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WEC ENERGY GROUP, INC. Director's Dealing 2011

Feb 3, 2011

30110_dirs_2011-02-03_582a4451-4d61-4dda-8f3d-d11d498a2019.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: WISCONSIN ENERGY CORP (WEC)
CIK: 0000783325
Period of Report: 2011-02-01

Reporting Person: KUESTER FREDERICK D (Executive Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-02-01 Common Stock M 33000 $34.20 Acquired 59683.3564 Direct
2011-02-01 Common Stock S 33000 $61.00 Disposed 26683.3564 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2011-02-01 Stock Option (right to buy) $34.20 M 33000 Disposed 2015-01-18 Common Stock (33000) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 1244.314 Indirect

Footnotes

F1: This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 29, 2010.

F2: Includes shares acquired pursuant to a dividend reinvestment feature of Wisconsin Energy Corporation's Stock Plus Investment Plan in transactions exempt from Section 16 pursuant to Rule 16a-11.

F3: Includes shares acquired under Wisconsin Energy Corporation's Employee Retirement Savings Plan (ERSP) in transactions exempt from Section 16(b) pursuant to Rule 16b-3(c) and exempt from reporting pursuant to Rule 16a-3(f)(1)(i)(B). The number of shares in the ERSP attributable to any one participant varies with the price of the Common Stock. The information in this report is based on a plan statement dated as of January 31, 2011.