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YOC AG — M&A Activity 2009
Sep 22, 2009
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M&A Activity
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News Details
Corporate | 22 September 2009 14:43
YOC AG takes over Spanish mobile advertising provider Mobile Interactive Advertising Media, S.L.
YOC AG / Acquisition
22.09.2009
Dissemination of a Corporate News, transmitted by
DGAP - a company of EquityStory AG.
The issuer / publisher is solely responsible for the content of this announcement.
- Important strategic step into the Spanish market
- Expansion of existing customer base with well-known companies
- Leading market position in Spain
Berlin, 22nd September 2009 - YOC AG (Frankfurt, Prime Standard, ISIN
DE0005932735) is taking over 100% of Mobile Interactive Advertising Media,
S.L., a spin-off company of Nokia located in Madrid. With the strategic
acquisition of the Spanish-based mobile advertising provider, YOC Group
will continue to optimally expand its presence in the European market.
The acquisition will allow YOC Group to position itself as the leading
provider of mobile advertising in the Spanish market. Furthermore, Mobile
Interactive Advertising Media, S.L. will get access to the YOC Group's
complete product range, thus making it the only full-service provider of
Mobile marketing in Spain.
Given the high market coverage of Mobile Interactive Advertising Media,
S.L. in Spain, this will considerably expand YOC AG's marketing network.
The company's exclusively marketed partners include amongst others
ELPAÌS.COM, SPORT.es, TELVA, elmundo.es, AFP and ANTENA 3.
Dirk Kraus, CEO of YOC AG: 'With the purchase of Mobile Interactive
Advertising Media, S.L., we are creating another promising pillar in
Europe, with which we will be able to optimally meet the increasing needs
of our customers for campaigns across Europe. The good market positioning
and high degree of expertise of the Spanish management were the critical
factors influencing our decision to take over the company'.
Integrating the marketing network of Mobile Interactive Advertising Media,
S.L. will allow the YOC Group to further expand its own leading marketing
network in Europe. This will help the company strengthen its unique market
position. YOC expects the acquisition to bring high synergy effects as a
result of the cross-selling potential of the Mobile Marketing and Mobile
Internet product segments, among other factors.
In the scope of the takeover, YOC AG anticipates additional sales of at
least EUR 1.0 million for the financial year 2010.
About the YOC Group
The YOC Group is one of the leading European mobile marketing providers. As
a full-service provider, YOC uses mobile phones for advertising,
information and transaction purposes. In addition to mobile marketing, YOC
operates in the affiliate marketing and mobile B2C services sectors. YOC
had 180 employees on 30. June 2009 and generated sales of EUR 23.6 million
in 2008. The company operates in six different countries and intends to
continue growing internationally.
Information about the company: www.yoc.com
Contact:
Frau Nina Mecklenburger
Karl-Liebknecht-Straße 1
10178 Berlin
Fon: 030 726162- 161
Fax: 030 726162-222
E-Mail: [email protected]
22.09.2009 Financial News transmitted by DGAP
Language: English
Company: YOC AG
Karl-Liebknecht-Str. 1
10178 Berlin
Deutschland
Phone: +49 (0)30-72 61 62 161
Fax: +49 (0)30-72 61 62 222
E-mail: [email protected]
Internet: www.yoc.com
ISIN: DE0005932735
WKN: 593273
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, München, Düsseldorf, Stuttgart
End of News DGAP News-Service