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YOUGOV PLC

Major Shareholding Notification Jul 20, 2016

8032_mrq_2016-07-20_9021ca4e-d1c8-4c09-9d9e-08ba7a99d372.html

Major Shareholding Notification

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National Storage Mechanism | Additional information

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RNS Number : 7529E

YouGov PLC

20 July 2016

For filings with the FCA include the annex
For filings with issuer exclude the annex
TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi
1. Identity of the issuer or the underlying issuer

of existing shares to which voting rights are

attached: ii
YouGov Plc
2 Reason for the notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights X
An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments
An event changing the breakdown of voting rights
Other (please specify):
3. Full name of person(s) subject to the

notification obligation: iii
T. Rowe Price Associates, Inc.
4. Full name of shareholder(s) (if different from 3.):iv JP Morgan Chase

Bank of New York Mellon Bank, N.A.

State Street Bank & Trust Co.
5. Date of the transaction and date on

which the threshold is crossed or

reached: v
15 July 2016
6. Date on which issuer notified: 19 July 2016
7. Threshold(s) that is/are crossed or

reached: vi, vii
10%
8. Notified details:
A: Voting rights attached to shares viii, ix
Class/type of

shares



if possible using

the ISIN CODE
Situation previous

to the triggering

transaction
Resulting situation after the triggering transaction
Number

of

Shares
Number

of

Voting

Rights
Number

of shares
Number of voting

rights
% of  voting rights x
Direct Direct xi Indirect xii Direct Indirect
GB00B1VQ6H25 10,652,745 10,652,745 10,091,511 10,091,511 9.67%
B: Qualifying Financial Instruments
Resulting situation after the triggering transaction
Type of financial

instrument
Expiration

date xiii
Exercise/

Conversion Period xiv
Number of voting

rights that may be

acquired if the

instrument is

exercised/ converted.
% of voting

rights
C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi
Resulting situation after the triggering transaction
Type of financial

instrument
Exercise price Expiration date xvii Exercise/

Conversion period xviii
Number of voting rights instrument refers to % of voting rights xix, xx
Nominal Delta
Total (A+B+C)
Number of voting rights Percentage of voting rights
10,091,511 9.67%
9. Chain of controlled undertakings through which the voting rights and/or the

financial instruments are effectively held, if applicable: xxi
T. Rowe Price Associates, Inc. (TRPA) serves as investment adviser, with dispositive and voting authority, to various institutional clients that own shares of YouGov Plc, including the T. Rowe Price International Discovery Fund, which owns 8,208,078 shares.  Such shares are registered in the following name(s):

State Street Bank & Trust Co. - 239,299

JP Morgan Chase - 9,455,191

Bank of New York Mellon Bank, N.A. - 397,021
Proxy Voting:
10. Name of the proxy holder:
11. Number of voting rights proxy holder will cease

to hold:
12. Date on which proxy holder will cease to hold

voting rights:
13. Additional information:
14. Contact name: Gary Greb, Vice President

T. Rowe Price Associates, Inc.
15. Contact telephone number: 001 410 345 2527
Note: Annex should only be submitted to the FCA not the issuer
Annex: Notification of major interests in share
A: Identity of the persons or legal entity subject to the notification obligation
Full name

(including legal form of legal entities)
T. Rowe Price Associates, Inc.
Contact address

(registered office for legal entities)
100 East Pratt Street, Baltimore, MD  21202
Phone number & email 001 410 345 2527

[email protected]
Other useful information

(at least legal representative for legal persons)
B: Identity of the notifier, if applicable
Full name
Contact address
Phone number & email
Other useful information

(e.g. functional relationship with the person or legal entity subject to the notification obligation)
C: Additional information
For notes on how to complete form TR-1 please see the FCA website.

This information is provided by RNS

The company news service from the London Stock Exchange

END

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