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Ströer SE & Co. KGaA

Investor Presentation • Aug 17, 2021

417_ip_2021-08-17_59b5290b-5bfa-4668-b944-c2ceb104cf05.pdf

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Q2 2021 – Business back at pre-pandemic Level

August 17, 2021 | Ströer SE & Co. KGaA

Agenda

Group Update Financials Q2 Update Statista

Outlook Q3, FY & ESG

Key Findings from entire H1 2021 with long Lockdown PeriodsRobust PLUS-Setup pays off in Crisis | OoH Market recovering in V-Shape

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Results 6M 2021

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(2)Adjusted for exceptional items and additional other reconciling factors in D&A (PPA related amortization and impairment losses), in financial result and in income taxes 4

H1: Operational Highlights and Outlook across Segments

COVID a Bump in the Road, all long-term Business Drivers fully up to speed

  • Ströer Net Out of Home Market Share* currently at 63%
  • 748 Roadside Screens live; 1,000 expected around year-end – premarketing incl. dynamic audiences for new nationwide network from September
  • Local Sales +28% YTD versus prior year: pipeline for 2022-2025 fully intact and without COVID impact
  • Programmatic currently 43% of Public Video Revenue – with on-going dynamics
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  • T-Online Content-Offering (!) meanwhile No. 1 news website; strong and sustainable traffic across all publishing assets within content business unit
  • Unchanged and robust 360-degree setup for 3rd party sales; programmatic + data revenue currently 52% of total
  • Both Contact Centers and D2D with constantly broader customer base via group key account access (but more challenging labor market)
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  • Statista with strong topline growth also fueled be optimized churn (105% net retention rate), improved traffic & sales funnel management and strong product improvements besides overall Statista database (see separate section)
  • Asam: E-Commerce with unchanged dynamics; internationalization investments (~5m€ for 2021) for Poland, France & USA as well as live video sales kicked off and on track

Current Q3 Orderbook: All Segments with dynamic Growth

OoH Recovery in May/June sustainable in following Months

  • Since end of lockdown constantly recovering orderbook for HY2
  • National sales and public video with strongest dynamics WoW amongst sales channels / products since Easter

  • Even September/October already with robust outlook and pre-bookings

  • Portals (i.e. t-online) and especially AdSales (3rd party inventory) strong vs. normalized/challenging comps

  • Dialog business (contact centers) overall around 10% organic growth
  • Door-to-Door robust vs. very strong PY comps
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OoH overall on pre-COVID Level in Q3 so far, no consistent Picture yet Public Video and Roadside Screens strong and with fastest Recovery

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Recovery Phase constantly gaining Momentum towards Year-End

Source: Nielsen Forecast Germany - Advertising Sales, Gross advertising sales, only billboard 8

Agenda

Group Update Financials Q2 Update Statista

Outlook Q3, FY & ESG

Profit and Loss Statement Q2 2021

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*Thereof attributable to IFRS 16 in D&A 48.4m€ (PY: 46.2m€) and in financial result 4.3m€ (PY: 3.7m€)

**Adjusted for exceptional items (+0.6m€) and additional other reconciling factors in D&A (PPA related amortization and impairment losses, +12.1m€), 10

in financial result (-0.2m€) and in income taxes (-1.8m€)

Free Cash Flow Perspective Q2 2021

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Dynamic earnings growth in Q2 results in an appropriate cashflow performance Q2 Free Cashflow adj. fully offsets decline from Q1 and improves net debt sequentially Working Capital development in previous year driven by massive receivables decline due to 1st Covid-19 wave Stable Capex level to support sustainable dynamic business development Bank leverage ratio* at 2.3 and better than target level of 2.5 despite significant impacts of Covid-19:CommentFinancial net debtLeverage ratio600.231 Dec 30 Jun 31 Mar 640.2 620.92.282.96 2.30

2021

2020

2021

*Net debt and adj. EBITDA of last 12 month adjusted for IFRS 16; **Part of cash flow from financing activities ***Before M&A and incl. IFRS 16 lease liability repayments

Segment Perspective Q2 2021

  • Sales clearly above PY supported by improving market conditions

  • EBITDA adj. almost doubled vs. PY; margin up due to a better utilization of fixed costs basis

  • Online advertising and content publishing with ongoing growth momentum and margin improvements

  • Call Center and D2D continuously robust; PY with temporary stop of D2D business during 1st lockdown

  • Margin strongly above PY

  • Asam and Statista with strong sales growth dynamics

  • EBITDA development includes strongly focused business expansion

Agenda

Group Update Financials Q2 Update Statista

Outlook Q3, FY & ESG

StatistaProducts, Content and Data – Basis for Research

Statista creates the Category "Data as a Service"

Inspired by Salesforce and Software as a Service

Statista Signature Product

Core Content Unit is the single Statistic – only accessible via Subscriptions

Advantages of a single statisticsas content unit1– better suited …

  • … for customer work process(ease of use)
  • … for Google & searchability
  • … for aggregating statistics to topics & dossiers(internal work process)

Content is a Combination of own and curated ContentStatista collects Data from more than 22,500 3rd party Sources

Advantages of combinedown and 3rdparty statistics

  • Coverage of a broad range of topics and from diverse sources
  • Independence from third party sources
  • Unique content for customer acquisition

Content Model inspired by Netflix: House of cards & Stranger Things

The large Content Base is the Source of best-in-class Traffic

Average monthly visits (million), June 2021

Source: Similarweb, June 2021

Agenda

Group Update Financials Q2 Update Statista

Outlook Q3, FY & ESG

Ströer Group – Q3 Outlook

For the third quarter, we expect our group revenue around 15-20% above prior year,

and our EBITDA (adj.) above both 2020and 2019.

2021 – Unchanged Full Year Expectations

We expect our OoH Business on 2019 level minus lockdown effects (H1 ~120 million Euro) plus potential catch-up effects in Q4 at around 700 million Euro revenue (assuming that there is no substantial 4thCOVID wave).

On that basis, we see a revenue range of around 1.6billion Euro for the full year for the group.

Depending on the OoH dynamics towards Q4, we expect Group EBITDA in the range of 490-510 million Euro.

As already shown in H2 2020, we do not expect any medium- and long-term structural changes in our revenue and profitability expectations.

Preview ESG Report 2020

CO2: Road towards climate neutrality by 2025

  • Corporate Carbon Footprint finalized: 47,000 t CO2
  • 100% of office space and 80% of OoH billboards switched to green energy, reducing CO2in 2021
  • Offsetting started to offer climate-neutral campaigns

  • Goal: Ströer is fully climate neutral by 2025

  • Strategic, multi-year collaboration established with UNICEF

  • Aim to support the promotion of children's rights and well-being
  • OoH and online media used to support UNICEF's work and programmes – worth millions of media spend

Cyber Security: Group-wide program on its way

  • IT Security organization established
  • Rigorous risk management, asset management andvulnerability management implemented
  • Identified security weaknesses mitigated

Financial Calendar 2021

February 24thPublication of Preliminary Figures 2020Update on Review of Segment Structure March 30thAnnual Financial ReportQ1 2021May 11thPublication ofQ1 Quarterly StatementJune 24thTrading UpdateQ2 2021August 17thPublication of Half-Yearly Financial ReportSeptember 03rdAnnual General MeetingSeptemberESG Report 2021Q3 2021October, CW 40 Capital Markets DayNovember 10thPublication ofQ3 Quarterly StatementQ4 202123Q1 2022

Disclaimer

This presentation contains "forward looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates and projections regarding Ströer's or the Ströer Group's financial position, business strategy, plans and objectives of management and future operations.

Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements.

These forward looking statements speak only as of the date of this presentation release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein.

The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of newinformation, future events or otherwise.

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