XP FACTORY PLC

Transaction in Own Shares • Jan 13, 2026

National Storage Mechanism | Additional information

RNS Number : 7569O

XP Factory PLC

13 January 2026

13 January 2026

XP Factory plc (AIM: XPF)

("XP Factory" or the "Company")

Director/PDMR Shareholding - The XP Factory plc Share Incentive Plan (the "SIP")

As previously announced on 5 February 2021, the SIP is a tax-advantaged all-employee share scheme under which eligible participating employees of XP Factory can elect to purchase ordinary shares of 1.25p each in the Company ("Ordinary Shares") via the SIP trustee using monthly salary deductions. Ordinary Shares acquired in this manner are referred to as "Partnership Shares" and, for each Partnership Share purchased, participants are awarded one further Ordinary Share, known as a "Matching Share", at nil cost.

On 13 January 2026, XP Factory received notification from MUFG Group, the trustee of the SIP, that, on 12 January 2026, it purchased an aggregate of 4,624 Partnership Shares in the market at a price of 12.975 pence per share on behalf of those Directors / PDMRs set out in the table below.  At the same time, these individuals were also awarded (for no consideration) their corresponding Matching Shares.

Director / PDMR	Number of Partnership Shares acquired under the SIP on 12 January 2026	Number of Matching Shares acquired under the SIP on 12 January 2026	Total beneficial holding of Ordinary Shares following these acquisitions
No. of Ordinary Shares	Approximate % of Company's issued share capital
Richard Harpham	1,156	1,156	977,330	0.56%
Andrew Jacobs	1,156	1,156	1,375,513	0.79%
Sarah Lloyd-Baker	1,156	1,156	207,431	0.12%
Joanne Briscoe Brown	1,156	1,156	81,348	0.05%

The following notifications are intended to satisfy the Company's obligations under Article 19(3) of EU Regulation No 596/2014 (the Market Abuse Regulation).

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Richard Harpham

2

Reason for the notification

a)

Position/status

Director, Chief Executive Officer

b)

Initial notification/ Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

XP Factory plc

b)

LEI

213800CMIYV5Q38P2487

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification code

GB00BDB79J29

b)

Nature of the transaction

Shares purchased under the "Partnership Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.12975	1,156

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

12 January 2026

f)

Place of the transaction

London Stock Exchange

5

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification code

GB00BDB79J29

b)

Nature of the transaction

Shares awarded under the "Matching Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.00	1,156

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

12 January 2026

f)

Place of the transaction

London Stock Exchange

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Andrew Jacobs

2

Reason for the notification

a)

Position/status

PDMR, Chief Operating Officer

b)

Initial notification/ Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

XP Factory plc

b)

LEI

213800CMIYV5Q38P2487

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification code

GB00BDB79J29

b)

Nature of the transaction

Shares purchased under the "Partnership Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.12975	1,156

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

12 January 2026

f)

Place of the transaction

London Stock Exchange

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification code

GB00BDB79J29

b)

Nature of the transaction

Shares awarded under the "Matching Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.00	1,156

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

12 January 2026

f)

Place of the transaction

London Stock Exchange

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Sarah Lloyd-Baker

2

Reason for the notification

a)

Position/status

PDMR, Chief Marketing and Content Officer

b)

Initial notification/ Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

XP Factory plc

b)

LEI

213800CMIYV5Q38P2487

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification code

GB00BDB79J29

b)

Nature of the transaction

Shares purchased under the "Partnership Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.12975	1,156

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

12 January 2026

f)

Place of the transaction

London Stock Exchange

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification code

GB00BDB79J29

b)

Nature of the transaction

Shares awarded under the "Matching Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.00	1,156

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable                                                 

e)

Date of the transaction

12 January 2026

f)

Place of the transaction

London Stock Exchange

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Joanne Briscoe Brown

2

Reason for the notification

a)

Position/status

PDMR, Chief Legal and People Officer, Company Secretary

b)

Initial notification/ Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

XP Factory plc

b)

LEI

213800CMIYV5Q38P2487

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification code

GB00BDB79J29

b)

Nature of the transaction

Shares purchased under the "Partnership Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.12975	1,156

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

12 January 2026

f)

Place of the transaction

London Stock Exchange

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification code

GB00BDB79J29

b)

Nature of the transaction

Shares awarded under the "Matching Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.00	1,156

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

12 January 2026

f)

Place of the transaction

London Stock Exchange

Enquiries:

XP Factory Plc https://www.xpfactory.com/ Richard Harpham (Chief Executive Officer) Graham Bird (Chief Financial Officer)	+44 (0) 20 7846 3322
Singer Capital Markets, NOMAD and Broker https://www.singercm.com/ Peter Steel James Todd	+44 (0) 20 7496 3000
IFC Advisory - Financial PR     https://www.investor-focus.co.uk/ Graham Herring Florence Chandler	+44 (0) 20 3934 6630

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