XP FACTORY PLC

Director's Dealing • Jan 12, 2022

National Storage Mechanism | Additional information

RNS Number : 1264Y

XP Factory PLC

12 January 2022

12 January 2022

XP Factory plc (AIM: XPF)

(“XP Factory” or the “Company”)

Director/PDMR Shareholding - The XP Factory plc Share Incentive Plan (the "SIP")

As previously announced on 5 February 2021, the SIP is a tax-advantaged all-employee share scheme under which eligible participating employees of XP Factory can elect to purchase ordinary shares of 1.25p each in the Company ("Ordinary Shares") via the SIP trustee using monthly salary deductions. Ordinary Shares acquired in this manner are referred to as "Partnership Shares" and, for each Partnership Share purchased, participants are awarded one further Ordinary Share, known as a "Matching Share", at nil cost.

On 11 January 2022, XP Factory received notification from Yorkshire Building Society, the trustee of the SIP, that, on 10 January 2022, it purchased an aggregate of 1,928 Partnership Shares in the market at a price of 31.125p per share on behalf of those Directors / PDMRs set out in the table below.  At the same time, these individuals were also awarded (for no consideration) their corresponding Matching Shares.

Director / PDMR	Number of Partnership Shares acquired under the SIP on 10 January 2022	Number of Matching Shares acquired under the SIP on 10 January 2022	Total beneficial holding of Ordinary Shares following these acquisitions
No. of Ordinary Shares	Approximate % of Company's issued share capital
Richard Harpham	482	482	869,895	0.60%
Graham Bird	482	482	1,785,825	1.22%
Andrew Jacobs	482	482	777,548	0.53%
Sarah Lloyd-Baker	482	482	99,996	0.07%

The following notifications are intended to satisfy the Company's obligations under Article 19(3) of EU Regulation No 596/2014 (the Market Abuse Regulation).

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Richard Harpham

2

Reason for the notification

a)

Position/status

Director, Chief Executive Officer

b)

Initial

notification/ Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

XP Factory plc

b)

LEI

213800CMIYV5Q38P2487

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification

code

GB00BDB79J29

b)

Nature of the

transaction

Shares purchased under the "Partnership Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.31125	482

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

10 January 2022

f)

Place of the transaction

London Stock Exchange

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification

code

GB00BDB79J29

b)

Nature of the

transaction

Shares awarded under the "Matching Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.00	482

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

10 January 2022

f)

Place of the transaction

London Stock Exchange

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Graham Bird

2

Reason for the notification

a)

Position/status

Director, Chief Financial Officer

b)

Initial

notification/ Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

XP Factory plc

b)

LEI

213800CMIYV5Q38P2487

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification

code

GB00BDB79J29

b)

Nature of the

transaction

Shares purchased under the "Partnership Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.31125	482

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

10 January 2022

f)

Place of the transaction

London Stock Exchange

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification

code

GB00BDB79J29

b)

Nature of the

transaction

Shares awarded under the "Matching Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.00	482

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

10 January 2022

f)

Place of the transaction

London Stock Exchange

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Andrew Jacobs

2

Reason for the notification

a)

Position/status

PDMR, COO

b)

Initial

notification/ Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

XP Factory plc

b)

LEI

213800CMIYV5Q38P2487

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification

code

GB00BDB79J29

b)

Nature of the

transaction

Shares purchased under the "Partnership Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.31125	482

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

10 January 2022

f)

Place of the transaction

London Stock Exchange

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification

code

GB00BDB79J29

b)

Nature of the

transaction

Shares awarded under the "Matching Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.00	482

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

10 January 2022

f)

Place of the transaction

London Stock Exchange

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Sarah Lloyd-Baker

2

Reason for the notification

a)

Position/status

PDMR, CMO

b)

Initial

notification/ Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

XP Factory plc

b)

LEI

213800CMIYV5Q38P2487

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification

code

GB00BDB79J29

b)

Nature of the

transaction

Shares purchased under the "Partnership Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.31125	482

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable

e)

Date of the transaction

10 January 2022

f)

Place of the transaction

London Stock Exchange

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1.25 pence ("Shares")

Identification

code

GB00BDB79J29

b)

Nature of the

transaction

Shares awarded under the "Matching Share" element of the Company's all-employee Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£0.00	482

d)

Aggregated information

-   Aggregated volume

-   Price

Not applicable                                                 

e)

Date of the transaction

10 January 2022

f)

Place of the transaction

London Stock Exchange

Enquiries:

XP Factory plc	+44 (0) 20 7846 3322
Richard Harpham (Chief Executive Officer)
Graham Bird (Chief Financial Officer)
Kam Bansil (Investor Relations)
Shore Capital, NOMAD and Broker	+44 (0) 20 7408 4050
Tom Griffiths, David Coaten (Corporate Advisory)
Fiona Conroy (Corporate Broking)
IFC Advisory, Financial PR	+44 (0) 20 3934 6630
Graham Herring
Florence Chandler

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