Quarter Period Consolidated Statement Of Income
| Concept | 
                                    
                                        2024-08-01 to 2025-01-31  | 
                            
                                
                                    
                                        2023-08-01 to 2024-01-31  | 
                            
                        
|---|---|---|
| Quarter period consolidated statement of income | ||
| Statement of income | ||
| Net sales | 
                                        
                                             
                                                5,485,674,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                5,113,229,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Cost of sales | 
                                        
                                             
                                                2,414,562,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                2,350,473,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Gross profit (loss) | 
                                        
                                             
                                                3,071,111,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                2,762,756,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Selling, general and administrative expenses | ||
| Advertising expenses | 
                                        
                                             
                                                778,897,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                811,968,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Depreciation | 
                                        
                                             
                                                123,564,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                113,283,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Selling, general and administrative expenses | 
                                        
                                             
                                                2,713,190,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                2,655,337,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Operating profit (loss) | 
                                        
                                             
                                                357,921,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                107,418,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Non-operating income | ||
| Interest income | 
                                        
                                             
                                                120,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                7,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Dividend income | 
                                        
                                             
                                                76,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                76,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Non-operating income | 
                                        
                                             
                                                50,427,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                51,563,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Non-operating expenses | ||
| Interest expenses | 
                                        
                                             
                                                15,947,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                11,451,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Non-operating expenses | 
                                        
                                             
                                                32,240,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                27,720,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Ordinary profit (loss) | 
                                        
                                             
                                                376,107,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                131,261,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Extraordinary income | ||
| Extraordinary income | 
                                        
                                             
                                                7,010,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Extraordinary losses | ||
| Impairment losses | 
                                        
                                             
                                                27,280,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Extraordinary losses | 
                                        
                                             
                                                34,520,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Profit (loss) before income taxes | 
                                        
                                             
                                                348,597,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                131,261,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Income taxes - current | 
                                        
                                             
                                                122,309,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                49,267,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Income taxes - deferred | 
                                        
                                             
                                                3,343,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                1,726,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Income taxes | 
                                        
                                             
                                                125,652,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                50,994,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                            
| Profit (loss) | 
                                        
                                             
                                                222,944,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     | 
                                
                                    
                                        
                                             
                                                80,267,000
                                                
                                                    
                                                        JPY
                                                    
                                                
                                             
                                        
                                     |