YELP INC — Director's Dealing 2026

Jan 28, 2026

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: YELP INC (YELP)
CIK: 0001345016
Period of Report: 2026-01-26

Reporting Person: Stoppelman Jeremy (Director, Chief Executive Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2026-01-26	Common Stock	M	30000	$20.47	Acquired	786458	Direct
2026-01-26	Common Stock	S	30000	$28.455	Disposed	756458	Direct
2026-01-27	Common Stock	M	30000	$20.47	Acquired	786458	Direct
2026-01-27	Common Stock	S	28437	$27.3507	Disposed	758021	Direct
2026-01-27	Common Stock	S	1563	$28.1906	Disposed	756458	Direct
2026-01-28	Common Stock	M	30000	$20.47	Acquired	786458	Direct
2026-01-28	Common Stock	S	30000	$27.725	Disposed	756458	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2026-01-26	Stock Option (Right to Buy)	$20.47	M	30000	Disposed	2026-03-09	Common Stock (30000)	Direct
2026-01-27	Stock Option (Right to Buy)	$20.47	M	30000	Disposed	2026-03-09	Common Stock (30000)	Direct
2026-01-28	Stock Option (Right to Buy)	$20.47	M	30000	Disposed	2026-03-09	Common Stock (30000)	Direct

Footnotes

F1: Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 19, 2025.

F2: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $27.86 to $28.76, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

F3: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $26.98 to $27.94, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

F4: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $28 to $28.375, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

F5: The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $27.355 to $27.95, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.

F6: Fully vested.