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Westwing Group SE

Investor Presentation Aug 11, 2022

488_ip_2022-08-11_c8502359-a0db-4888-ac60-7a66677f5ae9.pdf

Investor Presentation

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Q2 2022 Results

Munich, August 11, 2022

Certain statements in this communication may constitute forward looking statements. These statements are based on assumptions that are believed to be reasonable at the time they are made and are subject to significant risks and uncertainties. You should not rely on these forward-looking statements as predictions of future events and we undertake no obligation to update or revise these statements. Our actual results may differ materially and adversely from any forwardlooking statements discussed on this call due to a number of factors, including without limitation, risks from macroeconomic developments, external fraud, inefficient processes at fulfillment centers, inaccurate personnel and capacity forecasts for fulfillment centers, hazardous material / conditions in production with regard to private labels, lack of innovation capabilities, inadequate data security, lack of market knowledge, risk of strike and changes in competition levels.

Our mission: To inspire and make every home a beautiful home.

Management Board update

Dr. Andreas Hoerning

CEO Westwing Group SE

Jul 2022 Chief Executive Officer, Westwing Group SE Chief Commercial Officer 2015 Founder Westwing Collection 2009 Consultant & Project Leader at Boston Consulting Group (BCG) Feb 2022

AGENDA

  • Business update
  • Financial update
  • Strategy update
  • Q&A

State of Westwing

1 Topline significantly
below previous year

Home & Living market heavily impacted by low consumer sentiment
2 Focus on protecting
profitability

Protecting unit economics
alongside inflationary cost pressure and lower operating leverage

Investment decisions of 2021 partially incompatible with current topline level: c. EUR 15m of
annualized cost reduction already implemented
3 Supply chains slowly
normalizing

Global supply chains are recovering:
currently no immediate risk to operations

High inventory levels
in the aftermath of past supply chain disruptions and lower topline
4 Fundamentals of business
model fully intact

Loyalty, inspiration and
focus on sustainability
will fuel the next phase of growth, with our
high-margin Westwing Collection plus the best design brands at the forefront
5 Strong cash
position

Ample liquidity
to navigate through the current challenging market environment

Geopolitical uncertainty, inflationary pressures and acute risk of recession plunge current consumer climate to an all-time low 1

  • Consumer confidence level recorded in Q2 2022 was even lower than at the onset of COVID-19 in Q1 2020
  • Weak demand driven by rising costs, the war in Ukraine and fears of a potential recession
  • Lower consumer sentiment and reduced discretionary household spending forecasted to last in the nearer-term

Strong compound annual GMV growth of +19% and Active Customer growth of +18% vs. Q2 2019 1

Robust measures focusing on margin and cost discipline to mitigate against a lower topline 2

Note: All figures unaudited. Figures provided here are indicative and do not represent official company guidance.

Global supply chain situation improving, no more immediate risk to business operations; high inventory levels in the aftermath of past disruptions and lower topline 3

IMPACT ON OPERATIONS

• No immediate risk to business operations (production capacity, transport & warehouse capacity) as supply chains begin to normalize

SUPPLY CHAIN COSTS

  • Sea container freight rates easing, but still at significantly higher levels than before
  • Purchase prices affected by inflation
  • Higher costs only partially compensated via retail price increases

INVENTORY

  • High inventory levels in the aftermath of past supply chain disruptions and lower than expected topline
  • Inventory levels to be reduced from Q1 2023 onwards, as inventory turns improve

Launch of two exclusively co-created Westwing Collection collaborations 4

We will offer our customers multiple touchpoints to our brand: Further growing the Westwing Collection brand via our first permanent store 4

Located in one of Hamburg's prime spots at Jungfernstieg

530 sqm sales floor

Opening planned for Q4 2022

Our permanent store will enable us to offer our customers new aspects of the customer experience

Giving customers the opportunity to experience our brand: interact, touch and products in real-life

Strengthens the positioning of the Westwing Collection and helps to build a love brand

Reach and entertain existing and new customers

Make Westwing a full-rounded experience

Westwing joins the UN Global Compact, underpinning our commitment to pursue a more sustainable future 4

  • Westwing is committed to contributing to the achievement of the Sustainable Development Goals (SDGs)
  • The UN Global Compact is the world's largest corporate sustainability initiative

  • Westwing has committed to the Science Based Targets initiative to help limit global warming to 1.5 °C in line with the Paris Climate Agreement

  • Westwing is carbon neutral in its own operations since 2021

Westwing is now a member of the BETTER COTTON INITIATIVE

• Choosing cotton products from Westwing allows our customers to support responsible cotton production through the Better Cotton Initiative

Compound annual revenue growth of +21% in Q2 2022 and H1 2022 over a 3-year period

Income statement details

[as
% of revenue]
H1 2019 H1 2021 H1 2022 Delta
21
vs 22
Q2 2019 Q2 2021 Q2 2022 Delta
21
vs 22
Gross margin 42.9% 50.1% 48.7% -1.4%pts 43.4% 49.5% 48.6% -0.9%pts Cost inflation mostly
passed through
Fulfilment ratio -24.3% -19.9% -23.4% -3.5%pts -24.9% -20.5% -23.5% -3.0%pts Less scale at
increased capacity
levels in operations
Contribution margin 18.5% 30.2% 25.2% -4.9%pts 18.5% 29.0% 25.2% -3.8%pts
Marketing ratio -7.8% -8.5% -10.2% -1.8%pts -8.4% -9.6% -10.0% -0.5%pts
G&A ratio1)
G&A ratio (1)
-21.4% -12.7% -20.7% -8.0%pts -22.2% -13.6% -21.5% -7.9%pts Less scale and 2021
investments
D&A ratio
D&A ratio
3.4% 2.2% 3.8% +1.6%pts 3.6% 2.3% 4.1% +1.8%pts
Adj. EBITDA margin -7.3% 11.2% -1.9% -13.1%pts -8.5% 8.1% -2.3% -10.4%pts

Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses); (ii) income/expenses for restructuring and (iii) expenses for a tax claim provision against a divested entity regarding previous years. "Adjusted EBITDA" is calculated by adjusting for these items; (1) Includes "Other result".

Group profitability at -2.3% Adj. EBITDA in Q2 2022

DACH Segment Adj. EBITDA [as % of Revenue]

Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses); (ii) income/expenses for restructuring and (iii) expenses for a tax claim provision against a divested entity regarding previous years. "Adjusted EBITDA" is calculated by adjusting for these items.

Net working capital positive at EUR 24m mainly due to higher inventory levels; Capex increase driven by strategic investments into technology

19

Note: All figures unaudited.

Net working capital expected to decrease towards Q4 2022 and then returning to singledigit millions in 2023

Note: All figures unaudited. Contract liabilities in the IFRS balance sheet refers to customer prepayments; (1) Includes accruals.

Our financial debt free balance sheet holds a strong net cash position of EUR 64m end of Q2 2022

Note: All figures unaudited. Free Cash Flow defined as the sum of Operating Cash Flow and Investing Cash Flow.

Guidance FY 2022

as of August 10, 2022

EUR 410m to 450m Revenue

-22% to -14% yoy growth

(Previously: EUR 460m to 540m Revenue at -12% to +3% yoy growth)

EUR -15m to 0m Adj. EBITDA

-4% to 0% Adj. EBITDA margin (Previously: EUR -9m to +16m Adj. EBITDA -2% to +3% Adj. EBITDA margin)

  • The updated guidance reflects the current very low consumer sentiment observed across all segments, with no short-term improvement expected in H2 2022
  • Updated Adj. EBITDA guidance based on growth expectations, additional margin investments to reduce inventory levels and already implemented cost reductions

Driving clear short-term priorities in 2023 to support the path towards our long-term target of 10-15% Adj. EBITDA with strong cash conversion

Note: All figures unaudited. Figures provided here are indicative and do not represent official company guidance.

We have built a loyalty-based business model with extremely valuable assets

A consumer love brand with creativity, inspiration and loyalty at the very core

Unique and highly profitable Westwing Collection loved by our customers

Huge, organically built audience with more than 10 million followers across our active social media channels(1)

Outstanding customer experience with best-in-class customer service and unique propositions such as Westwing Studio and Westwing Delivery Service

80%

of orders are placed by loyal repeat customers(2)

EUR 1,500

GMV after 8 years high customer lifetime value(3)

85%

of sales from customers who visit us on average >100x per year

We will further evolve our commercial model to unleash Westwing's full potential by bringing the Westwing Collection to the forefront

Product Assortment

  • Rapid build-up of Westwing Collection to get to 50% Group GMV share fast
  • Best design brands in Daily Themes and also in Permanent Assortment

Digital customer experience

  • Seamless, personalised experience with world-class shoppable content
  • Higher visibility for Permanent Assortment and Westwing Collection to drive growth & margins

Marketing & Sales

  • More product focused marketing for high margins & superior traffic
  • First offline store & Westwing Collection in selected external sales channels

The highly profitable Westwing Collection will be at the core of our next growth phase

We're building the One-Stop-Shop for Home Enthusiasts

The opportunity is massive Huge Home & Living market of EUR 120bn
very
early in eCommerce;
We target c. 70% of the overall market by targeting Home Enthusiasts
Customer loyalty at the core The differentiating creative and inspirational core of Westwing drives
superior loyalty for our love brand with 80% repeat order share(1)
Westwing Collection Our Westwing Collection perfectly leverages the loyalty to our love
brand at >10%pts margin upside
Strong cash profile Our financial debt free balance sheet allows us ample liquidity to navigate
through the current challenging market environment
Attractive target P&L We have a long-term Adj. EBITDA margin target of 10-15%

Growing Active Customer base while expanding share of wallet

Loyalty-driven business model results in exceptional repeat order rates

Note: Unaudited. Repeat orders defined as total number of valid orders (excluding failed and cancelled orders) from customers, which have placed a valid order before at Westwing. Note: All figures unaudited. Repeat orders defined as total number of valid orders (excluding failed and cancelled orders) from customers, which have placed a valid order before at Westwing.

Group KPIs Unit Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022
Westwing Collection share in % of GMV 21% 22% 27% 25% 25% 22% 26% 28% 31% 32% 38% 37% 37% 38%
Active Customers in k 927 909 926 949 986 1,178 1,284 1,529 1,720 1,730 1,750 1,705 1,593 1,486
Number of orders in k 591 492 539 805 675 1,051 874 1,474 1,268 1,022 819 1,262 872 685
Average basket size in EUR 129 132 132 121 127 122 129 119 129 135 144 131 147 159
Average orders LTM per Active Customerin # 2.6 2.6 2.6 2.6 2.5 2.6 2.7 2.7 2.7 2.7 2.6 2.6 2.5 2.4
Average GMV LTM per Active Customer in EUR 318 322 326 327 324 325 330 328 337 341 340 343 345 349
GMV in EUR m 76 65 71 98 85 128 113 175 164 139 118 166 128 109
Mobile visit share in % 75% 76% 77% 76% 76% 79% 80% 79% 79% 80% 80% 80% 80% 80%

KPI definitions

Westwing Collection share GMV share of Westwing Collection (formerly "Own & Private Label"): GMV of Westwing Collection business as % of GMV Group in the same reporting period
Active Customers A customer who has made a valid order within the last 12 months
Number of orders Total number of valid orders (excluding failed and cancelled orders) of a reporting period
Average basket size Weighted average value of an order: GMV divided by total number of orders of the same reporting period
Average orders LTM per Active Customer Total number of orders of the last 12 months divided by active customers of a reporting period
Average GMV LTM per Active Customer GMV of the last 12 month divided by active customers
GMV Gross Merchandise Volume: Value of all valid customer orders placed of a reporting period (i.e.
excluding cancelation and VAT, but
including returns).
Mobile visit share Share of daily unique visits per platform via mobile devices (tablets and smartphones) as % of all daily unique visits per platform of a reporting period

Consolidated income statement

EUR m, in % of Revenue H1 2021 H1 2022 Q2 2021 Q2 2022
Revenue 270.1 214.1 131.7 103.0
Cost of Sales -134.8 -110.0 -66.5 -52.9
Gross profit 135.3 104.2 65.2 50.1
Fulfilment expenses -53.8 -50.1 -27.0 -24.2
Marketing expenses -22.9 -22.5 -12.6 -11.0
General and administrative expenses -41.3 -40.8 -22.1 -22.6
Other operating expenses -1.9 -1.1 -1.6 -0.5
Other operating income 1.6 0.9 1.2 0.4
Operating result 17.0 -9.5 3.1 -7.6
Financial result -0.5 -1.8 0.3 -1.0
Result before income tax 16.4 -11.4 3.4 -8.6
Income tax expense -3.5 -1.1 -1.6 0.2
Result for the period 12.9 -12.5 1.8 -8.4
Reconciliation to Adj. EBITDA
Operating result (EBIT) 17.0 -9.5 3.1 -7.6
Share-based compensation expenses 6.3 -3.8 3.6 -0.1
Restructuring severances - 1.1 - 1.1
Provision tax claim discontinued operations 1.0 - 1.0 -
Expenses/(income) for the restructuring of the French business -0.0 - - -
D&A 6.0 8.2 3.0 4.2
Adj. EBITDA 30.3 -4.0 10.7 -2.3
Adj. EBITDA margin (%) 11.2% -1.9% 8.1% -2.3%

Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses); (ii) income/expenses for restructuring and (iii) expenses for a tax claim provision against a divested entity regarding previous years. "Adjusted EBITDA" is calculated by adjusting for these items.

Adjusted income statement

EUR m, in % of Revenue H1 2021 H1 2022 Q2 2021 Q2 2022
Revenue 270.1 214.1 131.7 103.0
Revenue Growth YoY 51.2% -20.7% 18.6% -21.8%
Cost of Sales -134.8 -110.0 -66.5 -52.9
Gross Profit 135.3 104.2 65.2 50.1
Gross Margin 50.1% 48.7% 49.5% 48.6%
Fulfillment expenses -53.8 -50.1 -27.0 -24.2
Contribution profit 81.5 -54.1 38.2 26.0
Contribution margin 30.2% 25.2% 29.0% 25.2%
Marketing expenses -22.8 -21.9 -12.6 -10.3
General and administrative expenses -35.0 -44.2 -18.5 -22.1
Other operating expenses -0.9 -1.1 -0.6 -0.5
Other operating income 1.6 0.9 1.2 0.4
Depreciation and Amortization 6.0 8.2 3.0 4.2
Adj. EBITDA 30.3 -4.0 10.7 -2.3
Adj. EBITDA Margin 11.2% 1.9% 8.1% -2.3%

Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses); (ii) income/expenses for restructuring and (iii) expenses for a tax claim provision against a divested entity regarding previous years. "Adjusted EBITDA" is calculated by adjusting for these items.

Segment reporting

DACH, in EUR m H1 2021 H1 2022 Q2 2021 Q2 2022
Revenue 153.8 119.2 74.7 58.5
YoY Growth (in %) 57.9% -22.5% 25.0% -21.7%
Adj. EBITDA 25.8 3.6 10.0 1.3
Adj. EBITDA Margin % 16.8% 3.0% 13.4% 2.2%
International, in EUR m H1 2021 H1 2022 Q2 2021 Q2 2022
Revenue 116.4 95.0 57.0 44.5
YoY Growth (in %) 43.2% -18.4% 11.1% -21.9%
Adj. EBITDA 4.8 -7.1 0.8 -3.3
Adj. EBITDA Margin % 4.1% -7.5% 1.4% -7.4%

Net working capital

Net Working Capital (NWC) breakdown as of June 30, 2022 [in EUR m]

Issued share capital

Share Information as of June 30, 2022

Type of Shares Ordinary bearer shares with no-par value (Stückaktien)
Stock Exchange Frankfurt Stock Exchange
Market Segment Regulated Market (Prime Standard)
Number of Shares issued 20,903,968
Issued Share Capital EUR 20,903,968
Treasury Shares 326,475

Stock Option Programs as of June 30, 2022

Program # of options outstanding Weighted average exercise
price (EUR)
VSOPs(1) 883,625 2.46(1)
LTIP 2019(2) 1,831,050 19.30(2)
LTIP 2016 96,450 0.01
Other 754,925 11.24
Total 3,566,050 12.90

Note: All figures unaudited. Equity programs are shown on pre-conversion basis; (1) VSOPs are virtual, cash-settled option programs with an average cap of EUR 23.90, vesting end of 2022; (2) LTIP 2019 vesting end of 2022.

September 19, 2022 Berenberg and Goldman Sachs Eleventh German Corporate Conference September 22, 2022 Baader Investment Conference 2022 November 10, 2022 Publication of quarterly statement Q3 2022

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