Vitalist — Proxy Solicitation & Information Statement 2023

Oct 27, 2023

October 27, 2023

==> picture [202 x 46] intentionally omitted <==

Filed via SEDAR

To All Applicable Exchanges and Securities Administrators

Subject: CE Brands Inc. (the "Issuer") Notice of Meeting and Record Date

Dear Sir/Madam:

We are pleased to confirm the following information with respect to the Issuer's upcoming meeting of shareholders:

MeetingType:	Special Meeting
MeetingDate:	December 4,2023
Record Date for Notice of Meeting:	November 3,2023
Record Date for Voting (if applicable):	November 3,2023
Beneficial OwnershipDetermination Date:	November 3,2023
Class of Securities Entitled to Vote:	Common
ISIN:	CA12513R2046
Issuer sending proxymaterials directlyto NOBOs:	No
Issuerpayingfor deliveryto OBOs:	Yes
Notice and Access for Beneficial Holders:	No
Notice and Access for Registered Holders:	No

In accordance with applicable securities regulations we are filing this information with you in our capacity as agent of the Issuer.

Yours truly,

ODYSSEY TRUST COMPANY AS AGENT FOR CE Brands Inc.