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Zalando SE — Earnings Release 2018
Aug 7, 2018
499_ip_2018-08-07_eaa2f760-8408-43e5-9a05-4534c75755f1.pdf
Earnings Release
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Q2/2018 Earnings Call
EUROPE'S LEADING ONLINE FASHION DESTINATION
August 7, 2018
H I G H L I G H T S A N D BUSINESS UPDATE
H I G H L I G H T S Q 2 / 2 0 1 8
AT 10% OF GMV
+21% STRONG REVENUE GROWTH IN LINE WITH
ADJ. EBIT
WITH SOLID GROWTH €94m VS. PRIOR YEAR
Growth above plan
Strong push in internationalization
ZFS further gaining momentum
- 65 internationalizations
-
Launch of Poland available in 14 markets now
-
Partner program share 10% of Group GMV in Q2/18
-
Growth driven by top partners
-
Now live in all 13 EU-countries
- Added 10+ brands to ZFS strong pipeline for H2/18
P A R T N E R P R O G R A M A T 1 0 % O F G M V
C O N T I N U O U S L Y E V O L V I N G C U S T O M E R P R O P O S I T I O N
Increased Reach
Enhanced Shopping Experience
Improved On-Time Delivery
Multi-language onsite experience to increase frequency of visits and conversion (allophones)
Launch of Ireland and Czech Republic adds 15.4m potential new customers
AI-enabled delivery prediction rolled out with positive impact on customer satisfaction
More Convenient Payment
Introduction of "Pay Later" in Denmark and Italy with positive impact on net basket
O F F P R I C E W I T H O U T S T A N D I N G D E V E L O P M E N T I N T H E L A S T 8 Y E A R S – S U C C E S S F U L L Y L E V E R A G I N G T H E Z A L A N D O P L A T F O R M
- Shopping club addressing discount affine customers
- Daily sales campaigns with 50-70% discount
- 15m members in 14 markets
• Synergetic with Zalando platform: additional consumer reach, solves overstock problem for brands and Zalando • Strong financials: ~45% p.a. growth since 2016 and profitable
- Allows brands to manage excess inventory while maintaining brand image
- International distribution
F I N A N C I A L U P D A T E Q 2 / 2 0 1 8
S T R O N G R E V E N U E G R O W T H I N L I N E W I T H T A R G E T C O R R I D O R
(1) H1/18 (H1/17) contains -€237m (-€166m) reconciliation of internal revenues. Q2/18 (Q2/17): -€119m (-€81m). (2) Segments "Other" including private label offering zLabels and various emerging businesses.
(1) Defined as the transactional revenue (incl. VAT and transactional volume of Partner Program) after cancellations or returns d ivided by the number of orders.
C U S T O M E R K P I ' S H I T T I N G A L L - T I M E H I G H S
Q 2 / 1 8 : A D J . E B I T W I T H S O L I D G R O W T H V S . P R I O R Y E A R
(1) Excluding equity-settled share-based compensation costs ("SBC") and effects from business transactions that do not recur regularly of €22.3 in H1/18 (H1/17: €10.9m). Q2/18: €6.7m (Q2/17: €5.5m).
(2) H1/18 (H1/17) contains €2m (€0m) reconciliation of internal adj. EBIT. Q2/18 (Q2/17): €2m (€0m).
P R O F I T A B I L I T Y A L M O S T O N P R I O R Y E A R L E V E L D E S P I T E C O N T I N U E D G R O W T H I N V E S T M E N T S
11 (1) Excluding equity-settled share-based compensation costs ("SBC") and effects from business transactions that do not recur regular ly. (2) Changes resulting from new segment structure. Prior year figures not restated.
COSTS AND MARGINS1
(in % of annualized revenue)
C A P E X S P E N D BACK - E N D L O A D E D I N 2 0 1 8
O U T L O O K
G U I D A N C E S P E C I F I E D : R E V E N U E I N L O W E R H A L F & A D J . E B I T A T L O W E N D O F R A N G E
SLIGHTLY NEGATIVE WORKING CAPITAL + AROUND €350M CAPEX3
- (1) Excluding equity-settled share-based compensation costs ("SBC") and effects from business transactions that do not recur regular ly of ~€55m for FY/18E (change vs. previously €35m: new LTI plan).
- (2) Implies an adj. EBIT margin of ~4%.
- (3) Excludes investments into M&A.
L I Q U I D I T Y R E M A I N S O N H I G H L E V E L
- (1) Both Q1/18 and Q2/18 liquidity include investments into short-term deposits with maturity of more than 3 and less than 12 months of -€20m.
- (2) Includes investments in fixed and intangible assets and payments for acquisitions and change in restricted cash.
(3) Includes financing cash flow (-€64.7m) and effect of exchange rate on cash and cash equivalents (-€1.9m).
CASH FLOW DEVELOPMENT
N E W S E G M E N T S T R U C T U R E B A S E D O N S A L E S - C H A N N E L V I E W – N O W I N C L U D I N G B R E A K O U T O F O F F P R I C E S E G M E N T
• New segment structure
based on sales-channel perspective already introduced with Q1/18 reporting
| Store to the Offprice | Mostly sales from the Fashion business |
Mostly sales from the private label offering zLabels Fashion Store |
to the | ||
|---|---|---|---|---|---|
| E x a m p l e : Q 2 / 1 8 | |||||
| FASHION STORE |
OFFPRICE | OTHER | RECONCILIATION | GROUP | |
| REVENUE | 1,233.4 | 114.6 | 100.8 | -118.7 | 1,330.0 |
| T H E R E O F I N T E R S E G M E N T |
40.4 | 0.0 | 78.3 | -118.7 | 0.0 |
| T H E R E O F E X T E R N A L |
1193.0 | 114.6 | 22.5 | 0.0 | 1,330.0 |
| A D J . E B I T | 92.2 | 7.5 | -7.5 | 1.7 | 94.0 |
- Additionally, now breakout of Offprice segment (previously part of Other segments)
- Everything else unchanged vs. Q1/18 reporting: a reconciliation column reconciles the segment figures (including internal and external transactions) to the consolidated group figures (showing only external transactions)
| €m | Q1/17 | Q2/17 | Q3/17 | Q4/17 | FY/17 | Q1/18 | Q2/18 |
|---|---|---|---|---|---|---|---|
| Revenue | 980.2 | 1,100.5 | 1,074.7 | 1,333.7 | 4,489.0 | 1,196.0 | 1,330.0 |
| Fashion Store |
908.8 | 1,017.0 | 994.0 | 1,230.7 | 4,150.5 | 1,093.9 | 1233.4 |
| thereof DACH |
475.0 | 542.2 | 498.4 | 634.4 | 2,150.0 | 552.0 | 625.8 |
| thereof intersegment |
8.1 | 8.7 | 9.1 | 16.4 | 42.2 | 20.9 | 21.3 |
| thereof external |
466.9 | 533.6 | 489.4 | 618.0 | 2,107.9 | 531.1 | 604.5 |
| thereof Rest of Europe | 433.8 | 474.8 | 495.5 | 596.3 | 2,000.5 | 541.9 | 607.6 |
| thereof intersegment |
7.5 | 7.5 | 9.1 | 14.6 | 38.8 | 19.5 | 19.1 |
| thereof external |
426.3 | 467.3 | 486.5 | 581.7 | 1,961.6 | 522.4 | 588.5 |
| Offprice2 | 72.4 | 82.3 | 80.4 | 110.1 | 345.3 | 120.4 | 114.6 |
| Other | 84.3 | 81.9 | 90.6 | 88.5 | 345.3 | 99.8 | 100.8 |
| thereof intersegment |
69.8 | 64.5 | 72.2 | 64.6 | 271.1 | 77.7 | 78.3 |
| thereof external |
14.5 | 17.4 | 18.4 | 23.9 | 74.2 | 22.1 | 22.5 |
| Reconciliation | (85.4) | (80.7) | (90.3) | (95.6) | (352.0) | (118.1) | (118.7) |
| Adjusted EBIT | 20.3 | 81.8 | 0.4 | 112.6 | 215.1 | 0.4 | 94.0 |
| Fashion Store |
16.4 | 74.7 | 1.2 | 121.5 | 213.7 | (0.2) | 92.2 |
| thereof DACH |
36.4 | 57.6 | 17.6 | 81.9 | 193.5 | 16.6 | 60.0 |
| thereof Rest of Europe | (20.1) | 17.0 | (16.3) | 39.6 | 20.3 | (16.8) | 32.2 |
| Offprice | 6.1 | 11.8 | 7.8 | 1.9 | 27.6 | 8.5 | 7.5 |
| Other | (2.2) | (4.7) | (8.6) | (10.8) | (26.3) | (8.3) | (7.5) |
| Reconciliation | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.4 | 1.7 |
(1) New segment structure based on a sales-channel perspective from Jan 1, 2018 onwards.
(2) Reported seperately from Q2/18 onwards. No internal revenue.
R E S T A T E D S E G M E N T F I G U R E S 1
Type of Shares Ordinary bearer shares with no-par value (Stückaktien)
Stock Exchange Frankfurt Stock Exchange Market Segment Regulated Market (Prime Standard) Index Listings MDAX Total Number of Shares Outstanding 248,484,458 Issued Share Capital €248,484,458
SHARE INFORMATION
As of 30-Jun-2018
SHARE STOCK OPTION PROGRAMS
| SHARE STOCK OPTION PROGRAMS | EMPLOYEE INCENTIVE PLAN | ||||
|---|---|---|---|---|---|
| As of 30-Jun-2018 | As of 30-Jun-2018 | ||||
| Program | # Options outstanding |
Weighted average exercise price (EUR) |
Program | # Options outstanding |
Weighted average exercise price (EUR) |
| Various | 58,240 | 1.00 | EIP 2016 | 814,431 | 24.86 |
| SOP 2011 | 757,350 | 5.65 | EIP 2017 | 1,048,845 | 36.78 |
| SOP 2013 | 9,645,771 | 15.07 | EIP 2018 | 202,577 | 41.20 |
| SOP 2014 | 6,153,073 | 19.58 | Total | 2,065,853 | 32.51 |
| Total | 16,614,434 |
I S S U E D S H A R E C A P I T A L
I N C O M E S T A T E M E N T
| €m | FY/14 | FY/15 | FY/16 | FY/17 | Q2/17 | Q2/18 |
|---|---|---|---|---|---|---|
| Revenue | 2,214.0 | 2,958.2 | 3,639.0 | 4,489.0 | 1100.5 | 1,330.0 |
| % growth | 25.7% | 33.6% | 23.0% | 23.4% | 20.1% | 20.9% |
| Cost of Sales | (1,255.3) | (1,624.0) | (2,029.6) | (2,529.6) | (585.0) | (721.7) |
| Gross Profit | 958.7 | 1,334.1 | 1,609.4 | 1,959.4 | 515.5 | 608.4 |
| % margin | 43.3% | 45.1% | 44.2% | 43.6% | 46.8% | 45.7% |
| Selling and Distribution Costs | (793.8) | (1,118.9) | (1,223.7) | (1,530.8) | (377.7) | (462.4) |
| Administrative Expenses | (109.1) | (129.0) | (191.3) | (242.9) | (60.4) | (64.4) |
| Other Operating Income | 12.2 | 10.2 | 16.7 | 11.8 | 1.5 | 6.7 |
| Other Operating Expenses | (5.8) | (7.0) | (4.1) | (9.9) | (2.7) | (1.0) |
| EBIT | 62.1 | 89.6 | 207.0 | 187.6 | 76.3 | 87.3 |
| % margin | 2.8% | 3.0% | 5.7% | 4.2% | 6.9% | 6.6% |
| Net Financial Result | (4.5) | (3.0) | (14.1) | (12.4) | (2.3) | (0.6) |
| EBT | 57.7 | 86.6 | 192.9 | 175.2 | 74.0 | 86.7 |
| % margin | 2.6% | 2.9% | 5.3% | 3.9% | 6.7% | 6.5% |
| Income and Other Tax | (10.5) | 34.9 | (72.5) | (73.6) | (26.5) | (34.9) |
| Net Income | 47.2 | 121.5 | 120.5 | 101.6 | 47.4 | 51.8 |
| % margin | 2.1% | 4.1% | 3.3% | 2.3% | 4.3% | 3.9% |
| Depreciation & Amortization | 25.8 | 34.2 | 48.2 | 58.7 | 13.6 | 19.6 |
| EBITDA | 88.0 | 123.8 | 255.2 | 246.4 | 89.8 | 106.9 |
| % margin | 4.0% | 4.2% | 7.0% | 5.5% | 8.2% | 8.0% |
| Share Based Compensation (SBC) |
19.8 | 17.9 | 19.9 | 27.5 | 5.5 | 6.7 |
| Adj. EBIT1 | 82.0 | 107.5 | 216.3 | 215.1 | 81.8 | 94.0 |
| % margin | 3.7% | 3.6% | 5.9% | 4.8% | 7.4% | 7.1% |
| Adj. EBITDA1 | 107.8 | 141.7 | 264.5 | 273.8 | 95.3 | 113.6 |
| % margin | 4.9% | 4.8% | 7.3% | 6.1% | 8.7% | 8.5% |
| €m | FY/14 |
|---|---|
| Revenue | 2,214.0 |
| % growth | 25.7% |
| Cost of Sales | (1,255.3) |
| Gross Profit | 958.7 |
| % margin | 43.3% |
| Selling and Distribution Costs | (793.8) |
| Administrative Expenses | (109.1) |
| Other Operating Income | 12.2 |
| Other Operating Expenses | (5.8) |
| EBIT | 62.1 |
| % margin | 2.8% |
| Net Financial Result | (4.5) |
| EBT | 57.7 |
| % margin | 2.6% |
| Income and Other Tax | (10.5) |
| Net Income | 47.2 |
| % margin | 2.1% |
| Depreciation & Amortization | 25.8 |
| EBITDA | 88.0 |
| % margin | 4.0% |
| Share Based Compensation (SBC) | 19.8 |
| Adj. EBIT 1 | 82.0 |
| % margin | 3.7% |
| Adj. EBITDA 1 | 107.8 |
| % margin | 4.9% |
(1) Excluding equity-settled share-based compensation costs ("SBC") and effects from business transactions that do not recur regular ly. (2) Prior year figures not re-stated for shifts between cost lines as a result of new segment structure as of Jan 18.
S H A R E B A S E D C O M P E N S A T I O N
| Per Income Statement Line Item | |
|---|---|
| Per Income Statement Line Item | |
| €m | FY/14 | FY/15 | FY/16 | FY/17 | Q2/17 | Q2/18 |
|---|---|---|---|---|---|---|
| Per Income Statement Line Item | ||||||
| Cost of Sales | 4.4 | 4.5 | 5.0 | 6.9 | 1.4 | 0.9 |
| Selling and Distribution Costs | 9.6 | 9.0 | 9.9 | 13.7 | 2.7 | 2.4 |
| Administrative Expenses | 5.8 | 4.5 | 5.0 | 6.9 | 1.4 | 3.4 |
| Share Based Compensation | 19.8 | 17.9 | 19.9 | 27.5 | 5.5 | 6.7 |
| As % of revenue | FY/14 | FY/15 | FY/16 | FY/17 | Q1/17 | Q1/18 |
| Per Income Statement Line Item | ||||||
| Cost of Sales | 0.2% | 0.2% | 0.1% | 0.2% | 0.1% | 0.1% |
| Selling and Distribution Costs | 0.4% | 0.3% | 0.3% | 0.3% | 0.2% | 0.2% |
| Administrative Expenses | 0.3% | 0.2% | 0.1% | 0.2% | 0.1% | 0.2% |
| Share Based Compensation | 0.9% | 0.6% | 0.5% | 0.6% | 0.5% | 0.5% |
S E G M E N T S 1
| €m | FY/14 | FY/15 | FY/16 | Reported FY/17 |
Restated FY/17 |
Restated Q2/17 |
Q2/18 |
|---|---|---|---|---|---|---|---|
| Revenue | 2,214.0 | 2,958.2 | 3,639.0 | 4,489.0 | 4,489.0 | 1,100.5 | 1,330.0 |
| Fashion Store |
4,150.5 | 1,017.0 | 1,233.4 | ||||
| thereof DACH |
1,234.0 | 1,580.1 | 1,813.8 | 2,145.6 | 2,150.0 | 542.2 | 625.8 |
| thereof Rest of Europe | 862.6 | 1,211.6 | 1,570.2 | 1,973.6 | 2,000.5 | 474.8 | 607.6 |
| Offprice | 345.3 | 82.3 | 114:6 | ||||
| Other | 117.4 | 166.5 | 255.1 | 369.9 | 345.3 | 81.9 | 100.8 |
| Reconciliation | (352.0) | -80.7 | (118.7) | ||||
| As % of total | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| Fashion Store | 92.5% | 92.4% | 92.7% | ||||
| Fashion Store – DACH |
55.7% | 53.4% | 49.8% | 47.8% | 47.9% | 49.3% | 47.0% |
| Fashion Store – Rest of Europe |
39.0% | 41.0% | 43.1% | 44.0% | 44.6% | 43.1% | 45.7% |
| Offprice | 7.7% | 7.5% | 8.6% | ||||
| Other | 5.3% | 5.6% | 7.0% | 8.2% | 7.7% | 7.4% | 7.6% |
| Reconciliation | (7.8%) | (7.3%) | (8.9%) | ||||
| Adjusted EBIT | 82.0 | 107.5 | 216.3 | 215.1 | 215.1 | 81.8 | 94.0 |
| Fashion Store |
213.7 | 74.7 | 92.2 | ||||
| thereof DACH |
83.0 | 101.9 | 226.3 | 188.5 | 193.5 | 57.6 | 60.0 |
| thereof Rest of Europe | (11.6) | (3.3) | (3.3) | 21.6 | 20.3 | 17.0 | 32.2 |
| Offprice | 27.6 | 11.8 | 7.5 | ||||
| Other | 10.5 | 8.9 | (6.7) | 5.0 | (26.3) | (4.7) | (7.5) |
| Reconciliation | 0.0 | 0.0 | 1.7 | ||||
| % adjusted margin | 3.7% | 3.6% | 5.9% | 4.8% | 4.8% | 7.4% | 7.1% |
| Fashion Store | 5.1% | 7.3% | 7.5% | ||||
| Fashion Store – DACH |
6.7% | 6.4% | 12.5% | 8.8% | 9.0% | 10.6% | 9.6% |
| Fashion Store – Rest of Europe |
(1.3%) | (0.3%) | (0.2%) | 1.1% | 1.0% | 3.6% | 5.3% |
| Offprice | 8.0% | 14.3% | 6.5% | ||||
| Other | 9.0% | 5.3% | (2.6%) | 1.3% | (7.6%) | (5.7%) | (7.4%) |
| Reconciliation | 0.0% | 0.0% | (1.5%) |
B A L A N C E S H E E T
€m Q2/17
| Q2/17 | Q2/18 | |||
|---|---|---|---|---|
| €m Total Non-Current Assets |
Q2/17 527.6 |
(% of total assets) 19.5% |
Q2/18 641.5 |
(% of total assets) 22.0% |
| Thereof: Property, Plant and Equipment | 331.8 | 12.2% | 427.6 | 14.7% |
| Other Financial Assets | 22.1 | 0.8% | 21.8 | 0.7% |
| Non-Financial Assets | 2.6 | 0.1% | 3.2 | 0.1% |
| Other Non-Current Assets | 171.0 | 6.3% | 188.8 | 6.5% |
| Total Current Assets | 2,182.9 | 80.5% | 2,276.1 | 78.0% |
| Thereof: Inventories | 663.4 | 24.5% | 813.3 | 27.9% |
| Trade and Other Receivables | 247.0 | 9.1% | 310.8 | 10.7% |
| Other Assets1 | 297.6 | 11.0% | 277.2 | 9.5% |
| Cash and Cash Equivalents1 | 975.1 | 36.0% | 874.7 | 30.0% |
| Total Assets | 2,710.5 | 100.0% | 2,917.6 | 100% |
| Total Equity | 1,473.6 | 54.4% | 1,489.9 | 51.0% |
| Thereof: Issued Capital | 247.3 | 9.1% | 246.0 | 8.4% |
| Capital Reserves | 1,171.7 | 43.2% | 1,101.0 | 37.7% |
| Other reserves |
(0.6) | (0.0%) | 7.2 | 0.2% |
| Accumulated Profit | 54.6 | 2.0% | 135.8 | 4.7% |
| Minority Interests | 0.6 | 0.0% | (0.2) | (0.0%) |
| Total Non-Current Liabilities | 55.8 | 2.1% | 69.2 | 2.4% |
| Thereof: Financial Liabilities | 9.8 | 0.4% | 7.0 | 0.2% |
| Other Non-Current Liabilities | 45.9 | 1.7% | 62.2 | 2.1% |
| Total Current Liabilities | 1,181.1 | 43.6% | 1,358.5 | 46.6% |
| Thereof: Trade Payables and Similar Obligations | 947.3 | 35.0% | 1,108.0 | 38.0% |
| Other Current Liabilities | 233.8 | 8.6% | 250.5 | 8.6% |
| Total Equity & Liabilities | 2,710.5 | 100.0% | 2,917.6 | 100% |
| Net Working Capital |
(37.0) | (1.4%) | 16.1 | 0.6% |
C A S H F L O W S T A T E M E N T
| $\epsilon$ m | FY/1 |
|---|---|
| Net Income | 47 |
| Non-Cash Expenses from Share-Based Payments | 19 |
| Cash Settlement of Claims from Share-Based Payments | $\overline{O}$ |
| Depreciation | 25 |
| Income Taxes | 10 |
| Income Taxes Paid, Less Refunds | $\overline{0}$ |
| Change in Provisions | $\mathbf 1$ |
| Other Non-Cash Income | (0.2 |
| Change in Inventories and Receivables | (68. |
| Change in Trade Liabilities | 94 |
| Change in Other Assets/Other Liabilities | 44 |
| Cash Flow from Operating Activities | 174 |
| Payments for Investments in Fixed and Intangible Assets | (51. |
| Payments for Acquisitions | $\overline{O}$ |
| Cash Paid for Investments in Term Deposits | $\overline{0}$ |
| Change in Restricted Cash | (0.) |
| Cash Flow from Investing Activities | (51. |
| Payments Received from Capital Increases | 510 |
| Cash Received from Loans | 3 |
| Repurchase of treasury shares | $\overline{0}$ |
| Cash Repayments of Loans | (3.2 |
| Cash Flow from Financing Activities | 510 |
| 633 | |
| Change in Cash & Cash Equivalents | |
| Effects of Exchange Rate on Cash & Cash Equivalents | O |
| €m | FY/14 | FY/15 | FY/16 | FY/17 | Q2/17 | Q2/18 |
|---|---|---|---|---|---|---|
| Net Income | 47.2 | 121.5 | 120.5 | 101.6 | 47.4 | 51.8 |
| Non-Cash Expenses from Share-Based Payments | 19.8 | 17.9 | 19.9 | 27.5 | 5.5 | 6.7 |
| Cash Settlement of Claims from Share-Based Payments |
0.0 | (2.3) | 0.0 | 0.0 | 0.0 | 0.0 |
| Depreciation | 25.8 | 34.2 | 48.2 | 58.7 | 13.6 | 19.6 |
| Income Taxes |
10.5 | (34.9) | 72.5 | 73.6 | 26.5 | 34.9 |
| Income Taxes Paid, Less Refunds |
0.0 | (0.0) | (33.8) | (49.4) | (15.5) | (10.3) |
| Change in Provisions | 1.0 | (0.5) | 0.1 | (1.5) | 0.0 | 0.0 |
| Other Non-Cash Income | (0.2) | (1.0) | 1.2 | 6.5 | 2.3 | (0.4) |
| Change in Inventories and Receivables | (68.7) | (154.2) | (147.4) | (251.0) | 53.5 | 61.7 |
| Change in Trade Liabilities | 94.9 | 154.9 | 264.3 | 198.4 | (101.1) | (117.8) |
| Change in Other Assets/Other Liabilities | 44.6 | (16.2) | (69.7) | 29.2 | 47.0 | 34.6 |
| Cash Flow from Operating Activities | 174.9 | 119.4 | 275.8 | 193.7 | 79.1 | 80.7 |
| Payments for Investments in Fixed and Intangible Assets | (51.1) | (60.0) | (181.7) | (243.9) | (52.1) | (67.0) |
| Payments for Acquisitions | 0.0 | (16.8) | (30.4) | (34.9) | (26.7) | 0.0 |
| Cash Paid for Investments in Term Deposits |
0.0 | (155.0) | (65.0) | 180.0 | 20.0 | 0.0 |
| Change in Restricted Cash | (0.8) | 35.3 | 0.0 | 10.4 | 7.3 | 0.0 |
| Cash Flow from Investing Activities | (51.9) | (196.5) | (277.1) | (88.3) | (51.5) | (67.0) |
| Payments Received from Capital Increases | 510.1 | 6.4 | 1.1 | 3.9 | 0.6 | 2.9 |
| Cash Received from Loans |
3.9 | 0.0 | (0.7) | 0.0 | 0.0 | 0.0 |
| Repurchase of treasury shares | 0.0 | (1.7) | 0.0 | (11.3) | (0.7) | (66.9) |
| Cash Repayments of Loans |
(3.2) | (3.2) | (3.2) | (3.2) | (0.8) | (0.7) |
| Cash Flow from Financing Activities | 510.8 | 1.5 | (2.9) | (10.6) | (1.0) | (64.7) |
| Change in Cash & Cash Equivalents | 633.8 | (75.7) | (4.1) | 94.8 | 26.7 | (51.0) |
| Effects of Exchange Rate on Cash & Cash Equivalents |
0.0 | 0.9 | 0.5 | (1.9) | (1.5) | (1.9) |
K P I D E V E L O P M E N T
| FY/15 | FY/16 | Q1/17 | Q2/17 | Q3/17 | Q4/17 | FY/17 | Q1/18 | Q2/18 | |
|---|---|---|---|---|---|---|---|---|---|
| Site Visits (m)1 | 1,656.4 | 1,991.6 | 617.6 | 595.2 | 615.6 | 735.1 | 2,563.5 | 713.5 | 734.3 |
| Mobile Visit Share (in % of Site Visits)2 | 57.1% | 65.6% | 68.8% | 69.7% | 71.8% | 72.1% | 70.7% | 76.6% | 78.4% |
| Active Customers (m) 3 |
17.9 | 19.9 | 20.4 | 21.2 | 22.2 | 23.1 | 23.1 | 23.9 | 24.6 |
| Number of Orders (m) 4 |
55.3 | 69.2 | 19.9 | 22.2 | 22.5 | 25.8 | 90.5 | 25.4 | 29.0 |
| Average Order per Active Customer |
3.08x | 3.48x | 3.60x | 3.69x | 3.80x | 3.92x | 3.92x | 4.02x | 4.18x |
| Average Basket Size (in €) 5 |
67.8 | 66.6 | 63.0 | 64.5 | 62.0 | 67.8 | 64.5 | 60.3 | 60.4 |
| Fulfillment Cost Ratio (in % of revenue) 6 |
25.8% | 23.2% | 24.9% | 26.8% | 27.0% | 24.9% | 25.9% | 28.1% | 28.2% |
| Marketing Cost Ratio (in % of revenue) 7 |
11.7% | 10.3% | 9.4% | 7.3% | 8.4% | 7.0% | 7.9% | 6.9% | 6.4% |
- (1) Site Visits defined as the number of series of page requests from the same uniquely identified client at Zalando, including w ebsite, m.site and apps in the measurement period. A visit is considered ended when no requests have been recorded in more than 30 minutes.
-
(2) Mobile is defined as tablets, mobile site and apps.
-
(3) Active Customers defined as the number of customers placing at least one order in the last twelve months in the measurement p eriod irrespective of cancellations or returns.
- (4) Number of Orders defined as the number of customer orders placed in the measurement period irrespective of cancellations or r eturns. An order is counted on the day the customer places the order. Orders placed and orders delivered may differ due to orders that are in transit at the end of the measurement peri od or have been cancelled.
- (5) Average Basket Size defined as the transactional revenue (incl. VAT and transactional volume of Partner Program) after cancel lations or returns divided by the number of orders.
- expenses, as well as allocated overhead. costs. Fulfillment costs therefore comprises all selling and distribution costs, exc ept for marketing costs. All numbers shown excluding equity settled SBC costs.
- (7) Marketing Cost Ratio defined as marketing cost as a proportion of revenue in the measurement period. Marketing cost mainly co nsists of advertising expenses including search engine marketing, television, online display and other marketing channels as well as allocated overhead cost. All numbers shown excl uding equity-settled SBC costs.
(6) Fulfillment Cost Ratio defined as fulfillment cost as a proportion of revenue in the measurement period. Fulfillment costs ma inly include logistics, content creation, service and payment
| August 2018 | September 2018 | October 2018 | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M | T | W | T | F | M | T | W | T | F | M | T | W | |||
| 1 | 2 | 3 | 3 | 4 | 5 | 6 | 7 | 1 | 2 | 3 | |||||
| 6 | 7 | 8 | 9 | 10 | 10 | 11 | 12 | 13 | 14 | 8 | 9 | 10 | 11 | ||
| 13 | 14 | 15 | 16 | 17 | 17 | 18 | 19 | 20 | 21 | 15 | 16 | 17 | 18 | ||
| 20 | 21 | 22 | 23 | 24 | 24 | 25 | 26 | 27 | 28 | 22 | 23 | 24 | 25 | ||
| 27 | 28 | 29 | 30 | 31 | 29 | 30 | 31 | ||||||||
| Date | Action | ||||||||||||||
| Tuesday, August 7 | Frankfurt: Roadshow | ||||||||||||||
| Wednesday | & Thursday, August 8 & 9 | London: Roadshow | |||||||||||||
| Thursday, August 30 | Frankfurt: | Commerzbank Sector | Conference | ||||||||||||
| Monday – | Friday, September 10 – | 14 | USA Midwest: Roadshow | ||||||||||||
| Wednesday, September 12 | Amsterdam: | Roadshow | |||||||||||||
| Wednesday, September 12 | Copenhagen: Roadshow | ||||||||||||||
| Thursday, September 20 | Warsaw: mBank | Retail Conference | |||||||||||||
| Tuesday – | Thursday, September 25 – | 27 | Munich: | Berenberg | & Goldman Sachs and Baader | Bank Conferences | |||||||||
| Tuesday, November 6 | Q3/2018 | Results |
| October 2018 | ||||
|---|---|---|---|---|
| M | T | W | T | F |
| 1 | 2 | 3 | 4 | 5 |
| 8 | 9 | 10 | 11 | 12 |
| 15 | 16 | 17 | 18 | 19 |
| 22 | 23 | 24 | 25 | 26 |
| 29 | 30 | 31 |
F I N A N C I A L C A L E N D A R 2 0 1 8
Z A L A N D O I N V E S T O R R E L A T I O N S T E A M
Certain statements in this communication may constitute forward looking statements. These statements are based on assumptions that are believed to be reasonable at the time they are made, and are subject to significant risks and uncertainties. You should not rely on these fo rward-looking statements as predictions of future events and we undertake no obligation to update or revise these statements. Our actual results may differ materiall y and adversely from any forwardlooking statements discussed on this call due to a number of factors, including without limitation, risks from macroeconomic developments, external fraud, inefficient processes at fulfillment centers, inaccurate personnel and capacity forecasts for fulfillment centers, hazardous material / c onditions in production with regard to private labels, lack of innovation capabilities, inadequate data security, lack of market knowledge, risk of strike and chang es in competition levels.