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Westwing Group SE — Investor Presentation 2023
Nov 9, 2023
488_ip_2023-11-09_14d36d27-9307-4197-8f9f-b749731f4042.pdf
Investor Presentation
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Q3 2023 Results
Munich, November 9, 2023
Disclaimer | Forward looking statements
Certain statements in this communication may constitute forward looking statements. These statements are based on assumptions that are believed to be reasonable at the time they are made and are subject to significant risks and uncertainties. You should not rely on these forward-looking statements as predictions of future events and we undertake no obligation to update or revise these statements. Our actual results may differ materially and adversely from any forward-looking statements discussed on this call due to a number of factors, including without limitation, risks from macroeconomic developments, external fraud, inefficient processes at fulfillment centers, inaccurate personnel and capacity forecasts for fulfillment centers, hazardous material / conditions in production with regard to private labels, lack of innovation capabilities, inadequate data security, lack of market knowledge, risk of strike and changes in competition levels.
- AGENDA 1. Business Update
-
- Financial Update
-
- Investment Highlights
-
- Q&A
-
- Appendix
-
1. Business Update
Westwing returns to growth with 4th profitable quarter in a row
| In the seasonally weaker Q3, Adj. EBITDA was still at +3% or EUR 2.4m, 8%pts better than Q3 2022. |
|---|
| returned to growth for the first time since the end of the pandemic. |
| A project to use a lot more Software-as-a-Service (SaaS) vs. proprietary Technology has started. |
| Besides brand awareness investments, we'll also see one-offs from the SaaS project in Q4. (previously: in the upper half of the range of EUR +4m to EUR +13m with a margin of 1% to 3%). |
Westwing returned to growth in Q3 despite low consumer confidence 1

DACH Segment seems to be clearly outperforming the market 1
bevh estimates for Home & Living online sales in Germany(1) [in EUR m]

Westwing's DACH Segment Revenue [in EUR m]

Westwing was profitable even in seasonally weaker Q3 2

Note: All figures unaudited.
# of Active Customers and GMV per Active Customer grew in Q3 3

Note: All figures unaudited. (1) Active Customer defined as a customer who has made a valid order within the last 12 months per end of the reporting period.
Our customers simply love the Westwing Collection 3


OneWestwing initiative for a better and more intuitive customer experience is fully on track 4

We've refreshed our unique premium brand with new visuals


We've launched a brand awareness campaign "Live Beautiful" in Germany 4

Westwing has been investing into brand awareness since Q3 2023, which increases Marketing ratio
The Company's evolution is embodied in the "Live Beautiful" brand campaign
Westwing's Technology stack will become more modern and efficient with increasing use of Software-as-a-Service (SaaS) 4
E-Commerce Tech has changed…
- Many e-Commerce processes are standardized today
- Various SaaS providers offer reliable and scalable e-Commerce platforms
- Specialized vendors provide access to additional features
- The pace of technological innovation is accelerating, driven by Artificial Intelligence
…and we will change our platform
- Westwing will migrate from a proprietary e-Commerce platform to a solution largely based on SaaS in 2024/25
- Tools that uniquely provide for a differentiated customer experience will continue to be developed in-house
- Implementation costs will be incurred in Q4 2023 and in 2024/25
- We expect significantly shorter development times and lower SG&A cash costs from 2025
2. Financial Update
Westwing posts 5% Revenue growth in Q3
Group Revenue
[in EUR m]
CAGR 2019 to 2023: +12%



Strong improvements in most of the P&L lines
| [as % of Revenue] |
9M 2019 | 9M 2022 | 9M 2023 | Delta 22 vs 23 |
Q3 2019 | Q3 2022 | Q3 2023 | Delta 22 vs 23 |
|
|---|---|---|---|---|---|---|---|---|---|
| Gross margin | 43.3% | 48.4% | 50.3% | +1.9%pts | 44.3% | 47.8% | 50.2% | +2.4%pts | Strong Westwing Collection share gains |
| Fulfilment ratio | -24.3% | -23.4% | -22.0% | +1.4%pts | -24.2% | -23.4% | -22.0% | +1.5%pts | Efficiency improvements in logistics |
| Contribution margin | 19.1% | 25.0% | 28.3% | +3.3%pts | 20.2% | 24.4% | 28.2% | +3.8%pts | |
| Marketing ratio | -8.8% | -10.0% | -9.9% | +0.1%pts | -10.9% | -9.4% | -11.4% | -2.0%pts | Investments into customer growth & brand awareness |
| G&A ratio(1) | -21.2% | -22.1% | -19.2% | +2.8%pts | -20.6% | -25.3% | -19.5% | +5.8%pts | Successful implementation of cost savings |
| D&A ratio | 3.7% | 4.2% | 4.8% | +0.6%pts | 4.3% | 5.2% | 5.2% | -0.1%pts | |
| Adj. EBITDA margin | -7.3% | -2.8% | 4.0% | +6.8%pts | -7.1% | -5.1% | 2.5% | +7.6%pts |
Group profitability at 4% Adj. EBITDA margin in 9M 2023



Net Working Capital improved by EUR 16m year-over-year, while CAPEX remained at a low level

With positive Free Cash Flow, we maintained a very strong cash position

Cash and cash equivalents [in EUR m]

FY 2023 Revenue guidance confirmed in the upper half of the guidance range and profitability guidance raised to EUR 13m to EUR 19m

3. Investment Highlights
Investment Highlights of Europe's leading premium one-stop-shop for Home & Living Investment Highlights of Europe's leading premium one-stop-shop for Home & Living
| The opportunity is massive |
Westwing is a premium love brand |
Westwing Collection is a strong driver |
Proven business model scalability |
Strong cash profile & attractive target P&L |
|---|---|---|---|---|
| EUR 130b Home & Living market(1) with massive e-Commerce potential Westwing is situated in the highly attractive premium segment |
>10 million followers on Westwing's social media channels(2) >80% repeat purchase rate(3) Rather young customers with high Home & Living spend |
Creativity and brand loyalty enable margin uplift of >10%pts The Collection already generates 48% of total GMV |
Active in 11 countries Existing physical infrastructure allows for growth without significant further investment |
Strong balance sheet with net cash of EUR 69m Already best-in-class Contribution margin Long-term Adj. EBITDA margin target of 10-15% |
4. Q&A
24
5. Appendix
CONTINUOUSLY EXPANDING SHARE OF WALLET WITH CUSTOMERS
Active Customers and average GMV per Active Customer LTM

KPI overview
| Group KPIs | Unit | Q1 2020 |
Q2 2020 |
Q3 2020 |
Q4 2020 |
Q1 2021 |
Q2 2021 |
Q3 2021 |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
Q1 2023 |
Q2 2023 |
Q3 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Westwing Collection share | in % of GMV | 25% | 22% | 26% | 28% | 31% | 32% | 38% | 37% | 37% | 38% | 44% | 44% | 46% | 46% | 48% |
| Active Customers | in k | 986 | 1,178 | 1,284 | 1,529 | 1,720 | 1,730 | 1,750 | 1,705 | 1,593 | 1,486 | 1,422 | 1,320 | 1,262 | 1,252 | 1,262 |
| Number of orders | in k | 675 | 1,051 | 874 | 1,474 | 1,268 | 1,022 | 819 | 1,262 | 872 | 685 | 620 | 951 | 694 | 614 | 605 |
| Average basket size | in EUR | 127 | 122 | 129 | 119 | 129 | 135 | 144 | 131 | 147 | 159 | 164 | 149 | 169 | 178 | 177 |
| Average orders LTM per Active Customer |
in # | 2.5 | 2.6 | 2.7 | 2.7 | 2.7 | 2.7 | 2.6 | 2.6 | 2.5 | 2.4 | 2.4 | 2.4 | 2.3 | 2.3 | 2.3 |
| Average GMV LTM per Active Customer |
in EUR | 324 | 325 | 330 | 328 | 337 | 341 | 340 | 343 | 345 | 349 | 355 | 364 | 373 | 376 | 377 |
| GMV | in EUR m | 85 | 128 | 113 | 175 | 164 | 139 | 118 | 166 | 128 | 109 | 102 | 142 | 118 | 109 | 107 |
| Mobile visit share | in % | 76% | 79% | 80% | 79% | 79% | 80% | 80% | 80% | 80% | 80% | 80% | 80% | 79% | 78% | 79% |
KPI definitions
Westwing Collection share GMV share of Westwing Collection (formerly "Own & Private Label"): GMV of Westwing Collection business as % of GMV Group in the same reporting period Active Customers A customer who has made a valid order within the last 12 months per end of the reporting period Number of orders Total number of valid orders (excluding failed and cancelled orders) of a reporting period Average basket size Weighted average value of an order: GMV divided by total number of orders of the same reporting period Average orders LTM per Active Customer Total number of orders of the last 12 months divided by Active Customers per end of the reporting period Average GMV LTM per Active Customer GMV of the last 12 month divided by Active Customers GMV Gross Merchandise Volume: Value of all valid customer orders placed of a reporting period (i.e. excluding cancelation and VAT, but including returns) Mobile visit share Share of daily unique visits per platform via mobile devices (tablets and smartphones) as % of all daily unique visits per platform of a reporting period
Consolidated income statement
| EUR m, in % of Revenue, unaudited | 9M 2022 | 9M 2023 | Q3 2022 | Q3 2023 |
|---|---|---|---|---|
| Revenue | 302.4 | 297.6 | 88.3 | 92.9 |
| Cost of Sales | -156.0 | -149.2 | -46.1 | -46.6 |
| Gross profit | 146.4 | 148.3 | 42.2 | 46.3 |
| Fulfilment expenses | -70.9 | -64.2 | -20.7 | -20.1 |
| Marketing expenses | -31.4 | -29.5 | -8.8 | -10.6 |
| General and administrative expenses | -65.0 | -59.6 | -24.2 | -19.6 |
| Other operating expenses | -2.2 | -3.6 | -1.1 | -0.4 |
| Other operating income | 2.2 | 4.5 | 1.3 | 0.9 |
| Operating result | -20.9 | -4.0 | -11.4 | -3.5 |
| Financial result | -2.8 | -0.7 | -1.0 | -0.1 |
| Result before income tax | -23.7 | -4.7 | -12.4 | -3.6 |
| Income tax expense | -0.1 | -0.8 | 0.9 | -0.1 |
| Result for the period | -23.9 | -5.5 | -11.4 | -3.7 |
| Reconciliation to Adj. EBITDA | ||||
| Operating result (EBIT) | -20.9 | -4.0 | -11.4 | -3.5 |
| Share-based compensation expenses | -4.4 | 1.6 | -0.6 | 1.0 |
| Restructuring severances 2022 | 4.0 | - | 2.9 | - |
| D&A | 12.8 | 14.3 | 4.6 | 4.8 |
| Adj. EBITDA | -8.5 | 11.9 | -4.5 | 2.4 |
| Adj. EBITDA margin (%) | -2.8% | 4.0% | -5.1% | 2.5% |
Adjusted income statement
| EUR m, in % of Revenue, unaudited | 9M 2022 | 9M 2023 | Q3 2022 | Q3 2023 |
|---|---|---|---|---|
| Revenue | 302.4 | 297.6 | 88.3 | 92.9 |
| Revenue growth yoy | -19.0% | -1.6% | -14.5% | 5.2% |
| Cost of Sales | -156.0 | -147.8 | -46.1 | -46.3 |
| Gross Profit | 146.4 | 149.8 | 42.2 | 46.6 |
| Gross margin | 48.4% | 50.3% | 47.8% | 50.2% |
| Fulfillment expenses | -70.8 | -65.6 | -20.7 | -20.4 |
| Contribution Profit | 75.6 | 84.2 | 21.5 | 26.2 |
| Contribution margin | 25.0% | 28.3% | 24.4% | 28.2% |
| Marketing expenses | -30.1 | -29.3 | -8.3 | -10.6 |
| General and administrative expenses | -66.7 | -58.1 | -22.5 | -18.6 |
| Other operating expenses | -2.2 | -3.6 | -1.1 | -0.4 |
| Other operating income | 2.2 | 4.5 | 1.3 | 0.9 |
| Depreciation and Amortization | 12.8 | 14.3 | 4.6 | 4.8 |
| Adj. EBITDA | -8.5 | 11.9 | -4.5 | 2.4 |
| Adj. EBITDA margin (%) | -2.8% | 4.0% | -5.1% | 2.5% |
Segment reporting
| DACH in EUR m, unaudited | 9M 2022 | 9M 2023 | Q3 2022 | Q3 2023 |
|---|---|---|---|---|
| Revenue | 168.9 | 162.6 | 49.7 | 51.5 |
| yoy growth (in %) | -19.7% | -3.7% | -11.9% | 3.7% |
| Adj. EBITDA | 2.8 | 11.9 | -0.8 | 2.5 |
| Adj. EBITDA margin % | 1.7% | 7.3% | -1.6% | 4.9% |
| International in EUR m, unaudited | 9M 2022 | 9M 2023 | Q3 2022 | Q3 2023 |
|---|---|---|---|---|
| Revenue | 133.6 | 134.9 | 38.6 | 41.4 |
| yoy growth (in %) | -18.2% | 1.0% | -17.6% | 7.2% |
| Adj. EBITDA | -10.7 | 0.3 | -3.6 | -0.1 |
| Adj. EBITDA margin % | -8.0% | 0.2% | -9.3% | -0.2% |
NET WORKING CAPITAL

Westwing is strongly focusing on sustainability along the entire value chain

Events
November 27-29, 2023 Deutsches Eigenkapitalforum

