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Westwing Group SE

Investor Presentation Mar 29, 2022

488_ip_2022-03-29_3fb1f653-1625-4b15-860b-9ffcd703f8da.pdf

Investor Presentation

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FY 2021 Results

Munich, March 29, 2022

Certain statements in this communication may constitute forward looking statements. These statements are based on assumptions that are believed to be reasonable at the time they are made and are subject to significant risks and uncertainties. You should not rely on these forward-looking statements as predictions of future events, and we undertake no obligation to update or revise these statements. Our actual results may differ materially and adversely from any forward-looking statements discussed on this call due to a number of factors, including without limitation, risks from macroeconomic developments, external fraud, inefficient processes at fulfillment centers, inaccurate personnel and capacity forecasts for fulfillment centers, hazardous material / conditions in production with regard to private labels, lack of innovation capabilities, inadequate data security, lack of market knowledge, risk of strike and changes in competition levels.

Our mission To inspire and make every home a beautiful home.

AGENDA

  • Business Update
  • Financial Update
  • Summary & Q&A
  • Appendix

Business Update

  • Westwing has donated EUR 100,000 in emergency aid to Caritas International
  • Flexible vacation and breaks offered to Ukrainian team members to deal with family matters
  • Legal, visa and relocation and mental health assistance for impacted team members provided through our external partners
  • Collection drive conducted by our teams in partnership with the Ukrainian Church of Mary Protection in Munich as well as Municipal Help Point in Poznan, close to Westwing's warehouses
  • Donations of Westwing inventory for immediate use for refugees

How we are supporting Impact to our operations

  • Ukraine is the 3rd largest nationality at the Westwing team, with >300 team members plus temporary warehouse workers
  • Limited impact on warehouse operations so far
  • Trucking and other areas with Eastern European workers might be affected, but not visible right now
  • Significant share of wood for furniture is coming from Ukraine, Russia, Belarus; we are working with suppliers and partners to source wood from other countries
  • Generally, there is a high risk and low visibility on consumer/market sentiment

6

FY 2021
RESULTS
GROWTH EUR 522m Revenue, 21% growth on top of strong baseline from last year
PROFITABILITY Profit generation of EUR 40m Adj. EBITDA at 7.7% Adj. EBITDA margin
FREE CASH FLOW Positive Free Cash Flow of EUR 2.7m while financing inventory buffers against supply chain
disruptions
ACTIVE CUSTOMERS Loyal
active customer base at 1.7m end of 2021, +11% vs. end of 2020 driven by existing as well as
new customer acquisition
COHORT UPDATE 91% GMV retention in 2021 in line with a strong first half of the year followed by a weaker second
half; 2021 and 2020 cohorts continue to behave in line with pre-pandemic cohort behavior

Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) expenses for a tax claim provision against a divested entity regarding previous years, (iii) expenses for the SE conversion and (iv) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items.

7

FY 2021 Revenue growth of 21% on top of an exceptionally high baseline from 2020; +96% growth vs. 2019

Note: All figures unaudited.

Positive development across both the DACH and International segment

Note: All figures unaudited.

Strong GMV retention in H1 2021 followed by a weaker H2 2021 leads to an overall full year retention rate of 91%

2020 and 2021 cohort behavior in line with pre-pandemic cohorts

Loyalty of our customers results in a very attractive customer lifetime spend

Strategic update 2022: Managing a very uncertain 2022 by navigating growth with a long-term focus and protecting profitability

Protecting topline in a dynamic and uncertain macro environment, while managing
profitability levels alongside inflationary headwinds and continued supply chain
challenges
Driving strategic investments for long-term growth in line with our Customer
Experience 2.0 strategy
Remaining long-term oriented by focusing on key areas to enable future growth,
despite the short-term macro developments

Our high-margin Westwing Collection continues to be on track towards the 50% strategic target share

  • 9%pts improvement in Q4 2021 vs. Q4 2020 in Westwing Collection share (as % of GMV)
  • FY 2021 Westwing Collection GMV: EUR 200m (+55% vs. FY 2020)
  • Filter feature added to website for sustainable Westwing Collection products

Initiatives for 2022

  • Category expansion for future growth: textiles, wardrobes, decoration and tabletop
  • WE CARE by Westwing Collection sustainable line launch and expansion
  • Increasing share of Westwing Collection in the International segment

New and innovative businesses powering future growth: (1/2): Provide unmatched customer experience with Westwing Studio

Available countries Germany, France and Netherlands

7,100 individually designed rooms for 4,800 customers in 2021

Average GMV per customer More than EUR 2,000 2022 Focus

Scaling service in existing countries

Differentiating our offering to customer segments

New and innovative businesses powering future growth: (2/2): Successful multi-city rollout of Westwing Delivery Service

16

(1) Net Promoter Score, average score.

Our ambition on sustainability: Enabling a sustainable way to live beautifully

Sustainability touches all parts of our business, from people to products and from customers to supply chain.

Our new Sustainability Strategy 2030 accordingly covers all aspect of our business model based on our belief that there is a sustainable way to live beautifully.

by

Sustainability is already deeply embedded into our operating model

Westwing is scored within the top 30% of our industry

The use by Westwing Group SE of any MSCI ESG Research LLC or its affiliates ("MSCI") data, and the use of MSCI logos, trademarks , service marks or index names herein, do not constitute a sponsorship, endorsement, recommendation, or promotion of Westwing Group SE by MSCI. MSCI services and data are the property of MSCI or its information providers and are provided 'as is' and without warranty. MSCI names and logos are trademarks or service marks of MSCI.

Selected sustainability initiatives already implemented

Climate neutral in our own operations since 2021

100% recycled(1) packaging

+100 campaigns with our WE CARE(2) label launched in 2021

90% of returns being resold on our site

99% of our (non-EU) suppliers for Westwing Collection audited on social aspects

18 Note: As of December 2021. (1) Outbound packaging from our warehouses; valid for warehouses in Germany, Poland, and Italy. (2) ''WE CARE" label is assigned to brands based on select sustainability criteria as defined by Westwing.

Our Sustainability strategy 2030 sets clear focus areas and commitments to reach true sustainability in all part of our business

Financial Update

Continued revenue growth of +21% in FY 2021, on top of last year's extraordinary baseline

Income statement details

[in % of revenue] Q4 2019 Q4 2020 Q4 2021 Delta
21 vs. 20
FY 2019 FY 2020 FY 2021 Delta
21 vs. 20
Gross margin 47.1% 51.3% 47.6% -3.8% 44.6% 49.4% 49.1% -0.3% Higher sea freight rates
compensated by increased
Westwing Collection share
Fulfilment ratio -21.1% -18.8% -20.0% -1.2% -23.2% -19.9% -20.5% -0.6% Rise in logistics and
warehousing costs due to
temporary supply chain
disruptions and inflation
Contribution
margin
26.0% 32.5% 27.6% -4.9% 21.4% 29.5% 28.7% -0.9%
Marketing ratio -8.2% -7.0% -9.5% -2.6% -8.6% -7.1% -9.4% -2.3% Growth investments into
Marketing
G&A ratio1)
G&A ratio(1)
-17.7% -11.0% -13.4% -2.5% -20.0% -13.3% -14.0% -0.7% Growth investments into
Technology and Westwing
Collection
D&A ratio
D&A ratio
2.9% 1.9% 2.4% +0.5% 3.4% 2.5% 2.5% +0.0%
Adj. EBITDA
Adj. EBITDA
margin
margin
3.1% 16.5% 7.0% -9.5% -3.8% 11.5% 7.7% -3.8%

(1) Includes "Other result".

Note: Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) expenses for a tax claim provision against a divested entity regarding previous years, (iii) expenses for the SE conversion and (iv) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items.

22

Full year profitability of 7.7% Adj. EBITDA margin on the back of supply chain disruptions and funding of growth investments

Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) expenses for a tax claim provision against a divested entity regarding previous years, (iii) expenses for the SE conversion and (iv) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items.

23

Net Working Capital end of 2021 temporarily positive at EUR 4m

Positive Free Cash Flow of EUR 2.7m leads to strong Net Cash position of EUR 97m

Outlook 2022

Guidance FY 2022 Comments

EUR 460m to 540m Revenue

-12% to +3% yoy growth Positive in H2 after baseline effects phase out

EUR -9m to +16m Adj EBITDA

-2% to +3% Adj. EBITDA margin Much better in H2

  • Low consumer sentiment and adverse market developments in combination with extraordinary baseline effects to drive negative yoy growth in H1 2022
  • Positive yoy growth rates expected in H2 2022, as baseline normalizes and consumer sentiment improves
  • Outlook is given in an environment of high uncertainty around consumer sentiment, supply chain disruptions, inflation and geopolitical developments
  • We remain confident in the mid to long-term Home & Living eCommerce market potential and Westwing's strategy; to account for the challenging market environment and low consumer sentiment in 2022 the mid-term targets of EUR 1bn revenue and more than EUR 100m Adj. EBITDA are moved to 2026

We reiterate our 10-12% Adj. EBITDA mid-term target margin based on the proven scalability of our business model

Summary and Q&A

FY 2021 Revenue: EUR 522m

at 21% growth yoy

FY 2021 Adj. EBITDA: EUR 40m

at 7.7% margin

1.7m Active Customers

4.4m orders delivered LTM

Westwing Collection

Westwing Collection at 34% share towards strategic target of 50%

FY 2021 Summary Investment highlights

The opportunity is massive

Huge Home & Living market of EUR 120bn is still very early in eCommerce adoption

Customer loyalty at the core

The differentiating creative and inspirational core of Westwing drives superior loyalty with 80% repeat order share(1)

Westwing Collection

Our growing Westwing Collection perfectly leverages the loyalty to our love brand at +12 to +15%pts Adj. EBITDA margin upside vs. 3rd party suppliers

Attractive target P&L

Based on our highly profitable consumer love brand strategy we target a long-term profitability of 15% Adj. EBITDA

Strong cash profile

Structurally negative Net Working Capital and low CAPEX ratio

Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) expenses for a tax claim provision against a divested entity regarding previous years, (iii) expenses for the SE conversion and (iv) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items. (1) as of FY 2021.

Growing Active Customer base while expanding share of wallet

Loyalty-driven business model results in exceptional repeat order rates

KPI overview

Group KPIs Unit Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021
Westwing
Collection share
in % of GMV 21% 22% 27% 25% 25% 22% 26% 28% 31% 32% 38% 37%
Active customers in k 927 909 926 949 986 1,178 1,284 1,529 1,720 1,730 1,750 1,705
Number of orders in k 591 492 539 805 675 1,051 874 1,474 1,268 1,022 819 1,262
Average basket size in EUR 129 132 132 121 127 122 129 119 129 135 144 131
Average orders LTM per active
customer
in # 2.6 2.6 2.6 2.6 2.5 2.6 2.7 2.7 2.7 2.7 2.6 2.6
Average GMV LTM per active customer in EUR 318 322 326 327 324 325 330 328 337 341 340 343
GMV in EUR m 76 65 71 98 85 128 113 175 164 139 118 166
Mobile visit share in % 75% 76% 77% 76% 76% 79% 80% 79% 79% 80% 80% 80%

KPI definitions

Westwing Collection share GMV share of Westwing Collection (formerly "Own & Private Label"): GMV of Westwing Collection business as % of GMV Group in the same reporting period
Active customers A customer who has made a valid order within the last 12 months
Number of orders Total number of valid orders (excluding failed and cancelled orders) of a reporting period
Average basket size Weighted average value of an order: GMV divided by total number of orders of the same reporting period
Average orders LTM per active customer Total number of orders of the last 12 months divided by active customers of a reporting period
Average GMV LTM per active customer GMV of the last 12 month divided by active customers
GMV Gross Merchandise Volume: Value of all valid customer orders placed of a reporting period (i.e. excluding cancelation and VAT, but including returns).
Mobile visit share Share of daily unique visits per platform via mobile devices (tablets and smartphones) as % of all daily unique visits per platform of a reporting period

Consolidated income statement

EUR m, in % of revenue FY 2020 FY 2021 Q4 2020 Q4 2021
Revenue 433 522 156 149
Cost of Sales -219 -266 -76 -78
Gross profit 214 257 80 71
Fulfilment expenses -86 -107 -29 -30
Marketing expenses -31 -49 -11 -14
General and administrative expenses -65 -79 -18 -16
Other operating expenses -4 -4 -2 -2
Other operating income 3 4 1 1
Operating result 31 21 21 10
Financial result -4 -2 -2 -1
Result before income tax 28 19 20 9
Income tax expense 2 -7 5 -2
Result for the period 30 12 25 8
Reconciliation to Adj. EBITDA
Operating result (EBIT) 31 21 21 10
Share-based compensation expenses 8 6 1 -3
Centralization France -0 -0 -0 0
SE Conversion Costs 0 0 0 0
Provision tax claim Russia 0 0 0 -0
D&A 11 13 3 4
Adj. EBITDA 50 40 26 10
Adj. EBITDA margin (%) 11.5% 7.7% 16.5% 7.0%

Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) expenses for a tax claim provision against a divested entity regarding previous years, (iii) expenses for the SE conversion and (iv) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items.

Adjusted income statement

EUR m, in % of revenue FY 2020 FY 2021 Q4 2020 Q4 2021
Revenue 433 522 156 149
Revenue Growth yoy 62.0% 20.7% 76.1% -4.2%
Cost of Sales -219 -266 -76 -78
Gross Profit 214 257 80 71
Gross Margin 49.4% 49.1% 51.3% 47.6%
Fulfillment expenses -86 -107 -29 -30
Contribution profit 128 150 51 41
Contribution margin 29.5% 28.7% 32.5% 27.6%
Marketing expenses -31 -49 -11 -14
General and administrative expenses -57 -73 -17 -19
Other operating expenses -4 -3 -2 -2
Other operating income 3 4 1 1
Depreciation and Amortization 11 13 3 4
Adj. EBITDA 50 40 26 10
Adj. EBITDA Margin 11.5% 7.7% 16.5% 7.0%

Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) expenses for a tax claim provision against a divested entity regarding previous years, (iii) expenses for the SE conversion and (iv) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items.

36

Segment reporting

.

DACH in EUR m FY 2020 FY 2021 Q4 2020 Q4 2021
Revenue 243 297 91 87
yoy
Growth
(in %)
60% 22% 75% -5%
Adj. EBITDA 41 39 20 11
Adj. EBITDA Margin % 16.9% 13.1% 22.1% 12.2%
International in EUR m FY 2020 FY 2021 Q4 2020 Q4 2021
Revenue 190 226 65 62
yoy
Growth (in %)
64% 19% 77% -3%
Adj. EBITDA 9 3 6 1
Adj. EBITDA Margin % 4.8% 1.2% 8.6% 1.1%

Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) expenses for a tax claim provision against a divested entity regarding previous years, (iii) expenses for the SE conversion and (iv) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items.

Net Working Capital

Note: Unaudited.

Net Working Capital (NWC) breakdown as of December 31, 2021 (EUR m)

Share Information as of December 31, 2021
Type of Shares Ordinary bearer shares with no-par value (Stückaktien)
Stock Exchange Frankfurt Stock Exchange
Market Segment Regulated Market (Prime Standard)
Number of Shares issued 20,903,968
Issued Share Capital EUR 20,903,968
Treasury Shares 326,475

Stock Option Programs as of December 31, 2021

Program # of options outstanding Weighted average exercise
price (EUR)
VSOPs(1) 898,000 2.44(1)
LTIP 2019(2) 1,861,050 19.30(2)
LTIP 2016 96,450 0.01
Other 755,075 11.24
Total 3,610,575 12.90

Upcoming Events

March 30, 2022 Jefferies 2nd Annual Pan-European Mid-Cap Conference
May 11, 2022 Publication of quarterly statement Q1 2022
May 17, 2022 Bank of America Consumer eCommerce Virtual Field Trip
May 18, 2022 Annual General Meeting for the 2021 financial year
August 11, 2022 Publication of half-year financial report 2022
September 13, 2022 Jefferies Virtual Home Retail Summit 2022
September 19, 2022 Berenberg and Goldman Sachs Eleventh German Corporate Conference
November 10, 2022 Publication of quarterly statement Q3 2022

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