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Zalando SE Earnings Release 2022

Aug 4, 2022

499_ip_2022-08-04_cb696d7b-13a2-4ab3-bd50-92d882c5a9f1.pdf

Earnings Release

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Zalando Q2/2022 Earnings Call

August 4th, 2022 Robert Gentz (Co-CEO) Dr. Sandra Dembeck (CFO)

We continue to grow our active customer base and deepen customer relationships, but also observe a contraction in spending as the market environment has further deteriorated

  • 1) Jan 2020 to June 2022, source: European commission, EU-27, black line represents long-term average
  • 2 2) Jan 2020 to June 2022, source: Global Supply Chain Pressure Index, New York Fed, black line represents long-term average 3) Year-over-year GMV growth Zalando Group

For H2/22, we expect return to growth and improved profitability,

as we are no longer lapping pandemic peaks and our efficiency measures take full effect

Group GMV year-over-year growth

Capitalizing on the learnings of the past months, we are successfully executing our action plan to adapt our business to the new environment and to emerge stronger

Key measures to drive efficiency across cost lines successfully implemented in the second quarter

Action H2/22 Impact Example
Adjust offer to meet
changing demand

Reduced wholesale order volume for fall/winter season to reflect revised growth
expectations and to tighten inventory control

Full effect will materialize in 2023 with the start of the spring/summer season
Improve order
economics

Implemented MOV1
in 15 additional markets with MOV now live across all Zalando
markets, incentivizing higher basket sizes and increasing small basket profitability

Positive impact from MOV and other efficiency measures in logistics are expected to
offset cost inflation in fulfillment costs
Drive cost efficiency
across the business

Adjusted expenditures in both performance and brand marketing to the lower growth
environment to ensure attractive ROI2
, reducing payback periods from 720 to 360 days

Paced our overhead investments, targeting flat headcount development until year end

We remain focused on our long term opportunities and thus continue to selectively invest through the cycle across the core dimensions of our strategy

We join forces with Highsnobiety to combine content and commerce for a truly inspirational experience in a multi-brand environment

Leading culture magazine, creative agency and consultancy and the global pioneer of the new luxury culture Leading fashion platform re-inventing the online shopping experience with best-in-class e-commerce knowhow and operational capabilities Highsnobiety is bolstering Zalando's storytelling and curation capabilities to create an exciting and engaging online environment for both consumers and brands

Financial Update Q2/2022

8

GMV & Revenue

Q2 slowdown in demand driven by deteriorating consumer sentiment, accelerated inflation and selected supply shortages

9 1) H1/22 contains EUR (367)m | H1/21 (333)m | H1/20 (217)m reconciliation of internal revenues. 2) Q2/22 contains EUR (212)m | Q2/21 EUR (185)m | Q2/20 EUR (128)m reconciliation of internal revenues 3) Other segments including various emerging businesses, Zalon is reported in Fashion Store unit since Q1/22

Increase in active customer offset by reduced spending per customer

Q2 adjusted EBIT significantly below the levels of previous years

11 1) H1/22 contains EUR 2.1m | H1/21 contains EUR 3.2m | H1/20 contains EUR (0.7)m reconciliation of internal EBIT 2) Q2/22 contains EUR (0.6)m | Q2/21 contains EUR 1.8m | Q2/20 contains EUR (0.7)m reconciliation of internal EBIT 3) Excluding equity-settled share-based compensation in H1/22 of EUR (32.7)m | Q2/22 of EUR (16.4)m | H1/21 of EUR (26.0)m | Q2/21 of EUR (11.3)m | H1/20 of (27.9)m | Q2/20 of (13.5)m; and non-operating one-off effects in Q2/21 & H1/21 +13.6€m

77

3.0%

2,3

61

184

6.7%

Q2 adjusted EBIT margin decreased driven by overstock clearance and cost deleverage

Costs and margins
(in % of revenue)
H1/20 H1/21 H1/22 YoY ∆ Q2/20 Q2/21 Q2/22 YoY ∆ • Prolonged sales period
Gross profit 40.5 % 42.7 % 40.0 % (2.7)pp 44.4 % 44.2 % 41.0 % (3.2)pp • Price investment to
reduce overstock levels
Fulfillment costs (27.3) % (24.8) % (27.6) % (2.8)pp (25.4) % (24.2) % (26.0) % (1.8)pp • Unfavourable order
economics
Marketing costs (6.4) % (8.9) % (7.8) % 1.1pp (5.2) % (9.8) % (8.0) % 1.8pp • Convenience investment
Administrative expenses & Other (4.3) % (3.7) % (4.7) % (1.0)pp (4.0) % (3.4) % (4.7) % (1.3)pp • Reduced brand and
performance marketing
EBIT 2.4 % 5.3 % (0.1) % (5.5)pp 9.8 % 6.8 % 2.3 % (4.5)pp • Cost deleverage
• Investment in capabilities
Adj. EBIT 1 3.2 % 5.6 % 0.5 % (5.1)pp 10.4 % 6.7 % 3.0 % (3.8)pp

Net Working Capital & Capex

Increase in Net Working Capital as a result of higher inventory levels, CAPEX in line with plan

Cash position

Cash position remained at 1.6 EUR billion in Q2

14 1) Includes sales and investments in fixed and intangible assets of EUR (74.5)m, payments for acquisitions of EUR (5.5)m and change in restricted cash of EUR 2.5m 2) Includes financing cash flow of EUR (28.4)m and effect of exchange rate on cash and cash equivalents of EUR 5.9m.

Outlook

15

Outlook

Confirmation of updated FY/2022 outlook

$$3\% - 7\%$$

GMV growth

0% - 3%

Revenue growth

EUR 180 - 260m Adj. EBIT1

EUR 350 - 400m Capex2 and neutral net working capital

16 1) Excludes equity-settled share-based payment expense (ࣚSBCࣛ (of EUR ~65m, restructuring costs and non-operating one-time effects for FY/22 2) Excludes M&A transactions

Key takeaways

  • 01 For H2/22, we expect return to growth and improved profitability, as we are no longer lapping pandemic peaks and our efficiency measures take full effect
  • 02 We have a clear action plan that we are successfully executing to adapt our business to the new environment and to improve performance
  • 03 We remain focused on our long term opportunities and thus continue to selectively invest through the cycle across the core dimensions of our strategy

Q&A

18

Issued share capital

Share information

(as of Jun 30, 2022)

Type of shares Ordinary bearer shares with no-par value (Stückaktien)
Stock exchange Frankfurt Stock Exchange
Market segment Regulated Market (Prime Standard)
Index listings DAX
Total number of shares outstanding 262,454,846
Issued capital EUR 262,454,846

Stock options programs Management Board (as of Jun 30, 2022) Stock options programs Senior Management (as of Jun 30, 2022)

Program # Options outstanding Weighted average exercise price (EUR)
LTI 2018 2 4,296,949 47.44
VSOP 2018 140,000 29.84
LTI 2019 364,942 19.99
LTI 2021/2022 236,417 48.53
ZOP 5,398 1.00
Total 5,043,706 44.97
Program # Options outstanding Weighted average exercise price (EUR)
SOP 2014 1 647,698 23.65
EIP 1 2,738,295 37.40
VSOP 2017 30,000 50.00
ZOP 1,919,726 39.57
Total 5,335,719 36.58

1) Settled with new shares

19

2) Only to 43% dilutive/to be settled with new shares, remaining backed by treasury shares

Zalando Investor Relations Team

Patrick Kofler Head of IR

[email protected]

Dorothee Schultz Manager ESG IR

[email protected]

Nils Pöppinghaus Senior Manager IR

[email protected]

Ignacio Azpitarte Garay Junior Manager IR

[email protected]

Team Contact

T: +49 3020 9681 584 Zalando SE Tamara-Danz-Straße 1 10243 Berlin

[email protected] https://corporate.zalando.com/en

Disclaimer

21

Certain statements in this communication may constitute forward looking statements. These statements are based on assumptions that are believed to be reasonable at the time they are made, and are subject to significant risks and uncertainties.

You should not rely on these forward-looking statements as predictions of future events and we undertake no obligation to update or revise these statements.

Our actual results may differ materially and adversely from any forward-looking statements discussed on this call due to a number of factors, including without limitation, risks from macroeconomic developments, external fraud, inefficient processes at fulfillment centers, inaccurate personnel and capacity forecasts for fulfillment centers, hazardous material / conditions in production with regard to private labels, lack of innovation capabilities, inadequate data security, lack of market knowledge, risk of strike and changes in competition levels.