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Zalando SE — Earnings Release 2017
Aug 10, 2017
499_ip_2017-08-10_6350720a-41bd-45f2-ac8e-e248377696b6.pdf
Earnings Release
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Q 2 / 2 0 1 7 E A R N I N G S C A L L
E U R O P E ' S L E A D I N G O N L I N E F A S H I O N D E S T I N A T I O N
R E S U L T S H I G H L I G H T S A N D B U S I N E S S U P D A T E
H 1 / 1 7 : C O N T I N U E D S T R O N G G R O W T H A T S O L I D P R O F I T A B I L I T Y
E X E C U T I N G O N O U R G R O W T H O P P O R T U N I T I E S
BRAND PARTNERS
Nike joined Partner Program
Fashion Trade joint venture with Bestseller
Integration of offline stores: 4 x Tommy Hilfiger stores in Berlin
Z A L A N D O Z E T – O U R F A S H I O N T A I L O R E D M E M B E R S H I P P R O G R A M
O U R L O G I S T I C N E T W O R K I S F U R T H E R S C A L I N G F O R G R O W T H
F I N A N C I A L U P D A T E Q 2 / 2 0 1 7
Z A L A N D O C O N T I N U E S T O D E L I V E R O N G R O W T H C O R R I D O R
GROUP REVENUE
DACH REVENUE
In €m
In €m
S T R O N G S E Q U E N T I A L A C T I V E C U S T O M E R G R O W T H
(1) Defined as the transactional revenue (incl. VAT and transactional volume of Partner Program) after cancellations or returns d ivided by the number of orders. (2) GMV (gross merchandise volume) per active customer = average orders per active customer (LTM in #) x average basket size afte r returns (in €).
S O L I D E B I T D E S P I T E P L A N N E D I N V E S T M E N T S
GROUP EBIT
EBIT margin (excl. SBC1 )
DACH EBIT
EBIT margin (excl. SBC1 )
(1) Excluding equity-settled stock based compensation costs ("SBC") of €5.5m in Q2/17 and of €10.9m in YTD/17, respectively.
W E C O N T I N U E T O S H I F T M A R K E T I N G S P E N D I N G T O F U L F I L L M E N T I N V E S T M E N T S A S W E SEE C O N V E N I E N C E A S AN I M P O R T A N T L O N G - T E R M D R I V E R O F G R O W T H
COSTS AND MARGINS
excl. SBC1in percent of revenue
| YTD | Q2 | ||||
|---|---|---|---|---|---|
| 2017 | 2016 | 2017 | Delta | ||
| (55.6%) | 0.5pp | (52.6%) | (53.0%) | 0.4pp | |
| 44.4% | (0.5pp) | 47.4% | 47.0% | (0.4pp) | Mostly higher |
| (25.9%) | 2.3pp | (23.1%) | (26.8%) | 3.7pp | logistic costs: convenience and warehouse ramp-up |
| (8.3%) | (2.2pp) | (10.5%) | (7.3%) | (3.2pp) | |
| (5.3%) | 0.4pp | (4.9%) | (5.5%) | 0.5pp | |
| 4.9% | (1.0pp) | 8.8% | 7.4% | (1.4pp) | |
S L I G H T L Y N E G A T I V E W O R K I N G C A P I T A L A N D L O G I S T I C S I N V E S T
NET WORKING CAPITAL (END OF Q2)
in percent of annualized revenue
CAPITAL EXPENDITURE1
in €m
L I Q U I D I T Y R E M A I N S S T A B L E A T S T R O N G L E V E L S
CASH FLOW DEVELOPMENT (Q2)
In €m
- (1) Both Q1/17 and Q2/17 liquidity include investments into short-term deposits with maturity of more than 3 and less than 12 months of €150m and €130m, respectively.
- 13 (2) Includes investments in fixed and intangible assets and payments for acquisitions and change in restricted cash.
- (3) Includes financing cash flow (€1.0m) and effect of exchange rate on cash and cash equivalents (€1.5m).
O U T L O O K
O U T L O O K F O R F Y 2 0 1 7
Slightly negative working capital at year-end and ~€250m capex 2
(1) Adjusted EBIT margin excludes stock-based compensation of 0.4%.
(2) Excludes investments into M&A.
Type of Shares Ordinary bearer shares with no-par value (Stückaktien)
Stock Exchange Frankfurt Stock Exchange
Market Segment Regulated Market (Prime Standard)
Index Listings MDAX (2.3% share1)
Total Number of Shares Outstanding 247,383,028
Issued Share Capital €247,383,028
SHARE INFORMATION
I S S U E D S H A R E C A P I T A L
As of 30-June-2017
SHARE STOCK OPTION PROGRAMS
As of 30-June-2017
EMPLOYEE INCENTIVE PLAN2
As of 30-June-2017
17 (1) Average July-2017.
| Program | # Options outstanding |
Strike price |
Program | # Options outstanding |
Strike price |
|
|---|---|---|---|---|---|---|
| Various | 65,450 | 1.00 | EIP 2016 – Summer Tranche 2016 |
107,616 | 1.00 | |
| SOP 2011 | 2,440,350 | 5.65 | EIP 2016 – Summer Tranche 2016 |
545,989 | 27.10 | |
| SOP 2013 | 9,817,500 | 15.63 | EIP 2016 – Summer Tranche 2016 |
171,196 | 32.52 | |
| SOP 2014 – Tranche pre IPO |
4,946,863 | 17.72 | EIP 2016 – Winter Tranche 2016 |
17,023 | 1.00 | |
| SOP2014 – Tranche Mar 2015 |
607,489 | 22.79 | EIP 2016 – Winter Tranche 2016 |
67,388 | 36.83 | |
| SOP 2014 – Tranche May 2015 |
222,230 | 25.03 | EIP 2016 – Winter Tranche 2016 |
36,368 | 44.20 | |
| SOP 2014 – Tranche Aug 2015 |
190,812 | 29.92 | EIP 2017 – Summer Tranche 2017 |
143,896 | 1.00 | |
| SOP 2014 – Tranche Nov 2015 |
58,900 | 30.48 | EIP 2017 – Summer Tranche 2017 |
599,210 | 41.03 | |
| SOP 2014 – Tranche Mar 2016 |
326,216 | 31.60 | EIP 2017 – Summer Tranche 2017 |
230,938 | 49.23 | |
| Total | 18,675,810 | Total | 1,919,624 |
(2) The AGM of 31-May-16 authorized the Management Board to grant options under the Employee Incentive Plan .
| $\epsilon$ m | FY/14 |
|---|---|
| Revenue | 2,214.0 |
| % growth | 25.7% |
| Cost of Sales | (1,255.3) |
| Gross Profit | 958.7 |
| % margin | 43.3% |
| Selling and Distribution Costs | (793.8) |
| Administrative Expenses | (109.1) |
| Other Operating Income | 12.2 |
| Other Operating Expenses | (5.8) |
| EBIT | 62.1 |
| % margin | 2.8% |
| Net Financial Result | (4.5) |
| EBT | 57.7 |
| % margin | 2.6% |
| Income and Other Tax | (10.5) |
| Net Income | 47.2 |
| % margin | 2.1% |
| Depreciation & Amortization | 25.8 |
| EBITDA | 88.0 |
| % margin | 4.0% |
| Share Based Compensation (SBC) | 19.8 |
| Adj. EBIT (adj. for SBC) | 82.0 |
| % margin | 3.7% |
| Adj. EBITDA (adj. for SBC) | 107.8 |
| % margin | 4.9% |
I N C O M E S T A T E M E N T
| €m | FY/14 | FY/15 | FY/16 | Q2/16 | Q2/17 | YTD/17 |
|---|---|---|---|---|---|---|
| Revenue | 2,214.0 | 2,958.2 | 3,639.0 | 916.4 | 1,100.5 | 2,080.7 |
| % growth | 25.7% | 33.6% | 23.0% | 25.0% | 21.5% | 21.5% |
| Cost of Sales | (1,255.3) | (1,624.0) | (2,029.6) | (483.2) | (585.0) | 1,159.8 |
| Gross Profit | 958.7 | 1,334.1 | 1,609.4 | 433.3 | 515.5 | 920.9 |
| % margin | 43.3% | 45.1% | 44.2% | 47.3% | 46.8% | 44.3% |
| Selling and Distribution Costs | (793.8) | (1,118.9) | (1,223.7) | (310.0) | (377.7) | (717.0) |
| Administrative Expenses | (109.1) | (129.0) | (191.3) | (48.9) | (60.4) | 113.2 |
| Other Operating Income | 12.2 | 10.2 | 16.7 | 3.5 | 1.5 | 4.3 |
| Other Operating Expenses | (5.8) | (7.0) | (4.1) | (0.7) | (2.7) | (3.8) |
| EBIT | 62.1 | 89.6 | 207.0 | 77.2 | 76.3 | 91.2 |
| % margin | 2.8% | 3.0% | 5.7% | 8.4% | 6.9% | 4.4% |
| Net Financial Result | (4.5) | (3.0) | (14.1) | 1.7 | (2.3) | (5.9) |
| EBT | 57.7 | 86.6 | 192.9 | 78.9 | 74.0 | 85.3 |
| % margin | 2.6% | 2.9% | 5.3% | 8.6% | 6.7% | 4.1% |
| Income and Other Tax | (10.5) | 34.9 | (72.5) | (28.0) | (26.5) | (32.8) |
| Net Income | 47.2 | 121.5 | 120.5 | 50.9 | 47.4 | 52.6 |
| % margin | 2.1% | 4.1% | 3.3% | 5.6% | 4.3% | 2.5% |
| Depreciation & Amortization | 25.8 | 34.2 | 48.2 | 10.1 | 13.6 | 26.1 |
| EBITDA | 88.0 | 123.8 | 255.2 | 87.3 | 89.8 | 117.3 |
| % margin | 4.0% | 4.2% | 7.0% | 9.5% | 8.2% | 5.6% |
| Share Based Compensation (SBC) |
19.8 | 17.9 | 19.9 | 3.7 | 5.5 | 10.9 |
| Adj. EBIT (adj. for SBC) | 82.0 | 107.5 | 216.3 | 80.9 | 81.8 | 102.1 |
| % margin | 3.7% | 3.6% | 5.9% | 8.8% | 7.4% | 4.9% |
| Adj. EBITDA (adj. for SBC) | 107.8 | 141.7 | 264.5 | 91.0 | 95.3 | 128.2 |
| % margin | 4.9% | 4.8% | 7.3% | 9.9% | 8.7% | 6.2% |
S H A R E B A S E D C O M P E N S A T I O N
Per Income Statement Line Item
| €m | FY/14 | FY/15 | FY/16 | Q2/16 | Q2/17 |
|---|---|---|---|---|---|
| Per Income Statement Line Item | |||||
| Cost of Sales | 4.4 | 4.5 | 5.0 | 0.9 | 1.4 |
| Selling and Distribution Costs | 9.6 | 9.0 | 9.9 | 1.9 | 2.7 |
| Administrative Expenses | 5.8 | 4.5 | 5.0 | 0.9 | 1.4 |
| Share Based Compensation | 19.8 | 17.9 | 19.9 | 3.7 | 5.5 |
| As % of revenue | FY/14 | FY/15 | FY/16 | Q2/16 | Q2/17 |
| Per Income Statement Line Item | |||||
| Cost of Sales | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% |
| Selling and Distribution Costs | 0.4% | 0.3% | 0.3% | 0.2% | 0.2% |
| Administrative Expenses | 0.3% | 0.2% | 0.1% | 0.1% | 0.1% |
| Share Based Compensation | 0.9% | 0.6% | 0.5% | 0.4% | 0.5% |
Per Income Statement Line Item
| $\epsilon$ m | FY/14 |
|---|---|
| Revenue | 2,214.0 |
| DACH | 1,234.0 |
| Rest of Europe | 862.6 |
| Other | 117.4 |
| As % of total | 100.0% |
| DACH | 55.7% |
| Rest of Europe | 39.0% |
| Other | 5.3% |
| EBIT | 62.1 |
| DACH | 72.3 |
| Rest of Europe | (18.6) |
| Other | 8.4 |
| % margin | 2.8% |
| DACH | 5.9% |
| Rest of Europe | $(2.2\%)$ |
| Other | 7.2% |
| Adjusted EBIT | 82.0 |
| DACH | 83.0 |
| Rest of Europe | (11.6) |
| Other | 10.5 |
| % adjusted margin | 3.7% |
| DACH | 6.7% |
| Rest of Europe | $(1.3\%)$ |
| Other | 9.0% |
S E G M E N T S
| €m | FY/14 | FY/15 | FY/16 | Q2/16 | Q2/17 | YTD/17 |
|---|---|---|---|---|---|---|
| Revenue | 2,214.0 | 2,958.2 | 3,639.0 | 916.4 | 1,100.5 | 2080.7 |
| DACH | 1,234.0 | 1,580.1 | 1,813.8 | 471.4 | 542.9 | 1,017.9 |
| Rest of Europe | 862.6 | 1,211.6 | 1,570.2 | 383.2 | 469.8 | 898.1 |
| Other | 117.4 | 166.5 | 255.1 | 61.8 | 87.8 | 164.7 |
| As % of total | 100.0% | 100.0% | 100.0% | 100.0% | 100% | 100% |
| DACH | 55.7% | 53.4% | 49.8% | 51.4% | 49.3% | 48.9% |
| Rest of Europe | 39.0% | 41.0% | 43.1% | 41.8% | 42.7% | 43.2% |
| Other | 5.3% | 5.6% | 7.0% | 6.7% | 8.0% | 7.9% |
| EBIT | 62.1 | 89.6 | 207.0 | 77.2 | 76.3 | 91.2 |
| DACH | 72.3 | 92.2 | 221.4 | 63.8 | 54.0 | 86.8 |
| Rest of Europe | (18.6) | (10.2) | (6.2) | 14.4 | 15.0 | (6.4) |
| Other | 8.4 | 7.5 | (8.1) | (1.0) | 7.3 | 10.7 |
| % margin | 2.8% | 3.0% | 5.7% | 8.4% | 6.9% | 4.4% |
| DACH | 5.9% | 5.8% | 12.2% | 13.5% | 9,9% | 8.5% |
| Rest of Europe | (2.2%) | (0.8%) | (0.4%) | 3.8% | 3.2% | (0.7%) |
| Other | 7.2% | 4.5% | (3.2%) | (1.6%) | 8.3% | 6.5% |
| Adjusted EBIT | 82.0 | 107.5 | 216.3 | 80.9 | 81.8 | 102.1 |
| DACH | 83.0 | 101.9 | 226.3 | 65.7 | 56.7 | 92.1 |
| Rest of Europe | (11.6) | (3.3) | (3.3) | 15.9 | 17.3 | (1.7) |
| Other | 10.5 | 8.9 | (6.7) | (0.6) | 7.8 | 11.7 |
| % adjusted margin | 3.7% | 3.6% | 5.9% | 8.8% | 7.4% | 4.9% |
| DACH | 6.7% | 6.4% | 12.5% | 13.9% | 10.4% | 9.1% |
| Rest of Europe | (1.3%) | (0.3%) | (0.2%) | 4.1% | 3.7% | (0.2%) |
| Other | 9.0% | 5.3% | (2.6%) | (1.0%) | 8.8% | 7.1% |
B A L A N C E S H E E T
€m Q2/16
| Q2/16 (% of total |
Q2/17 (% of total |
|||
|---|---|---|---|---|
| €m Total Non-Current Assets |
Q2/16 323.4 |
assets) 14.7% |
Q2/17 527.6 |
assets) 19.5% |
| Thereof: Property, Plant and Equipment | 169.4 | 7.7% | 331.8 | 12.2% |
| Other Financial Assets | 38.7 | 1.8% | 22.1 | 0.8% |
| Non-Financial Assets | 3.6 | 0.2% | 2.6 | 0.1% |
| Other Non-Current Assets | 111.6 | 5.1% | 171.0 | 6.3% |
| Total Current Assets | 1,878.6 | 85.3% | 2,182.9 | 80.5% |
| Thereof: Inventories | 445.3 | 20.2% | 663.4 | 24.5% |
| Trade and Other Receivables | 164.4 | 7.5% | 247.0 | 9.1% |
| Other Assets1 | 233.0 | 10.6% | 297.0 | 11.0% |
| Cash and Cash Equivalents1 | 1,035.9 | 47.0% | 975.1 | 36.0% |
| Total Assets | 2,202.0 | 100.0% | 2,710.5 | 100.0% |
| Total Equity | 1,332.5 | 60.5% | 1,473.6 | 54.4% |
| Thereof: Issued Capital | 247.1 | 11.2% | 247.3 | 9.1% |
| Capital Reserves | 1,148.9 | 52.2% | 1,171.7 | 43.2% |
| Retained earnings | (0.9) | (0.0%) | (0.6) | 0.0% |
| Accumulated Gains (Loss) |
(62.5) | (2.8%) | 54.6 | 2.0% |
| Minority Interests |
- | - | 0.6 | 0.0% |
| Total Non-Current Liabilities | 29.0 | 1.3% | 55.8 | 2.1% |
| Thereof: Financial Liabilities | 12.8 | 0.6% | 9.8 | 0.4% |
| Other Non-Current Liabilities | 16.2 | 0.7% | 45.9 | 1.7% |
| Total Current Liabilities | 840.5 | 38.2% | 1,181.1 | 43.6% |
| Thereof: Trade Payables and Similar Obligations | 675.3 | 30.7% | 947.3 | 35.0% |
| Other Current Liabilities | 165.2 | 7.5% | 233.8 | 8.6% |
| Total Equity & Liabilities | 2,202.0 | 100.0% | 2,710.5 | 100% (21. |
| Net Working Capital |
(65.5) | (3.0%) | (37.0) | (1.4%) |
C A S H F L O W S T A T E M E N T
| $\epsilon$ m | FY201 |
|---|---|
| Net Income | 47 |
| Non-Cash Expenses from Share-Based Payments | 19 |
| Cash Settlement of Claims from Share-Based Payments | $\overline{0}$ |
| Depreciation | 25 |
| Income Taxes | 10 |
| Income Taxes Paid, Less Refunds | $\overline{0}$ |
| Change in Provisions | $\mathbf 1$ |
| Other Non-Cash Income | (0.2 |
| Change in Inventories and Receivables | (68. |
| Change in Trade Liabilities | 94 |
| Change in Other Assets/Other Liabilities | 44 |
| Cash Flow from Operating Activities | 174 |
| Payments for Investments in Fixed and Intangible Assets | (51. |
| Payments for Acquisitions | $\Omega$ |
| Cash Paid for Investments in Term Deposits | $\overline{0}$ |
| Change in Restricted Cash | (0.3 |
| Cash Flow from Investing Activities | (51.9) |
| Payments Received from Capital Increases | 510 |
| Cash Received from Loans | $\mathcal{S}$ |
| Repurchase of treasury shares | $\overline{0}$ |
| Cash Repayments of Loans | (3.2 |
| Cash Flow from Financing Activities | 510 |
| 633 | |
| Change in Cash & Cash Equivalents | |
| Effects of Exchange Rate on Cash & Cash Equivalents | $\bf{0}$ |
| €m | FY2014 | FY2015 | FY/16 | Q2/16 | Q2/17 | YTD/17 |
|---|---|---|---|---|---|---|
| Net Income | 47.2 | 121.5 | 120.5 | 50.9 | 47.4 | 52.6 |
| Non-Cash Expenses from Share-Based Payments | 19.8 | 17.9 | 19.9 | 3.7 | 5.5 | 10.9 |
| Cash Settlement of Claims from Share-Based Payments |
0.0 | (2.3) | 0.0 | 0.0 | 0.0 | 0.0 |
| Depreciation | 25.8 | 34.2 | 48.2 | 10.3 | 13.6 | 26.1 |
| Income Taxes |
10.5 | (34.9) | 72.5 | 28.0 | 26.5 | 32.8 |
| Income Taxes Paid, Less Refunds |
0.0 | (0.0) | (33.8) | (4.5) | (15.5) | (19.4) |
| Change in Provisions | 1.0 | (0.5) | 0.1 | (4.0) | (0.0) | (0.2) |
| Other Non-Cash Income | (0.2) | (1.0) | 1.2 | (1.0) | 2.3 | 3.0 |
| Change in Inventories and Receivables | (68.7) | (154.2) | (147.4) | 144.1 | 53.5 | (103.7) |
| Change in Trade Liabilities | 94.9 | 154.9 | 264.3 | (69.3) | (101.1) | 25.3 |
| Change in Other Assets/Other Liabilities | 44.6 | (16.2) | (69.7) | (1.2) | 47.0 | 35.0 |
| Cash Flow from Operating Activities | 174.9 | 119.4 | 275.8 | 156.9 | 79.1 | 62.4 |
| Payments for Investments in Fixed and Intangible Assets | (51.1) | (60.0) | (181.7) | (44.5) | (52.1) | (130.0) |
| Payments for Acquisitions | 0.0 | (16.8) | (30.4) | (28.3) | (26.7) | (26.7) |
| Cash Paid for Investments in Term Deposits |
0.0 | (155.0) | (65.0) | 10.0 | 20.0 | 7.7 |
| Change in Restricted Cash | (0.8) | 35.3 | 0.0 | (0.0) | 7.3 | 90.0 |
| Cash Flow from Investing Activities | (51.9) | (196.5) | (277.1) | (62.7) | (51.5) | (58.9) |
| Payments Received from Capital Increases | 510.1 | 6.4 | 1.1 | 0.5 | 0.6 | 0.6 |
| Cash Received from Loans |
3.9 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Repurchase of treasury shares | 0.0 | (1.7) | (0.7) | 0.0 | (0.7) | 0.7 |
| Cash Repayments of Loans |
(3.2) | (3.2) | (3.2) | (0.8) | (0.8) | (1.6) |
| Cash Flow from Financing Activities | 510.8 | 1.5 | (2.9) | (0.3) | (1.0) | (1.0) |
| Change in Cash & Cash Equivalents | 633.8 | (75.7) | (4.1) | 93.9 | 26.7 | 1.8 |
| Effects of Exchange Rate on Cash & Cash Equivalents |
0.0 | 0.9 | 0.5 | 0.8 | (1.5) | 0.7 |
K P I D E V E L O P M E N T
| 2015 |
|---|
| 1,656.4 |
| 57.1% |
| 17.9 |
| 55.3 |
| 3.08x |
| 67.8 |
| 26% |
| 12% |
| 2015 | Q1/16 | Q2/16 | Q3/16 | Q4/16 | 2016 | Q1/17 | Q2/17 | |
|---|---|---|---|---|---|---|---|---|
| Site Visits (m)1 | 1,656.4 | 479.5 | 480.2 | 468.6 | 563.2 | 1,991.6 | 617.6 | 595.2 |
| Mobile Visit Share (in % of Site Visits)2 | 57.1% | 62.3% | 64.7% | 67.0% | 68.1% | 65.6% | 68.8% | 69.7% |
| Active Customers (m) 3 |
17.9 | 18.4 | 18.8 | 19.2 | 19.9 | 19.9 | 20.4 | 21.2 |
| Number of Orders (m) 4 |
55.3 | 15.6 | 17.5 | 16.4 | 19.6 | 69.2 | 19.9 | 22.2 |
| Average Order per Active Customer |
3.08x | 3.20x | 3.32x | 3.39x | 3.48x | 3.48x | 3.60x | 3.69x |
| Average Basket Size (in €) 5 |
67.8 | 66.5 | 66.2 | 62.8 | 70.2 | 66.6 | 63.0 | 64.5 |
| Fulfillment Cost Ratio (in % of revenue) 6 |
26% | 24% | 23% | 24% | 22% | 23% | 25% | 27% |
| Marketing Cost Ratio (in % of revenue) 7 |
12% | 10% | 10% | 10% | 10% | 10% | 9% | 7% |
- (1) Site Visits defined as the number of series of page requests from the same uniquely identified client at Zalando, including w ebsite, m.site and apps in the measurement period. A visit is considered ended when no requests have been recorded in more than 30 minutes.
-
(2) Mobile is defined as tablets, mobile site and apps.
-
(3) Active Customers defined as the number of customers placing at least one order in the last twelve months in the measurement p eriod irrespective of cancellations or returns.
- (4) Number of Orders defined as the number of customer orders placed in the measurement period irrespective of cancellations or r eturns. An order is counted on the day the customer places the order. Orders placed and orders delivered may differ due to orders that are in transit at the end of the measurement peri od or have been cancelled.
- (5) Average Basket Size defined as the transactional revenue (incl. VAT and transactional volume of Partner Program) after cancel lations or returns divided by the number of orders.
- expenses, as well as allocated overhead. costs. Fulfillment costs therefore comprises all selling and distribution costs, exc ept for marketing costs. All numbers shown excluding equity settled SBC costs.
- (7) Marketing Cost Ratio defined as marketing cost as a proportion of revenue in the measurement period. Marketing cost mainly co nsists of advertising expenses including search engine marketing, television, online display and other marketing channels as well as allocated overhead cost. All numbers shown excl uding equity-settled SBC costs.
(6) Fulfillment Cost Ratio defined as fulfillment cost as a proportion of revenue in the measurement period. Fulfillment costs ma inly include logistics, content creation, service and payment
F I N A N C I A L C A L E N D A R 2 0 1 7
| August 2017 | November 2017 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | T | W | T | F | M | T | W | T | F | ||
| 1 | 2 | 3 | 4 | 1 | 2 | 3 | |||||
| 7 | 8 | 9 | 10 | 11 | 6 | 7 | 8 | 9 | 10 | ||
| 14 | 15 | 16 | 17 | 18 | 13 | 14 | 15 | 16 | 17 | ||
| 21 | 22 | 23 | 24 | 25 | 20 | 21 | 22 | 23 | 24 | ||
| 28 | 29 | 30 | 31 | 27 | 28 | 29 | 30 | ||||
| Date | Action | ||||||||||
| Tuesday, 5-Sep | NDR San Francisco | ||||||||||
| Wednesday, 6-Sep | Goldman Sachs Global Retail | Conference, New York | |||||||||
| Thursday, 7-Sep | Citi Global Tech Conference, New York |
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| Tuesday, 12-Sep | NDR Geneva | ||||||||||
| Wednesday, 13-Sep | NDR Zurich | ||||||||||
| Thursday, 14-Sep | NDR Milan | ||||||||||
| Wednesday, 20-Sep | Berenberg & Goldman Sachs Annual German Corporate Conference, Munich |
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| Thursday, 21-Sep | Baader Investment Conference, Munich | ||||||||||
| Tuesday, 7-Nov |
1 Q3/2017 Results (a trading update will be published in October ) |
||||||||||
| Wednesday + Thursday, 15 + 16-Nov | Morgan Stanley European TMT Conference, Barcelona |
Certain statements in this communication may constitute forward looking statements. These statements are based on assumptions that are believed to be reasonable at the time they are made, and are subject to significant risks and uncertainties. You should not rely on these fo rward-looking statements as predictions of future events and we undertake no obligation to update or revise these statements. Our actual results may differ materiall y and adversely from any forwardlooking statements discussed on this call due to a number of factors, including without limitation, risks from macroeconomic developments, external fraud, inefficient processes at fulfillment centers, inaccurate personnel and capacity forecasts for fulfillment centers, hazardous material / c onditions in production with regard to private labels, lack of innovation capabilities, inadequate data security, lack of market knowledge, risk of strike and chang es in competition levels.