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Ströer SE & Co. KGaA

Investor Presentation • Jan 5, 2022

417_ip_2022-01-05_bbbf6f4b-eb43-4b06-8848-a0bf1f51ae29.pdf

Investor Presentation

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Q3 2021Business back at pre-pandemic Level25thODDO BHF Forum

January 6, 2022 | Ströer SE & Co. KGaA

Agenda

Overview / Group Update Financials Q3 Outlook

Our Company Purpose: Connecting Brands with Consumers

Core OoH Business & supporting Marketing/Sales Solutions

Traditional Model vs. Media Companies in a Digital World

Significantly changing Success Criteria

"Offline World": Media in Silos

"Digital World": Integrated Media

Market Share within Media Silo and Number of Players in Silo

Total Media Market Position and Performance against Digital KPIs

Traditional Model vs. OoH in a Digital World

We have given a clear Answer for our Company

"Offline World": Media in Silos

"Digital World": Integrated Media

Pure Play OoH Company

OoH Plus: 4 Key Areas of Synergies to drive OoH Growth

Incremental Value for Advertisers and Municipalities/Landlords

Globally unique OoH+ Strategy with One-Market-FocusCOVID-19 as a Stress-Test & a Bump in the Road for our long-term Targets

9M 2021 Performance with very different Quarters

OoH and Group Performance back on track since Q3

Entire Q1 in hard lockdown; costmanagement and PLUS businesseswith very strong momentum

Q2 with beginning V-shape recovery of OoH media parallel to more and more normal public life

Group performancein Q3 back abovepre-COVID levelwith some minor after-effects of the pandemic

Results 9M 2021

More than five months hard lockdown followed by strong rebound in Q3

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-

(1)Excluding exchange rate effects and effects from (de)consolidation and discontinuation of operations

(2)Adjusted for exceptional items and additional other reconciling factors in D&A (PPA related amortization and impairment losses), in financial result and in income taxes 9

Recap Capital Market Day October 2021

Clear Focus on strong organic Growth Levers and total Shareholder Return

Accelerated Digitisation of Out of Home Infrastructure2

OoH Plus Synergies & Strong Cash Generation

Value Crystalization Potential of Non-Core Assets

Number of Public Video
Screens		 H1 2021 FY 2021 2022 2023 2024 2025 2026
medium $\times 2n^2$ 170 260 $3.500+$
Premium large -9n 2 524 750
Roadside
Screens		 x-large <40m 2 50 - Ø 500 on top per Year (max potential)
$-7.000$
TO TAL 730 1,010 by 2026)
public transport 731 800 $6.888+$
Premium
Indoor
Screens		 train stations 1,786 1,900 (max potential)
~18.000
by 2026)
$m$ all $s()$ 2,560 2,350 - Ø 100 on top per Year
TO TAL 5,077 5,350
POS. 2,269 2,345 opportunistic development based on 90,000+
Longtail &
3rd Party
Screens		 ambient 13,213 13,690 (max potential
3rd party 58,610 58,610 market development 6.e. client demand).
available inventory & margin potential		 $-180.000$
by 2026):
TO TAL 74,692 74,645

1

in mil- 2021e 2822 2023 2024 2025 2026 2026e
OoH Media $+700$ $CAGR = 8.5% - 12.0%$ $+1.1 - 1.26nE$
Revenue Digital & Dialog
Media		 $-700$ $CAGR = 6.4% = 6.0%$ $-910 - 940$
TO TAL $-1.4$ bnf CAGR
$-7.4\% - 8.5\%$		 $-2.0 - 2.1$ brit
EBITDA adj. TO TAL $470 - 490$ CAGR $-9.0\% - 12.5\%$ $-750 - 850$
Cash Contribution® TO TAL $-180 - 200$ CAGR $-14.0 - 21.0$ % $-400 - 480$

3

Examplary Charts from CMD (October 7 2021)

Focus on Conversion of top Locations to Digital (1) Examplary Sites from 9M 2021 pushing Growth of Roadside Network

Düsseldorf Dresden Cologne

Focus on Conversion of top Locations to Digital (2) Examplary Sites from 9M 2021 pushing Growth of Total Digital Network

*Impression per spot; ad contacts per week 12

Focus on Conversion of top Locations to Digital (3) Unique large Formats like the Media Facade in Hamburg

500 qm I 87,000 average daily footfall

The perfect symbiosis of architecture and moving images

Taking home the Media Architecture Biennale Award, Sydney

Focus on Conversion of top Locations to Digital (4)

"Media Stage" in Hamburg's most exciting Street

138 qm Full Motion Screen Monthly frequency: 2,44 mio. Shopping I Tourism I Nightlife

Focus on Conversion of top Locations to Digital (5) Highly individualised Concepts as in Sylt/Niebüll

Agenda

Overview / Group Update Financials Q3 Outlook

Profit and Loss Statement Q3 2021

€
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*Thereof attributable to IFRS 16 in D&A 46.2m€ (PY: 42.4m€) and in financial result 4.5m€ (PY: 3.6m€)

**Adjusted for exceptional items (+2.5m€) and additional other reconciling factors in D&A (PPA related amortization and impairment losses, +14.2m€), 17

in financial result (+0.1m€) and in income taxes (-1.0m€)

Free Cash Flow Perspective Q3 2021

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Solid cashflow performance in Q3 2021; Free Cashflow increase in line with earnings development Increase in tax offset by better working capital (working capital development in Q3 2021 as well as Q3 2020 reflects substantial business increase from Q2 to Q3 with an increase of receivables) Stable Capex level to support sustainable dynamic business development Bank leverage ratio* at 2.5 due to dividend payment in Q3 2021; reduction already expected in Q4 2021:CommentFinancial net debtLeverage ratio600.2 640.2 620.9 706.4 30 Sep 202131 Dec 202031 Mar 202130 Jun 20212.282.96 2.30 2.48

*Net debt and adj. EBITDA of last 12 month adjusted for IFRS 16; **Part of cash flow from financing activities ***Before M&A and incl. IFRS 16 lease liability repayments

Segment Perspective Q3 2021

  • Sales close to pre-Covid level in 2019 and clearly above PY supported by improving market conditions

  • EBITDA adj. on pre-Covid level in 2019

  • Online advertising and content publishing continuously strong; high PY comps

  • Call Center and D2D robust despite a slightly increased employee churn following a tightening labor market

  • Asam and Statista with strong sales growth dynamics

  • EBITDA development includes strongly focused business expansion

Agenda

Overview / Group Update Financials Q3 Outlook

2021 – Unchanged Full Year Expectations

Ströer assumes, that the emerging fourth wave of COVID-19 cases will have no material adverse impact on the growth of the OOH business given the progress with vaccination programs and the resulting immunity of large parts of the population.

Against this backdrop, the Board of Management continues to anticipate revenue for the Ströer Group of around EUR 1.6b and EBITDA (adjusted) of between EUR 490m and EUR 510m in 2021 as a whole.

Financial Calendar 2022

Disclaimer

This presentation contains "forward looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates and projections regarding Ströer's or the Ströer Group's financial position, business strategy, plans and objectives of management and future operations.

Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements.

These forward looking statements speak only as of the date of this presentation release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein.

The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of newinformation, future events or otherwise.

Appendix

Profit and Loss Statement 9M 2021

€
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*Thereof attributable to IFRS 16 in D&A 142.1m€ (PY: 133.1m€) and in financial result 13.3m€ (PY: 11.1m€)

**Adjusted for exceptional items (+5.6m€) and additional other reconciling factors in D&A (PPA related amortization and impairment losses, +36.5m€), 26

in financial result (+0.5m€) and in income taxes (-5.8m€)

Free Cash Flow Perspective 9M 2021

€
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2
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2
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*Part of cash flow from financing activities **Before M&A and incl. IFRS 16 lease liability repayments

Segment Perspective 9M 2021

Current Mobility Data (1/3/2022)

Source: https://covid19.apple.com/mobility

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