Investor Presentation • May 11, 2022
Investor Presentation
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Munich, May 11, 2022
Certain statements in this communication may constitute forward looking statements. These statements are based on assumptions that are believed to be reasonable at the time they are made and are subject to significant risks and uncertainties. You should not rely on these forward-looking statements as predictions of future events and we undertake no obligation to update or revise these statements. Our actual results may differ materially and adversely from any forwardlooking statements discussed on this call due to a number of factors, including without limitation, risks from macroeconomic developments, external fraud, inefficient processes at fulfillment centers, inaccurate personnel and capacity forecasts for fulfillment centers, hazardous material / conditions in production with regard to private labels, lack of innovation capabilities, inadequate data security, lack of market knowledge, risk of strike and changes in competition levels.




| Q1 2022 RESULTS |
GROWTH | EUR 111m revenue, down by -20% yoy due to strong baseline from previous year and a challenging demand environment with low consumer sentiment |
|---|---|---|
| PROFITABILITY | Adj. EBITDA of EUR -1.7m at -1.5% Adj. EBITDA margin driven by lower topline alongside strategic growth investments |
|
| FREE CASH FLOW | Free Cash Flow of EUR -17m affected by a temporary increase of Net Working Capital | |
| ACTIVE CUSTOMERS | Loyal active customer base at 1.6m end of Q1 2022, -7% vs. the exceptionally high level of Q1 2021; up by 61% compared to Q1 2020 |
|
| WESTWING COLLECTION | Westwing Collection continues to be on track towards the 50% strategic target share. 37% GMV share in Q1 2022 up by 6% pts. vs. Q1 2021 |
|
| FY 2022 OUTLOOK | We now expect to meet the lower half of the full year guidance in terms of Revenue (EUR 460m to 540m at -12% to +3% yoy growth) and Adj. EBITDA (EUR -9m to +16m at -2% to +3% Adj. EBITDA margin) |
Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items.

Topline growth down due to extraordinarily high baselines from last year and a difficult market environment with low demand for Home & Living online

First half of 2022 still facing extremely strong baselines from last year; applying 2019 seasonality on a weak Q1 2022, we return to growth in the second half of 2022
Quarterly GMV [in EUR m]







Note: All figures unaudited.
| [in % of revenue] | Q1 2020 | Q1 2021 | Q1 2022 | Delta 21 vs. 22 |
|
|---|---|---|---|---|---|
| Gross margin | 46.7% | 50.6% | 48.7% | -1.9%pts | Gross margin impacted by inflationary headwinds and costs related to supply chain disruptions |
| Fulfilment ratio | -22.4% | -19.4% | -23.4% | -4.0%pts | Rise in fulfillment costs due to lower utilization of increased warehouse infrastructure and ongoing high storage costs given higher inventory levels |
| Contribution margin | 24.3% | 31.2% | 25.3% | -5.9%pts | |
| Marketing ratio | -9.5% | -7.4% | -10.4% | -3.0%pts | Marketing spend in line with target range of 9-11% |
| G&A ratio(1) | -20.1% | -11.8% | -20.0% | -8.2%pts | Investments into Technology and Westwing Collection to drive future growth paired with lower topline |
| D&A ratio | 3.5% | 2.2% | 3.6% | +1.4%pts | |
| Adj. EBITDA margin | -1.8% | 14.2% | -1.5% | -15.7%pts |
Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items; (1) Includes "Other result".

Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items.

Note: All figures unaudited.

Note: All figures unaudited. Contract liabilities in the IFRS balance sheet refers to customer prepayments; (1) Includes accruals.
Q1 Free Cash Flow bridge [in EUR m]

Note: All figures unaudited. Free Cash Flow defined as the sum of Operating Cash Flow and Investing Cash Flow.


As of March 29, 2022

-12% to +3% yoy growth Positive in H2 after baseline effects phase out

-2% to +3% Adj. EBITDA margin Much better in H2
Based on significantly lower consumer sentiment observed across all segments over the last months, we now expect to meet the lower half of the full year guidance in terms of Revenue and Adj. EBITDA
at -20% growth yoy
at -1.5% margin
4.0m orders delivered LTM
Westwing Collection at 37% share towards strategic target of 50%
Huge Home & Living market of EUR 120bn is still very early in eCommerce adoption
The differentiating creative and inspirational core of Westwing drives superior loyalty with 80% repeat order share(1)
Our growing Westwing Collection perfectly leverages the loyalty to our love brand at +12 to +15%pts Adj. EBITDA margin upside vs. 3rd party suppliers
Based on our highly profitable consumer love brand strategy we target a long-term profitability of 15% Adj. EBITDA
Structurally negative Net Working Capital and low CAPEX ratio
Note: All figured unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items; (1) As of FY 2021.




Note: Unaudited. Active customer defined as a customer who has made a valid order within the last 12 months. Note: All figures unaudited. Active customer defined as a customer who has made a valid order within the last 12 months.

Note: Unaudited. Repeat orders defined as total number of valid orders (excluding failed and cancelled orders) from customers, which have placed a valid order before at Westwing. Note: All figures unaudited. Repeat orders defined as total number of valid orders (excluding failed and cancelled orders) from customers, which have placed a valid order before at Westwing.
| Group KPIs | Unit | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 | Q1 2022 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Westwing Collection share |
in % of GMV | 21% | 22% | 27% | 25% | 25% | 22% | 26% | 28% | 31% | 32% | 38% | 37% | 37% |
| Active Customers | in k | 927 | 909 | 926 | 949 | 986 | 1,178 | 1,284 | 1,529 | 1,720 | 1,730 | 1,750 | 1,705 | 1,593 |
| Number of orders | in k | 591 | 492 | 539 | 805 | 675 | 1,051 | 874 | 1,474 | 1,268 | 1,022 | 819 | 1,262 | 872 |
| Average basket size | in EUR | 129 | 132 | 132 | 121 | 127 | 122 | 129 | 119 | 129 | 135 | 144 | 131 | 147 |
| Average orders LTM per Active Customer | in # | 2.6 | 2.6 | 2.6 | 2.6 | 2.5 | 2.6 | 2.7 | 2.7 | 2.7 | 2.7 | 2.6 | 2.6 | 2.5 |
| Average GMV LTM per Active Customer | in EUR | 318 | 322 | 326 | 327 | 324 | 325 | 330 | 328 | 337 | 341 | 340 | 343 | 345 |
| GMV | in EUR m | 76 | 65 | 71 | 98 | 85 | 128 | 113 | 175 | 164 | 139 | 118 | 166 | 128 |
| Mobile visit share | in % | 75% | 76% | 77% | 76% | 76% | 79% | 80% | 79% | 79% | 80% | 80% | 80% | 80% |
| Westwing Collection share | GMV share of Westwing Collection (formerly "Own & Private Label"): GMV of Westwing Collection business as % of GMV Group in the same reporting period |
|---|---|
| Active Customers | A customer who has made a valid order within the last 12 months |
| Number of orders | Total number of valid orders (excluding failed and cancelled orders) of a reporting period |
| Average basket size | Weighted average value of an order: GMV divided by total number of orders of the same reporting period |
| Average orders LTM per Active Customer | Total number of orders of the last 12 months divided by active customers of a reporting period |
| Average GMV LTM per Active Customer | GMV of the last 12 month divided by active customers |
| GMV | Gross Merchandise Volume: Value of all valid customer orders placed of a reporting period (i.e. excluding cancelation and VAT, but including returns). |
| Mobile visit share | Share of daily unique visits per platform via mobile devices (tablets and smartphones) as % of all daily unique visits per platform of a reporting period |
| EUR m, in % of revenue | FY 2020 | FY 2021 | Q1 2021 | Q1 2022 |
|---|---|---|---|---|
| Revenue | 432.9 | 522.5 | 138.4 | 111.1 |
| Cost of Sales | -218.9 | -265.7 | -68.4 | -57.0 |
| Gross profit | 213.9 | 256.8 | 70.1 | 54.1 |
| Fulfilment expenses | -86.1 | -107.1 | -26.8 | -26.0 |
| Marketing expenses | -31.0 | -49.3 | -10.3 | -11.5 |
| General and administrative expenses | -64.9 | -79.3 | -19.2 | -18.3 |
| Other operating expenses | -3.6 | -3.8 | -0.3 | -0.7 |
| Other operating income | 3.0 | 3.9 | 0.5 | 0.5 |
| Operating result | 31.4 | 21.1 | 13.9 | -1.9 |
| Financial result | -3.5 | -2.1 | -0.8 | -0.8 |
| Result before income tax | 27.8 | 19.0 | 13.1 | -2.7 |
| Income tax expense | 1.9 | -7.0 | -1.9 | -1.3 |
| Result for the period | 29.8 | 12.0 | 11.1 | -4.0 |
| Reconciliation to Adj. EBITDA | ||||
| Operating result (EBIT) | 31.4 | 21.1 | 13.9 | -1.9 |
| Share-based compensation expenses | 8.4 | 5.6 | 2.7 | -3.8 |
| Centralization France | -0.4 | -0.0 | -0.0 | - |
| SE Conversion Costs | - | 0.4 | - | - |
| Provision tax claim Russia | - | 0.3 | - | - |
| D&A | 10.6 | 13.0 | 3.0 | 4.0 |
| Adj. EBITDA | 50.0 | 40.4 | 19.6 | -1.7 |
| Adj. EBITDA margin (%) | 11.5% | 7.7% | 14.2% | -1.5% |
Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items.
| EUR m, in % of revenue | FY 2020 | FY 2021 | Q1 2021 | Q1 2022 |
|---|---|---|---|---|
| Revenue | 432.9 | 522.5 | 138.4 | 111.1 |
| Revenue Growth yoy | 62.0% | 20.7% | 104.9% | -19.7% |
| Cost of Sales | -218.9 | -265.7 | -68.4 | -57.0 |
| Gross Profit | 213.9 | 256.8 | 70.1 | 54.1 |
| Gross Margin | 49.4% | 49.1% | 50.6% | 48.7% |
| Fulfillment expenses | -86.2 | -107.1 | -26.8 | -26.0 |
| Contribution profit | 127.7 | 149.7 | 43.2 | 28.1 |
| Contribution margin | 29.5% | 28.7% | 31.2% | 25.3% |
| Marketing expenses | -30.9 | -49.3 | -10.3 | -11.5 |
| General and administrative expenses | -56.9 | -73.4 | -16.6 | -22.1 |
| Other operating expenses | -3.6 | -3.5 | -0.3 | -0.7 |
| Other operating income | 3.0 | 3.9 | 0.5 | 0.5 |
| Depreciation and Amortization | 10.6 | 13.0 | 3.0 | 4.0 |
| Adj. EBITDA | 50.0 | 40.4 | 19.6 | -1.7 |
| Adj. EBITDA Margin | 11.5% | 7.7% | 14.2% | -1.5% |
Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses) and (ii) income/expenses for the French business restructuring. "Adjusted EBITDA" is calculated by adjusting for these items.
| DACH in EUR m | FY 2020 | FY 2021 | Q1 2021 | Q1 2022 |
|---|---|---|---|---|
| Revenue | 242.6 | 296.8 | 79.1 | 60.7 |
| yoy Growth (in %) |
60.2% | 22.4% | 110.2% | -23.3% |
| Adj. EBITDA | 41.0 | 38.8 | 15.8 | 2.3 |
| Adj. EBITDA Margin % | 16.9% | 13.1% | 19.9% | 3.8% |
| International in EUR m | FY 2020 | FY 2021 | Q1 2021 | Q1 2022 |
|---|---|---|---|---|
| Revenue | 190.3 | 225.7 | 59.3 | 50.4 |
| yoy Growth (in %) |
64.2% | 18.6% | 98.2% | -15.0% |
| Adj. EBITDA | 9.2 | 2.8 | 4.0 | -3.8 |
| Adj. EBITDA Margin % | 4.8% | 1.2% | 6.7% | -7.5% |

Net Working Capital (NWC) breakdown as of March 31, 2022 [EUR m]

Share Information as of March 31, 2022
| Type of Shares | Ordinary bearer shares with no-par value (Stückaktien) |
|---|---|
| Stock Exchange | Frankfurt Stock Exchange |
| Market Segment | Regulated Market (Prime Standard) |
| Number of Shares issued | 20,903,968 |
| Issued Share Capital | EUR 20,903,968 |
| Treasury Shares | 326,475 |
| Program | # of options outstanding | Weighted average exercise price (EUR) |
|---|---|---|
| VSOPs(1) | 889,375 | 2.45(1) |
| LTIP 2019(2) | 1,842,450 | 19.30(2) |
| LTIP 2016 | 96,450 | 0.01 |
| Other | 754,925 | 11.24 |
| Total | 3,583,200 | 12.90 |
Note: All figures unaudited; Equity programs are shown on pre-conversion basis;
(1) VSOPs are virtual, cash-settled option programs with an average cap of EUR 21.49, vesting end of 2022; (2) LTIP 2019 vesting end of 2022.
| May 17, 2022 | Bank of America Consumer eCommerce Virtual Field Trip |
|---|---|
| May 18, 2022 | Annual General Meeting |
| August 11, 2022 | Publication of half-year financial report 2022 |
| September 13, 2022 | Jefferies Virtual Home Retail Summit 2022 |
| September 19, 2022 | Berenberg and Goldman Sachs Eleventh German Corporate Conference |
| November 10, 2022 | Publication of quarterly statement Q3 2022 |
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