Readcrest Capital AG

M&A Activity • May 6, 2008

News Details

Corporate | 6 May 2008 08:22

Business Media China closes Preferred Partnership Deal with Portland China

Business Media China AG / Contract

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

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Corporate News

Business Media China closes Preferred Partnership Deal with Portland
China

Stuttgart/Beijing, May 6, 2008 – BMC Flying Dragon, Business Media China’s
airport specialist and one of the leading providers of airport advertising
in China was able to secure an important cooperation agreement with
Portland China. Portland is the Chinese representative of Kinetic
Worldwide the outdoor advertising specialists of the largest agency network
of the world WPP Group PLC.

In the future, BMC Flying Dragon will exclusively take on various functions
in the field of airport advertising for Portland China. These include, in
addition to the sale of its own media formats and the purchase of other
media formats, advisory functions with regard to optimum airport coverage
and the use of new technologies. BMC Flying Dragon will carry out or
support innovative advertising projects which will necessitate close
cooperation between the airports and the advertisers.

On the part of Portland China/Kinetic Worldwide, the agreement covers all
the clients with airport budgets and targets predominantly the top 15
airports in China. Customers of Portland China/Kinetic include companies
from all industry sectors such as Lenovo, Nestlé, DHL, Motorola, Sony
Ericsson, LG or Red Bull. Kinetic, represents customers of the four major
WPP media agencies – MindShare, Mediacom, Mediaedge:cia and Maxus (also
known under the name 'Group M'). The WPP Group is active in over 100
countries and forms the extensive worldwide agent network. In 2007, the
Group had a billing volume of approximately 39.5 billion Euro and achieved
revenues in the amount of approximately 7.7 billion Euro.

'We can provide One-Face-To-The-Client advice to Portland China/Kinetic and
their customers and have demonstrated that we can successfully implement
projects at all the major airports. The basis for this is our own area
network as well as excellent contacts with the individual airport
operators,' said Tiger Wu, Vice-General Manager and responsible for sales
at BMC Flying Dragon. 'Our strategy to build up 'All China Media
Competence' paid off once more. Clients and their agency partners are
seeking high-quality consultation and implementation for their campaigns,
which are focused on the Chinese market and at the same time have to
correspond to international standards, BMC offers both,' adds Ruediger
Wulf, Director Advertising Media of Business Media China AG.

BMC Flying Dragon, with its own advertising media in 12 of the 15 largest
airports in China and marketing access to various other advertising spaces
at other airports, is today’s leading nationwide provider in China.

For additional information:

Business Media China AG

Rotebühlstrasse 87

DE-70178 Stuttgart

invest@businessmediachina.com

Edwin van der Geest

+41 43 268 32 30
06.05.2008 Financial News transmitted by DGAP

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Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart
Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 110
E-mail: invest@businessmediachina.com
Internet: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Listed: Regulierter Markt in Frankfurt (General Standard);
Freiverkehr in Berlin, Stuttgart, München, Hamburg,
Düsseldorf

End of News DGAP News-Service

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