Purefun Group AB
A Nordic DTC e-commerce group specializing in sexual health and well-being products.
PURE | ST
Overview
Corporate Details
- ISIN(s):
- SE0017232838
- LEI:
- 549300R7Y1FOEB3U3Z94
- Country:
- Sweden
- Address:
- Verkstadsgatan 5, 312 40 Genevad
- Website:
- https://www.purefungroup.com
- Sector:
- Wholesale and retail trade
- Industry:
- Intermediation service activities for retail sale
Description
Vuxen Group AB, formerly Purefun Group AB, is a leading Nordic e-commerce and direct-to-consumer (DTC) group specializing in sexual health and well-being. The company operates a multi-brand portfolio of online stores, including its primary brands Vuxen, WooMe, and Blushme. Its offerings also extend to other consumer niches such as pet supplies. The group emphasizes vertical integration, managing its own brands, production, and warehousing to maintain control over its value chain and margins. Holding a prominent market position in Sweden and the broader Nordic region, the company is actively pursuing expansion across the European Union.
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Insider Transactions
| Date | Insider Name | Position | Type | Shares | Value |
|---|---|---|---|---|---|
| 2025-05-13 | Michael Ahlen | Other | Buy | 500 | 6,505.00 SEK |
| 2025-01-07 | Marcus Axelsson | Other | Sell | 19,500 | 253,500.00 SEK |
| 2025-01-03 | Marcus Axelsson | Other | Sell | 4,392 | 57,096.00 SEK |
| 2023-09-22 | Michael Ahlén | Other | Buy | 500 | 6,975.00 SEK |
| 2023-07-05 | Michael Ahlen | Other | Buy | 2,192 | 28,057.60 SEK |
| 2023-07-04 | Michael Ahlen | Other | Buy | 250 | 3,550.00 SEK |
| 2023-05-25 | Michael Ahlén | Other | Buy | 155 | 2,092.50 SEK |
| 2023-05-22 | Michael Ahlén | Other | Buy | 475 | 6,650.00 SEK |
| 2023-05-11 | Michael Ahlén | Other | Buy | 400 | 6,011.20 SEK |
| 2023-05-11 | Michael Ahlén | Other | Buy | 255 | 3,595.50 SEK |
