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WHITEHAWK LIMITED AGM Information 2021

May 12, 2021

66062_rns_2021-05-12_26e0d842-e671-4e8f-a14e-774974304274.pdf

AGM Information

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M A Y 2 0 2 1

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WhiteHawk Online Cybersecurity Exchange

2021 Annual General Meeting

© 2021 WhiteHawk CEC Inc.

www.whitehawk.com

DISRUPTING THE B2B CYBER SECURITY MARKET

WHITEHAWK

Registration and Voting

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2. Click “register” in the
3. Record your vote. Once
1. Log in or register at: banner at the bottom of
https://investor.automic.com.au/#/home you confirm it is lodged
your screen, then select
and final
“register” for this meeting
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To contact support: Call 1300 816 159 or open live chat from the Investor Portal

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SAFE HARBOUR STATEMENT

This information is given in summary form and does not purport to be complete. Information in this presentation, including financial information, should not be considered as a financial projection, advice or a recommendation to any particular or potential investors in relation to subscribing for securities in WhiteHawk. Before acting on any information you should consider the appropriateness of the information having regard to these matters, any relevant offer document and in particular, you should seek independent financial advice. All securities involve risks, which include (among others) the risk of adverse or unanticipated market, financial or political developments and, in international transactions, currency risk. This presentation may contain forward looking statements including statements regarding our intent, belief or current expectations with respect to our businesses and operations, market conditions, revenues, market penetration, and results of operations. Readers are cautioned not to place undue reliance on these forward looking statements. WhiteHawk does not undertake any obligation to publicly release the result of any revisions to these forward looking statements to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events. While due care has been used in the preparation of forward looking information, actual results may vary in a materially positive or negative manner. Forecasts and hypothetical examples are subject to uncertainty and contingencies outside WhiteHawk's control. Unless otherwise specified all information is stated as at 13 May 2021

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WhiteHawk

Founded 2015: First online SME Cybersecurity Exchange

  • Overviews of Cyber Trends, Market and Company

  • High Level Objectives

  • Financial Overview and Outlook

  • Revenue by Year

  • 2021 Revenue and Business Objectives

  • Corporate Snapshot (ASX:WHK)

  • 2021 Strategy Enablers

  • Marketing/Sales Strategy by Sector and PR/Social Media Accomplishments

  • Product Lines, Revenue Streams & Key Contracts

  • Cyber Risk Platform as a Service

  • Cyber Risk Radar

  • Cyber Risk Scorecard

  • Cyber Risk Program

  • Innovative Partners

  • The Team

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M A R K E T T R E N D S

WHITEHAWK

Global Impacts from Online Crime & Fraud: Majority Have Not Taken Smart Action

  • Australian Cost of Cybercrime - $29 billion per year

  • Crime, Espionage & Fraud - $945 billion globally in 2020

  • Estimated to be $5.2 10.5 trillion globally by 2025

  • Average Cost of a Data Breach - $3.86 million in 2020 globally

  • Ransomeware Global Recovery Cost – over $20 billion in 2021

  • Business Email Compromises (Phishing) – over $26 billion globally from 2016 - 2019

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M A R K E T T R E N D S

WHITEHAWK

Global Impacts from COVID to Cybersecurity Market by Gartner:

Global Recession Scenario Highlights:

  • Annualized monthly GDP rates drop 20% to 30% from prior projections

  • Positive monthly GDP not expected to return until end of 2021 impacting spending

Impact to Security Market:

  • Some short-term demand in areas such as cloud adoption, remote worker technologies

  • Industry cost savings measures occur during 2020/2021

  • Expect a pause in broader market terms and a reduction of growth in both security software and services

This situation results in reductions in overall IT spend for now

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E M P O W E R I N G A F E A R L E S S I N T E R N E T

WHITEHAWK

WhiteHawk Cybersecurity Exchange

Problem: How to enable all businesses and organizations to continuously Identify and Mitigate their key Digital Age Risks in near real-time and within budget

Solution: The Only Online Cyber Risk Platform with end-to-end services - from Virtual Consult to Maturity Model to Automated Action Plan to Smart Risk Mitigation Actions

Key Online Account Features Include:

  • AI Based Threat Readiness Questionnaire and Sector Cyber Threat Landscape

  • Delivery of tailored Cyber Risk Profile and CIS/NIST/CMMC based maturity model

  • Cyber Risk Prioritization & Scorecard – Shareable Action Plan

  • Matching to vetted, innovative, easy to implement Solution Options

  • Platform grounded on publicly available risk data sets, proven AI based analytics & ability to seamlessly incorporate continuous cyber risk monitoring and alerting

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www.whitehawk.com

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High Level Objectives 1-2 Years

Optimize Company financial position with recurring annual revenue from SaaS/PaaS annual subscription contracts:

  • Continue to retain/grow Cyber Risk Radar and Cyber Risk Program contracts across current/future pipeline as baseline revenue.

  • Implement two WHK Cyber Risk Platform as a Service (PaaS) to Industry (ISP/MSP/Insurance/Financial) Primes for their Business Clients. Cyber Risk PaaS can be co-branded or white labeled and with or without support services.

  • Provide Sontiq/WHK Business Risk Suite as a comprehensive Software as a Service (SaaS) alternative approach for Prime Company Business Clients.

  • Always ensure continuous product line improvement based upon customer feedback, technical innovation and automation.

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Overview: Revenue by Year in US$ Thousands

Based upon signed contracts only – projected revenue is US$2.5M

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$2,000 $1,888
$1,800
$1,600
$1,400
$1,200
$1,029
$1,000
$792
$800
$507
$600
$400
$200
$-
2018 2019 2020 March
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Revenue for calendar year 2020 was US$1.888m (~AU$2.52m)

First quarter 2021 revenue 150% increase over first quarter 2020

Current cash balance as of 31/03/21 is US$2m (~A$2.7m)

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2021 Business/Revenue Objectives

Success Factor Key Objectives
Revenue • 2021 revenue on track with both current contracts of $2.5M and current RFP’s of $2-3M
New Sales Bookings
Existing Customer
Retention/Upsell/Cross-sell
Current active pipeline of $20M to reach growth benchmarks for 2021 of $4.75M

Cyber Risk Platform as a Service (PaaS) $1.2M each

Cyber Risk Radar $2.7M

Cyber Risk Program $1.5M

Sontiq Business Suite $4.1M, $3.8M, $2.2M
Target of $3.75M: U.S. Government Contracts - GH $2M, Fed CISO $1M, AFS $750K
Enterprise Marketing -
Branding
New Go-To-Market Strategy Mapping Product Lines to Target Clients:
- Federal Government, DIB, Internet & Managed Service Providers and Banks/Insurance
Groups
- PR & Digital Marketing Campaigns in U.S. & Australia
- Maintain andgrow Cyber Risk & CMMC thought leadership
Customer Renewal
Employee Retention
Target 80% or greater
Maintain excellent employee retention of 80%-90%
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Deliver Product Roadmap
Aligned to Customer Needs
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Advancing holistic roadmap across product lines with theme on Cyber Risk PaaS

Delivering Integration with new cyber risk partner

Execute tailored PaaS for two clients (ISP/MSP/Bank/Insurance Group)

WHITEHAWK

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Corporate Snapshot

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||||||
|---|---|---|---|---|
|Top 5 Shareholders|% Shares|
|Outstanding|
|Terry Roberts|9.81%|
|ASX Ticker|Shares on issue|Last share price|
|WHK|227 m|$0.195|Vivien Enterprises Pte Ltd|7.49%|
|BNP Paribas Nominees Pty Ltd|3.17%|
|Mr Amilcar Albino Moreno|2.86%|
|J P Morgan Nominees Australia Pty|1.95%|
|Ltd|
|Undiluted Market cap|Net Cash|Listing Date|
|A$44.27m|~ A$2.912 m|24 Jan 2018|
|as of 31 Mar 2021|Top 5 Shareholders|25.28%|
|Including receivables|
|Top 20 Shareholders|37.53%|
|Directors & Associates|11.67%|
|All figures are as of 12 May 2021 unless otherwise noted|

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Completed 2021 Strategy Enablers

  • Implemented AWS Partner Network (APN) & Dun & Bradstreet (DNB) Service Level Agreement, with an initial focus on Federal Joint Opportunities & Sales

  • Respond to Federal Small Business Set Aside (SB SA) RFI’s/RFP’s

  • Created and executing on updated “Go to Market & Communications Strategy” mapped to 2021 Targets

  • Optimized www.whitehawk.com platform capabilities against sales strategy, advancing a development roadmap that is growth focused

  • Aligned internal Product Line Delivery Playbooks (reporting and tracking cadence) to ensure repeatability and scalability.

  • Transitioned WhiteHawk CPO to COO in 2021, focusing CEO on Contract Renewals/Growth, Sales, ASX, Investors, Marketing and Global PR

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Marketin Strate b Sector g gy y

Market Target Marketing Media &
Channel Partners
Product Lines Go-To Market Tasks/Gaps
Financial/Insurance/
ISP/MSP’s
Client Risk Service
Exec: CRO/CSO/CIO
• Tailored Emails w/ Links
• Videos - Effective Demos
• Sontiq Sales Team
• Tailored WHK PaaS for
Business Clients
• Sontiq/WHK Business
Suite for clients
• SVP Level engagement
• Expanded user personas for each
business case
• Honed Sales Strategy w/ Sontiq
DIB
BU Line/Cyber Exec
Professional
Associations
• Tailored Emails w/ Links
• Videos - Effective Demos
• Social Media/Thought
Leadership
• AFCEA/INSA Forums
• Cyber Risk Radar
• Cyber Risk Program
• Risk Analytics
• Automated Path to CMMC
• Execute and advance on new
pipeline in parallel
• Updated all Video demos
• CMMC & Cyber Risk PR/Thought
Leadership
• Social Media & SEO Engagement
Government –
USA/AU/UK
CIO/CISO’s
RFI/RFP’s (SB SA)
• Tailored Emails
• Videos, Demos
• Social Media/PR
• Existing Contracts
• AWS/D&B/GH/GSIS
• Cyber Risk PaaS
• Cyber Risk Radar
• Cyber Risk Program
• Risk Analytics
• Automated Path to CMMC
• AWS Marketplace APN
• D & B Federal SLA
• Responding to SB SA RFI/RFP’s
• CMMC & Cyber Risk PR/Thought
Leadership
Manufacturing
BOD/CEO/CIO’s
• Tailored Emails
• Videos-Effective Demo’s
• GSIS, BAH, MxD, GCA
• Tailored WHK PaaS
• Cyber Risk Radar
• Cyber Risk Program
• Risk Analytics
• Leveraging consulting partners and
SVP relationships
• SME CMMC needs
• Updating Video Demos

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WHITEHAWK

PR & Social Media AU & US

Articles:

APR: Why Website Security is Critical to Your Business? APR: Top 5 Risks from Online Crime and Fraud to Watch in 2021 APR: How WhiteHawk (ASX: WHK) can protect your business from Cyber Attacks? MAR: Cyberattack hits Nine Network: How do businesses nationwide protect themselves from cyber threats? MAR: WhiteHawk's Strategic Growth Plan for 2021 MAR: Don’t Let Your Company Website Get Hacked: 5 Easy Fixes MAR: Top 5 Tips for Successful Trading FEB: Terry Roberts, CEO of Whitehawk, discusses cyber risks of working remotely FEB: WhiteHawk Preliminary Final Report For The Year Ended 31 Dec 2020 DEC: WhiteHawk Launches Advanced Cyber Risk Program In Response To Cyber Regulations For Banks NOV: What Is Cyber Intelligence & How Can It Help Your Business? OCT: WhiteHawk (ASX: WHK) Cyber Risk Radar Expands Across Four Sectors OCT: Whitehawk US Federal Government Contract Option Year Renewal for $1.5M USD

DEC/MAR: Switzer Small Cap Presentations & Interviews

Social Media & Email Campaigns:

APR/MAY : Cyber Risk Program Challenge APR: ‘Trading With Barclay Pearce’ Email Campaign

WHK & BPC Features:

WhiteHawk Case Study Trading with Barclay Pearce BPC Transactions

Stockhead: WhiteHawk responds to increasing cyber regulations for banks with advanced Cyber Risk Program Stockhead: StockDoc Podcast: WHK has POV momentum, a first-class read of cyber threats and a founder with military background longer than Santa’s list Ausbiz: WhiteHawk swoops on US contract

StockPal Asia: WhiteHawk wins US$1.5 million cybersecurity contract extension Inside Small Business: Yes, working from home is risky – here’s how to counter that FinFeed: WhiteHawk advances its Cyber Risk Program as major hacks increase FinFeed: WhiteHawk outlines strategic growth plans for 2021 Motley Fool: Here’s why the WhiteHawk (ASX:WHK) share price has rocketed 26% higher today

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Cyber Risk Platform as a Service (PaaS)

ISP/MSP/Bank/Insurance Groups/Government can provide end to end Cyber Risk Services to their Customers/Organizations effectively & at scale

Risk services that identify, prioritize and mitigate key risks in near real-time, within budget

  • Tailored, branded, Risk Platform of Online Services

  • Cyber Risk Prioritization and Scorecard matched to Solution Options – Action Plan

  • Matching to Vetted Cyber Innovation Solution Partners for SMEs & Enterprises

  • Proven Platform with ability to seamlessly incorporate additional features and data integrations: for example, continuous testing/monitoring of software solutions

Cyber Risk PaaS is an end-to-end cloud-based ecosystem, that can be co-branded or white labeled, include revenue share or be revenue neutral and be fully managed or simply guided by Prime Client (ISP/MSP/Bank/Insurance Group/Government)

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Advanced Cyber Risk Journey

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Cyber Risk PaaS Features

For Business and Organization Clients of ISPs/MSPs/Banks/Government Entities For Business and Organization Clients of ISPs/MSPs/Banks/Government Entities For Business and Organization Clients of ISPs/MSPs/Banks/Government Entities For Business and Organization Clients of ISPs/MSPs/Banks/Government Entities
Essential Balanced Premium
White Labeling and Co-Branding
Marketplace
Cyber Threat Readiness Questionnaire
CIS-Based Maturity Roadmap and Action Planning
Cyber Consultation Scheduling
News and Insights
Cyber Risk Assessments (One-time or Quarterly)
Tailored Cyber Threat Readiness Questionnaire
Marketplace Solution Vetting and Onboarding Services
Cyber Consultation Services
Tailored Frameworks for Maturity Roadmap
Revenue Sharing Business Model

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CMMC Virtual Consult: Cybersecurity Maturity Model Certification

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Cyber Risk Radar Features

Cyber and Business Risk Assessment and Monitoring Cyber and Business Risk Assessment and Monitoring Cyber and Business Risk Assessment and Monitoring Cyber and Business Risk Assessment and Monitoring
Tier3 Tier2 Tier1
One Hour Virtual Consultation

Cyber Risk Profile

Cyber Risk Maturity Roadmap & Action Planning
One-time Cyber Risk Assessment
One-time Cyber Risk Scorecard In-Depth
Continuous Cyber Risk Monitoring
Quarterly Cyber Risk Scorecard In-Depth
Continuous Business Risk Monitoring
On-Demand Business Risk Reports
Additional Services
V/SCRM GRC Executive Dashboard and Management
Software-based Solutions Testing & Continuous Monitoring

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Cyber Risk Radar – Scorecard Automation

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Margins now at 70%

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Cyber Risk Scorecard Features

Cyber Risk Identification, Prioritization, Compliance Maturity Baseline & Mitigation Strategy Cyber Risk Identification, Prioritization, Compliance Maturity Baseline & Mitigation Strategy Cyber Risk Identification, Prioritization, Compliance Maturity Baseline & Mitigation Strategy
Snapshot In-Depth
1 Hour Virtual Consultation and Cyber Risk Review
Cyber Risk Profile – Identification of Key Risks to Revenue and Reputation
Cyber Risk Maturity Roadmap and Action Planning
Path to CMMC Review with CMMC Registered Practitioner
Tailored Solution Options Review
Security Rating and Risk Vector Analysis Results
NIST 800-53, NIST 800-171, CIS, and CMMC Compliance Overview
FAIR Overview of Cyber and Operational Risks in Financial Terms.

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I D E N T I F Y , P R I O R I T I Z E , A N D M I T I G A T E R I S K

WHITEHAWK

Executive Team/BOD Level Cyber Risk Program

Know Your Company’s Truth - The Key Digital Age Risks to Your Revenue and Reputation

 Using commercial best of breed Cyber Risk open data sets and AI based analytics, determine what cyber criminals can see of your Company/Organization networks, data sets, online transactions

  • Tailored and scaled to any sector, size company or organization

  • Provides a global risk landscape perspective for informing resource decisions

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Hacker View of Cyber Risks, Findings & Mitigation Strategies
Continuous Cyber Risk Monitoring & Prioritization
Executive Cyber Risk Scorecards & Reporting
Real-Time Red Team Cyber Risk Validation
Dark Net Risk Validation & Assessment
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Have an ever-critical expert sanity check on your inside Cyber Team, MSP or MSSP Prioritizing Smart Action within Current Resources

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Cyber Risk Program Features

Cyber Risk Identification, Prioritization, Validation & Mitigation Roadmap Cyber Risk Identification, Prioritization, Validation & Mitigation Roadmap Cyber Risk Identification, Prioritization, Validation & Mitigation Roadmap Cyber Risk Identification, Prioritization, Validation & Mitigation Roadmap
Essential Balanced Premium
Virtual Consultation

Cyber Risk Profile

Cyber Risk Maturity Roadmap & Action Planning
One-Time Cyber Risk Scorecard In-Depth
Continuous Cyber Risk Monitoring
Quarterly Cyber Risk Scorecard In-Depth
Annual Red Team Risk Validation
Semi-Annual Red Team Risk Validation
Dark Net Assessment
Validated Risks & Mitigation Options Mapped to Resourcing Roadmap
Additional Virtual SME Consults in Support of Executive Communication & Decision Making

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Showcasing Innovative Solution Partners

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The Team

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Terry Roberts, CEO, President and Founder

Cyber Executive across government, academia and industry. Previously Deputy Director of US Naval Intelligence, TASC VP for Intelligence and Cyber, an Executive Director of Carnegie Mellon Software Engineering Institute. Currently US National Security Cyber Thought Leader, Board Member and Chair Emeritus. US Fed Top 50 Women and MSSI in Strategic and Artificial Intelligence. https://www.linkedin.com/in/terry-roberts193493143/

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Soo Kim, Chief Operating Officer

Previously the cybersecurity, technology strategy expert at Accenture Federal Services, Hewlett Packard Federal and VP at TASC. Experience in technical and business leadership, tactical execution, business operation, and solutions delivery. Bachelor’s degree in mathematics from Virginia Tech, a Certified Enterprise Architect and Scrum Master.

https://www.linkedin.com/in/soo-kim-23655786/

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Kevin Goodale, CFO

CFO at Impressions Marketing Group Inc. from 2005 – 2016. Career Commercial Financial and Contracting Manager with over 20 years at the CFO level, using degrees in accounting and management information science to reduce risk and increase profits. https://www.linkedin.com/in/kevin-goodale-6ba4383b/

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The Board

Terry Roberts, Executive Chair

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Phil George, Non-Executive Director

Specialist in Information Security and Risk Management Currently operates Nurv Cloud, a cloud telecom company, specializing in high quality, secure voice solutions. Launched Uber Perth in Australia in 2014 as Operations Manager. Former Non-Executive Director of Department 13 International Limited (ASX:D13)

Tiffany O. Kleemann, Non-Executive Director

Previously SVP at Imperva, CEO Of Distill Networks, VP of Global Strategic Partnerships and Alliance Operations at FireEye and SVP of Client Solutions and Chief Revenue Officer for iSIGHT and Mandiant. Former Deputy Chief of Staff at the White House Office of Cyber Security and Critical Infrastructure Protection. Decorated US Coast Guard Officer.

Melissa King, Non-Executive Director

A strategic, agile and innovative leader with extensive transformation, commercial and communications experience. Melissa currently leads FIBA Women’s Basketball World Cup 2022 Organising Committee, was previous Chief Executive of Surf Life Saving Australia. She has experience with not for profit, corporate and government organisations including, Sydney Opera House, Department of Prime Minister & Cabinet and the Governance Institute. She is a Non-Executive Director of United Nations Association of Australia.

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WHITEHAWK

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