Ströer SE & Co. KGaA

Investor Presentation • Jan 16, 2022

Q3 2021 Business back at pre-pandemic Level GCC 2022 - Kepler Cheuvreux

January 17, 2022 | Ströer SE & Co. KGaA

Agenda

Overview / Group Update

Financials Q3

Outlook

Overview: Segments

OOH Media

#1 OOH in Germany|

Nationwide marketing & operation of around 300,000 advertising spaces and 20,000 installed street furniture units

Product diversity at the touchpoints street, building & means of transport

Industry standards through continuous research & development

Advertising media complement the digital infrastructure of a city

Digital & Dialog Media

#1 Digital marketer in Germany|

High-quality portfolio reaches around 50 million UU per month

Strong market position in news and diverse premium content for digital natives

Call center services with focus on outbound sales & cross/up-selling activities

Comprehensive field sales

DaaS & E-Commerce

ASAMBEAUTY |

leading digital private label platform in GSR

Statista |

leading global provider of business, consumer and industry data

subscription-based B2B model

OurCompany Purpose: ConnectingBrands withConsumers

Core OoH Business & supporting Marketing/Sales Solutions

Traditional Model vs. Media Companies in a Digital World

Significantly changing Success Criteria

"Offline World": Media in Silos

"Digital World": Integrated Media

Market Share within Media Silo and Number of Players in Silo

Total Media Market Position and Performance against Digital KPIs

Traditional Model vs. OoHin a Digital World

We have given a clear Answer for our Company

"Offline World": Media in Silos

"Digital World": Integrated Media

Pure Play OoH Company

OoH Plus: 4 Key Areas of Synergies to drive OoH Growth

Incremental Value for Advertisers and Municipalities/Landlords

Globally unique OoH+ Strategy with One-Market-Focus COVID-19 as a Stress-Test & a Bump in the Road for our long-term Targets

9M 2021 Performance withverydifferent Quarters

OoH and Group Performance back on track since Q3

Entire Q1 in hard lockdown; cost management and PLUS businesses with very strong momentum

Q2 with beginning V-shape recovery of OoH media parallel to more and more normal public life

Group performance in Q3 back above pre-COVID level with some minor after-effects of the pandemic

Results 9M 2021

More than five months hard lockdown followed by strong rebound in Q3

€ m		9 M 2 0 2 0	9 M 2 0 2 1	▲
R e v e n u e s	R d t e p o r e	9 8 4 7	1, 1 0 0 2	1 1 % +
	( 1 ) O i r g a n c	1 1. 0 % -	1 1. 3 %	2 2 3 % t + p s
E B I T D A ( d j d ) t a u s e		2 9 1. 0	3 1 8 9	1 0 % +
E B I T ( d j d ) t a u s e		8 1 4	1 2 3 5	9 % 4 +
( ) 2 ( ) N t i d j t d e n c o m e a s e u		5 4 1	8 3 4	% 5 4 +
O f t i h l p e r a n g c a s o w		2 1 8 5	2 2 1. 5	1 % +
C a p e x		7 3 6	6 2 1	1 6 % -

(1)Excluding exchange rate effects and effects from (de)consolidation and discontinuation of operations

(2)Adjusted for exceptional items and additional other reconciling factors in D&A (PPA related amortization and impairment losses), in financial result and in income taxes

RecapCapital Market Day October2021

Clear Focus on strong organic Growth Levers and total Shareholder Return

Accelerated Digitisation of Out of Home Infrastructure

OoH Plus Synergies & Strong Cash Generation2

Value Crystalization Potential of Non-Core Assets

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	CONSULTION OF CO	TW	BOOK		6,800 €
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	1014	5,877	5,154
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3

Examplary Charts from CMD (October 7 2021)

Focus on Conversion of top Locations to Digital (1) Examplary Sites from 9M 2021 pushing Growth of Roadside Network

Düsseldorf

Dresden Cologne

Focus on Conversion of top Locations to Digital (2) ExamplarySites from9M 2021 pushing Growth of Total Digital Network

*Impression per spot; ad contacts per week

Focus on Conversion of top Locations to Digital (3) Unique large Formats like the Media Facade in Hamburg

500 qm I 87,000 average daily footfall

The perfect symbiosis of architecture and moving images

Taking home the Media Architecture Biennale Award, Sydney

Focus on Conversion of top Locations to Digital (4)

"Media Stage" in Hamburg's most exciting Street

138 qm Full

brand experience for Hamburg's

Motion Screen Monthly frequency: 2,44 mio. Shopping I Tourism

I Nightlife

Focus on Conversion of top Locations to Digital (5) Highly individualised Concepts as in Sylt/Niebüll

Agenda

Overview / Group Update

Financials Q3

Outlook

Profit and Loss Statement Q3 2021

€ m	Q 3 2 0 2 0	Q 3 2 0 2 1	% ▲
R e v e n u e s	3 5 5. 0	4 1 4. 3	1 7 % +
E B I T D A ( d j d ) t a u s e	1 1 8. 8	1 3 8. 7	1 % 7 +
E i l i t t x c e p o n a e m s	2 5. -	2. 5 -	1 % 5 +
E B I T D A	1 1 3. 6	1 3 6. 1	2 0 % +
D i i & A i i * t t t e p r e c a o n m o r a o n z	8 3. 4 -	7 5. 2 -	% 1 0 +
E B I T	3 0. 2	6 0. 9	% 1 0 0 > +
F i i l l * t n a n c a r e s u	6. 7 -	7. 4 -	% 1 0 -
T l t a r e s x u	3. 4 -	1 3. 0 -	% 1 0 0 <-
N t I e n c o m e	2 0. 1	4 0. 4	% 1 0 0 > +
** A d j t t s m e n s u	1 5. 7	1 5. 8	1 % +
( ) N t I d j t d e n c o m e a u s e	3 5. 7	5 6. 2	5 7 % +

*Thereof attributable to IFRS 16 in D&A 46.2m€ (PY: 42.4m€) and in financial result 4.5m€ (PY: 3.6m€)

**Adjusted for exceptional items (+2.5m€) and additional other reconciling factors in D&A (PPA related amortization and impairment losses, +14.2m€),

in financial result (+0.1m€) and in income taxes (-1.0m€)

Free Cash Flow Perspective Q3 2021

€ m	Q 3 2 0 2 0	Q 3 2 0 2 1
E B I T D A ( d j t d ) a u s e	1 1 8. 8	1 3 8. 7
E i l i t t x c e p o n a e m s -	2 5. -	2. 5 -
E B I T D A	1 1 3. 6	1 3 6. 1
I t t n e r e s -	5. 8 -	5. 8 -
T a x -	3. 8 -	1 2. 6 -
/ W C + -	2 9. 5 -	1 9. 6 -
O h t e r s -	1 4.	3. 3
O C t i h F l p e r a n g a s o w	7 8. 6	1 0 1. 3
I t t ( b f M & A ) n v e s m e n s e o r e	2 3. 0 -	2 4. 6 -
F C h F l ( b f M & A ) r e e a s o w e o r e	5 5. 5	6. 7 7
L l i b i l i ( I F R S 1 6 ) ** t t e a s e a r e p a m e n s y y	4 1. 1 -	3 9. 6 -
C ( ) * F h F l d j t d r e e a s o w a u s e	1 4. 4	3 7. 2

Solid cashflow performance in Q3 2021; Free Cashflow increase in line with earnings development Increase in tax offset by better working capital (working capital development in Q3 2021 as well as Q3 2020 reflects substantial business increase from Q2 to Q3 with an increase of receivables) Stable Capex level to support sustainable dynamic business development Bank leverage ratio* at 2.5 due to dividend payment in Q3 2021; reduction already expected in Q4 2021: Comment Financial net debt Leverage ratio 600.2 640.2 620.9 706.4 30 Sep 2021 31 Dec 2020 31 Mar 2021 30 Jun 2021 2.28 2.96 2.30 2.48

*Net debt and adj. EBITDA of last 12 month adjusted for IFRS 16; **Part of cash flow from financing activities ***Before M&A and incl. IFRS 16 lease liability repayments

19

Segment Perspective Q3 2021

• Sales close to pre-Covid level in 2019 and clearly above PY supported by improving market conditions
• EBITDA adj. on pre-Covid level in 2019

• Online advertising and content publishing continuously strong; high PY comps
• Call Center and D2D robust despite a slightly increased employee churn following a tightening labor market

• Asam and Statista with strong sales growth dynamics
• EBITDA development includes strongly focused business expansion

Agenda

Overview / Group Update

Financials Q3

Outlook

2021 – Unchanged Full Year Expectations

Ströer assumes, that the emerging fourth wave of COVID-19 cases will have no material adverse impact on the growth of the OOH business given the progress with vaccination programs and the resulting immunity of large parts of the population.

Against this backdrop, the Board of Management continues to anticipate revenue for the Ströer Group of around EUR 1.6b and EBITDA (adjusted) of between EUR 490m and EUR 510m in 2021 as a whole.

Financial Calendar 2022

Disclaimer

This presentation contains "forward looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates and projections regarding Ströer's or the Ströer Group's financial position, business strategy, plans and objectives of management and future operations.

Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements.

These forward looking statements speak only as of the date of this presentation release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein.

The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.

Appendix

Profit and Loss Statement 9M 2021

€ m	9 M 2 0 2 0	9 M 2 0 2 1	% ▲
R e v e n u e s	9 8 4 7.	1, 1 0 0. 2	1 1 % +
E B I T D A ( d j d ) t a s e u	2 9 1. 0	3 1 8. 9	% 1 0 +
E t i l i t c e p o n a e m s x	2 0. 5 -	5. 6 -	% 7 3 +
E B I T D A	2 7 0. 5	3 1 3. 3	1 6 % +
& * D i t i A t i t i e p r e c a o n m o r z a o n	2 5 3. 7 -	2 3 0. 1 -	9 % +
E B I T	1 6. 9	8 3. 2	1 0 0 % > +
* F i i l l t n a n c a r e s u	2 1. 6 -	2 1. 5 -	0 % +
T l t a x r e s u	0. 8 -	1 5. 1 -	1 0 0 % <-
N t I e n c o m e	5. 5 -	4 6. 6	/ n a
A d j t t ** u s m e n s	5 9. 6	3 6. 8	3 8 % -
N t I ( d j t d ) e n c o m e a u s e	5 4. 1	8 3. 4	5 4 % +

*Thereof attributable to IFRS 16 in D&A 142.1m€ (PY: 133.1m€) and in financial result 13.3m€ (PY: 11.1m€)

**Adjusted for exceptional items (+5.6m€) and additional other reconciling factors in D&A (PPA related amortization and impairment losses, +36.5m€),

in financial result (+0.5m€) and in income taxes (-5.8m€)

Free Cash Flow Perspective 9M 2021

€ m	9 M 2 0 2 0	9 M 2 0 2 1
E B I T D A ( d j t d ) a u s e	2 9 1. 0	3 1 8. 9
E i l i t t x c e p o n a e m s -	2 0. 5 -	6 5. -
E B I T D A	2 0. 7 5	3 1 3. 3
I t t n e r e s -	1 7. 1 -	1 7. 9 -
T a x -	1 5. 1 -	2 4. 8 -
/ W C + -	2 8. 2 -	4 7. 5 -
O h t e r s -	8. 3	1. 5 -
O C t i h F l p e r a n g a s o w	2 1 8. 5	2 2 1. 5
I t t ( b f M & A ) n v e s m e n s e o r e	7 3. 6 -	6 2. 1 -
F C h F l ( b f M & A ) r e e a s o w e o r e	1 4 4. 9	1 9. 4 5
L l i b i l i ( I F R S 1 6 ) * t t e a s e a r e p a m e n s y y	1 1 6. 5 -	1 2 1. 8 -
C ( ) ** F h F l d j t d r e e a s o w a u s e	2 8. 4	3 7. 6

*Part of cash flow from financing activities

**Before M&A and incl. IFRS 16 lease liability repayments

Segment Perspective 9M 2021

Current Mobility Data (1/3/2022)