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Westwing Group SE

Investor Presentation Nov 10, 2022

488_ip_2022-11-10_421e6236-16b7-4a28-bc39-872bcae5c5dc.pdf

Investor Presentation

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Q3 2022 Results

Munich, November 10, 2022

Certain statements in this communication may constitute forward looking statements. These statements are based on assumptions that are believed to be reasonable at the time they are made and are subject to significant risks and uncertainties. You should not rely on these forward-looking statements as predictions of future events and we undertake no obligation to update or revise these statements. Our actual results may differ materially and adversely from any forwardlooking statements discussed on this call due to a number of factors, including without limitation, risks from macroeconomic developments, external fraud, inefficient processes at fulfillment centers, inaccurate personnel and capacity forecasts for fulfillment centers, hazardous material / conditions in production with regard to private labels, lack of innovation capabilities, inadequate data security, lack of market knowledge, risk of strike and changes in competition levels.

Our mission: To inspire and make every home a beautiful home.

AGENDA

  • Business Update
  • Financial Update
  • Q&A

Business Update

State of Westwing

1 Topline
Q3 2022 in line
with FY 2022 guidance

Q3 2022 topline in line with expectation
as communicated in Q2 2022 call; Group
GMV
increased at a CAGR of +13% vs. Q3 2019

Intact seasonal topline uplift
in Q4 2022 so far
2 Focus on protecting
profitability

Protecting unit economics,
e.g.
by an all-time high of 44% Westwing Collection share of GMV,
introducing shipping fees and reducing our warehouse footprint in 2023

On top of EUR 15m previously communicated, further implementation of EUR 15m annual run
rate savings across SG&A, Marketing, and CAPEX
3 Strong cash position
Strong
cash position of EUR 64m maintained per end of Q3 2022

Significantly
improved Net Working Capital by >EUR 10m vs. Q2 2022
4 Progress on Westwing's
full potential

First pilot country live with new seamless customer experience
improving visibility for Shop
(Permanent Assortment) and Westwing Collection to
drive growth and profitability

Chief Creative Officer Delia Lachance
returns full-time from maternity leave; seasoned
Marketing executive Rik Strubel
joining as new Chief Marketing Officer from January 2023

GMV and Active Customer development in line with expectation, increasing at a 1 CAGR of +13% and +15% vs. Q3 2019, respectively

We are successfully protecting our unit economics in an inflationary environment 2

High-margin Westwing Collection share at an all-time high of 44% of GMV in Q3 2022

Retail price increases to account for inflation

Selective discounting, but no reduction of high inventory levels at unreasonable cost

Shipping fees on all Shop (Permanent Assortment) orders being implemented with further surcharge on two-man handling items; fees for bulky items to come

Warehouse footprint reduction (closing one warehouse in 2023) alongside fulfilment efficiencies

Annualized cost reductions of EUR 30m implemented to enable return to Adj. EBITDA profitability and positive Free Cash Flow in 2023

Impact of cost reduction measures per investment area [indicative]

  • EUR 15m additional cost savings to the previously announced cost savings of EUR 15m result in a total of EUR 30m in implemented savings vs. Q1 2022 baseline
    • Cost savings required a headcount reduction of c. 250 FTEs across SG&A and Marketing organizations
    • Marketing cost savings targeted structural fixed costs as well as performance marketing investments
    • CAPEX savings driven by lower investments into internal software development

2

3 We improved Net Working Capital by >EUR 10m vs. Q2 2022

Through decisive liquidity management we compensated for operating losses and stabilized our strong cash balance at EUR 64m in Q3 2022

Cash and cash equivalents bridge Q2 2022 vs. Q3 2022 [in EURm]

3

11 Note: All figures unaudited. (1) Financing Cash Flow includes the positive Cash Flow impact from Trade Financing and FX effects.

New, seamless customer website experience improving visibility for Shop (Permanent Assortment) and Westwing Collection to drive growth and profitability

4 Chief Creative Officer Delia Lachance returns full-time from maternity leave

Seasoned Marketing executive Rik Strubel joining as new Chief Marketing Officer in 4 January 2023

Rik Strubel Chief Marketing Officer, Westwing Group SE

Jan 2023 Chief Marketing Officer, Westwing Group SE
2019 Chief Marketing & Digital Growth Officer, Henkel
100+ Brands \$4bn+ turnover
2005 Global Vice President, Unilever –
Axe/Lynx
Axe/Lynx \$2bn+ turnover

Financial Update

Q3 2022 revenue growth in line with guidance for FY 2022 results

Income statement details

[in % of revenue] YTD 2019 YTD 2021 YTD 2022 Delta
22 vs. 21
Q3 2019 Q3 2021 Q3 2022 Delta
22 vs. 21
Gross margin 43.3% 49.8% 48.4% -1.4%pts 44.3% 49.0% 47.8% -1.2%pts Cost increases and stock sell
offs mostly compensated by
higher Westwing Collection
share and price increases
Fulfilment ratio -24.3% -20.7% -23.4% -2.7%pts -24.2% -22.7% -23.4% -0.7%pts Low utilization and further
cost inflation
Contribution margin 19.1% 29.1% 25.0% -4.1%pts 20.2% 26.2% 24.4% -1.9%pts
Marketing ratio -8.8% -9.4% -10.0% -0.6%pts -10.9% -11.9% -9.4% +2.5%pts Cost savings in structural and
performance marketing
G&A ratio(1) -21.2% -14.2% -22.1% -7.9%pts -20.6% -18.0% -25.3% -7.3%pts Impact from lower scale;
cost savings not yet reflected
in P&L
D&A ratio 3.7% 2.5% 4.2% +1.7%pts 4.3% 3.3% 5.2% +1.9%pts
Adj. EBITDA margin -7.3% 8.0% -2.8% -10.8%pts -7.1% -0.3% -5.1% -4.7%pts

Note: All figures unaudited.

Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment expenses, Marketing expenses as well as in general and administrative expenses), (ii) expenses for a tax claim provision against a divested entity regarding previous years, (iii) expenses for the SE conversion and (iv) restructuring severances. We calculate "Adjusted EBITDA" by adjusting EBITDA for these items; (1) Includes "Other result".

Group profitability at -5.1% Adj. EBITDA margin in Q3 2022 as a result of lower topline

Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment expenses, Marketing expenses as well as in general and administrative expenses), (ii) expenses for a tax claim provision against a divested entity regarding previous years, (iii) expenses for the SE conversion and (iv) restructuring severances. We calculate "Adjusted EBITDA" by adjusting EBITDA for these items.

Net Working Capital positive at EUR 14m; improved by >EUR 10m vs. Q2 2022

Net working capital expected to decrease and return to neutral to single-digit million by the end of 2023

Note: All figures unaudited. Contract liabilities in the IFRS balance sheet refer to customer prepayments.

Strong cash balance of EUR 64m; EUR 78m in liquidity available per end of Q3 2022

Cash and cash equivalents Q2 2022 vs. Q3 2022 [in EUR m]

Available liquidity bridge Q3 2022 [in EUR m]

21

Note: All figures unaudited. Free Cash Flow defined as the sum of Operating Cash Flow and Investing Cash Flow; (1) Trade financing solution total volume: EUR 8m (of which EUR 4m utilized in Q3 2022); (2) Revolving Credit Facility (RCF) volume: EUR 10m (non-revokable till end of 2024).

Outlook 2022

Guidance FY 2022 as of August 10, 2022

EUR 410m to 450m Revenue

-22% to -14% yoy growth

EUR -15m to 0m Adj. EBITDA

-4% to 0% Adj. EBITDA margin

Driving clear short-term priorities in 2023 to support the path towards our long-term target of 10-15% Adj. EBITDA with strong cash conversion

Note: All figures unaudited. Figures provided here are indicative and do not represent official company guidance.

The opportunity is massive Huge Home & Living market of EUR 120bn
very
early in eCommerce;
We target c. 70% of the overall market by targeting Home Enthusiasts
Customer loyalty at the core The differentiating creative and inspirational core of Westwing drives
superior loyalty for our love brand with 80% repeat order share(1)
Westwing Collection Our Westwing Collection perfectly leverages the loyalty to our love
brand at >10%pts margin upside
Strong cash profile Our strong
balance sheet has ample liquidity to navigate through the
current challenging market environment
Attractive target P&L We have a long-term Adj. EBITDA margin target of 10-15%

Continuously expanding share of wallet with customers

Note: Unaudited. Active customer defined as a customer who has made a valid order within the last 12 months. Note: All figures unaudited. Active customer defined as a customer who has made a valid order within the last 12 months.

KPI overview

Group KPIs Unit Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022
Westwing Collection share in % of GMV 21% 22% 27% 25% 25% 22% 26% 28% 31% 32% 38% 37% 37% 38% 44%
Active Customers in k 927 909 926 949 986 1,178 1,284 1,529 1,720 1,730 1,750 1,705 1,593 1,486 1,422
Number of orders in k 591 492 539 805 675 1,051 874 1,474 1,268 1,022 819 1,262 872 685 620
Average basket size in EUR 129 132 132 121 127 122 129 119 129 135 144 131 147 159 164
Average orders LTM per Active Customer in # 2.6 2.6 2.6 2.6 2.5 2.6 2.7 2.7 2.7 2.7 2.6 2.6 2.5 2.4 2.4
Average GMV LTM per Active Customer in EUR 318 322 326 327 324 325 330 328 337 341 340 343 345 349 355
GMV in EUR m 76 65 71 98 85 128 113 175 164 139 118 166 128 109 102
Mobile visit share in % 75% 76% 77% 76% 76% 79% 80% 79% 79% 80% 80% 80% 80% 80% 80%

KPI definitions

Westwing Collection share GMV share of Westwing Collection (formerly "Own & Private Label"): GMV of Westwing Collection business as % of GMV Group in the same reporting period
Active Customers A customer who has made a valid order within the last 12 months
Number of orders Total number of valid orders (excluding failed and cancelled orders) of a reporting period
Average basket size Weighted average value of an order: GMV divided by total number of orders of the same reporting period
Average orders LTM per Active Customer Total number of orders of the last 12 months divided by active customers of a reporting period
Average GMV LTM per Active Customer GMV of the last 12 month divided by active customers
GMV Gross Merchandise Volume: Value of all valid customer orders placed of a reporting period (i.e.
excluding cancelation and VAT, but including returns)
Mobile visit share Share of daily unique visits per platform via mobile devices (tablets and smartphones) as % of all daily unique visits per platform of a reporting period

Consolidated income statement

EUR m, in % of revenue, unaudited YTD 2021 YTD 2022 Q3 2021 Q3 2022
Revenue 373.4 302.4 103.2 88.3
Cost of Sales -187.5 -156.0 -52.7 -46.1
Gross profit 185.8 146.4 50.5 42.2
Fulfilment expenses -77.3 -70.9 -23.5 -20.7
Marketing expenses -35.1 -31.4 -12.3 -8.8
General and administrative expenses -63.4 -65.0 -22.0 -24.2
Other operating expenses -2.1 -2.2 -0.2 -1.1
Other operating income 3.1 2.2 1.5 1.3
Operating result 11.1 -20.9 -5.9 -11.4
Financial result -1.4 -2.8 -0.9 -1.0
Result before income tax 9.7 -23.7 -6.8 -12.4
Income tax expense -5.5 -0.1 -2.0 0.9
Result for the period 4.2 -23.9 -8.8 -11.4
Reconciliation to Adj. EBITDA
Operating result (EBIT) 11.1 -20.9 -5.9 -11.4
Share-based compensation expenses 8.8 -4.4 2.5 -0.6
Provision tax claim discontinued operations 0.4 - -0.6 -
Expenses SE conversion 0.3 - 0.3 -
Centralization France -0.0 - - -
Restructuring severances 2022 - 4.0 - 2.9
D&A 9.4 12.8 3.4 4.6
Adj. EBITDA 30.0 -8.5 -0.4 -4.5
Adj. EBITDA margin (%) 8.0% -2.8% -0.3% -5.1%

Note: All figures unaudited. We calculate "Adjusted EBITDA" by adjusting EBITDA for these items: (i) share-based compensation (in Fulfilment expenses, Marketing expenses as well as in general and administrative expenses), (ii) expenses for a tax claim provision against a divested entity regarding previous years, (iii) expenses for the SE conversion and (iv) restructuring severances.

Adjusted income statement

EUR m, in % of revenue, unaudited YTD 2021 YTD 2022 Q3 2021 Q3 2022
Revenue 373.4 302.4 103.2 88.3
Revenue Growth yoy 34.7% -19.0% 4.7% -14.5%
Cost of Sales -187.5 -156.0 -52.7 -46.1
Gross Profit 185.8 146.4 50.5 42.2
Gross Margin 49.8% 48.4% 49.0% 47.8%
Fulfillment expenses -77.3 -70.8 -23.4 -20.7
Contribution profit 108.6 75.6 27.1 21.5
Contribution margin 29.1% 25.0% 26.2% 24.4%
Marketing expenses -35.1 -30.1 -12.2 -8.3
General and administrative expenses -54.3 -66.7 -19.3 -22.5
Other operating expenses -1.7 -2.2 -0.8 -1.1
Other operating income 3.1 2.2 1.5 1.3
Depreciation and Amortization 9.4 12.8 3.4 4.6
Adj. EBITDA 30.0 -8.5 -0.4 -4.5
Adj. EBITDA Margin (%) 8.0% -2.8% -0.3% -5.1%

Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment expenses, Marketing expenses as well as in general and administrative expenses), (ii) expenses for a tax claim provision against a divested entity regarding previous years, (iii) expenses for the SE conversion and (iv) restructuring severances. We calculate "Adjusted EBITDA" by adjusting EBITDA for these items.

Segment reporting

DACH in EUR m, unaudited YTD 2021 YTD 2022 Q3 2021 Q3 2022
Revenue 210.2 168.9 56.4 49.7
yoy Growth
(in %)
38.7% -19.7% 4.2% -11.9%
Adj. EBITDA 28.2 2.8 2.4 -0.8
Adj. EBITDA Margin % 13.4% 1.7% 4.3% -1.6%
International in EUR m, unaudited YTD 2021 YTD 2022 Q3 2021 Q3 2022
Revenue 163.2 133.6 46.8 38.6
yoy Growth (in %) 29.8% -18.2% 5.3% -17.6%
Adj. EBITDA 2.1 -10.7 -2.7 -3.6
Adj. EBITDA Margin % 1.3% -8.0% -5.7% -9.3%

Net Working Capital Bridge

Net Working Capital (NWC) breakdown as of September 30, 2022 [EUR m]

Share Information as of September 30, 2022
Type of Shares Ordinary bearer shares with no-par value (Stückaktien)
Stock Exchange Frankfurt Stock Exchange
Market Segment Regulated Market (Prime Standard)
Number of Shares issued 20,903,968
Issued Share Capital EUR 20,903,968
Treasury Shares 326,475

Stock Option Programs as of September 30, 2022

Program # of options outstanding Weighted average exercise
price (EUR)
VSOPs(1) 883,625 2.46(1)
LTIP 2019(2) 1,828,800 19.30(2)
LTIP 2016 96,450 0.01
Other 754,925 11.24
Total 3,563,800 12.89

Note: All figures unaudited. Equity programs are shown on pre-conversion basis.

(1) VSOPs are virtual, cash-settled option programs with an average cap of EUR 23.90, vesting end of 2022. (2) LTIP 2019 vesting end of 2022.

Upcoming Events

November 30, 2022 Deutsches Eigenkapitalforum Forum, Frankfurt December 5, 2022 Berenberg European Conference 2022, Pennyhill Park, Surrey March 16, 2023 Berenberg: EU Opportunities Conference 2022, London March 28, 2023 Jefferies Pan-European Mid-Cap Conference, London March 30, 2023 Publication of the Annual Report 2022 May 11, 2023 Publication of first quarter results 2023 May 16, 2023 Annual General Meeting August 10, 2023 Publication of half-year financial report 2023 November 9, 2023 Publication of third quarter results 2023

Our mission: To inspire and make every home a beautiful home.

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