XAMBLE GROUP LIMITED — AGM Information 2026

May 27, 2026

ASX RELEASE

28 May 2026

XAMBLE GROUP LIMITED (ASX: XGL)

AGM PRESENTATION

Xamble Group Limited ("XGL") is pleased to enclose the following Annual General Meeting Presentation.

This release was authorised by the XGL Board of Directors.

For more information, please contact:

Mr Adrian Tan
Interim Chief Executive Officer, XGL
Email: adrian.tan@xamble.com

Xamble

XG

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From Transformation to Acceleration

Xamble

YOUTHSTODAY

nuffnang

sashimi®
SRISTAL MARKETING AGENCY

platapunta

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Xamble at a Glance

• A leading influencer marketing platform in Southeast Asia
• Headquartered in Kuala Lumpur, Malaysia
• Network of 20,000+ vetted influencers across the region and >100,000 in the community
• Acquisition of YouthsToday expands reach to 7 markets and 65+ agency partners

Xamble

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Our Vision is to be the most influential technology company for Creators in Southeast Asia

Influential
Est 2013

A$772 M
Valuation¹

Global influencer marketing company with strong US/EU presence

RUHN
Est 2016

A$433 M
Market capitalisation (previously NASDAQ: RUHN)

Leading Influencer based marketing platform for e-commerce industries in China

Xamble
Est 2023 (as a platform business)

A$5M
Market capitalisation (ASX:XGL)

A leading influencer marketing platform and social commerce enabler in Southeast Asia

Xamble
https://www.forbes.com/sites/ianshepherd/2024/10/09/influentials-500m-deal-heralds-new-chapter-for-influencer-marketing/

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Trusted by Global and Regional Brands

Agency partners	Beauty, Personal care			FMCG / QSR			Mother & baby			Fashion
dentsu	Kuhlo	LOREAL	Nestlé	guardian	LG	Häagen-Duss	M	RIDDY	TCE BABY EXPO	KIXILI	msread
group™	Enchanteur	Colgate	G	Höoga-Duss	PHILIPS	SNICKERS	Dugro	babyshop	Levrs	BONIA	kiplivq.ax
IPQ MEDIABRANDS	Icrol	Rexona	Safi	Tovcker	POKKA	SUBURV	Bzu Bzu	Abbott	Applecrunchy*	BRAUN BOFFEL -1987-GERMANY	mqx
OMG Omnicom Mediatvnap	USTERINE	PANTENE	ELIANED
invictusblue	KO+ex
PUBLICIS GROUPE
Tech & Gadgets	Manufacturing		National	Marketplace	Education	Financial institutions	Real estate	Beverage
---	---	---	---	---	---	---	---	---
ml	celcom	Knors	AJ ZEINDWOTO	PETRONAS	traveloka	R-E-A-L Kids	HSBC	ECOWORLD
ECOWORLD
MARINE
MARINE
MARINE
MARINE
MARINE
MARINE
MARINE
MARINE
MARINE
MARINE
MARINE
MARINE
MARINE
unifi	astro	beko	BAN DAI	RDS MALAYSIA	NETFLIX	HELP University
University of Actonmont	Great Eastern	MahSing
GAMUDA
PREEDITOR
PRECIPITOR
GUINNESS

Xamble

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Sizeable opportunity across Southeast Asia

Affiliate Sales:

~A$30 billion in 2024¹

Influencer Marketing:

~A$1 billion in 2024²

Malaysia

Pop: 35M³
AS: A$3.6B⁴
IM: $94M⁹

Singapore

Pop: 6M³
AS: $2.8B⁵
IM: $148M⁹

Philippines

Pop: 119M³
AS: A$4.3B⁴
IM: $156M⁹

Indonesia

Pop: 280M³
AS: A$11B⁴
IM: $320M⁹

Thailand

Pop: 72M³
AS: A$6B⁴
IM: $93M⁹

Vietnam

Pop: 100M³
AS: A$3.7B⁴
IM: $123M⁹

• 90% of SEA internet users accessed the internet mainly via smartphones in 2024⁶
• 87% of SEA users spend over 2 hours daily on social media⁸
• E-commerce grew 15% YoY, driven by video commerce (20% of GMV, up from <5% in 2022)¹
• 82% follow influencer recommendations when making purchases⁷

Xamble

¹e-Conomy SEA 2024 report by Google, Temasek, Bain&Company: - taking the conservative assumption that 10% of all ecommerce GMV comes from affiliate sales
²https://www.insg.co/en/influencer-marketing-southeast-asia/
³Population data: World Bank
⁴https://americasmi.com/pdfs_landings/PCMI_Asia_Ecommerce_Data_Portrait.pdf - taking the conservative assumption that 10% of all ecommerce GMV comes from affiliate sales
⁵https://cube.asia/read/singapore-ecommerce-market-2025-what-next-for-shopee-lazada/ - taking the conservative assumption that 10% of all ecommerce GMV comes from affiliate sales
⁶https://www.comms8.com/blog/2024/southeast-asia-social-commerce-growth
⁷https://www.marketing-interactive.com/87-marketers-increase-influencer-marketing-2024
⁸https://www.insg.co/en/influencer-marketing-southeast-asia/
⁹https://www.1stopasia.com/blog/influencer-marketing-asian-landscape

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7

Summary

Acquisition Completion

Xamble Group Limited (ASX: XGL) is in the process of integrating the YouthsToday business into Xamble, post acquisition

Growth Outlook

Full-spectrum influencer capability: Combined platform now covers nano seeders through to macro creators across 7 SEA markets
Immediate scale: Influencers up 2.77x to 19,233; agencies up 3.42x to 65
Accretive acquisition: YT is EBITDA positive with 31.9% CAGR (2020-2025); A$0.78M revenue in CY2025
AI-powered integration: New Integration CEO appointed to drive synergy realisation and AI transformation

Building on Foundations

Expanding on Xamble 2.0 on the foundations built to scale and integrate

Xamble
¹ exchange rate used @ 2.7

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What We Acquired: YouthsToday

Overview:

• A Malaysia headquartered community platform and marketing technology company that connects brands, creative agencies, and content creators to run sponsorships, influencer campaigns, and event collaborations.
• YouthsToday's platform includes tools for influencer identification and collaboration, CRM, and performance reporting, aimed at building long-term, sustainable relationships between brands and creator communities.
• Presence in 6 other Southeast Asian markets (Singapore, Thailand, Vietnam, Indonesia, Philippines, Myanmar).

Strong operational performance:

• A community of >100,000 with 12,302 verified influencers on platform
• Recorded revenue of A$0.78 million in 2025, executing over 370 campaigns, and established 65 recurring agency partnerships across Southeast Asia
• Established presence with proven track record across Southeast Asia
• Strong operational performance and monetisation capabilities generating positive EBITDA in 2025 on growing revenues

Xamble

1 exchange rate used @ 2.7

2025 figures represented are unaudited

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Accelerated Scale

Xamble

3 Countries

292 Campaigns

72 Brands

20 Celebrities Avg 3mil followers

500 Macro Avg 50k followers

1,273 Micro Avg 20k followers

6,054 Nano/Seeders Avg 5k followers

290 Affiliates Creators

YouthsToday

7 Countries

370 Campaigns

65 Agencies

0 Celebrities Avg 1mil followers

150 Macro Avg 50k followers

750 Micro Avg 20k followers

11,402 Nano/Seeders Avg 5k followers

0 Affiliates Creators

Xamble	Xamble + YouthsToday	Potential Benefits
Brand direct focus	Brand + Agency + Self Serve	Stronger revenue diversification
Macro, Micro & Affiliates	Nano -> Macro creators integrated with social commerce	Higher campaign volumes and sustained value
Limited regional reach	Broader ASEAN footprint	Accelerated and scalable platform for growth
Predominantly high-touch execution	Scalable operating model	Margin expansion
Revenue concentration	Balanced revenue mix	Earnings resilience

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Synergies Across the Enlarged Group

Revenue

• Cross-sell across 19,233 influencers
• Multi-tier campaigns (nano to macro)
• 65 agency relationships, 7 markets

Optimisation

• Eliminate operational overlaps
• AI automation: campaign mgmt, matching, reporting
• Structural headcount reduction

Structural

• Combined management review
• AI-led role augmentation
• Optimal leadership structure

Geographic

• Expand from 3 to 7 countries
• Immediate multi-market ops
• Accelerated SEA strategy

Projected Impact on Enlarged Group | A$750K Annualised Cost Savings

Influencer Community
19,233 (2.77x)

Agency Relationships
65 (3.42x)

Markets Covered
7 (from 3)

Xamble

A$750K Annualised Savings: Driven by AI automation across campaign management, influencer matching, reporting & client servicing

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Material Financial Contribution to XGL

Total (excluding new business)	6.8
Contribution of new business	0.78
Total (including new business)	7.6

• Xamble has seen two consecutive quarters of organic revenue growth prior to the Acquisition, reflecting improving underlying performance and operational momentum.
• Quarter-on-quarter growth of 20% from Q3 to Q4 CY2025 highlights strengthening demand and increased platform utilisation.
• The inclusion of YouthsToday provides an immediate and positive financial contribution, lifting full-year CY2025 proforma performance by 11.5% on a combined basis.
• Combined performance reflects both organic growth momentum and the early financial benefits of expanding Xamble's creator and agency ecosystem.
• Management expects the combination of improving core performance to support enhanced operating leverage and sustained revenue growth.

Xamble

1 All 2025 figures represented are unaudited

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Building on Foundations

Xamble

Continuing its growth trajectory with improving profitability

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For the next phase

Adrian Tan — Interim CEO

Appointed effective 1 May 2026. 20+ years building digital businesses, data/Al strategy and large-scale transformation across Southeast Asia.

Mandate

• Leading YouthsToday integration following the acquisition
• Evaluating optimal management structure across both entities
• Accelerating AI deployment to replace manual operational functions
• Driving structural cost reduction across the enlarged Group

AI Transformation Strategy

• AI automation across campaign management, influencer matching, reporting and client servicing
• Al-driven headcount reduction represents a structural, not cyclical, improvement to cost base
• Unified discovery, execution and performance reporting through Xamble Influencer Discovery Platform

Adrian’s Track Record

• ADA Data & AI: Regional Head of Data & AI across SEA
• Founder of Saku a Loyalty Wallet player
• BonusLink: Interim CEO and CCO, 2 consecutive years of record revenue; 1M+ app downloads
• UEM Edgenta NXT: Chief NXT officer; digital transformation and monetization
• EY Advisory / KPMG: Enterprise digital transformation

Xamble

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Key Highlights

Key Metric	Actual 2026 (Jan-Apr)	Actual 2025 (Jan-Apr)	YoY
Revenue	A$ 2,249,799	A$ 2,117,371	6%
Margin	36%	42%	(13%)
OPEX	A$ (1,610,187)	A$ (1,993,983)	(19%)
EBITDA	A$ (804,338)	A$ (1,020,322)	(21%)
App downloads	12,809	6,946	84%
Social connected Accounts	8,007	3,029	164%
Transactions Facilitated (Live)	110,552	12,548	881%

Xamble

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Foundational Blocks Refresher

Phase 1

• Redefined growth strategy and restructured the Group
• Transitioned operations to proprietary AI-driven platform enabling full-cycle influencer marketing
• Boosted platform engagement among influencers and brands
• Launched Xamble Loyalty ecosystem to foster long-term brand-influencer engagement through the investment into B-Infinite
• Delivering on the value proposition of end-to-end solutions from campaign creation to performance analytics

Phase 2

• Integrate affiliate sales to drive growth
• Further incorporate GenAI and AgenticAI into platform and operations
• Launch analytics to enhance engagement, decision-making, and ROI
• Launch Creator Academy to upskill influencers and brands
• Expand into new industries beyond FMCG
• Explore M&A for growth, market entry, and value chain expansion

Phase 3

• Expand further into the e-commerce value chain
• Consolidate all offerings into a marketing Superapp; to supercharge brands for every step in their marketing lifecycle

Xamble

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Xamble Commercial Models

Type of revenue
Xamble Enterprise	Advertising fees
Xamble Express	Advertising and platform fees, potential subscription
Live Commerce	Managed service fee & commission on transactions
Performance marketing	Management fees
Content Creation & Production	Advertising and management fees
Affiliate Sales	Commissions on transactions
Creators	Platform fees and subscriptions for brands
Data & Analytics	Project based fees and subscription ; Ai enabled report generation

Xamble

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To Accelerate

TODAY

Influencer Services Provider

• Campaign execution for brands & agencies
• Reactive, project-by-project model
• Generalist service provider

NEXT

Community-Powered Platform

• Industry-configured solutions: FMCG, Retail & E-commerce, BFSI, Health & Beauty
• Always-on retainers, community engine, AI-powered ops — creator matching, content generation and predictive campaign analytics
• Community base engagement through platform + brand powered initiatives

FOCUS AREAS

• Revenue: one-off campaigns → always-on industry retainers

• Industry solutions playbook (FMCG, Retail, Commerce, BFSI)

• Community brands x influencers – activations via platform

• AI powered creator studio + decision dashboards
• In-app community feed + affiliate hub

Xamble

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The Community Ecosystem

WHAT THIS UNLOCKS

1. Platform grows
   Campaigns + creators + always-on engagement build defensibility.

2. Brands win
   Trusted reach, performance data, co-created IP at lower CAC.

3. Creators earn
   Recurring briefs, payouts, audience growth — not one-offs.

4. Community
   Rewards, events & activation drive daily engagement.

Xamble

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Thank you

For further information, please contact:

Mr Adrian Tan
Interim CEO, Xamble Group Limited
Email: Adrian.tan@xamble.com

Xamble

YOUTHSTODAY

Xamble CREATORS

Xamble LIVE

Xamble SOCIAL WALLET

nuffnang

sashimi®

platapunta

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Disclaimer

Important Notice: This document has been prepared by Xamble Group Limited (ARBN 605 927 464) (Company registration no. 200612086W) ("XGL" or "Xamble").

Summary information: The information contained in this document is of a general nature and no representation or warranty, express or implied, is provided in relation to the accuracy or completeness of the information except as required by law.

Statements in this document are made only as of the date of this document unless otherwise stated and the information in this document remains subject to change without notice. XGL is under no obligation to update this document. The historical information in this document is, or is based upon, information that has been released to the market. It should be read in conjunction with XGL's other periodic and continuous disclosure announcements to ASX available at www.asx.com.au.

Not an offer: This document is not a prospectus, profile statement, offer information statement, disclosure document, product disclosure statement or other offering or disclosure document under Australian law or under any other law. It is not an invitation nor an offer of securities for subscription, purchase or sale in any jurisdiction nor is it a solicitation of such an invitation or offer.

Not investment advice or recommendation: This document is not a recommendation and does not constitute financial product advice or other advice. It has been prepared for information purposes only and without taking account of any person's investment objectives, financial situation, tax considerations or particular needs. Persons reading this document should conduct their own independent investigation and assessment of the information contained in, or referred to in, this document and, in the case of any doubt, consult a financial, legal or other adviser.

Financial amounts: All dollar values are in Australia dollars (A$) unless stated otherwise. XGL's results are reported under Singapore Financial Reporting Standards (FRS). The historical information included in this document is based on information that has previously been released to the market.

Future performance: This document may contain certain 'forward-looking statements'. Forward-looking statements can generally be identified by the use of forward-looking words such as 'anticipate', 'believe', 'expect', 'project', 'forecast', 'estimate', 'likely', 'intend', 'should', 'will', 'could', 'may', 'target', 'plan' and other similar expressions within the meaning of securities laws of applicable jurisdictions. Indications of, and guidance or outlook on future earnings, distributions or financial position or performance are also forward-looking statements. Any forward-looking statements contained in this document involve known and unknown risks and uncertainties and other factors, many of which are beyond the control of XGL, and may involve significant elements of subjective judgement and assumptions as to future events which may or may not be correct. There can be no assurance that actual outcomes will not differ materially from these forward-looking statements.

Disclaimer: No party other than XGL has authorised or caused the issue, lodgement, submission, dispatch or provision of this document, or takes any responsibility for, or makes or purports to make any statements, representations or undertakings in this document.

To the maximum extent permitted by any applicable securities or other law, XGL and its subsidiaries and controlled entities and their respective officers, directors, employees, agents and advisers expressly disclaim any and all liability, including, without limitation, any liability arising out of fault or negligence on the part of any person, for any direct, indirect, consequential or contingent loss, damage, expense or cost suffered or incurred arising from the use of or reliance on the information in this document or otherwise arising in connection with this document.

Except as may be required by any applicable securities or other law, no representation or warranty, express or implied, is made by XGL or its subsidiaries and controlled entities or any of their respective officers, directors, employees, agents and advisers as to the currency, accuracy, reliability, completeness or fairness of the information, opinions and conclusions contained in this document.

The information in this document remains subject to change without notice.

Xamble