XCel Brands, Inc. — Director's Dealing 2019

Mar 1, 2019

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: XCel Brands, Inc. (XELB)
CIK: 0001083220
Period of Report: 2019-02-27

Reporting Person: D LOREN ROBERT W (Director, CEO & Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2019-02-27	Common Stock	P	1203	$1.74	Acquired	1187849	Direct
2019-02-27	Common Stock	P	3197	$1.75	Acquired	1191046	Direct
2019-02-28	Common Stock	P	200	$1.705	Acquired	1191246	Direct
2019-02-28	Common Stock	P	600	$1.72	Acquired	1191846	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2019-02-28	Stock Options	$1.70	A	2578947	Acquired	2019-02-28	Common Stock (2578947)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	526283	Indirect

Footnotes

F1: The option vests as the Registrant's common stock achieving the following price targets (price/shares): (i) $3.00/736,842 shares; (ii) $5.00/626,316 shares; (iii) $7.00/515,789 shares; (iv) $9.00/405,263 shares; and (v) $11.00/294,737 shares.