Readcrest Capital AG

Earnings Release • May 30, 2008

News Details

Ad-hoc | 30 May 2008 09:00

Business Media China begins 2008 with a 63 % increase in sales

Business Media China AG / Quarter Results

Release of an Ad hoc announcement according to § 15 WpHG, transmitted by
DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Ad-Hoc

Business Media China begins 2008 with a 63 % increase in sales

Business Media China AG has started into the new business year 2008
according to plan. Compared with the first quarter of the previous year the
BMC Group has increased its sales volume by 63 % to EUR 3.3 million in the
traditionally weakest first quarter of the year.

The results still show the expected loss for the first quarter of 2008 in
the amount of EUR 2.2 million. This reflects the seasonally varying
activities throughout the different quarters of a year, due to the Chinese
New Year and the cycle of fairs throughout a year, which only starts after
the first quarter.

The BMC Group has a full order book in its business segments exhibitions &
conferences and advertising media at the time of the report. According to
current planning, Business Media China AG expects to achieve with its
existing activities (unchanged) consolidated total sales in the amount of
EUR 35 to 45 million for the financial year 2008. According to plan this
will also lead to a positive pre-tax result on a consolidated basis. Both
the profitable segment of exhibitions & conferences as well as the
developing segment of advertising media, which is expected to present a
significantly positive result, will contribute to an overall profit.

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The segment exhibitions & conferences concentrated on the planning,
organisation as well as the marketing of the exhibitions and conferences
taking place in China in the year 2008. The PPI & FDC Fair, one of the
important fairs in Southern China in the field of food processing and
packing, and China Beauty Expo in Shanghai, one of the leading events in
Asia in the field of cosmetics and beauty products, are under preparation
for the second quarter. The booking figures in particular for the beauty
and cosmetics area have increased significantly compared with last year's
exhibition. With an exposition area of over 66.000 square metres the China
Beauty Expo develops into the leading exhibitions in Asia.

The segment advertising media has increased the exploitation of advertising
space in the first quarter 2008 compared with the previous year. The
quarterly sales volume of this segment of EUR 3.2 million represents an
increase of 62 % over the 1st quarter of 2007. BMC Advertising and BMC
Flying Dragon in particular were able to increase sales in the first
quarter of 2008 compared to the first quarter of 2007.

BMC has formed with the Chinese company Skyflying Media a joint venture for
the marketing of advertisement space all over China. The new company to be
established will be controlled as to 51% by BMC Advertising and as to 49%
by our Chinese partner, Skyflying Media. BMC will be one of the leading
suppliers in the segments advertising and advertising media in China. In
the future an expansion of this new marketing company in the area of
advertising media by renting additional advertising space is possible. BMC
Skyflying Media will have its headquarters in Beijing. The foundation phase
will be completed in the 2nd quarter 2008, first sales are expected in June
2008.

TC Group, the advertising company, has completed its restructuring in the
first quarter of 2008. The management group was completed and the
participation in extensive advertising bidding projects in Germany was
expanded. A representative office was established in Beijing in order to
accompany Chinese enterprises to Germany and be able to directly offer
German enterprises advertising projects in China. The TC Group sees herein
a high development potential for the future. A renowned Chinese building
contractor has booked an order for an advertising campaign in Germany in
the first quarter 2008.

The segment Sourcing & IT has continued the project phase for the
development of new products in the first quarter. The testing phase will be
started during the course of the year. Presentation and marketing will
follow at shortly thereafter.

The number of employees in the BMC Group as of March 31, 2008 amounts to
273.

The complete Quarterly financial report Q1 2008 is available on our website
www.businessmediachina.com.

For more information:

Business Media China AG

Rotebühlstrasse 87

DE-70178 Stuttgart

invest@businessmediachina.com

Edwin van der Geest

+41 43 268 32 30
30.05.2008 Financial News transmitted by DGAP

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Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart
Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 110
E-mail: invest@businessmediachina.com
Internet: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Listed: Regulierter Markt in Frankfurt (General Standard);
Freiverkehr in Berlin, Stuttgart, München, Hamburg,
Düsseldorf

End of News DGAP News-Service

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