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Regulatory Filings • Jul 17, 2008

News Details

Corporate | 17 July 2008 17:30

Business Media China obtains further advertising space at Beijing airport for Coca-Cola

Business Media China AG / Contract

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this announcement.

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Corporate News

BMC obtains further advertising space at Beijing airport for Coca-Cola

Stuttgart/Beijing, July 17, 2008 - BMC Flying Dragon, the airport
advertising company of the Business Media China AG, obtained further
advertising space in the new terminal 3 at Beijing airport for their
customer, Coca-Cola. Coca-Cola installed a mini bird-nest-stadium in the
arrival hall with Chinese top athletes as testimonials.

Terminal 3 (T3) of the Beijing airport, which opened this March continues
to draw more customers than available advertising space Since all of the
media formats of the BMC Flying Dragon in terminal 3 were booked after the
beginning of the second quarter - mainly with long term contracts -
additional formats were searched for and found together with the airport
authorities. Coca-Cola, inspired by the success of the interactive Samsung
advertising platform in T3, signed a contract for a new, innovative media
format in the arrival hall of T3 during the 3 month Olympia period.

For the world brand number 1, Coca-Cola, the Olympic Stadium was replicated
(also called 'The Bird-Nest') with a diameter of 4,20 meters and a height
of 1,35. The stadium was flanked by both Coke testimonials and Chinese top
athletes Yao Ming (six fold NBA All-Star) and Liu Xiang (World champion
110m hurdles at the World Championship 2007).

BMC Flying Dragon further attempts to continuously initiate media formats
or to lease other licensees in order to meet the high demand. As was
already realised in terminal 2, BMC Flying Dragon also established a
business center in T3. Advertising space (light boxes, screen savers etc.)
has already been booked on a long term basis by China Mobile. The business
center also gives advertising customers the possibility to use the space as
an own airport company lounge for special events or for guests.

With their own advertising media in or on 14 of the largest airports in
China and the marketing access to various further advertising spaces in
other airports, BMC Flying Dragon is currently one of the leading area-wide
providers of airport formats in China.

Beijing Capital International Airport in the most important and largest
international airport in China and, since 2004, generates the highest
traffic volume in all Asia. Terminal 3, which opened on February 29, 2008,
is the main basis for Air China and the entire Star Alliance, including
Lufthansa as well as for the Oneworld Alliance (American Airlines, British
Airways etc.). All arriving and departing flights of the Olympic Summer
Games 2008 will be processed and the VIP's, atheletes and tourists welcomed
in this terminal.

For additional information:

Business Media China AG

Rotebühlstrasse 87

DE-70178 Stuttgart

invest@businessmediachina.com

Edwin van der Geest

+41 43 268 32 30
17.07.2008 Financial News transmitted by DGAP

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Language: English
Issuer: Business Media China AG
Rotebühlstrasse 87
70178 Stuttgart
Deutschland
Phone: +49 (0)711 490 890 0
Fax: +49 (0)711 490 890 110
E-mail: invest@businessmediachina.com
Internet: www.businessmediachina.com
ISIN: DE0005250401
WKN: 525040
Listed: Regulierter Markt in Frankfurt (General Standard);
Freiverkehr in Berlin, Stuttgart, München, Hamburg,
Düsseldorf

End of News DGAP News-Service

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