehr in Berlin, Stuttgart, München, Hamburg,
Düsseldorf

End of News DGAP News-Service

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