Semi-Annual Consolidated Statement Of Income
| Concept | 
                                    
                                        2023-08-01 to 2024-01-31  | 
                            
                                
                                    
                                        2022-08-01 to 2023-01-31  | 
                            
                        
|---|---|---|
| Semi-annual consolidated statement of income | ||
| Statement of income | ||
| Net sales | 
                                        
                                             
                                                5,113,229,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                4,676,338,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Cost of sales | 
                                        
                                             
                                                2,350,473,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                2,181,153,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Ordinary profit (loss) | 
                                        
                                             
                                                131,261,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                177,919,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Gross profit (loss) | 
                                        
                                             
                                                2,762,756,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                2,495,185,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Selling, general and administrative expenses | ||
| Advertising expenses | 
                                        
                                             
                                                811,968,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                719,979,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Depreciation | 
                                        
                                             
                                                113,283,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                108,763,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Selling, general and administrative expenses | 
                                        
                                             
                                                2,655,337,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                2,335,533,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Extraordinary losses | 
                                        
                                             
                                                
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                16,603,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Profit (loss) before income taxes | 
                                        
                                             
                                                131,261,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                161,315,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Operating profit (loss) | 
                                        
                                             
                                                107,418,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                159,651,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Income taxes - current | 
                                        
                                             
                                                49,267,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                47,854,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Non-operating income | ||
| Interest income | 
                                        
                                             
                                                7,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                9,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Dividend income | 
                                        
                                             
                                                76,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                76,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Non-operating income | 
                                        
                                             
                                                51,563,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                48,023,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Income taxes - deferred | 
                                        
                                             
                                                1,726,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                -51,568,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Non-operating expenses | ||
| Interest expenses | 
                                        
                                             
                                                11,451,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                13,990,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Non-operating expenses | 
                                        
                                             
                                                27,720,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                29,755,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Income taxes | 
                                        
                                             
                                                50,994,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                -3,714,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Profit (loss) | 
                                        
                                             
                                                80,267,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                165,029,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Extraordinary losses |