VINYL GROUP LTD — Investor Presentation 2021

Jun 10, 2021

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ASX:JXT Market Update 11 June 2021

Jaxsta Ltd

ACN: 106 513 580 Level 1, 113-115 Oxford Street Darlinghurst NSW 2010 Australia

info@jaxsta.com www.jaxsta.com

Disclaimer

This presentation has been prepared by Jaxsta Limited ACN 106 513 580 (Jaxsta or the Company). The material contained in this presentation is intended to be summary information only about Jaxsta and its activities, current as at the date of this presentation. This presentation should be read in conjunction with other Jaxsta periodic and continuous disclosure announcements filed with the Australian Securities Exchange, available at www.asx.com.au.

This presentation is for information purposes only and is not a prospectus or product disclosure statement, financial product or investment advice or a recommendation to acquire or dispose of any securities in Jaxsta. It has been prepared without taking into consideration the objectives, financial situation or particular needs of any individuals.

This presentation and its contents are not an invitation, offer, solicitation or recommendation with respect to the purchase or sale of any securities in the Company in any jurisdiction and must not be distributed, transmitted, or viewed by any person in any jurisdiction where the distribution, transmission or viewing of this document would be unlawful under the securities or other laws of that or any other jurisdiction. This presentation is not a prospectus or any other offering document under Australian law (and will not be lodged with the Australian Securities and Investments Commission) or any other law.

This presentation may contain certain forward-looking statements and comments about future events. Statements regarding the possible or assumed future performance, costs, dividends, returns, rates, prices, potential growth of Jaxsta, industry growth or other trend projections and any estimated company earnings are or may be forward-looking statements. Forward-looking statements involve known and unknown risks, significant uncertainties, assumptions, contingencies, and other factors, many of which are outside the control of Jaxsta, are subject to change without notice, and may involve significant elements of subjective judgement and assumptions as to future events which may or may not be correct, and which may cause the actual results or performance of Jaxsta to be materially different from any results or performance expressed or implied by such forward-looking statements. Such forward-looking statements speak only as of the date of this presentation. Past performance and forward-looking statements should not be relied on as an indication or guarantee of future performance.

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This presentation has been prepared from sources which Jaxsta reasonably believes to be reliable and accurate as at the time of publication. No representation, warranty or undertaking is made by Jaxsta, its officers, employees or advisors, that any source, projection, forecast, assumption or estimate contained in this presentation should or will be achieved. Each person must conduct their own independent investigation, evaluation and analysis of the matters and data set out in this presentation, and rely entirely on such investigation and analysis. Each person must form their own opinion as to the content of this presentation. Recipients of this presentation are cautioned not to place undue reliance on forward-looking statements, which speak only as at the date of this presentation. Subject to any obligations under applicable law, Jaxsta disclaims any obligation or undertaking to update or revise any content or forward-looking statement in this presentation or to advise of any change in events, conditions or circumstances on which any such statement is based including to update any inaccuracy, omission or change of the information contained in this presentation.

Each of Jaxsta, its adviser and their respective officers, employees and advisors, to the extent permitted by law, expressly disclaim all responsibility relating to or resulting from the use of the material and information contained in this presentation and exclude all liability whatsoever (including negligence) for any loss (including consequential loss) or damage suffered by any person as a result of the use of or reliance on any of the information in this presentation or any error, omission or inaccuracy in any such information, including without limitation, any financial information, estimates or projections. Neither Jaxsta nor any of its advisers has carried out due diligence investigations in connection with the preparation of this document and has not verified the information in this document.

This presentation is not, and should not be considered to, constitute any invitation, offer to sell, or solicitation of an offer to buy or subscribe for any securities in the Company, and no part of this presentation forms the basis of any contract or commitment whatsoever with any person.

This presentation does not constitute an invitation or offer of securities for subscription, purchase or sale in the United States or any other jurisdiction in which such an offer would be illegal. The securities referred to in this presentation have not been, and will not be, registered under the US Securities Act of 1933 (the US Securities Act ) and may not be offered or sold in the United States unless the securities have been registered under the US Securities Act or are offered and sold in a transaction exempt from, or not subject to, the registration requirements of the US Securities Act and any applicable US state securities laws. The distribution of this presentation in jurisdictions outside Australia may be restricted by law and you should observe any such restrictions. Any non-compliance with such restrictions may contravene applicable securities laws.

© 2021 Jaxsta Ltd

2

Testimonial

Hank Teverbaugh, artist manager at Core Entertainment. Hank’s clients include legendary songwriter, performer and piano player Leon Russell (Michael Buble, Amy Winehouse, Diana Krall, Joe Cocker, Barbara Streisand, Luther Vandross, The Carpenters and so many more). How Jaxsta was able to help Hank and his clients navigate the pandemic is a very compelling example of why our platforms matters now and in the future.

Video duration 2:11 mins

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Data is today’s currency

148.8 mil+

38 mil+

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Individual Recordings

94,000+

23,000+

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Subscribers

56.3 mil+

283 k+ New Credits Ingested Daily

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Individual Pages

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In 20 years the music business transitioned from a physical product to digital

The transition from physical to digital has occurred on the consumption side of the industry, but the data behind it has not migrated fully, leaving many gaps for older catalogs, inconsistencies amongst publishers, labels and distributors.

Global Recorded Music Industry - Revenues 2001 - 2009 (US$ Billions)

25

Total Physical

Performance rights Synchronisation

Downloads/ digitals

Total Streaming

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0 2009 2019

Global Music Revenue

Music Creation

Streaming

The global music industry has been growing since 2014. Goldman Sachs predicts the industry will continue to grow in 2021 and exceed pre-pandemic levels by 2023. They expect the recorded music business to double from $77B in 2019 to $142B in 2030, driven by a 3X increase in streaming revenues from $22B in 2019 to $75B in 2030.

Over 60,000 new tracks are uploaded to Spotify every day, up from 40,000 in 2019. There are 8,000,000 creators on Spotify creating the 22M tracks and podcasts annually, with the vast majority being independent contributors. Online distribution of their music and marketing through social media allows independent artists to start and even manage their careers without the traditional path of record labels and publishers.

Artists, labels and publishers are taking advantage of the reach, ease and popularity of streaming platforms like Spotify and Apple Music to connect with consumers. Goldman Sachs expect the number of paid streaming subscribers to grow from 341M in 2019 to 1.2B in 2030.

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Recorded 142 b New Paid
60 k
Music Tracks Subscribers
Revenue Uploaded 40 k
1.2 b
77 b
341 m
1 k
2019 2030e 1999 2019 2021 2019 2030e
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New Partnerships

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New Partnership Australian Institute of Music

L-R Dr. Greg Clarke, Jacqui Louez Schoorl, Ed St John

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Jaxsta is now an Official Education Resource

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Jaxsta is now officially a part of music education curriculum Access to current and past students, alumni and faculty for Jaxsta Pro profiles and membership

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Creation of the first official resume for many students via their Jaxsta profile

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Potential Education Market Size (USA)

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1,795 Music colleges

$42K USD

Average tuition fee in the top 17 music schools in the USA

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333K Students per annum

94K Visual and Performing Arts Degrees per annum in the US (2008-2018) approx, 93,000

43K Faculty employed at those colleges

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API Data Solutions

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Jaxsta API Pipeline

Deals won Currently at 3, with 5 at contractual negotiations

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60+ Deals in immediate pipeline

100+ deals Deals in current total pipeline

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30
0
March June Sep Dec
2021 2021 2021 2021
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Basic APIs

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30 Deals

Potential to close by December 31st and convert to monthly recurring revenue

Medium APIs Large Scale

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Jaxsta Pro

Search... Your Music Professional

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Subscriber Acquisition & Usage

Our subscriber acquisition was refocused over the last few months on key personas that we identified as the initial power users of Jaxsta and for whom the tiers are being configured for.

A key measure for us has been the number of subscribers that view profile pages. The shift in subscriber focus has steadily moved the figure higher and has averaged over 86% over the last two months signalling high engagement from subscribers.

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Organic Traffic

A key focus over the last year has been on building the brand and making sure we are recognised as a go to source for the industry.

Our initial subscriber campaign focused on outreach via online, social and other media.

The constant adjustment, has enabled our organic search traffic to increase from 14% of our overall page visits in May 2020 to 54% in May 2021.

Release page views have increased 259% year over year.

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Pros vs Fans

We have made various improvements in the last months to separate the Pro experience

from the general public. This will continue as we relaunch and create a more engaging fan friendly site that does not conflict with the Jaxsta Pro experience.

We continue improving our search capability, and its a key pillar of our long term strategy and value proposition.

The changes to the site will foster a better connection between creatives and fan.

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Potential Jaxsta Pro Market Size (Users)

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5.8M+

Professionals in the global music industry

Potential Available Market (PAM)

4 Key Personas

Credit Owners Advocates

Industry Organisations Discoverers

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3.8M+

Professionals in the music industry that we believe have use for Jaxsta Pro

Total Addressable Market (TAM)

Tiers for Personas

Feature sets targeted at different personas and offered at the optimal price point for each persona

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1.9M+

Professionals in the industry that we believe we can reach with our offerings

Serviceable Available Market (SAM)

Free users

There will still be a basic Jaxsta Pro tier in order to keep those users that are not ready to upgrade today but want to keep their records up to date

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Pro Tiers

Our customised tiers provide different levels of access and functionality to address the different needs of our target audiences. Our mix of Jaxsta and Jaxsta Pro will separate the needs of the different users, just like IMDb and IMDb Pro.

INITIAL TIERS LAUNCHING ON 27 JULY 2021

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Add ons

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Jaxsta (Free)

Public facing information available to general public.

Jaxsta Pro Core

(Free with Log in)

Claim Profile, Basic Updates, Sign In Access to features.

Jaxsta Pro Plus $$$

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Jaxsta Pro Business $$$

Manage roster tools, reports, multiple seats.

Jaxsta Pro Enterprise $$$

Manage roster of any number of profiles, increased data report access.

Jaxsta Pro Fan $$$

Longer term premium fan experience.

Additional data sets or tools to complement any tier.

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Works $$$

Add on access to publisher data and tools.

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Service Tiers $$$

Future functionality for various add on services to be included in some tiers or paid per use.

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Reports $$$

Our reporting capability will be targeted at the Business and Enterprise tiers with custom or additional reports available for a fee.

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Jaxsta Marketing & Example campaigns

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Marketing Strategy - Jaxsta Pro Tiers

Focus is total customer obsession and acquisition

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Driving brand and customer loyalty

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Data driven strategies

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AB tested strategic creative and actionable digital and creative media and campaigns

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Awareness, understanding and appreciation for Jaxsta has increased exponentially over this time, with significant goodwill amongst the music industry for our vision.

Integrating full suite digital channels, driving ROI

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We know our customers, their personas, what their needs and desires are

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Shifting customer conversion from free to paid memberships

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Humans of Music Podcast & SiriusXM

SiriusXM US largest satellite radio station with 150 million listeners - largest addressable audience in the U.S.

Humans of Music new weekly show on Volume Channel 106 “Music Talk That Rocks”

Hosted by our Head of Original Content - Rod Yates

Jaxsta Roll the Credits

Rolling credits to promote all participants - just like a movie New fortnightly campaign crediting everyone involved

Each person tagged in post and separately privately messaged Campaigns: Alicia Keys, Stevie Wonder, Keith Urban, Taylor Swift, Barry Gibb, Kid LAROI, Silk Sonic, and many more...

First Southern Hemisphere show airing on SiriusXM’s Volume

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GRAMMYS “Behind the Record” Campaign

Exclusive use of Jaxsta’s API Significant industry social media marketing campaign

Top posts had over 400K impressions including Billie Eilish, Lil Baby, Blake Shelton, Lady A and Tom Morello

Second year we have partners with the Recording Academy

“The Players Behind Campaign” Billboard

Billboard - the definitive music charts in the USA

Jaxsta is BB’s exclusive data provider for this weekly campaign

Distributed to their PRO membership base

Article credits Jaxsta and links back to Jaxsta

Article’s to date have included: Justin Bieber, Taylor Swift, Billie Eilish, Ariana Grande, The Weeknd, Harry Styles, Drake and 30+ more artists

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So honored to be chosen as the @jaxstamusic profile of the week - these guys are helping artists, engineers, and songwriters receive credit where credit is due, and in turn are helping establish up-and-comers in the industry.

- Jeremie Inhaber

Thanks, @jaxstamusic !!• To my recording industry friends, if you’re not hip to Jaxsta, check it out! @jaxstamusic is like IMDB for music…and then some...

I partnered with

@jaxstamusic. The most thorough credits around, I suggest all my music friends sign up!

- Mitch McCarthy

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Jaxsta is an ever-growing resource for music credits, info, metadata-essentially the ultimate resource for playing 6 degrees of separation.

- Andy Bull

I’ve been harping on about @jaxstamusic to all my music people for a while now. they’ve put together the most comprehensive online database of music credits around and wrapped it all up in a really sleek and easy-to-use format. Great for music lovers to find out what other albums the producer of that record-you-love worked on to help you discover more music as well as being an invaluable A&R tool. Stoked to have been picked as their profile of the week, thanks guys!

• Kevin Tuffy

- Steven Wolf

Always nice to be recognised

• Woods.dallas

Calling all producers, remixers, songwriters, artists...you need to get on @jaxstamusic right now. Its the best way to showcase and "prove" your credits. In the digital world we now live in- and don't have any physical media, the world of music needs an official site to have legit credits. If you simply love reading who did what on a record or you need to prove what you have produced, written, remixed, sang on or even played the tambourine on...#Jaxsta is for YOU!

“While we toil away in our writing rooms and studios, the world searches for who we are and what we do. Searchable online credits are your modern business card, your discography, and your introduction to the wider world. I found Jaxsta last year and found that the people behind it were so responsive, caring about their (and our) work and open to ideas that I immediately had to join as a Pro Member. This is a place where the people of the music business can connect your musical contributions to you, explore your musical world, and contact you to connect.”

- John Hanes

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Huge thanks to all at Jaxsta music for making me Profile of the Week.. Check out Jaxsta , it's a fantastic resource.

- Jennifer Maidman Music

- Jason Nevins

Going through my history on @jaxstamusic which so far seems to be much better than the other options.

- Michael Patterson

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Just in the process of claiming my @jaxstamusic profile and it is wild. Some songs I’ve written I didn’t even know came out. Like this one I wrote as a baby songwriter w@jessj Paulo Mendoca and Glevin Scott at a @phraseddifferently camp. Writers/ artists if you haven’t checked out your credits on @jaxstamusic you should, and then claim your neighboring rights money that might just be floating out there. x

- rosigolan

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Our Priorities and Progress

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Priorities: March - June 2021

Priorities: March -	June 2021
Near Term: March - June 2021	Status Update
100,000+ Jaxsta Pro Members	Estimate 94,000+ by 30 June
Musical Works Feature Goes Live	Kobalt data ingested, awaiting completion of other
	publisher deals to enable feature
Launch of Jaxsta and Jaxsta Plus Tiers	Scheduled for 27 July
10 API deals engaged	Closed 3, potential to close 8 by 30 June
Works Data In API	Same as above, when Works is available, API will
	be available
Increase Jaxsta site traffc	Site traffc will grow from the relaunch of Jaxsta
	Pro. During the past year the organic growth
	which is a key part of the strategy is up 286%.
Promote Brand within Industry	Brand awareness is strong and increasing

Priorities Next 12 Months

Remainder of Year: July 2021 - Feb 2022

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All Initial Jaxsta Tiers released Revenue generated from key tiers Fan focused layout deployed 20-30 API deals engaged > $1M+ ARR Large scale Data Solution deployment Additional data sets ingested Merchandise and Affiliate Sale integrated Promote Brand outside of industry

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Testimonials

Here from one of our every day super users, US, LA based producer Mitch Allan - who loved Jaxsta so much he invested in the company! In his own words, a very real explanation of how Jaxsta is positively impacting him on a daily basis.

Video duration 2:11 mins

Records don’t happen by magic. They happen because of people: singers, musicians, engineers, producers, and a million other unsung heroes who are instrumental in making the music that you hear. I always thought that someone should create a database that links the people to their credits, so that the right people get credit. And now Jaxsta has.

Questlove

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Photo credits

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I am proud to be working with Jaxsta - this giant database of official music credits. As songwriters and artists, it’s so important to receive proper credit for songs we’ve written, co-written and released, because it helps people find our music. In an age where it’s become increasingly more complicated to find credits, lyrics, and more, jaxsta has made it your one stop place.

Rita Wilson

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Photo credits

Q&A

Please log your questions during and after the presentation using the Q&A button in Zoom. (see below)

Use this instead of the chat button as questions will be answered from the Q&A tab.

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Thank you!

Jaxsta Ltd ACN: 106 513 580 Level 1, 113-115 Oxford Street Darlinghurst NSW 2010 Australia www.jaxsta.com

Jacqui Louez Schoorl CEO & Co-Founder jls@jaxsta.com

Jorge Nigaglioni CFO & Company Secretary jorge.nigaglioni@jaxsta.com

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