Vitalist — Proxy Solicitation & Information Statement 2023

Jun 22, 2023

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Notice of Availability of Proxy Materials for CE Brands Inc. Annual and Special Meeting

Meeting Date and Time: July 28, 2023, at 9:00 a.m. (Calgary time)

Location: Virtual

Please be advised that the proxy materials for the above noted shareholder meeting (the “ Meeting ”) are available for viewing and downloading online. This document provides an overview of these materials, but you are reminded to access and review the information circular and other proxy materials available online prior to voting. These materials are available at:

www.agmconnect.com/ceb2023

OR

www.sedar.com

Obtaining Paper Copies of the Proxy Materials

Shareholders may request to receive paper copies of the proxy materials related to the above referenced meeting by mail at no cost. Requests for paper copies must be received by July 21, 2023 in order to receive the paper copy in advance of the meeting. Shareholders may request to receive a paper copy of the Materials for up to one year from the date the Materials were filed on www.sedar.com.

For more information regarding notice-and-access or to obtain a paper copy of the Materials you may contact our transfer agent, Odyssey Trust Company, via www.odysseycontact.com or by phone at 1-888290-1175 (toll-free within North America) or 1-587-885-0960 (direct from outside North America).

Notice of Meeting

The matters to be voted on at the meeting, described in detail in the Management Information Circular (the “ Circular ”), are as follows:

Election of Directors	Shareholders will be asked to elect directors of the Company who will
	serve until the end of the next annual meeting of shareholders or until
	their successors are elected or earlier appointed. Information respecting
	the election of directors may be found in the Circular under “Particulars
	of Matters to be Acted Upon – Election of Directors”.

Appointment of Auditor Shareholders will be asked to reappoint KPMG LLP as auditor of the Company and to authorize the board of directors of the Company to fix their remuneration. Information respecting the appointment of the auditor may be found in the Circular under “ Particulars of Matters to be Acted Upon – Appointment of Auditor ”.

Approval of Name Change

Shareholders will be asked to consider and, if thought advisable, to pass, with or without variation, an ordinary resolution of disinterested Shareholders approving changing the Company’s name from CE Brands Inc to Vitalist Inc. Information respecting the approval of the name change may be found in the Circular under “Particulars of Matters to be Acted Upon – Approval of Amended and Restated 2022 Stock Option Plan”.

Voting

To vote your securities, please refer to the instructions on the enclosed Proxy or Voting Instruction Form. Your Proxy or Voting Instruction Form must be received by July 26, 2023, at 9:00 a.m. (Calgary time).

Stratification

The Issuer is providing paper copies of its Management Information Circular only to those registered shareholders and beneficial shareholders that have previously requested to receive paper materials.

Annual Financial Statements

The Issuer is providing paper copies or emailing electronic copies of its annual financial statements to registered shareholders and beneficial shareholders that have opted to receive annual financial statements and have indicated a preference for either delivery method.