Investor Presentation • Aug 11, 2022
Investor Presentation
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Q2 2022 Results
Munich, August 11, 2022
Certain statements in this communication may constitute forward looking statements. These statements are based on assumptions that are believed to be reasonable at the time they are made and are subject to significant risks and uncertainties. You should not rely on these forward-looking statements as predictions of future events and we undertake no obligation to update or revise these statements. Our actual results may differ materially and adversely from any forwardlooking statements discussed on this call due to a number of factors, including without limitation, risks from macroeconomic developments, external fraud, inefficient processes at fulfillment centers, inaccurate personnel and capacity forecasts for fulfillment centers, hazardous material / conditions in production with regard to private labels, lack of innovation capabilities, inadequate data security, lack of market knowledge, risk of strike and changes in competition levels.
Our mission: To inspire and make every home a beautiful home.


CEO Westwing Group SE
Jul 2022 Chief Executive Officer, Westwing Group SE Chief Commercial Officer 2015 Founder Westwing Collection 2009 Consultant & Project Leader at Boston Consulting Group (BCG) Feb 2022



| 1 | Topline significantly below previous year |
• Home & Living market heavily impacted by low consumer sentiment |
|---|---|---|
| 2 | Focus on protecting profitability |
• Protecting unit economics alongside inflationary cost pressure and lower operating leverage • Investment decisions of 2021 partially incompatible with current topline level: c. EUR 15m of annualized cost reduction already implemented |
| 3 | Supply chains slowly normalizing |
• Global supply chains are recovering: currently no immediate risk to operations • High inventory levels in the aftermath of past supply chain disruptions and lower topline |
| 4 | Fundamentals of business model fully intact |
• Loyalty, inspiration and focus on sustainability will fuel the next phase of growth, with our high-margin Westwing Collection plus the best design brands at the forefront |
| 5 | Strong cash position |
• Ample liquidity to navigate through the current challenging market environment |

Geopolitical uncertainty, inflationary pressures and acute risk of recession plunge current consumer climate to an all-time low 1


Strong compound annual GMV growth of +19% and Active Customer growth of +18% vs. Q2 2019 1

Robust measures focusing on margin and cost discipline to mitigate against a lower topline 2

Note: All figures unaudited. Figures provided here are indicative and do not represent official company guidance.

Global supply chain situation improving, no more immediate risk to business operations; high inventory levels in the aftermath of past disruptions and lower topline 3

• No immediate risk to business operations (production capacity, transport & warehouse capacity) as supply chains begin to normalize

We will offer our customers multiple touchpoints to our brand: Further growing the Westwing Collection brand via our first permanent store 4

Located in one of Hamburg's prime spots at Jungfernstieg
530 sqm sales floor
Opening planned for Q4 2022
Giving customers the opportunity to experience our brand: interact, touch and products in real-life
Strengthens the positioning of the Westwing Collection and helps to build a love brand
Reach and entertain existing and new customers
Make Westwing a full-rounded experience


The UN Global Compact is the world's largest corporate sustainability initiative
Westwing has committed to the Science Based Targets initiative to help limit global warming to 1.5 °C in line with the Paris Climate Agreement
• Choosing cotton products from Westwing allows our customers to support responsible cotton production through the Better Cotton Initiative



| [as % of revenue] |
H1 2019 | H1 2021 | H1 2022 | Delta 21 vs 22 |
Q2 2019 | Q2 2021 | Q2 2022 | Delta 21 vs 22 |
|
|---|---|---|---|---|---|---|---|---|---|
| Gross margin | 42.9% | 50.1% | 48.7% | -1.4%pts | 43.4% | 49.5% | 48.6% | -0.9%pts | Cost inflation mostly passed through |
| Fulfilment ratio | -24.3% | -19.9% | -23.4% | -3.5%pts | -24.9% | -20.5% | -23.5% | -3.0%pts | Less scale at increased capacity levels in operations |
| Contribution margin | 18.5% | 30.2% | 25.2% | -4.9%pts | 18.5% | 29.0% | 25.2% | -3.8%pts | |
| Marketing ratio | -7.8% | -8.5% | -10.2% | -1.8%pts | -8.4% | -9.6% | -10.0% | -0.5%pts | |
| G&A ratio1) G&A ratio (1) |
-21.4% | -12.7% | -20.7% | -8.0%pts | -22.2% | -13.6% | -21.5% | -7.9%pts | Less scale and 2021 investments |
| D&A ratio D&A ratio |
3.4% | 2.2% | 3.8% | +1.6%pts | 3.6% | 2.3% | 4.1% | +1.8%pts | |
| Adj. EBITDA margin | -7.3% | 11.2% | -1.9% | -13.1%pts | -8.5% | 8.1% | -2.3% | -10.4%pts |
Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses); (ii) income/expenses for restructuring and (iii) expenses for a tax claim provision against a divested entity regarding previous years. "Adjusted EBITDA" is calculated by adjusting for these items; (1) Includes "Other result".

DACH Segment Adj. EBITDA [as % of Revenue]



Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses); (ii) income/expenses for restructuring and (iii) expenses for a tax claim provision against a divested entity regarding previous years. "Adjusted EBITDA" is calculated by adjusting for these items.
Net working capital positive at EUR 24m mainly due to higher inventory levels; Capex increase driven by strategic investments into technology

19
Note: All figures unaudited.

Note: All figures unaudited. Contract liabilities in the IFRS balance sheet refers to customer prepayments; (1) Includes accruals.

Note: All figures unaudited. Free Cash Flow defined as the sum of Operating Cash Flow and Investing Cash Flow.

as of August 10, 2022

-22% to -14% yoy growth
(Previously: EUR 460m to 540m Revenue at -12% to +3% yoy growth)

-4% to 0% Adj. EBITDA margin (Previously: EUR -9m to +16m Adj. EBITDA -2% to +3% Adj. EBITDA margin)

Note: All figures unaudited. Figures provided here are indicative and do not represent official company guidance.



A consumer love brand with creativity, inspiration and loyalty at the very core

Unique and highly profitable Westwing Collection loved by our customers

Huge, organically built audience with more than 10 million followers across our active social media channels(1)

Outstanding customer experience with best-in-class customer service and unique propositions such as Westwing Studio and Westwing Delivery Service
80%
of orders are placed by loyal repeat customers(2)
GMV after 8 years high customer lifetime value(3)
85%
of sales from customers who visit us on average >100x per year
We will further evolve our commercial model to unleash Westwing's full potential by bringing the Westwing Collection to the forefront







| The opportunity is massive | Huge Home & Living market of EUR 120bn very early in eCommerce; We target c. 70% of the overall market by targeting Home Enthusiasts |
|---|---|
| Customer loyalty at the core | The differentiating creative and inspirational core of Westwing drives superior loyalty for our love brand with 80% repeat order share(1) |
| Westwing Collection | Our Westwing Collection perfectly leverages the loyalty to our love brand at >10%pts margin upside |
| Strong cash profile | Our financial debt free balance sheet allows us ample liquidity to navigate through the current challenging market environment |
| Attractive target P&L | We have a long-term Adj. EBITDA margin target of 10-15% |





Note: Unaudited. Repeat orders defined as total number of valid orders (excluding failed and cancelled orders) from customers, which have placed a valid order before at Westwing. Note: All figures unaudited. Repeat orders defined as total number of valid orders (excluding failed and cancelled orders) from customers, which have placed a valid order before at Westwing.
| Group KPIs | Unit | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 | Q1 2022 | Q2 2022 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Westwing Collection share | in % of GMV | 21% | 22% | 27% | 25% | 25% | 22% | 26% | 28% | 31% | 32% | 38% | 37% | 37% | 38% |
| Active Customers | in k | 927 | 909 | 926 | 949 | 986 | 1,178 | 1,284 | 1,529 | 1,720 | 1,730 | 1,750 | 1,705 | 1,593 | 1,486 |
| Number of orders | in k | 591 | 492 | 539 | 805 | 675 | 1,051 | 874 | 1,474 | 1,268 | 1,022 | 819 | 1,262 | 872 | 685 |
| Average basket size | in EUR | 129 | 132 | 132 | 121 | 127 | 122 | 129 | 119 | 129 | 135 | 144 | 131 | 147 | 159 |
| Average orders LTM per Active Customerin # | 2.6 | 2.6 | 2.6 | 2.6 | 2.5 | 2.6 | 2.7 | 2.7 | 2.7 | 2.7 | 2.6 | 2.6 | 2.5 | 2.4 | |
| Average GMV LTM per Active Customer | in EUR | 318 | 322 | 326 | 327 | 324 | 325 | 330 | 328 | 337 | 341 | 340 | 343 | 345 | 349 |
| GMV | in EUR m | 76 | 65 | 71 | 98 | 85 | 128 | 113 | 175 | 164 | 139 | 118 | 166 | 128 | 109 |
| Mobile visit share | in % | 75% | 76% | 77% | 76% | 76% | 79% | 80% | 79% | 79% | 80% | 80% | 80% | 80% | 80% |
| Westwing Collection share | GMV share of Westwing Collection (formerly "Own & Private Label"): GMV of Westwing Collection business as % of GMV Group in the same reporting period |
|---|---|
| Active Customers | A customer who has made a valid order within the last 12 months |
| Number of orders | Total number of valid orders (excluding failed and cancelled orders) of a reporting period |
| Average basket size | Weighted average value of an order: GMV divided by total number of orders of the same reporting period |
| Average orders LTM per Active Customer | Total number of orders of the last 12 months divided by active customers of a reporting period |
| Average GMV LTM per Active Customer | GMV of the last 12 month divided by active customers |
| GMV | Gross Merchandise Volume: Value of all valid customer orders placed of a reporting period (i.e. excluding cancelation and VAT, but including returns). |
| Mobile visit share | Share of daily unique visits per platform via mobile devices (tablets and smartphones) as % of all daily unique visits per platform of a reporting period |

| EUR m, in % of Revenue | H1 2021 | H1 2022 | Q2 2021 | Q2 2022 |
|---|---|---|---|---|
| Revenue | 270.1 | 214.1 | 131.7 | 103.0 |
| Cost of Sales | -134.8 | -110.0 | -66.5 | -52.9 |
| Gross profit | 135.3 | 104.2 | 65.2 | 50.1 |
| Fulfilment expenses | -53.8 | -50.1 | -27.0 | -24.2 |
| Marketing expenses | -22.9 | -22.5 | -12.6 | -11.0 |
| General and administrative expenses | -41.3 | -40.8 | -22.1 | -22.6 |
| Other operating expenses | -1.9 | -1.1 | -1.6 | -0.5 |
| Other operating income | 1.6 | 0.9 | 1.2 | 0.4 |
| Operating result | 17.0 | -9.5 | 3.1 | -7.6 |
| Financial result | -0.5 | -1.8 | 0.3 | -1.0 |
| Result before income tax | 16.4 | -11.4 | 3.4 | -8.6 |
| Income tax expense | -3.5 | -1.1 | -1.6 | 0.2 |
| Result for the period | 12.9 | -12.5 | 1.8 | -8.4 |
| Reconciliation to Adj. EBITDA | ||||
| Operating result (EBIT) | 17.0 | -9.5 | 3.1 | -7.6 |
| Share-based compensation expenses | 6.3 | -3.8 | 3.6 | -0.1 |
| Restructuring severances | - | 1.1 | - | 1.1 |
| Provision tax claim discontinued operations | 1.0 | - | 1.0 | - |
| Expenses/(income) for the restructuring of the French business | -0.0 | - | - | - |
| D&A | 6.0 | 8.2 | 3.0 | 4.2 |
| Adj. EBITDA | 30.3 | -4.0 | 10.7 | -2.3 |
| Adj. EBITDA margin (%) | 11.2% | -1.9% | 8.1% | -2.3% |
Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses); (ii) income/expenses for restructuring and (iii) expenses for a tax claim provision against a divested entity regarding previous years. "Adjusted EBITDA" is calculated by adjusting for these items.
| EUR m, in % of Revenue | H1 2021 | H1 2022 | Q2 2021 | Q2 2022 |
|---|---|---|---|---|
| Revenue | 270.1 | 214.1 | 131.7 | 103.0 |
| Revenue Growth YoY | 51.2% | -20.7% | 18.6% | -21.8% |
| Cost of Sales | -134.8 | -110.0 | -66.5 | -52.9 |
| Gross Profit | 135.3 | 104.2 | 65.2 | 50.1 |
| Gross Margin | 50.1% | 48.7% | 49.5% | 48.6% |
| Fulfillment expenses | -53.8 | -50.1 | -27.0 | -24.2 |
| Contribution profit | 81.5 | -54.1 | 38.2 | 26.0 |
| Contribution margin | 30.2% | 25.2% | 29.0% | 25.2% |
| Marketing expenses | -22.8 | -21.9 | -12.6 | -10.3 |
| General and administrative expenses | -35.0 | -44.2 | -18.5 | -22.1 |
| Other operating expenses | -0.9 | -1.1 | -0.6 | -0.5 |
| Other operating income | 1.6 | 0.9 | 1.2 | 0.4 |
| Depreciation and Amortization | 6.0 | 8.2 | 3.0 | 4.2 |
| Adj. EBITDA | 30.3 | -4.0 | 10.7 | -2.3 |
| Adj. EBITDA Margin | 11.2% | 1.9% | 8.1% | -2.3% |
Note: All figures unaudited. Figures in this section are presented on an adjusted basis, i.e. excluding (i) share-based compensation (in Fulfilment, Marketing and General and Administrative expenses); (ii) income/expenses for restructuring and (iii) expenses for a tax claim provision against a divested entity regarding previous years. "Adjusted EBITDA" is calculated by adjusting for these items.

| DACH, in EUR m | H1 2021 | H1 2022 | Q2 2021 | Q2 2022 |
|---|---|---|---|---|
| Revenue | 153.8 | 119.2 | 74.7 | 58.5 |
| YoY Growth (in %) | 57.9% | -22.5% | 25.0% | -21.7% |
| Adj. EBITDA | 25.8 | 3.6 | 10.0 | 1.3 |
| Adj. EBITDA Margin % | 16.8% | 3.0% | 13.4% | 2.2% |
| International, in EUR m | H1 2021 | H1 2022 | Q2 2021 | Q2 2022 |
|---|---|---|---|---|
| Revenue | 116.4 | 95.0 | 57.0 | 44.5 |
| YoY Growth (in %) | 43.2% | -18.4% | 11.1% | -21.9% |
| Adj. EBITDA | 4.8 | -7.1 | 0.8 | -3.3 |
| Adj. EBITDA Margin % | 4.1% | -7.5% | 1.4% | -7.4% |

Net Working Capital (NWC) breakdown as of June 30, 2022 [in EUR m]

Share Information as of June 30, 2022
| Type of Shares | Ordinary bearer shares with no-par value (Stückaktien) | |
|---|---|---|
| Stock Exchange | Frankfurt Stock Exchange | |
| Market Segment | Regulated Market (Prime Standard) | |
| Number of Shares issued | 20,903,968 | |
| Issued Share Capital | EUR 20,903,968 | |
| Treasury Shares | 326,475 |
| Program | # of options outstanding | Weighted average exercise price (EUR) |
|---|---|---|
| VSOPs(1) | 883,625 | 2.46(1) |
| LTIP 2019(2) | 1,831,050 | 19.30(2) |
| LTIP 2016 | 96,450 | 0.01 |
| Other | 754,925 | 11.24 |
| Total | 3,566,050 | 12.90 |
Note: All figures unaudited. Equity programs are shown on pre-conversion basis; (1) VSOPs are virtual, cash-settled option programs with an average cap of EUR 23.90, vesting end of 2022; (2) LTIP 2019 vesting end of 2022.
September 19, 2022 Berenberg and Goldman Sachs Eleventh German Corporate Conference September 22, 2022 Baader Investment Conference 2022 November 10, 2022 Publication of quarterly statement Q3 2022
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