Ströer SE & Co. KGaA

Investor Presentation • Mar 3, 2022

Strong Q4 across the entire Group: Fully on Track for midterm Targets Preliminary and unaudited figures for Q4 & FY 2021

March 3rd, 2022 | Ströer SE & Co. KGaA

Agenda

Group Update

Financials

Outlook

Take-aways from 2021 & Key Value Drivers going forward: Strongest Group Q4 ever, DOoH taking off, Statista growth on rails

2021 Performance with very different Quarters

OoH and Group Performance back on Track since Q3

in hard

Entire Q1 lockdown; cost management and PLUS businesses with very strong momentum

Q2 with beginning Vshape recovery of OoH media parallel to more and more normal public life

Group performance in Q3 back above pre-COVID level with some minor after-effects of the pandemic

All businesses in Q4 with very strong performance, no relevant effects of pandemic visible any more

Preliminary Results FY 2021

More than five Months hard Lockdown followed by strong Rebound in H2

€ m		F Y 2 0 2 0	F Y 2 0 2 1	▲
	R d h t t e p o r e g r o w	1, 4 4 2 2	1, 6 2 7 3	% 1 3 +
R e v e n u e s	( ) 1 O i h t r g a n c g r o w	% 8 3 -	% 1 2 6	% 2 0 9 t + p s
( ) E B I T D A d j t d a u s e		4 5 2 8	5 1 3 3	% 1 3 +
( ) E B I T d j t d a s e u		1 7 6 8	2 4 9 1	% 4 1 +
( 2 ) N t i ( d j t d ) e n c o m e a u s e		1 2 6 0	1 7 0 2	3 5 % +
O t i h f l p e r a n g c a s o w		3 8 0 0	4 2 6 5	1 2 % +
C a p e x		9 4 5	1 0 1. 4	6 % +
( 3 ) A d j d i h ( i E U R ) t u s e e a r n n g s p e r s a r e n		2 0 0	2 8 6	4 3 % +

Note: Figures are preliminary and unaudited

(1)Excluding exchange rate effects and effects from (de)consolidation and discontinuation of operations

(2)Adjusted for exceptional items and additional other reconciling factors in D&A (PPA related amortization and impairment losses), in financial result and in income taxes (3)After minorities

Recap Strategy

Clear Focus on strong organic Growth Levers and total Shareholder Return

Accelerated digitisation of Out-of-Home infrastructure 1 Non-Core assets fully on growth track 3 OoH Plus leveraging network effects to drive OoH growth 2

Public Video: Taking our Product to the next Level

Recap of our Plans from the Capital Market Day & Update for 2022

f N b P b l i V i d u m e r o u c e o S c r e e n s		1 2 0 2 1 H	2 0 2 1 F Y	2 0 2 2- 2 0 2 6	f 2 0 2 2 U d t p a e o r	2 0 2 6 h d n c a n g e u
	2 d i 2 > m e u m m	1 7 0	2 6 0
P i r e m u m R d i d	2 l ~9 a r g e m	2 4 5	0 7 5	Ø 5 0 0 ~ t	7 5 0- 8 0 0 t o n o p ~ 0 0 0 i l t +	3, 5 0 0 + i l t t
o a s e S c r e e n s	2 l 4 0 < x- a r g e m	3 6	5 0	o n o p p e r y e a r	( 1, n u Q 1 / 2 0 2 3 )	m a p o e n a x 7, 0 0 0 b 2 0 2 6 y ~
	O T T A L	3 0 7	1, 0 1 0
	b l i t t p u c r a n s p o r	7 3 1	8 0 0
P i r e m u m I d n o o r	t i t t i r a n s a o n s	1, 7 8 6	1, 9 0 0	Ø 3 0 0 ~ t o n o p	4 0 0 t o n o p ~ ( 9 0 % i > n	6, 8 0 0 + t t i l m a x p o e n a 8, 0 0 0 b 2 0 2 6 ~
S c r e e n s	( ) * l l + m a s	2, 5 6 0	2, 3 5 0	p e r y e a r	) t 1 0 i t i o p c e s	y
	T O T A L	0 5, 7 7	3 0 5, 5
	P O S	2, 2 6 9	2, 3 4 5			9 0 0 0 +
L t i l & o n g a	b i t a m e n	1 3, 2 1 3	1 3, 6 9 0	t i t i o p p o r u n s c	t i t i i t h o p p o r u n s c w	0, t t i l m a x p o e n a
3 d P t r a r y S c r e e n s	3 d t r p a r y	8, 6 1 0 5	8, 6 1 0 5	d l t e e o p m e n v	f P O S o c s o n u	1 8 0, 0 0 0 b 2 0 2 6 y ~
	T O T A L	7 4, 0 9 2 7 4, 6 4 5

* Including top indoor locations like e.g. premium cinemas or large event locations

Focus on Conversion of top Locations to Digital (1) Exemplary Sites from 12M 2021 pushing Growth of total digital Network

Public Video Giant Freiburg

Green Gate Munich

Public Video Giant Cologne

Focus on Conversion of top Locations to Digital (2) Exemplary Sites from 12M 2021 pushing Growth of total digital Network

Focus on Conversion of top Locations to Digital (3) Exemplary Sites from 12M 2021 pushing Growth of total digital Network

Digital Motion Tower Berlin & Munich

Accelerated Digitisation of Out-of-Home Infrastructure

High D-OoH Reach and Audience Coverage (x3 within 5 Years)

* OTS = Opportunity to see. Average OTS amongst all age splits, based on total population in Cities >50k citizens

Recap Strategy

Clear Focus on strong organic Growth Levers and total Shareholder Return

OoH Plus Leveraging Network Effects to drive OoH Growth

t-online–the leading German News Portal

Accelerated Performance since 2017 after restructuring by Ströer

• Extensive coverage of the German elections in October. Interviews with top politicians like Chancellor Olaf Scholz
• Establishment of a team of reporters, covering German politics and doing investigative research
• Expansion of local reporting in several German cities like Berlin, Cologne, Frankfort (more cities to follow)
• Daily coverage of the Covid pandemic: news, explainer, interviews with leading scientists
• Increasing of video and audio content.
• Florian Harms has been awarded as Germany's chief editor of the year (digital media)
• t-online open beta phase has started in November 2021, since then the new website is delivered to a small percentage of t-online users – rollout is planned for Q2 2022

Tech & Data for (D)OoH

Constantly evolving

Client Access (1)

Deepening Relations with major Advertising Partners

• Campaign Spotlight: Product-Launch and Re-Launch Chrome-Book and Pixel
• Impact- and reach-boosting brand communication with OOH and DOOH

• Declining reach on TV led Ferrero to turn to OOH
• Outlook 2022: Further OOH activities and expansion DOOH

• Stronger Focus on the booming Fiction Genre
• OOH used for reach Booster and impact strong Brand Emotionalization through DOOH

Source: Ströer Data, *Increased Sales Performance from 2019 to 2021

Client Access (2) Bringing new (or again) Top Brands to (D)OoH

Recap Strategy

Clear Focus on strong organic Growth Levers and total Shareholder Return

Statista creates Category "Data as a Service"

• inspired by Salesforce and SaaS

DaaS KPIs similar to SaaS KPIs

Scalable Data Platform with constantly growing Network Effects

ARPA Growth with powerful Extensions to Statistics and Reports Database

In parallel strong invest in Backend flexibility and better Usability

Statista on strong and sustainable Growth Track

EUR 250mn in Sales by 2025

Digital Beauty Platform Asam

Fast growing, scalable and high margin Profile

Agenda

Group Update

Financials

Outlook

Profit and Loss Statement FY 2021

€ m	F Y 2 0 1 9	F Y 2 0 2 0	F Y 2 0 2 1	2 0 2 1 2 0 2 0 ▲ v s
R e v e n u e s	1, 5 9 1. 1	1, 4 4 2. 2	1, 6 2 7. 3	1 3 % +
O ( / ) i t h t t h d r g a n c g r o w c u r r e n n e w m e o	7. 1 % / 6. 8 % + +	8. 3 % / - 8. 3 % -	1 2. 6 % / 1 3. 2 % + +
( ) E B I T D A d j t d a u s e	5 3 8. 3	4 5 2. 8	5 1 3. 3	1 3 % +
E i l i t t c e p o n a e m s x	3 4. 4 -	2 2. 5 -	5. 9 -	% 7 4 +
E B I T D A	0 4. 0 5	4 3 0. 2	0 3 5 7.	1 8 % +
D i t i & A t i t i * e p r e c a o n m o r z a o n	3 4 5. 5 -	3 3 3 5. -	3 1 0. 1 -	8 % +
E B I T	1 5 8. 4	9 4. 9	1 9 7. 3	1 0 0 % > +
* F i i l l t n a n c a r e s u	3 2. 6 -	3 4. 0 -	2 8. 6 -	1 6 % +
E B T	1 2 5. 8	6 0. 9	1 6 8. 7	% 1 0 0 > +
T l t ** a x r e s u	1 9. 9 -	1 2. 7 -	3 8. 5 -	1 0 0 % <-
N t I e n c o m e	1 0 9 5.	4 8. 2	1 3 0. 3	1 0 0 % > +
* A d j t t u s m e n s	8 8. 6	7 7. 8	3 9. 9	4 9 % -
N I ( d j d ) t t e n c o m e a s e u	1 9 4. 5	1 2 6. 0	1 7 0. 2	% 3 5 +

Note: Figures are preliminary and unaudited;new organic growth calculation with 12 months delayed recognition of acquisitions (applied from fiscal year 2022)

* Thereof attributable to IFRS 16 in D&A 193.9m€ (PY: 178.6m€; PPY: 178.4m€) and in financial result 17.8m€ (PY: 15.4m€; PPY: 20.7m€)

** Tax rate according to IFRS is 22.8% (PY: 20.8%; PPY: 15.8%)

*** Adjusted for exceptional items (+5.9m€) and additional other reconciling factors in D&A (PPA related amortization and impairment losses, +45.9m€),

in financial result (+0.4m€) and in income taxes (-12.4m€)

Profit and Loss Statement Q4 2021

€ m	Q 4 2 0 1 9	Q 4 2 0 2 0	Q 4 2 0 2 1	2 0 2 1 2 0 2 0 ▲ v s
R e v e n u e s	4 6 8. 1	4 5 4. 8	5 2 7. 2	1 6 % +
O ( / ) i t h t t h d r g a n c g r o w c u r r e n n e w m e o	6. 7 % / 6. 5 % + +	1. 9 % / - 1. 7 % -	1 5. 4 % / 1 6. 2 % + +
( ) E B I T D A d j t d a s e u	1 7 5. 1	1 6 1. 7	1 9 4. 4	% 2 0 +
E i l i t t x c e p o n a e m s	1 0. 7 -	2. 1 -	0. 3 -	8 % 4 +
E B I T D A	1 6 4. 4	1 9. 5 7	1 9 4. 0	2 2 % +
D i t i & A t i t i * e p r e c a o n m o r z a o n	9 1. 6 -	8 1. 7 -	7 8. 9 -	3 % +
E B I T	7 2. 9	7 8. 0	1 1 5. 1	4 7 % +
* F i i l l t n a n c a r e s u	9. 8 -	1 2. 5 -	7. 1 -	4 3 % +
E B T	6 3. 0	6 6 5.	1 0 8. 0	6 % 5 +
T l t ** a x r e s u	1 3. 0 -	1 1. 8 -	2 3. 7 -	1 0 0 % <-
N t I e n c o m e	5 0. 1	5 3. 7	8 4. 4	5 7 % +
* A d j t t u s m e n s	2 8. 1	1 8. 2	2. 4	8 7 % -
N I ( d j d ) t t e n c o m e a s e u	8. 2 7	2. 0 7	8 6. 8	2 1 % +

Note: Figures are preliminary and unaudited;new organic growth calculation with 12 months delayed recognition of acquisitions (applied from fiscal year 2022)

* Thereof attributable to IFRS 16 in D&A 51.8m€ (PY: 45.5m€; PPY: 47.0m€) and in financial result 4.5m€ (PY: 4.3m€; PPY: 4.8m€)

** Tax rate according to IFRS is 21.9% (PY: 18.0%; PPY: 20.6%)

*** Adjusted for exceptional items (0.3m€) and additional other reconciling factors in D&A (PPA related amortization and impairment losses, +8.4m€)

and in income taxes (-6.3m€)

Free Cash Flow Perspective FY 2021

€ m	2 0 2 0 F Y	2 0 2 1 F Y
( ) E B I T D A d j t d a u s e	4 5 2. 8	5 1 3. 3
E i l i t t x c e p o n a e m s -	2 2. 5 -	9 5. -
E B I T D A	4 3 0. 2	0 3 5 7.
I t t n e r e s -	2 5. 1 -	2 6. 3 -
T a x -	2 8. 3 -	3 3. 0 -
/ W C + -	1 2 7. -	2 1. 5 -
/ O h t + e r s -	2 0. 3 +	0. 1 -
O C t i h F l p e r a n g a s o w	3 8 0. 0	4 2 6. 5
I t t ( b f M & A ) n v e s m e n s e o r e	9 5. 4 -	1 0 1. 4 -
F C h F l ( b f M & A ) r e e a s o w e o r e	2 8 4. 6	3 2 1 5.
L l i b i l i ( I F R S 1 6 ) ** t t e a s e a r e p a m e n s y y	1 3 5 4. -	1 8. 1 7 -
C ( ) * F h F l d j t d r e e a s o w a u s e	1 3 0. 3	1 4 7. 0

C t o m m e n
D i i h i 2 0 2 1 l i d t t n a m c e a r n n g s g r o n r e s s n s o n  y w u u h f l f c a s o w p e r o r m a n c e
f W k i i t l d l t i l d d t i o r n g c a p a e e o p m e n n c e s r e c o n o  v u u f i d i t r e v e r s e a c o r n g a n e x p a n s o n
f f O ( E t i t h l l d t l l i t i e c s n e r s o e r a o n a m o e r a e e e p o s o n  v v i l l i k d t t h t i f h i t ) m a n y n e o e c o r r e c o n o n o n- c a s e m s
S l i h l h i h C l l i l d i b t g g e r a p e e e m a n r e n a n  y x v y v y i d d i i l i i h t t t t n c r e a s e g a z a o n g r o w m o m e n u m
L i l d d f d t t e a s e p a m e n s n c e e e r r e p a m e n s  y u y
C f *; t i i t l t i t 2. 0  o n n u o u s m p r o v e m e n o e v e r a g e r a o n o w a
2. 2 9 2.	9 7 2. 3 1	2. 4 9	1. 9 7
6 6 0 2. 2	4 3. 4 6 2 2. 8	7 0 8. 3	6 1 2. 3	F ina ia l n t de b t nc e
				Le t io ve rag e r a
3 1 De 3 1 c 2 0 2 0 2	Ma 3 0 Ju r n 0 2 1 2 0 2 1	3 0 Se p 2 0 2 1	3 1 De c 2 0 2 1

Note: Figures are preliminary and unaudited

* Net debt and adj. EBITDA of last 12 month adjusted for IFRS 16; restated retrospectively due to the purchase price allocations that were finalized after 30 September 2021

** Part of cash flow from financing activities; *** Before M&A and incl. IFRS 16 lease liability repayments

Segment Perspective – OoH Media

		Q 4		2 0 2 1 ▲		F Y		2 0 2 1 ▲
€ m	2 0 1 9	2 0 2 0	2 0 2 1	2 0 2 0 v s	2 0 1 9	2 0 2 0	2 0 2 1	2 0 2 0 v s
S h f t t e g m e n r e e n e, e r e o v u	2 5 6. 7	2 1 6. 3	2 5 6. 3	1 8. 5 % +	8 2 7. 4	6 5 5. 7	7 0 0. 8	6. 9 % +
C O l i H a s s c o	1 7 9. 9	1 4 9. 8	1 5 9. 9	% 6. 8 +	5 9 4. 4	4 6 5. 6	4 7 3. 7	% 1. 7 +
D i i l O H t g a o	6 1. 1	1. 9 5	7 9. 6	5 3. 3 % +	1 6 7. 3	1 3 9. 7	1 7 3. 8	2 4. 4 % +
O S H i o e r v c e s	1 5. 7	1 4. 6	1 6. 8	% 1 4. 8 +	6 5. 7	5 0. 3	5 3. 3	% 5. 8 +
E B I T D A ( d j d ) t a u s e	1 2 9. 5	1 1 0. 4	1 4 0. 8	2 6 % 7. +	4 0 1. 6	2 9 8. 2	3 3 9 5.	1 2. 6 % +
( ) E B I T D A i d j t d m a r g n a u s e	0. % 5 5	1. 0 % 5	4. 9 % 5	3. 9 % t + p s	4 8. % 5	4 % 5. 5	4 9 % 7.	2. 4 % t + p s

Comment

• Strong performance in Q4 2021 exceeds PY and even reaches high 2019 revenue level
• Digital OoH with strong momentum driven by increased customer demand and focused portfolio expansion
• Q4 EBITDA adj. and margin with significant improvement supported by digital momentum

Segment Perspective – Digital & Dialog Media

		Q 4		2 0 2 1 ▲		F Y		2 0 2 1 ▲
€ m	2 0 1 9	2 0 2 0	2 0 2 1	2 0 2 0 v s	2 0 1 9	2 0 2 0	2 0 2 1	2 0 2 0 v s
S h f t t e g m e n r e e n e, e r e o v u	1 8 9. 2	1 9 8. 5	2 2 8. 2	1 0 % 5. +	6 0. 9 5	6 3 6. 7	3 3. 9 7	1 3 % 5. +
D i i t l g a	1 2 9. 7	1 1 7. 6	1 4 2. 1	% 2 0. 9 +	4 2 0. 1	3 8 6. 7	4 2 9. 5	% 1 1. 1 +
D i l a o g	5 9. 4	8 1. 0	8 6. 1	6. 4 % +	2 3 0. 8	2 5 0. 0	3 0 4. 3	2 1. 8 % +
( ) E B I T D A d j t d a u s e	4 6. 1	5 5. 4	6 1. 4	% 1 0. 9 +	1 3 5. 2	1 5 5. 5	1 8 7. 4	% 2 0. 5 +
E B I T D A i ( d j d ) t m a r g n a u s e	2 4. 4 %	2 9 % 7.	2 6. 9 %	1. 0 % t p s -	2 0. 8 %	2 4. 4 %	2 % 5. 5	1. 1 % t + p s

Comment

• Revenue in Q4 2021 and FY 2021 with consistent growth of 15%+

• Digital (online advertising and content publishing)with double digit growth in FY 2021, revenue above 2019

• Dialog (Call Center and D2D) with sound Q4 growth against high comps

• EBITDA adj. follows revenue development with overall slight margin improvement in FY 2021

Segment Perspective – DaaS & E-Commerce

		Q 4		2 0 2 1 ▲		F Y		2 0 2 1 ▲
€ m	2 0 1 9	2 0 2 0	2 0 2 1	2 0 2 0 v s	2 0 1 9	2 0 2 0	2 0 2 1	2 0 2 0 v s
S h f t t e g m e n r e v e n u e, e r e o	3 6. 4	5 1. 9	6 7. 0	2 9. 1 % +	1 4 2. 9	1 8 0. 0	2 4 1. 9	3 4. 4 % +
S D t i a a a s a e r v c e	1 6. 2	2 1. 0	2 9. 2	3 9. 1 % +	9. 3 5	3. 7 7	1 0 1. 8	3 8. 1 % +
E- C o m m e r c e	2 0. 2	3 0. 9	3 7. 8	2 2. 3 % +	8 3. 6	1 0 6. 3	1 4 0. 1	3 1. 8 % +
E B I T D A ( d j d ) t a s e u	6 5.	4. 3	3. 0	2 9. 8 % -	2 2. 8	2 1. 6	2 2. 1	2. 3 % +
E B I T D A i ( d j t d ) m a r g n a u s e	1 5. 3 %	8. 3 %	4. 5 %	3. 8 % t p s -	1 5. 9 %	1 2. 0 %	9. 1 %	2. 9 % t p s -

Comment

• Asam and Statista with accelerated growth of more than 34% in FY 2021
• Stable EBITDA despite investments in growth platform

Agenda

Group Update

Financials

Outlook

2022 – Outlook

Based on the assumption that there is no significant new COVID wave in autumn and without massive international political or economic turmoil

we expect for the full year 2022

• Group Revenue up by 10-14%
• OoH Segment Revenue up by 16-20%
• Group EBITDA Margin above 2021 level

For the first quarter 2022we expect

• Group Revenue up by 20-25%
• OoH Segment Revenue up by 55-65%
• Group EBITDA up by 25-32%

Financial Calendar 2022

Disclaimer

This presentation contains "forward looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates and projections regarding Ströer's or the Ströer Group's financial position, business strategy, plans and objectives of management and future operations.

Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements.

These forward looking statements speak only as of the date of this presentation release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein.

The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.